{"id":246453,"date":"2023-07-06T09:29:27","date_gmt":"2023-07-06T13:29:27","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&p=246453"},"modified":"2023-07-26T13:37:27","modified_gmt":"2023-07-26T17:37:27","slug":"how-to-go-global-with-your-retail-website","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/how-to-go-global-with-your-retail-website\/","title":{"rendered":"How to Go Global with Your Retail Website"},"template":"","blog_categories":[10,4,11,107,15],"resource_categories":[28,37,24,33,21,23,32,18],"targeted_localized_audience":[],"document_categories":[146,170],"class_list":["post-246453","blog","type-blog","status-publish","hentry","blog_categories-marketing-strategies-customer-experience","blog_categories-e-commerce","blog_categories-marketing-strategies-international-seo","blog_categories-translation-technology","blog_categories-website-translation","resource_categories-industry-b2c-manufacturing","resource_categories-content-type-blog-post","resource_categories-role-business-strategist","resource_categories-business-goal-global-expansion","resource_categories-topic-international-marketing","resource_categories-role-marketer","resource_categories-business-goal-optimize-performance","resource_categories-topic-website-translation","document_categories-blog-post","document_categories-business-leader"],"acf":{"article_word_count":"2673","article_read_time":"11","blog_short_description":"When you want to start selling to an international market, you\u2019ll need a strong strategy. Learn how to reach new customers through website translation. ","news_inline_styles":"","blog_video_id":"","article_body":"

Expanding beyond local markets has become easier than ever with AI and is a crucial step for retail companies seeking growth and success. Going global presents exciting opportunities, but it also comes with its fair share of challenges. One of the key factors in successfully testing new markets is effective <\/span>website translation<\/span><\/a>.\u00a0<\/span>\u00a0<\/span><\/p>\n

According to a survey by Common Sense Advisory, 75% of consumers prefer to buy products in their native language. Explore the importance of website translation for retail companies and gain insights on how to navigate this process to maximize global expansion.<\/span>\u00a0<\/span><\/p>\n

Choosing a Global Strategy<\/span><\/b>\u00a0<\/span><\/h2>\n

When choosing a global strategy, you have to consider the how your company will present itself in a new market. If there is a need for your retail store to build a new, physical location, this process will become much more involved. If you don\u2019t need a physical store, but you have to adjust your product and how you market it, you would need to develop a <\/span>multi-domestic strategy<\/span><\/a>.<\/span>\u00a0<\/span><\/p>\n

Ideally, your online store can start testing in a new market by implementing an <\/span>international strategy<\/span><\/a>. This is a global marketing strategy that requires low local responsiveness and low global integration. This <\/span>allows you to sell your products or services on an international scale without changing or customizing them to fit local preferences. Essentially, this means you just need to translate and localize your e-commerce site to reach a new, multilingual audience<\/span>\u00a0<\/span><\/p>\n

Stay Tuned as We Announce Our Going Global Webinar Soon!<\/em><\/p>\n

What is Retail Translation?<\/span>\u00a0<\/span><\/h2>\n

Retail translation refers to the process of translating various retail-related content, materials, and communications, most importantly your <\/span>e-commerce retail website<\/span><\/a>, into different languages to effectively communicate with consumers in global markets.\u00a0<\/span>\u00a0<\/span><\/p>\n

There are specific categories of materials that need translation for retail websites that may not be present on other websites. It involves translating product descriptions, marketing material, packaging, labels, websites, customer support materials, and more.\u00a0<\/span>\u00a0<\/span><\/p>\n

The goal of retail translation is to ensure that the brand message, product information, and customer experience are accurately conveyed to target audiences in different regions and cultures, especially when an e-commerce company is looking to go global.<\/span>\u00a0<\/span><\/p>\n

Here are some key aspects of retail translation:<\/span>\u00a0<\/span><\/p>\n