{"id":246676,"date":"2023-09-07T15:49:13","date_gmt":"2023-09-07T19:49:13","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&p=246676"},"modified":"2023-09-25T09:18:03","modified_gmt":"2023-09-25T13:18:03","slug":"3-ways-to-include-localization-in-your-marketing-strategy","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/3-ways-to-include-localization-in-your-marketing-strategy\/","title":{"rendered":"3 Ways to Include Localization in Your Marketing Strategy"},"template":"","blog_categories":[5,9,15],"resource_categories":[37,20,33,23,18],"targeted_localized_audience":[],"document_categories":[146,171],"class_list":["post-246676","blog","type-blog","status-publish","hentry","blog_categories-international-business-strategies","blog_categories-marketing-strategies","blog_categories-website-translation","resource_categories-content-type-blog-post","resource_categories-topic-digital-marketing","resource_categories-business-goal-global-expansion","resource_categories-role-marketer","resource_categories-topic-website-translation","document_categories-blog-post","document_categories-marketer"],"acf":{"article_word_count":"3179","article_read_time":"13","blog_short_description":"Whether you want to grow your market reach or improve go to market efforts, invest in localization for your marketing content.","news_inline_styles":"","blog_video_id":"","article_body":"

Website localization is a crucial component of any successful <\/span>international marketing strategy<\/span><\/a>.\u00a0You need to ensure that your target audience can navigate your website when they want to interact with your brand, make a purchase, or just find information.<\/span>\u00a0<\/span><\/p>\n

But to capture your audience\u2019s attention, you need to make sure your other marketing efforts don\u2019t go unnoticed either. This goes beyond <\/span>localizing web content.<\/span><\/a> Global brand building involves reaching as many multilingual consumers as possible. With the right global content translation and localization solution, your brand can be more successful.<\/span>\u00a0<\/span><\/p>\n

What is International Marketing?<\/span><\/b>\u00a0<\/span><\/h2>\n

International marketing<\/span><\/a> is the practice of promoting and selling products or services across borders.\u00a0It involves adapting marketing strategies and practices to meet the needs and preferences of consumers in different countries or regions.\u00a0This is essential for businesses aiming to expand their reach, tap into new markets, and ultimately grow their business globally.\u00a0<\/span>\u00a0<\/span><\/p>\n

The reason this goes beyond just localizing web content is because it encompasses a range of activities, including market research, product localization, and advertising, all tailored to specific cultural, economic, and regulatory contexts.\u00a0It requires an understanding of international markets, consumer behavior, and global trends.\u00a0<\/span>\u00a0<\/span><\/p>\n

Successful international marketing can lead to increased brand visibility, revenue streams, and competitive advantages in the global marketplace.\u00a0It’s a dynamic and strategic approach that enables businesses to thrive in an increasingly interconnected world.<\/span>\u00a0<\/span><\/p>\n

3 Ways to Localize Your Marketing Content<\/span><\/b>\u00a0<\/span><\/h2>\n

To reach more global consumers, you will likely invest in <\/span>website translation services<\/span><\/a>. If you\u2019re smart, you\u2019ll also make sure to include <\/span>website localization<\/span><\/a> as part of that strategy. But how can you go beyond the translation and localization of your website to really connect with your target audiences?<\/span>\u00a0<\/span><\/p>\n

You’ll need to focus on a strong content localization strategy that tailors your services to the target market. Here are 3 ways you can incorporate localization into your international marketing strategy to help your business grow:<\/span>\u00a0<\/span><\/p>\n

1. Target Audiences with Localized Ads<\/span><\/b><\/h3>\n

Your marketing team likely has a budget for creating ads for Google or Social Media. Ads can be extremely effective, but consider the audience you want to target with your global campaigns. If you want to start targeting international or multilingual customers, you should tailor your paid advertisements to resonate with specific cultural and linguistic preferences.\u00a0<\/span>\u00a0<\/span><\/p>\n

Did you know that 86% of <\/span><\/b>localized advertising campaigns<\/span><\/b><\/a> produce higher click-through and conversion rates than their English-only counterparts? <\/span><\/b>Using localized keywords, images, and messaging to connect with your target audience can make a big difference in their motivation to engage with your content.\u00a0Aside from increased engagement, localized ads can bring some important benefits:<\/span>\u00a0<\/span><\/p>\n