{"id":246459,"date":"2023-07-06T09:54:42","date_gmt":"2023-07-06T13:54:42","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&p=246459"},"modified":"2024-02-07T13:36:58","modified_gmt":"2024-02-07T18:36:58","slug":"how-to-go-global-with-your-manufacturing-website","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/how-to-go-global-with-your-manufacturing-website\/","title":{"rendered":"How to Go Global with Your Manufacturing Website"},"template":"","blog_categories":[5,11,107,15],"resource_categories":[27,28,37,24,33,21,23,18],"targeted_localized_audience":[],"document_categories":[146,136,157,133,171],"class_list":["post-246459","blog","type-blog","status-publish","hentry","blog_categories-international-business-strategies","blog_categories-marketing-strategies-international-seo","blog_categories-translation-technology","blog_categories-website-translation","resource_categories-industry-b2b-manufacturing","resource_categories-industry-b2c-manufacturing","resource_categories-content-type-blog-post","resource_categories-role-business-strategist","resource_categories-business-goal-global-expansion","resource_categories-topic-international-marketing","resource_categories-role-marketer","resource_categories-topic-website-translation","document_categories-blog-post","document_categories-consumer-goods-manufacturers","document_categories-machine-translation","document_categories-manufacturers","document_categories-marketer"],"acf":{"article_word_count":"1916","article_read_time":"8","blog_short_description":"When you want your manufacturing business to start selling to an international market, you\u2019ll need a strong strategy. Learn how to reach new customers through website translation.","news_inline_styles":"","blog_video_id":"","article_body":"

Manufacturing companies are increasingly looking beyond domestic borders for growth opportunities.\u00a0Global expansion offers a pathway to reach new markets, tap into diverse customer bases, and increase competitiveness.\u00a0<\/span>\u00a0<\/span><\/p>\n

However, expanding internationally is multifaceted. One crucial aspect is ensuring effective communication with customers in different regions, which can be achieved through <\/span>website translation<\/span><\/a> and localization.\u00a0Website <\/span>translation for manufacturers<\/span><\/a> requires thoughtful planning and a deep knowledge of the target market. We will explore the significance of global expansion for manufacturing companies and delve into the importance of website translation and localization in reaching international audiences.<\/span>\u00a0<\/span><\/p>\n

Choosing a Global Strategy<\/span>\u00a0<\/span><\/h2>\n

Manufacturing companies rely heavily on logistics and international shipping to do their business. But when it comes to reaching a new, multilingual market, there is a lot of nuance that goes into communicating effectively.<\/span>\u00a0<\/span><\/p>\n

For the most part, a manufacturing company is not changing its product for each new market, but rather trying to get the same product in new hands. An example of this is Apple. If they want to open a warehouse in a new location, that doesn\u2019t mean they need to change the iPhone. I mean, would you want your Mac or iPad to look different than others? They all need to look and function the same in order for the new market to recognize and want them.<\/span>\u00a0<\/span><\/p>\n

Since manufacturers rely so heavily on receiving and distributing, whether a raw material, packaged good, or finished product, there is a need for them to integrate physically into a new location. This can be categorized as a <\/span>global strategy<\/span><\/a>, which requires high global integration, low local responsiveness, and a balance between standardizing translated content and customizing localized content. It can be challenging for different locations to balance the need for both customization and standardization across web content, but that\u2019s where a professional translation service can help.<\/span>\u00a0<\/span><\/p>\n

While a global strategy is ultim<\/span>ately where your manu<\/span>facturing business will need to <\/span>land<\/span>, you can also test the waters <\/span>with an international strategy, meaning you start out with low global integration. This means you hold off <\/span>on integrating physically into the new market, and <\/span>ease into the new location once you have more data.<\/span><\/span>\u00a0<\/span><\/p>\n

Stay tuned as we announce our Go Global Webinar soon!<\/em><\/p>\n

Why Do You Need Website Translation?<\/span>\u00a0<\/span><\/h2>\n

When it comes to translation and localization for manufacturing companies, several types of content should be considered to effectively communicate with international audiences. Here are some key examples:<\/span>\u00a0<\/span><\/p>\n