{"id":245470,"date":"2022-09-28T09:00:26","date_gmt":"2022-09-28T13:00:26","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=245470"},"modified":"2023-09-14T10:51:04","modified_gmt":"2023-09-14T14:51:04","slug":"is-google-translate-accurate","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/is-google-translate-accurate\/","title":{"rendered":"How Accurate is Google Translate?"},"template":"","blog_categories":[10,5,9,107,15],"resource_categories":[37,34,30,24,20,21,23,19,18],"targeted_localized_audience":[],"document_categories":[146,155,157,171,153],"class_list":["post-245470","blog","type-blog","status-publish","hentry","blog_categories-marketing-strategies-customer-experience","blog_categories-international-business-strategies","blog_categories-marketing-strategies","blog_categories-translation-technology","blog_categories-website-translation","resource_categories-content-type-blog-post","resource_categories-business-goal-brand-experience","resource_categories-business-goal","resource_categories-role-business-strategist","resource_categories-topic-digital-marketing","resource_categories-topic-international-marketing","resource_categories-role-marketer","resource_categories-topic-motionpoint","resource_categories-topic-website-translation","document_categories-blog-post","document_categories-brand-consistency-challenges","document_categories-machine-translation","document_categories-marketer","document_categories-translation-challenges"],"acf":{"article_word_count":"1823","article_read_time":"7","blog_short_description":"Discover if Google Translate is accurate enough for website translation, and what your better options might be.","news_inline_styles":"","blog_video_id":"","article_body":"<h2>How Does Google Translate Work?<\/h2>\n<p>Whether you\u2019re a tourist who wants to feel comfortable in a new city or looking to expand your business to another country, Google Translate is there to help. Google Translate was launched in 2006 using Phrase-Based Machine Translation (also called Statistical Machine Translation). These first translation systems worked by building statistical models of relationships between words, phrases, and sentences and then applied that model to convert text into a new language.<\/p>\n<p><span class=\"NormalTextRun SCXW85239576 BCX0\">Since 2016, Google Translate has upgraded to a Neural Machine Translation (NMT) engine, using advanced algorithmic translation and <\/span><span class=\"NormalTextRun SCXW85239576 BCX0\">AI to <\/span><span class=\"NormalTextRun SCXW85239576 BCX0\">u<\/span><span class=\"NormalTextRun SCXW85239576 BCX0\">tilize<\/span><span class=\"NormalTextRun SCXW85239576 BCX0\"> \u201cdeep learning\u201d techniques.<\/span><\/p>\n<p>Google Translate is a valuable tool for delivering content to people worldwide, and it currently supports 133 languages. There are several ways to use Google Translate through a computer or smartphone app. Unfortunately, not every Google Translate solution is available for every language. Here\u2019s how to utilize it:<\/p>\n<ul type=\"disc\">\n<li><strong><span class=\"TextRun SCXW82452117 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW82452117 BCX0\">Type<\/span><\/span><\/strong><span class=\"TextRun SCXW82452117 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW82452117 BCX0\">: Use your keyboard to type text into Google Translate and it will automatically be translated into the language of your choice.<\/span><\/span><\/li>\n<li><strong>Write<\/strong>: In the mobile app, press the pen symbol and write what you want to translate instead of typing.<\/li>\n<li><strong>Talk:<\/strong> <span class=\"TextRun SCXW81948438 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW81948438 BCX0\">Press \u201cConversation\u201d on the mobile app and read your text <\/span><span class=\"NormalTextRun SCXW81948438 BCX0\">out loud<\/span><span class=\"NormalTextRun SCXW81948438 BCX0\">. The translated version will be <\/span><span class=\"NormalTextRun SCXW81948438 BCX0\">produced<\/span><span class=\"NormalTextRun SCXW81948438 BCX0\"> in real-time.<\/span><\/span><span class=\"EOP SCXW81948438 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li><strong>Snap:<\/strong> The Google Translate mobile app also translates content from a photo. Point your camera at the text to translate, such as a street sign, menu, or document, and take a picture. After a moment, the translation is superimposed over the image.<\/li>\n<li><strong>See: <\/strong>This is similar to the \u201cSnap\u201d feature above, but without needing to snap a photo. Once the app has a moment to recognize the text, the translation is superimposed over the original text, viewable right on the screen.<\/li>\n<li><strong>Transcribe:<\/strong> <span class=\"NormalTextRun SCXW224535925 BCX0\">Google Translate can listen to an audio source and translate the speech. Tap the microphone icon and speak into the app, and then you can hear the translation by tapping the speaker <\/span><span class=\"NormalTextRun SCXW224535925 BCX0\">icon. <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW224535925 BCX0\">Or,<\/span><span class=\"NormalTextRun SCXW224535925 BCX0\"> you can tap the Transcribe icon and then speak. You can copy the transcription and paste it elsewhere.<\/span><\/li>\n<li><strong>Offline:<\/strong> Many of the languages supported by Google Translate can still be translated if you\u2019re offline by allowing you to download an offline translation language file.<\/li>\n<\/ul>\n<h2><span class=\"TextRun SCXW211330101 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW211330101 BCX0\">Is Google Translate Accurate?<\/span><\/span><\/h2>\n<h3>Advantages of Google Translate<\/h3>\n<p>The pros and cons of Google translate impact professional translators and anyone who chooses to use it as a translation tool. Some advantages of Google Translate include:<\/p>\n<p><strong>Speed and volume:<\/strong><span class=\"NormalTextRun SCXW96474652 BCX0\">NMTs are fast, translating millions of words <\/span><span class=\"NormalTextRun SCXW96474652 BCX0\">almost instantly<\/span><span class=\"NormalTextRun SCXW96474652 BCX0\">. Google Translate can produce thousands of word<\/span><span class=\"NormalTextRun SCXW96474652 BCX0\">s in seconds, something that would take human linguists a full day. <\/span><span class=\"NormalTextRun SCXW96474652 BCX0\">NMTs can handle high volume projects and work with your CMS to organize content and <\/span><span class=\"NormalTextRun SCXW96474652 BCX0\">retain<\/span><span class=\"NormalTextRun SCXW96474652 BCX0\"> context throughout the process.<\/span><\/p>\n<p><strong>Consistency and Accuracy:<\/strong> Translations done by NMT create accurate, contextual information. NMT translates whole sentences rather than individual words, making translations faster and more accurate. NMT also requires less memory and data to perform well.<\/p>\n<p><strong>Save time and money:<\/strong> AI-based translation can save time and money. While human translators won\u2019t be replaced entirely, an AI-based translation can offer machine translation that results in easier editing. This can significantly reduce the cost and time required by human translators. In addition, for companies with limited resources, an AI-based translation offers an opportunity to scale globally.<\/p>\n<h3>Disadvantages of Google Translate<\/h3>\n<p>Google Translate is a beneficial tool, but it\u2019s not without drawbacks.<\/p>\n<p><strong>Accuracy: <\/strong><span class=\"TextRun SCXW43673452 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW43673452 BCX0\">Google <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW43673452 BCX0\">Translate\u2019s<\/span><span class=\"NormalTextRun SCXW43673452 BCX0\"> accuracy can vary greatly. It will not <\/span><span class=\"NormalTextRun SCXW43673452 BCX0\">provide<\/span><span class=\"NormalTextRun SCXW43673452 BCX0\"> the same level of quality for less common languages than it would <\/span><span class=\"NormalTextRun SCXW43673452 BCX0\">Span<\/span><span class=\"NormalTextRun SCXW43673452 BCX0\">ish or French.\u00a0<\/span><\/span><\/p>\n<p><strong>Cultural context:<\/strong> <span class=\"TextRun SCXW10986638 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW10986638 BCX0\">Google Translate is not capable of applying human logic or context to its translations. It struggles with cultural factors like traditions, local dialects, <\/span><span class=\"NormalTextRun SCXW10986638 BCX0\">and holidays.<\/span><\/span><\/p>\n<p><strong>Grammar and layout issues:<\/strong> Google Translate does not consider grammar rules, so it often creates translations that contain grammatical errors. There\u2019s also no quality control or adaptation of the text to specific jargon, layout, industry, or market. Finally, Google Translate doesn\u2019t consider web design when translating text, which can affect your website layout and user experience as a whole.<\/p>\n<h2>Google Translate vs. Human Translation<\/h2>\n<p>MotionPoint human translations are deployed by professional linguistics, while Google Translate is a machine-only approach that uses artificial intelligence (AI) technology.<\/p>\n<p><strong>Here is an example of how Google Translations compares to our expert Human Translations:<\/strong><\/p>\n<p>Spanish Segment: \u00bfNo sabe bien qu\u00e9 significa traducir un sitio web? Le contamos todo sobre tecnolog\u00edas de traducci\u00f3n, pr\u00e1cticas comunes y mucho m\u00e1s.<\/p>\n<p>This text Translates to\u2026<\/p>\n<p><strong>Human Translator: <\/strong>&#8220;Mystified by website translation? Get answers to your questions about translation technologies, best practices and more&#8221; by a human translator.<\/p>\n<p><strong>Google Translate: <\/strong>&#8220;Not sure what it means to translate a website? We tell you all about translation technologies, common practices and much more&#8221; by Google Translate.<\/p>\n<p><img decoding=\"async\" style=\"width: 100%;max-width: 50%\" src=\"https:\/\/www.motionpoint.com\/wp-content\/uploads\/translate-button.jpg\" alt=\"Machine translation can be a valuable tool provided you understand its limitations\" \/><\/p>\n<h3>When Does Machine Translation Make Sense?<\/h3>\n<p>While there are pros and cons of machine translation, there are situations when using machine translation can be useful:<\/p>\n<p><span class=\"TextRun SCXW704689 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW704689 BCX0\"><strong>There is a lot to translate<\/strong>: Website and large documents require consistent, fast machine translation. Tools like <\/span><\/span><a class=\"Hyperlink SCXW704689 BCX0\" href=\"https:\/\/www.motionpoint.com\/adaptive-translation\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW704689 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW704689 BCX0\" data-ccp-charstyle=\"Hyperlink\">Adaptive Translation<\/span><span class=\"NormalTextRun SCXW704689 BCX0\" data-ccp-charstyle=\"Hyperlink\">\u2122<\/span><\/span><\/a><span class=\"TextRun SCXW704689 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW704689 BCX0\"> use AI and NMTs to <\/span><span class=\"NormalTextRun SCXW704689 BCX0\">deliver the quality you need, with <\/span><span class=\"NormalTextRun SCXW704689 BCX0\">an option<\/span><span class=\"NormalTextRun SCXW704689 BCX0\"> layer of human post editing.<\/span><\/span><span class=\"EOP SCXW704689 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><strong>Where nuances are not important: <\/strong>Materials that offer straightforward content can benefit from machine translation. For example, software documentation or technical manuals are materials that don\u2019t need cultural context or flowery language.<\/p>\n<p><strong>If a translation budget is limited:<\/strong> Companies turn to machine translation for their work because machines cost less than human labor. However, to lower costs and maintain the integrity of the translated text, some businesses prefer to use a mix of both machine and human translators.<\/p>\n<p><strong>Where content is subject to change:<\/strong> Content such as customer reviews, emails, or FAQs are generated quickly, have only one-off usage, or are only relevant for limited amounts of time. Therefore, their quality doesn\u2019t necessarily need to be as high as that of professional documents.<\/p>\n<h2><span class=\"NormalTextRun SCXW290113 BCX0\">Skip Google <\/span><span class=\"NormalTextRun SCXW290113 BCX0\">Transl<\/span><span class=\"NormalTextRun SCXW290113 BCX0\">ate for Websites<\/span><\/h2>\n<p><span class=\"TextRun SCXW119046964 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW119046964 BCX0\">Here&#8217;s<\/span><span class=\"NormalTextRun SCXW119046964 BCX0\"> the bottom line: Google Translate <\/span><span class=\"NormalTextRun SCXW119046964 BCX0\">isn\u2019t<\/span><span class=\"NormalTextRun SCXW119046964 BCX0\"> the right solution for website translation. <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW119046964 BCX0\">The<\/span> <\/span><a class=\"Hyperlink SCXW119046964 BCX0\" href=\"https:\/\/www.motionpoint.com\/resources\/best-website-translation-services-and-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW119046964 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW119046964 BCX0\" data-ccp-charstyle=\"Hyperlink\">best website translation tools and services<\/span><\/span><\/a><span class=\"TextRun SCXW119046964 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW119046964 BCX0\"> will combine machine translation and human translation.<\/span><\/span><\/p>\n<p><span data-contrast=\"none\">In order to get the best results from machine translation, you need to invest in technology that is always being optimized and trained to fit your needs. This will save you time and money. <\/span><a href=\"https:\/\/www.motionpoint.com\/localization-platform\/\"><span data-contrast=\"none\">MotionPoint\u2019s technology<\/span><\/a><span data-contrast=\"none\"> can save you up to 60% on human translation costs without sacrificing quality! Learn more today.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:0,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n","article_body_code":"","news_image":{"ID":245472,"id":245472,"title":"blog-google-translate","filename":"blog-google-translate.jpg","filesize":79453,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/blog-google-translate.jpg","link":"https:\/\/www.motionpoint.com\/blog\/is-google-translate-accurate\/blog-google-translate\/","alt":"","author":"2","description":"","caption":"","name":"blog-google-translate","status":"inherit","uploaded_to":245470,"date":"2022-09-23 18:45:46","modified":"2022-09-23 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