{"id":246621,"date":"2023-08-30T16:55:30","date_gmt":"2023-08-30T20:55:30","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&p=246621"},"modified":"2023-09-01T08:52:57","modified_gmt":"2023-09-01T12:52:57","slug":"top-3-international-e-commerce-platforms-for-retailers","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/top-3-international-e-commerce-platforms-for-retailers\/","title":{"rendered":"Top 3 International e-Commerce Platforms for Retailers"},"template":"","blog_categories":[4,5,15],"resource_categories":[37,33,21,18],"targeted_localized_audience":[],"document_categories":[146],"class_list":["post-246621","blog","type-blog","status-publish","hentry","blog_categories-e-commerce","blog_categories-international-business-strategies","blog_categories-website-translation","resource_categories-content-type-blog-post","resource_categories-business-goal-global-expansion","resource_categories-topic-international-marketing","resource_categories-topic-website-translation","document_categories-blog-post"],"acf":{"article_word_count":"2874","article_read_time":"11","blog_short_description":"E-Commerce retailers need website translation and localization to reach international and multilingual audiences. Learn the best CMS options on the market and how you can benefit from taking them global.","news_inline_styles":"","blog_video_id":"","article_body":"

As technology evolves and the world becomes increasingly interconnected, the retail landscape has undergone dramatic shifts.\u00a0E-Commerce has emerged from being a mere convenience to an indispensable component of business strategy.\u00a0<\/span>\u00a0<\/span><\/p>\n

With the many options available for creating websites, it\u2019s not just big businesses that can reach international audiences and sell to them. From Etsy shops to independent websites to multi-million-dollar retailers, you need to know how to transform your website into an <\/span>international e-Commerce<\/span><\/a> shopping center.<\/span>\u00a0<\/span><\/p>\n

This means not only reaching out internationally but also understanding and adapting to the intricate maze of local cultures and behaviors.\u00a0And the choice of the right e-Commerce platform plays a pivotal role in this expansion. Follow along as we help you choose how to engage in international e-Commerce by <\/span>translating your website<\/span><\/a>.<\/span>\u00a0<\/span><\/p>\n

International e-Commerce Trends and Stats<\/span><\/b><\/h2>\n

One of the greatest trends in the last year is cross-border shopping. According to a study by Flow, 67% of online shoppers have bought from retailers outside of their home country. <\/span>The most popular product categories include shoes, fashion accessories like jewelry, consumer electronics, and beauty\/personal care. <\/span>According to PayPal, global e-commerce sales are projected to reach $7.4 trillion by 2025, and cross-border online shoppers will play a huge part in that growth.<\/span>\u00a0<\/span><\/p>\n

Along with cross-border shopping, many e-Commerce retailers are investing in website translation and localization in an effort to access new markets. Based on an analysis by Slator, the largest intention for translating a retail website is to reach new multilingual markets. In fact, of the $27.89B total vertical for 2022, $10B was used to access new addressable markets. Market access drives the growing demand for localization technology, especially for e-commerce and online retail in the overall travel and retail vertical.<\/span>\u00a0<\/span><\/p>\n

The Importance of Website Translation for Retailers<\/span><\/b><\/h2>\n

Every customer, regardless of their geographical location or language, cherishes a shopping experience that feels close to home.\u00a0According to Statista, 55% of global consumers would only buy products from websites that translate information into their preferred language.\u00a0It’s a matter of comfort and trust. By engaging in <\/span>e-Commerce website translation services<\/span><\/a>, you’re showing that you value the culture and preferences of your multilingual audience.\u00a0You can show that you care about providing a tailored experience to your customers, regardless of where they’re from.\u00a0<\/span>\u00a0<\/span><\/p>\n

This is not just about translating the words on your website. It’s also about tailoring your content based on cultural nuances, preferences, and purchasing behaviors.\u00a0This can all be addressed in a strong <\/span>website localization<\/span><\/a> strategy. Catering to these subtle differences transforms a generic shopping experience into something memorable and relatable.<\/span>\u00a0<\/span><\/p>\n

Impact of Translation and Localization on Brand Reach and ROI<\/span><\/b>\u00a0<\/span><\/h2>\n

The business benefits of website translation extend beyond just happy customers.\u00a0Translating and localizing content unlocks the doors to broader audiences and global markets.\u00a0A brand that speaks a customer’s language is more trustworthy, relatable, and easier to recall.\u00a0<\/span>\u00a0<\/span><\/p>\n

With over 120 million multicultural consumers, a number that is increasing every year, this is the fastest growing segment of the United States population. As a result, research has shown that localized ad campaigns got 22% more conversions than their English-only counterparts.<\/span>\u00a0<\/span><\/p>\n

With a familiar language and culturally apt content, customers spend more time engaging with advertising and your website, leading to better conversion rates.\u00a0This means\u00a0higher sales and greater return on investment.<\/span>\u00a0<\/span><\/p>\n

How to Begin International E-Commerce<\/span><\/b>\u00a0<\/span><\/h2>\n

Embarking on international e-commerce involves several key steps, regardless of the size of your business. From the beginning stages to website translation and localization working with a professional language service makes a difference. Here are the key components:<\/span>\u00a0<\/span><\/p>\n