{"id":246723,"date":"2023-09-15T10:00:11","date_gmt":"2023-09-15T14:00:11","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=246723"},"modified":"2024-09-03T11:58:40","modified_gmt":"2024-09-03T15:58:40","slug":"e-commerce-localization-3-best-practices-for-international-e-commerce","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/e-commerce-localization-3-best-practices-for-international-e-commerce\/","title":{"rendered":"E-Commerce Localization: 3 Tips for International E-Commerce"},"template":"","blog_categories":[10,4],"resource_categories":[37,34,33,21,23],"targeted_localized_audience":[],"document_categories":[146],"class_list":["post-246723","blog","type-blog","status-publish","hentry","blog_categories-marketing-strategies-customer-experience","blog_categories-e-commerce","resource_categories-content-type-blog-post","resource_categories-business-goal-brand-experience","resource_categories-business-goal-global-expansion","resource_categories-topic-international-marketing","resource_categories-role-marketer","document_categories-blog-post"],"acf":{"article_word_count":"2974","article_read_time":"12","blog_short_description":"Explore new multilingual markets by going beyond e-commerce website translation. Learn about the importance of localization across your retail website and content.","news_inline_styles":"","blog_video_id":"","article_body":"<p><span data-contrast=\"none\">In 2023, global <\/span><span data-contrast=\"none\">retail e-commerce sales rose to <a href=\"https:\/\/www.manaferra.com\/ecommerce-statistics\/\">$6.5 trillion<\/a> worldwide.\u00a0That is expected to reach $8.2 trillion by 2026. <\/span><a href=\"https:\/\/www.motionpoint.com\/ecommerce-website-translation\/\"><span data-contrast=\"none\">E-Commerce website translation<\/span><\/a><span data-contrast=\"none\"> helps you tap into global audiences without needing physical stores.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:160,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span class=\"TextRun Highlight SCXW85544343 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW85544343 BCX0\">How can you ensure that your online store is <\/span><span class=\"NormalTextRun SCXW85544343 BCX0\">optimized<\/span><span class=\"NormalTextRun SCXW85544343 BCX0\"> for multilingual markets to achieve the sales <\/span><span class=\"NormalTextRun SCXW85544343 BCX0\">you\u2019re<\/span><span class=\"NormalTextRun SCXW85544343 BCX0\"> looking for? The answer: e-commerce localization. Go a step further than language\u00a0<\/span><\/span><a class=\"Hyperlink SCXW85544343 BCX0\" href=\"https:\/\/www.motionpoint.com\/ecommerce-website-translation\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Highlight Underlined SCXW85544343 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW85544343 BCX0\" data-ccp-charstyle=\"Hyperlink\">translations for e-commerce<\/span><\/span><\/a><span class=\"TextRun Highlight SCXW85544343 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW85544343 BCX0\">\u00a0and localize your content as well<\/span><span class=\"NormalTextRun SCXW85544343 BCX0\">.<\/span><\/span><\/p>\n\n    <script src=\"https:\/\/fast.wistia.com\/embed\/medias\/wqqdkwoq4i.jsonp\" async><\/script>\n    <script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script>\n    <div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n        <div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n            <div class=\"wistia_embed wistia_async_wqqdkwoq4i seo=false videoFoam=true\" style=\"height:100%;position:relative;width:100%\">\n                <div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\">\n                    <img src=\"https:\/\/fast.wistia.com\/embed\/medias\/wqqdkwoq4i\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<h2><b><span data-contrast=\"none\">What is E-Commerce Localization?<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:160,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h2>\n<p><span class=\"TextRun Highlight SCXW265564839 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW265564839 BCX0\">E-commerce localization means making an online store fit the language, culture, and preferences of people in a specific area. This customization includes adjusting the content, interface, and user experience. It helps to make the online shopping experience more appealing and relevant to customers in that area<\/span><span class=\"NormalTextRun SCXW265564839 BCX0\">.<\/span><\/span><\/p>\n<p><span data-contrast=\"none\">The aim is to create a shopping experience that feels natural and familiar to users from various regions. This goes beyond simply translating the website. The goal is to make users feel at home while shopping, regardless of where they are located.<\/span> <span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:360,&quot;335559739&quot;:80,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The focus is on creating a seamless and personalized experience for all users. It considers factors like local customs, values, payment methods, and even legal regulations. This method not only increases user trust and engagement, but also boosts the likelihood of successful transactions and repeat visits.<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:360,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span class=\"TextRun Highlight SCXW239710905 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW239710905 BCX0\">ECommerce localization makes it easy for people all over the world to use and shop on a retail website. It feels like they are shopping on a local website. This includes elements such as product descriptions, pricing, images, and shopping cart functionality.<\/span><\/span><\/p>\n<h2><b><span data-contrast=\"none\">What Are the Benefits of E-Commerce Localization?<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:160,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h2>\n<p><span class=\"TextRun Highlight SCXW266903032 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW266903032 BCX0\">You may think content translation is enough to satisfy customers, but providing a truly customized experience goes a long way. Here are some long-term benefits of investing in e-commerce localization services:<\/span><\/span><\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Gain customer loyalty<\/span><\/b><span data-contrast=\"none\">: A CSA report found that <\/span><a href=\"https:\/\/csa-research.com\/Featured-Content\/For-Global-Enterprises\/Global-Growth\/CRWB-Series\/CRWB-B2C\"><span data-contrast=\"none\">65% of consumers<\/span><\/a><span data-contrast=\"none\"> prefer content in their language. If you speak their language, they are more likely to come back to you in the future.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:160,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Easily scale your business<\/span><\/b><span data-contrast=\"none\">: You can grow your business in fewer steps than if you were to physically integrate into a new environment.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:160,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Increase revenue and market share<\/span><\/b><span data-contrast=\"none\">: As you establish your place in a new market, you gain a competitive advantage and increase sales and overall ROI.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:160,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Improve SEO<\/span><\/b><span data-contrast=\"none\">: increase your search presence and engage in multilingual SEO to help new customers find you when they search in their language.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:160,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2><b><span data-contrast=\"none\">When Should You Localize?<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:160,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">It can be hard to decide when to grow your business as you always need to assess risk. You also need to decide if there is a demand for your business in a new market.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559738&quot;:160,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">While localization is the perfect <\/span><a href=\"https:\/\/www.motionpoint.com\/blog\/going-global-when-your-business-is-ready-to-cross-borders\/\"><span data-contrast=\"none\">first step in a global expansion<\/span><\/a><span data-contrast=\"none\"> plan because it requires low global integration, you still need to make sure you have an audience in the new market. So, when should you localize your e-commerce website?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559738&quot;:160,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"10\" data-list-defn-props=\"{&quot;335551671&quot;:1,&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Diverse Website Traffic:<\/span><\/b><span data-contrast=\"none\"> Examine your e-commerce platform&#8217;s user analytics. If you spot traffic from areas without established customers, it&#8217;s a sign to think about localization. Begin by tailoring content for these regions and track user interaction.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"10\" data-list-defn-props=\"{&quot;335551671&quot;:1,&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Identified Product Demand:<\/span><\/b><span data-contrast=\"none\"> Imagine you offer eco-friendly attire. When an alternate market demonstrates an uptick in interest for such items, it&#8217;s a hint to expand there. Since you&#8217;ve ascertained the appetite for your goods, it&#8217;s time to delve deeper into that market.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"10\" data-list-defn-props=\"{&quot;335551671&quot;:1,&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Considering Physical Stores Elsewhere:<\/span><\/b><span data-contrast=\"none\"> Witnessing an uptick in business? Thinking about a new storefront? If finances allow, before jumping into a physical outlet, try introducing a digital counterpart in the desired location. Successful online ventures can lead to expanded distribution channels and heightened earnings.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ol>\n<h2><span class=\"TextRun Highlight SCXW37204091 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW37204091 BCX0\">What Should You Localize<\/span><span class=\"NormalTextRun SCXW37204091 BCX0\">?<\/span><\/span><\/h2>\n<h3><b><span data-contrast=\"none\">Social media<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559738&quot;:160,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"none\">Around 75% of global internet users use social media to research brands.\u00a0Additionally, 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559738&quot;:160,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Creating a local social media page for your brand is a great way to create relationships with local buyers. They will have a positive perception of your brand and will be more likely to make a purchase and recommend you to others. The content you publish on these accounts will have to be localized, but a <\/span><a href=\"https:\/\/www.motionpoint.com\/ecommerce-website-translation\/\"><span data-contrast=\"none\">professional e-commerce translation service<\/span><\/a><span data-contrast=\"none\"> will be able to handle the job easily.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559738&quot;:160,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"none\">Pricing and Payment<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559738&quot;:160,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"none\">By providing currency options tailored to the user&#8217;s region or country, customers avoid the hassle of currency conversion and can concentrate on completing their online purchase.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559738&quot;:160,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span class=\"TextRun Highlight SCXW137298422 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW137298422 BCX0\">This method helps decrease the amount of abandoned shopping carts. Specifically, 16% of shoppers will leave their carts if they <\/span><span class=\"NormalTextRun SCXW137298422 BCX0\">can&#8217;t<\/span><span class=\"NormalTextRun SCXW137298422 BCX0\"> easily see the total cost of their order.<\/span><\/span><\/p>\n<h3><b><span data-contrast=\"none\">Product Information<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559738&quot;:160,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"none\">Localize your product descriptions and reviews to create a more optimized experience for customers in different countries. Localization helps you offer an accurate description of the product in the customer\u2019s native language and ensures that there\u2019s no room for misunderstanding.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559738&quot;:160,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Additionally, presenting product feedback in the customer&#8217;s native language fosters more trust in what you offer. A significant 73% of consumers prefer reviews in their language, assuring them of the product&#8217;s quality and boosting their shopping confidence.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559738&quot;:160,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"none\">Customer Support<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559738&quot;:160,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"none\">Customer support is one of the most important parts of any e-commerce retail business. Your customers need to feel like you care, and strong customer support will keep them coming back time after time.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559738&quot;:160,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Make sure your multilingual users have access to shipping and return policies, payment information, contact information, chatbots, terms and conditions, etc. The buyer journey doesn\u2019t end with a purchase; you must take care of them to make sure they want to continue to think of you as a good resource for their needs.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559738&quot;:160,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\">3 Best Practices for E-Commerce Localization<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:160,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h2>\n<h3><span data-contrast=\"none\">1. Optimize for mobile<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:160,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h3>\n<p><span class=\"TextRun Highlight SCXW191533973 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW191533973 BCX0\">In 2023, mobile shopping accounted for\u00a0<\/span><span class=\"NormalTextRun AdvancedProofingIssueV2Themed SCXW191533973 BCX0\">$491 <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW191533973 BCX0\">billion<\/span><span class=\"NormalTextRun SCXW191533973 BCX0\">\u00a0of e-commerce sales.\u00a0This surge is attributed to consumers\u2019 habits of researching items, contrasting prices, immersing themselves in augmented reality, and <\/span><span class=\"NormalTextRun SCXW191533973 BCX0\">finalizing<\/span><span class=\"NormalTextRun SCXW191533973 BCX0\"> purchases via their mobiles<\/span><span class=\"NormalTextRun SCXW191533973 BCX0\">.<\/span><\/span><\/p>\n<p><span data-contrast=\"none\">For businesses, enhancing the mobile user journey by reducing barriers can lead to increased sales conversions.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559738&quot;:160,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h3><span data-contrast=\"none\">2. Be mindful of cultural and regional nuances<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:160,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"none\">Global outreach demands more than just translating website content.\u00a0Recognizing linguistic standards, cultural peculiarities, and specific regional traits of your clientele is paramount for a stellar user experience.\u00a0This involves focusing on naming norms, date configurations, and currency appearances, ensuring your platform remains culturally synchronized.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559738&quot;:160,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Working with a localization expert like MotionPoint can be pivotal. We goes a step further than standard translation, encapsulating the context, emotion, and intention behind words, ensuring content retains its essence during translation.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559738&quot;:160,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h3><span data-contrast=\"none\">3. Comply with local regulations<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:160,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"none\">Taking a business to international markets without understanding the <\/span><a href=\"https:\/\/www.motionpoint.com\/blog\/the-language-access-laws-your-company-needs-to-care-about\/\"><span data-contrast=\"none\">local laws and regulations<\/span><\/a><span data-contrast=\"none\"> can have consequences.\u00a0Thorough due diligence is crucial before a product rollout.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559738&quot;:160,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span class=\"TextRun Highlight SCXW153992003 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW153992003 BCX0\">Consumer laws, data protection rules, and intellectual property rights can be complex. <\/span><span class=\"NormalTextRun SCXW153992003 BCX0\">It&#8217;s<\/span> <span class=\"NormalTextRun SCXW153992003 BCX0\">a good idea<\/span><span class=\"NormalTextRun SCXW153992003 BCX0\"> to work with a local lawyer when making changes in different regions. This is especially important when considering the U.S. consumption tax<\/span><span class=\"NormalTextRun SCXW153992003 BCX0\">.<\/span><\/span><\/p>\n<h2><b><span data-contrast=\"none\">Localize with MotionPoint<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:160,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">There aren\u2019t many international e-commerce solutions that can handle a <\/span><a href=\"https:\/\/www.motionpoint.com\/website-localization-services\/\"><span data-contrast=\"none\">successful localization project<\/span><\/a><span data-contrast=\"none\">, but MotionPoint has the technology and expertise to help you thrive in new markets. In 2022, the retail industry invested $2.7B in professional language services, and there\u2019s a good reason for that!<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559738&quot;:160,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Your team won\u2019t have the time or resources to handle all the aspects of an e-commerce localization project. Luckily, the <\/span><a href=\"https:\/\/www.motionpoint.com\/localization-platform\/\"><span data-contrast=\"none\">MotionPoint Platform<\/span><\/a><span data-contrast=\"none\"> uses the best technology in the industry to make the process seamless, cost-efficient, and stress-free.<\/span><span 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