{"id":246542,"date":"2023-08-07T16:24:24","date_gmt":"2023-08-07T20:24:24","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&p=246542"},"modified":"2023-09-25T09:19:41","modified_gmt":"2023-09-25T13:19:41","slug":"go-global-105-the-best-global-website-translation-services-and-tools","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/go-global-105-the-best-global-website-translation-services-and-tools\/","title":{"rendered":"Go Global 105: The Best Global Website Translation Services and Tools"},"template":"","blog_categories":[5,107,15],"resource_categories":[37,33,21,18],"targeted_localized_audience":[],"document_categories":[146,157],"class_list":["post-246542","blog","type-blog","status-publish","hentry","blog_categories-international-business-strategies","blog_categories-translation-technology","blog_categories-website-translation","resource_categories-content-type-blog-post","resource_categories-business-goal-global-expansion","resource_categories-topic-international-marketing","resource_categories-topic-website-translation","document_categories-blog-post","document_categories-machine-translation"],"acf":{"article_word_count":"3610","article_read_time":"14","blog_short_description":"In our final blog in the series, we help you pick the right website translation service for your global business site.","news_inline_styles":"","blog_video_id":"","article_body":"

Welcome to the final installment of our Go Global 101 blog series! We’ve walked you through what an <\/span>international strategy<\/span><\/a> is and the importance of website translation services, but now we want to give you more insight into how to choose which <\/span>website translation<\/span><\/a> option is right for you.<\/span>\u00a0<\/span><\/p>\n

When it comes to website translation for global marketing, companies can lean on some effective best practices for seamlessly integrating into a new market. We\u2019ve explained how implementing an international strategy allows you to <\/span>reach new audiences<\/span><\/a> more easily, as there are few barriers of entry, no local laws to abide by, and no need for global integration.<\/span>\u00a0<\/span><\/p>\n

A well-translated website not only attracts a wider audience but also fosters trust and loyalty towards the brand. But it isn\u2019t as easy as deciding to translate your website and then starting the project on your own.\u00a0Choosing the right website translation technology for your global business is the most important step, but it can be a daunting task. But we\u2019re here to help! Read on for the various options for translating your website, including machine translation, human translation, and hybrid approaches, and how to make an informed decision that aligns with your business goals and priorities.<\/span>\u00a0<\/span><\/p>\n

Machine Translation: Speed and Cost Efficiency<\/span><\/b>\u00a0<\/span><\/h2>\n

Machine translation (MT) has come a long way, thanks to advancements in <\/span>Artificial Intelligence (AI)<\/span><\/a> and Neural Machine Translation (NMT) technologies.\u00a0MT offers quick results and continuous improvement based on how you train it, making it an attractive option for quickly translating content on a large scale without significant overhead costs.\u00a0There are a few options when it comes to machine translation:<\/span>\u00a0<\/span><\/p>\n

Proxy<\/span><\/b>\u00a0<\/span><\/h3>\n

Proxy translation<\/span><\/a> is a specialized approach used for localizing content in multilingual markets, particularly for websites or software applications. It involves the use of a translation proxy, which acts as an intermediary between the end users and the original website or application. The translation proxy generates translations on-the-fly and replaces the original content with its translated version when a global user accesses the website or app.<\/span>\u00a0<\/span><\/p>\n

Adaptive Translation\u2122<\/span><\/b>\u00a0<\/span><\/h3>\n

Adaptive Translation\u2122<\/span><\/a> is a website translation solution comprised of three components: translation memory, algorithmic translation, and artificial intelligence. With an additional layer of human review, Adaptive Translation\u2122 optimizes the website translation process by reducing both cost and speed-to-market. You can get a new multilingual website in 60 days less and save up to 60% on human translation costs. When it comes to machine translation, it doesn\u2019t get much better or easier than this!<\/span>\u00a0<\/span><\/p>\n

Translation Integrations: Connectors and APIs<\/span><\/b>\u00a0<\/span><\/h3>\n

APIs<\/span><\/a> (Application Programming Interfaces) allow developers and website owners to add translation functionality to their websites or client applications seamlessly. These APIs utilize machine learning and artificial intelligence (AI) technologies to dynamically translate language pairs and provide accurate translations for different languages.<\/span>\u00a0<\/span><\/p>\n

How Translate APIs Work:<\/span>\u00a0<\/span><\/p>\n