{"id":245735,"date":"2022-12-28T11:57:20","date_gmt":"2022-12-28T16:57:20","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&p=245735"},"modified":"2023-04-12T17:19:35","modified_gmt":"2023-04-12T21:19:35","slug":"how-to-partner-translation-and-localization-the-4-primary-methods","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/how-to-partner-translation-and-localization-the-4-primary-methods\/","title":{"rendered":"How To Translate and Localize Using a Partner: The 4 Primary Methods"},"template":"","blog_categories":[10,5,9,107,15],"resource_categories":[37,34,30,35,20,33,21,32,31,18],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-245735","blog","type-blog","status-publish","hentry","blog_categories-marketing-strategies-customer-experience","blog_categories-international-business-strategies","blog_categories-marketing-strategies","blog_categories-translation-technology","blog_categories-website-translation","resource_categories-content-type-blog-post","resource_categories-business-goal-brand-experience","resource_categories-business-goal","resource_categories-content-type","resource_categories-topic-digital-marketing","resource_categories-business-goal-global-expansion","resource_categories-topic-international-marketing","resource_categories-business-goal-optimize-performance","resource_categories-business-goal-streamline-operations","resource_categories-topic-website-translation"],"acf":{"article_word_count":"1415","article_read_time":"6","blog_short_description":"There are 4 options for hiring out your translations. Learn about each of these methods and how to ensure quality and efficiency throughout the process.","news_inline_styles":"","blog_video_id":"","article_body":"

Is your business expanding its global reach? If so, you will inevitably need high-quality language translation of your content. Consumers worldwide prefer to buy from companies willing to meet them on their own terms and in their own language. According to a study by Common Sense Advisory, <\/span>65% of consumers prefer<\/span><\/a> to engage with brands that have content in their language, and 40% refuse to buy from businesses that do not. In another<\/span> survey<\/span><\/a>, businesses that expanded their translation budgets were 1.5 times more likely than their Fortune 500 peers to report an increase in total revenue. In addition, companies that translated information were more than two times more likely to experience revenue increases and generate improved profits.<\/span><\/p>\n

If you are ready to translate content, it is time to consider working with a translation partner. The most obvious benefit of this method is that it makes managing the process easier for companies. In addition, there is added value in offloading work that helps businesses grow beyond the strain on their resources.<\/span><\/p>\n

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4 Primary Ways To Use a Partner for Translation<\/b><\/h2>\n

With translations, a company can opt to offload however much works best for its business model. This might include contracting a freelance translator for specific projects, buying technology, using a language service provider, or opting for a full concierge-managed translation service.<\/span><\/p>\n

A poor-quality website translation can discourage potential marketing leads from making contact and hurt your reputation. For example, the time a sales manager spends translating marketing material is time they could have spent selling. Or, missing deadlines that delay the delivery of products or services to customers may put valuable relationships at risk.<\/span><\/p>\n

There are four primary routes for contracting out translation, each with various levels of effort and each with its own pros and cons.<\/span><\/p>\n

1. Use <\/strong>Freelancers<\/b><\/h3>\n

One of the most common ways companies hire translation services is by utilizing freelancers. A freelancer can be a valuable asset to a company that needs translations but does not have in-house capabilities. However, when companies choose freelance providers, they only get the smallest piece of the puzzle: the translation itself. To ensure accurate management of freelancers and match the efficiency of more robust options, a company must also:<\/span><\/p>\n