{"id":246969,"date":"2023-10-04T09:10:18","date_gmt":"2023-10-04T13:10:18","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&p=246969"},"modified":"2025-05-05T14:30:07","modified_gmt":"2025-05-05T18:30:07","slug":"how-website-translation-works-google-translate-deepl-and-beyond","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/how-website-translation-works-google-translate-deepl-and-beyond\/","title":{"rendered":"How Website Translation Works: Google Translate, DeepL and Beyond"},"template":"","blog_categories":[107,15],"resource_categories":[37,32,18],"targeted_localized_audience":[],"document_categories":[146,157],"class_list":["post-246969","blog","type-blog","status-publish","hentry","blog_categories-translation-technology","blog_categories-website-translation","resource_categories-content-type-blog-post","resource_categories-business-goal-optimize-performance","resource_categories-topic-website-translation","document_categories-blog-post","document_categories-machine-translation"],"acf":{"article_word_count":"2127","article_read_time":"9","blog_short_description":"What are the best website translation technologies? We're comparing Google Translate and DeepL to some of the more advanced translation tools on the market like MotionPoint.","news_inline_styles":"","blog_video_id":"","article_body":"

The rise of the digital era has driven more and more websites to invest in <\/span>website translation services<\/span><\/a> to cater to multilingual and global audiences. Website translation is not just a convenience, but a necessity for businesses seeking to make a global impact.\u00a0<\/span>\u00a0<\/span><\/p>\n

With the high demand for website translation solutions, there are naturally many companies with various options for which technology to use. But how do these tools work, and are some better than others? While Google Translate and DeepL are notable entities in this realm, industry leaders like MotionPoint are reshaping the standards of website translation services.<\/span>\u00a0<\/span><\/p>\n

The Website Translation Process\u00a0<\/span><\/b>\u00a0<\/span><\/h2>\n

The type of <\/span>website translation technology<\/span><\/a> you choose for your project has an impact on the overall process. Studies show that translations that are adapted to the target region and culture result in enhanced engagement, conversions, and credibility among multilingual consumers.\u00a0<\/span>\u00a0<\/span><\/p>\n

Localized websites yield multiple benefits including boosted user engagement, elevated conversion rates, and improved visibility in search engine rankings. For instance, research from CSA has reported that effective translation can positively influence ad performance, with 76% of online consumers responding more favorably to advertisements in their native language.<\/span>\u00a0<\/span><\/p>\n

Website translation technology has seen substantial advancements, with <\/span>AI and machine learning<\/span><\/a> enhancing translation accuracy and consistency across diverse languages. AI has revolutionized the localization process by enabling more precise, brand-specific translations without the indispensable need for human linguists.\u00a0<\/span>\u00a0<\/span><\/p>\n

Types of Website Translation Technology<\/span><\/b>\u00a0<\/span><\/h2>\n

Using the best website translation technology can make a huge difference in the outcome. As we mentioned, website translation has advanced significantly with the integration of Artificial Intelligence (AI) and machine translation technology, which have become integral components in the process.\u00a0<\/span>\u00a0<\/span><\/p>\n

There are still other methods of translation that offer different levels of control and customization. Here are some of the top website translation technology options:<\/span>\u00a0<\/span><\/p>\n

Proxy Translation:<\/span><\/b>\u00a0<\/span><\/h3>\n

Proxy translation<\/span><\/a> works in between a website and its translated version. It is an automated system that combines translations from its cache and previously generated translations to compose a newly translated website. Proxy technology creates a localized web experience with minimal effort, separating content from the code and rendering automated translated content effectively.<\/span>\u00a0<\/span><\/p>\n

AI Translation:<\/span><\/b>\u00a0<\/span><\/h3>\n

AI translation<\/span><\/a> utilizes artificial intelligence technologies to automatically translate texts or speech from one language to another. It can localize large batches of content swiftly, which would otherwise require more time if done by professional translators. AI and machine learning play pivotal roles in ensuring translations are accurate across various languages and are especially useful in scenarios requiring quick translations.<\/span>\u00a0<\/span><\/p>\n

Human Post-Editing:<\/span><\/b>\u00a0<\/span><\/h3>\n

You may wonder why this is on the list while we\u2019re talking about website translation technology, but <\/span>human post-editing<\/span><\/a> remains crucial. The reason it\u2019s on the list is because with the top website translation service, you\u2019ll also get human intervention to ensure quality and cultural relevance, two things free options can\u2019t always offer. It helps in refining AI-generated translations and generates superior engagement and credibility among multilingual customers.<\/span>\u00a0<\/span><\/p>\n

Google Translate and DeepL<\/span><\/b>\u00a0<\/span><\/h3>\n

DeepL is a translation service that utilizes AI technology and artificial neural networks to provide translations. These artificial neural networks are trained to deliver translations that are contextually aware and nuanced.<\/span>\u00a0<\/span><\/p>\n

Google Translate operates primarily through neural machine translation (NMT). This technology translates the text, documents, and websites from one language into another. Users input the text they need to translate, choose the desired language pair, and the translation instantly appears.<\/span>\u00a0<\/span><\/p>\n

The two tools share several similarities:<\/span>\u00a0<\/span><\/p>\n