{"id":247156,"date":"2023-11-20T11:24:48","date_gmt":"2023-11-20T16:24:48","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=247156"},"modified":"2024-09-04T09:52:15","modified_gmt":"2024-09-04T13:52:15","slug":"website-localization-tips-and-best-practices","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/website-localization-tips-and-best-practices\/","title":{"rendered":"Website Localization: Tips and Best Practices"},"template":"","blog_categories":[10,5,11,9,15],"resource_categories":[37,24,33,21,23,32,18],"targeted_localized_audience":[],"document_categories":[146],"class_list":["post-247156","blog","type-blog","status-publish","hentry","blog_categories-marketing-strategies-customer-experience","blog_categories-international-business-strategies","blog_categories-marketing-strategies-international-seo","blog_categories-marketing-strategies","blog_categories-website-translation","resource_categories-content-type-blog-post","resource_categories-role-business-strategist","resource_categories-business-goal-global-expansion","resource_categories-topic-international-marketing","resource_categories-role-marketer","resource_categories-business-goal-optimize-performance","resource_categories-topic-website-translation","document_categories-blog-post"],"acf":{"article_word_count":"1515","article_read_time":"6","blog_short_description":"Not sure how or when to implement website localization into your marketing strategy? We're taking you back to the basics. Learn about website localization and how to succeed at each stage of the process. ","news_inline_styles":"","blog_video_id":"","article_body":"<p><a href=\"https:\/\/www.motionpoint.com\/translation\/what-is-website-localization\/\"><span data-contrast=\"none\">Website localization<\/span><\/a><span data-contrast=\"auto\"> has emerged as a strategic necessity for organizations around the world. Ensuring that your digital presence resonates seamlessly with diverse audiences worldwide offers organizations <\/span><a href=\"https:\/\/www.motionpoint.com\/blog\/creating-a-sustainable-and-effective-market-expansion-strategy\/\"><span data-contrast=\"none\">new market expansion<\/span><\/a><span data-contrast=\"auto\"> and helps them tap into previously unknown potential. This comprehensive breakdown delves into best practices that act as the foundation for successful website localization, drawing from over 20 years of extensive expertise and experience in the field.<\/span><br \/>\n\n    <script src=\"https:\/\/fast.wistia.com\/embed\/medias\/9jd178l02z.jsonp\" async><\/script>\n    <script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script>\n    <div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n        <div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n            <div class=\"wistia_embed wistia_async_9jd178l02z seo=false videoFoam=true\" style=\"height:100%;position:relative;width:100%\">\n                <div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\">\n                    <img src=\"https:\/\/fast.wistia.com\/embed\/medias\/9jd178l02z\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div><\/p>\n<h2><span data-contrast=\"none\">Understanding the Need for Website Localization <\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">According to <\/span><a href=\"https:\/\/www.gartner.com\/en\/digital-markets\/insights\/how-to-translate-website-into-other-languages\"><span data-contrast=\"none\">Gartner<\/span><\/a><span data-contrast=\"auto\">, 66% of buyers think it is either, \u201cmoderately or very important,\u201d to read or access service provider websites and landing pages in their primary language. In other words, website localization is not merely a checkbox for businesses; it&#8217;s a strategic necessity. Delivering accurately translated and localized content to a new market can elevate user experiences and drive conversions. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Entering new markets isn\u2019t the only goal of website localization projects. Whether you need to comply with industry regulations, are interested in growing your brand, or have an entirely different goal, website localization can be a crucial part of your organizational growth and marketing strategy.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><span data-contrast=\"none\">Best Practices for Successful Website Localization <\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Website localization is <\/span><a href=\"https:\/\/www.motionpoint.com\/blog\/the-difference-between-translation-and-localizationand-why-you-need-both\/\"><span data-contrast=\"none\">a different process<\/span><\/a><span data-contrast=\"auto\"> than standard website translation. In short, website translation is literal, word-for-word translation of the content on your website, while website localization involves refining website content through culture, language, and flow to provide users with the most valuable and relevant experience. <\/span><\/p>\n<p><span data-contrast=\"auto\">If your organization is considering website localization, keep in mind the following factors to ensure your project is set up for success: <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Cultural and Linguistic Localization<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Effective communication goes beyond language proficiency. Cultural nuances play a pivotal role in content adaptation, ensuring resonance with diverse audiences. If you\u2019re trying to connect with an audience in Mexico, for example, you don\u2019t want to be using the Spanish from Spain. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">The Initial Conversion<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">The initial conversion of your website from English into the desired language will set your translation project up for long term success. Working with a translation provider that will take the time to understand your project goals, work with you on your <\/span><a href=\"https:\/\/www.motionpoint.com\/translation\/translation-memory-management\/\"><span data-contrast=\"none\">translation memory and glossary<\/span><\/a><span data-contrast=\"auto\">, and deliver regionally localized translations will ensure all your future translation projects are built on a strong foundation. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Quality Matters on Some Pages More than Others<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Having a basic understanding of your SEO and website traffic can help you determine what pages on your website are essential and require 100% accurate website translation. Understanding this will allow you to devote more of your translation resources to the pages that will have the largest impact on your bottom line. <\/span><a href=\"https:\/\/www.motionpoint.com\/compare-motionpoint\/\"><span data-contrast=\"none\">Right-size<\/span><\/a><span data-contrast=\"auto\"> your translation project to fit your specific needs.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">User Experience (UX) Optimization<\/span><\/b> <span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Successful website localization extends beyond translation; it involves adapting the user interface and experience for diverse global audiences. Commitment to seamless and intuitive experiences is essential in UI and UX optimization.\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Multilingual SEO Strategies<\/span><\/b> <span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Expertise in multilingual SEO is a game-changer. This section explores how strategies impact search engine rankings and enhance online visibility in different markets.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2><span data-contrast=\"none\">Technical Considerations and Insights<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">In addition to understanding the process and outcomes of website localizations, you should also understand the technical requirements and how your existing systems may impact the website localization process.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Website Architecture and Infrastructure<\/span><\/b> <span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">There are a number of factors that can determine the <\/span><a href=\"https:\/\/www.motionpoint.com\/pricing\/\"><span data-contrast=\"none\">price and timeline<\/span><\/a><span data-contrast=\"auto\"> of your website translation process. Two of these factors are your website complexity and what CMS your organization uses. Take the time to understand your website architecture and infrastructure, then <\/span><a href=\"https:\/\/www.motionpoint.com\/contact\/\"><span data-contrast=\"none\">talk to<\/span><\/a><span data-contrast=\"auto\"> an experienced translation services organization to understand how that will impact your project. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Mobile Responsiveness<\/span><\/b> <span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">As mobile usage continues to surge globally, commitment to mobile-friendly website localization is explored, ensuring an optimal user experience across devices.<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Testing and Quality Assurance<\/span><\/b> <span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Behind every successful website localization project lies a robust testing and quality assurance process. Methodologies in this regard ensure that the accuracy and functionality of localized websites are maintained at the highest standards. Find a vendor that has a <\/span><a href=\"https:\/\/www.motionpoint.com\/beyond-word-services\/\"><span data-contrast=\"none\">dedicated QA and testing team<\/span><\/a><span data-contrast=\"auto\">.\u00a0<\/span><\/p>\n<h2><span data-contrast=\"none\">Define Your Goals and Get Started<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:40,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Before making any final decisions on a website localization solution, be sure you have your goals for the project clearly defined. Once your goals are defined, you can make the best decisions possible for your organization. Once your goals are set, our team of dedicated experts at MotionPoint can deliver <\/span><a href=\"https:\/\/www.motionpoint.com\/website-localization-services\/\"><span data-contrast=\"none\">website localization services<\/span><\/a><span data-contrast=\"auto\"> that create success based on your unique needs and requirements. <\/span><span 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Strategy","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"3-ways-to-include-localization-in-your-marketing-strategy","to_ping":"","pinged":"","post_modified":"2023-09-25 09:18:03","post_modified_gmt":"2023-09-25 13:18:03","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=246676","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"}],"recommended_article_url_2":"","recommended_blog_3":[{"ID":245794,"post_author":"33861","post_date":"2023-01-27 10:31:29","post_date_gmt":"2023-01-27 15:31:29","post_content":"","post_title":"A Complete Guide to Website Localization","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"a-complete-guide-to-website-localization","to_ping":"","pinged":"","post_modified":"2023-07-28 13:58:49","post_modified_gmt":"2023-07-28 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15:58:40","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=246723","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"}],"banner_image":false,"banner_image_europe":false,"banner_link":"","keep_learning_cards":false,"featured_resource_card":"n\/a","blog_author":[{"ID":33895,"user_firstname":"Christian","user_lastname":"Connors","nickname":"christianconnors","user_nicename":"christianconnors","display_name":"Christian Connors","user_email":"cconnors@motionpoint.com","user_url":"","user_registered":"2023-02-14 13:04:23","user_description":"Christian Connors is the Sr Product Marketing Manager at MotionPoint. Christian contributes to MotionPoint\u2019s marketing team  by leveraging his background in content writing and content marketing, while also bringing his passion for developing go-to-market strategies.","user_avatar":"<img src=\"https:\/\/www.motionpoint.com\/wp-content\/plugins\/ultimate-member\/assets\/img\/default_avatar.jpg\" class=\"gravatar avatar avatar-96 um-avatar um-avatar-default\" width=\"96\" height=\"96\" alt=\"Christian Connors\" data-default=\"https:\/\/www.motionpoint.com\/wp-content\/plugins\/ultimate-member\/assets\/img\/default_avatar.jpg\" onerror=\"if ( ! this.getAttribute('data-load-error') ){ this.setAttribute('data-load-error', '1');this.setAttribute('src', this.getAttribute('data-default'));}\" loading=\"lazy\" \/>"}],"docs_short_description":"","docs_keywords":"","doc_social_media_caption_1":"If you're at the beginning of your website localization journey, learn from the experts in website translation how to optimize your multilingual site for your target market. 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