{"id":245279,"date":"2025-03-14T10:02:39","date_gmt":"2025-03-14T14:02:39","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=245279"},"modified":"2025-03-14T10:39:04","modified_gmt":"2025-03-14T14:39:04","slug":"creating-a-sustainable-and-effective-market-expansion-strategy","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/creating-a-sustainable-and-effective-market-expansion-strategy\/","title":{"rendered":"How to Create a Sustainable New Market Expansion Plan"},"template":"","blog_categories":[2,10,5,9,15],"resource_categories":[37,20,21,23,18],"targeted_localized_audience":[],"document_categories":[146,171],"class_list":["post-245279","blog","type-blog","status-publish","hentry","blog_categories-b2b-strategy","blog_categories-marketing-strategies-customer-experience","blog_categories-international-business-strategies","blog_categories-marketing-strategies","blog_categories-website-translation","resource_categories-content-type-blog-post","resource_categories-topic-digital-marketing","resource_categories-topic-international-marketing","resource_categories-role-marketer","resource_categories-topic-website-translation","document_categories-blog-post","document_categories-marketer"],"acf":{"article_word_count":"2315","article_read_time":"9","blog_short_description":"Learn what a market  expansion strategy is and how to create one that takes full advantage of  international markets.","news_inline_styles":"","blog_video_id":"","article_body":"<p>Entering a new market is not only a great way to grow, but often a vital step toward reaching your business potential. In fact, <a href=\"https:\/\/newsroom.wf.com\/English\/news-releases\/news-release-details\/2016\/Despite-Weak-Global-Economy-U.S.-Companies-Still-Turning-to-International-Markets-for-Growth\/default.aspx\" target=\"_blank\" rel=\"noopener\">87% of U.S. companies<\/a> agree that international expansion is necessary for long-term growth. Yet growth without a market expansion strategy is a recipe for disaster.<\/p>\n<h2><span data-contrast=\"auto\">What is New Market Expansion?<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:360,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">A new market entry strategy occurs when a company introduces products or services in a foreign market. This typically happens after the company&#8217;s sales have stopped growing in its own country.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:360,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span class=\"TextRun Highlight SCXW54630794 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW54630794 BCX0\">The global market offers unlimited opportunities to reach new customers and increase sales. Not every local market has the same growth potential. This is why you need a clear global expansion strategy. It will help you choose the best places to launch.<\/span><\/span><span class=\"TextRun SCXW54630794 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW54630794 BCX0\">\u00a0<\/span><\/span><span class=\"EOP SCXW54630794 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:360,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p data-start=\"1089\" data-end=\"1130\">A well-structured strategy allows you to:<\/p>\n<ul data-start=\"1132\" data-end=\"1453\">\n<li data-start=\"1132\" data-end=\"1201\"><strong data-start=\"1134\" data-end=\"1150\">Reduce costs<\/strong> by targeting the most profitable customer segments<\/li>\n<li data-start=\"1202\" data-end=\"1274\"><strong data-start=\"1204\" data-end=\"1222\">Minimize risks<\/strong> by planning ahead and avoiding potential challenges<\/li>\n<li data-start=\"1275\" data-end=\"1349\"><strong data-start=\"1277\" data-end=\"1293\">Expand reach<\/strong> by efficiently allocating resources to high ROI markets<\/li>\n<li data-start=\"1350\" data-end=\"1453\"><strong data-start=\"1352\" data-end=\"1377\">Ensure tax compliance<\/strong> by understanding local tax regulations and taking advantage of any benefits<\/li>\n<\/ul>\n<h2>How to Create a Market Expansion Strategy<\/h2>\n<p>Now that you understand the benefits of a market expansion strategy, here\u2019s a six-step guide to help you create one:<\/p>\n<h3>Step 1: Define Your Goals<\/h3>\n<p>Like all marketing plans, you should start by defining your goals for the expansion. To ensure they\u2019re attainable, we recommend using the SMART method. SMART is an acronym for:<\/p>\n<ul>\n<li>Specific<\/li>\n<li>Measurable<\/li>\n<li>Achievable<\/li>\n<li>Relevant<\/li>\n<li>Time-bound<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-247188 size-large\" src=\"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_2316645071-1024x683.jpg\" alt=\"smart goals\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.motionpoint.com\/wp-content\/uploads\/\/shutterstock_2316645071-1024x683.jpg 1024w, https:\/\/www.motionpoint.com\/wp-content\/uploads\/\/shutterstock_2316645071-300x200.jpg 300w, https:\/\/www.motionpoint.com\/wp-content\/uploads\/\/shutterstock_2316645071-768x512.jpg 768w, https:\/\/www.motionpoint.com\/wp-content\/uploads\/\/shutterstock_2316645071-1536x1024.jpg 1536w, https:\/\/www.motionpoint.com\/wp-content\/uploads\/\/shutterstock_2316645071-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span class=\"TextRun SCXW207716748 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW207716748 BCX0\">SMART goals consider important measures like revenue growth, profit margin, marketing pipeline, and customer satisfaction. Each one focuses on a specific KPI, how to quantify it, and how long it takes to achieve it.<\/span><\/span><\/p>\n<p>As you develop a growth strategy, ask yourself:<\/p>\n<ul>\n<li>Which KPIs do I want to target?<\/li>\n<li>Which projections will I use to assess new markets?<\/li>\n<\/ul>\n<p><span class=\"TextRun SCXW226014047 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW226014047 BCX0\">There are a lot of benefits of growing globally, and therefore <\/span><span class=\"NormalTextRun SCXW226014047 BCX0\">different ways<\/span><span class=\"NormalTextRun SCXW226014047 BCX0\"> to target different outcomes. If you <\/span><span class=\"NormalTextRun SCXW226014047 BCX0\">don\u2019t<\/span><span class=\"NormalTextRun SCXW226014047 BCX0\"> know what you want to achieve, you <\/span><span class=\"NormalTextRun SCXW226014047 BCX0\">probably <\/span><span class=\"NormalTextRun SCXW226014047 BCX0\">aren\u2019t<\/span><span class=\"NormalTextRun SCXW226014047 BCX0\"> ready to launch internationally.<\/span><\/span><\/p>\n<h3>Step 2: Conduct an Audit<\/h3>\n<p>Audit your current domestic practices before moving forward. This often-overlooked step is crucial for ensuring successful global expansion.<\/p>\n<p>During the audit, you should identify:<\/p>\n<ul>\n<li data-start=\"2265\" data-end=\"2320\">Identifying your target market and their demographics<\/li>\n<li data-start=\"2321\" data-end=\"2388\">Pinpointing the most popular products and services in your market<\/li>\n<li data-start=\"2389\" data-end=\"2452\">Reviewing successful elements of your current growth strategy<\/li>\n<li data-start=\"2453\" data-end=\"2511\">Recognizing friction points in operations and management<\/li>\n<\/ul>\n<p>If you discover any issues, it\u2019s important to find solutions before you replicate the same strategy abroad.<\/p>\n<p>This step will help ensure your approach is sound before launching internationally. If you try to expand to too many areas or offer too many products and services, you may spread your business too thin.<\/p>\n<h3>Step 3: Market Research &amp; Cultural Considerations<\/h3>\n<p><span class=\"TextRun SCXW209302377 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW209302377 BCX0\">Thorough research is essential to assess demand, competition, and country-specific regulations. Tools like Google Trends and SurveyMonkey can assist in understanding buyer behavior and forming <a href=\"https:\/\/www.motionpoint.com\/blog\/a-complete-guide-to-developing-a-global-marketing-strategy\/\">buyer personas.<\/a><\/span><\/span><span class=\"TextRun SCXW209302377 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW209302377 BCX0\">\u00a0for <\/span><span class=\"NormalTextRun SCXW209302377 BCX0\">different places<\/span><span class=\"NormalTextRun SCXW209302377 BCX0\">. This will help you define your international target audience.<\/span><\/span><\/p>\n<p><span class=\"TextRun Highlight SCXW114373320 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW114373320 BCX0\">As you research, take local language and cultural nuances into consideration, and adapt your marketing plans accordingly. For example, <\/span><span class=\"NormalTextRun SCXW114373320 BCX0\">let\u2019s<\/span><span class=\"NormalTextRun SCXW114373320 BCX0\"> say you want to launch in Brazil. That would require adapting your website and other marketing materials to reflect the local culture. This process, known as <\/span><\/span><a class=\"Hyperlink SCXW114373320 BCX0\" href=\"https:\/\/www.motionpoint.com\/blog\/what-is-a-localization-strategy-everything-you-need-to-know\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Highlight Underlined SCXW114373320 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW114373320 BCX0\" data-ccp-charstyle=\"Hyperlink\">website localization<\/span><\/span><\/a><span class=\"TextRun Highlight SCXW114373320 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW114373320 BCX0\">, includes:<\/span><\/span><span class=\"TextRun SCXW114373320 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW114373320 BCX0\">\u00a0<\/span><\/span><span class=\"EOP SCXW114373320 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:360,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span class=\"TextRun SCXW95975021 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW95975021 BCX0\">This process is known as <\/span><\/span><a class=\"Hyperlink SCXW95975021 BCX0\" href=\"https:\/\/www.motionpoint.com\/translation\/what-is-website-localization\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW95975021 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW95975021 BCX0\" data-ccp-charstyle=\"Hyperlink\">website localization<\/span><\/span><\/a><span class=\"TextRun SCXW95975021 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW95975021 BCX0\">. It goes beyond website translation, and in this scenario, would include:<\/span><\/span><\/p>\n<ul>\n<li>Translating all content into Brazilian Portuguese<\/li>\n<li>Adapting website elements such as currency, payment options, and address formats<\/li>\n<li>Adapting images and cultural references<\/li>\n<\/ul>\n<p><span class=\"TextRun Highlight SCXW41195781 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW41195781 BCX0\">Implementing website translation and localization makes Brazilians feel as though the product targets them specifically.<\/span><\/span><\/p>\n<p><span class=\"TextRun Highlight SCXW177230495 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW177230495 BCX0\">Lastly, <\/span><span class=\"NormalTextRun SCXW177230495 BCX0\">don\u2019t<\/span><span class=\"NormalTextRun SCXW177230495 BCX0\"> neglect secondary markets. As you conduct your audit, you may find your domestic market speaks multiple languages. For example, if your market is in the U.S., consider the Spanish-speaking population. Think about how serving them in Spanish might help your business goals.<\/span><\/span><\/p>\n<h3>Step 4: <span class=\"TextRun SCXW92124314 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW92124314 BCX0\" data-ccp-parastyle=\"heading 3\">Analyze Your Competition<\/span><\/span><\/h3>\n<p><span class=\"TextRun SCXW232365280 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW232365280 BCX0\">Another often overlooked step, analyzing competitors lets you evaluate how competitors position themselves. To gain market share, you need to understand where your competition stands. Evaluate:<\/span><\/span><\/p>\n<ul>\n<li>How they position themselves \u2013 are their <a href=\"https:\/\/www.motionpoint.com\/translation\/\">websites translated<\/a>? What languages do they provide? Are they local or international?<\/li>\n<li>Their strengths and weaknesses.<\/li>\n<li>How you can capitalize on their weaknesses and ensure you don\u2019t make the same mistakes.<\/li>\n<\/ul>\n<p>Understanding how your competition operates in these areas is crucial. Once you know this, you can begin to make final decisions regarding how you\u2019ll expand.<\/p>\n<h3>Step 5: Adjust Business Structure and Operations<\/h3>\n<p><span class=\"TextRun SCXW205100602 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW205100602 BCX0\">After analyzing the market, target audience, and competitors, decide how <\/span><span class=\"NormalTextRun SCXW205100602 BCX0\">you&#8217;ll<\/span> <span class=\"NormalTextRun SCXW205100602 BCX0\">provide<\/span><span class=\"NormalTextRun SCXW205100602 BCX0\"> your product or service to customers. Common\u00a0<\/span><\/span><a class=\"Hyperlink SCXW205100602 BCX0\" href=\"https:\/\/www.motionpoint.com\/blog\/international-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW205100602 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW205100602 BCX0\" data-ccp-charstyle=\"Hyperlink\">methods of international expansion<\/span><\/span><\/a><span class=\"TextRun SCXW205100602 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW205100602 BCX0\"> include:<\/span><\/span><\/p>\n<ul>\n<li>Global Strategies<\/li>\n<li>International Strategies<\/li>\n<li>Multi-domestic Strategies<\/li>\n<li>Transnational Strategies<\/li>\n<li>Exporting<\/li>\n<li>Licensing<\/li>\n<li>Join ventures<\/li>\n<li>Franchising<\/li>\n<\/ul>\n<p>While you evaluate your options, ask:<\/p>\n<ul>\n<li>How will it impact operations?<\/li>\n<li>Will you need to hire international employees?<\/li>\n<li>How will you ship products?<\/li>\n<li>How will you provide international customer service?<\/li>\n<\/ul>\n<p><span class=\"TextRun SCXW146774798 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW146774798 BCX0\">And <\/span><span class=\"NormalTextRun SCXW146774798 BCX0\">don\u2019t<\/span><span class=\"NormalTextRun SCXW146774798 BCX0\"> forget to address <\/span><span class=\"NormalTextRun SCXW146774798 BCX0\">your<\/span> <\/span><a class=\"Hyperlink SCXW146774798 BCX0\" href=\"https:\/\/www.motionpoint.com\/blog\/3-ways-to-include-localization-in-your-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun SCXW146774798 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW146774798 BCX0\" data-ccp-charstyle=\"Hyperlink\">content marketing strategy<\/span><\/span><\/a><span class=\"TextRun SCXW146774798 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW146774798 BCX0\">. The channels you choose will depend on local preferences, but some of the most popular include:<\/span><\/span><\/p>\n<ul>\n<li>Paid and organic search<\/li>\n<li>Paid and organic social<\/li>\n<li>Media planning and buying<\/li>\n<li>Email marketing<\/li>\n<li>Video assets<\/li>\n<\/ul>\n<p><span class=\"TextRun Highlight SCXW79284271 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW79284271 BCX0\">You should also adapt this content for each market. About <\/span><\/span><a class=\"Hyperlink SCXW79284271 BCX0\" href=\"https:\/\/csa-research.com\/Blogs-Events\/CSA-in-the-Media\/Press-Releases\/Consumers-Prefer-their-Own-Language\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Highlight Underlined SCXW79284271 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW79284271 BCX0\" data-ccp-charstyle=\"Hyperlink\">76% of consumers<\/span><\/span><\/a><span class=\"TextRun Highlight SCXW79284271 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW79284271 BCX0\"> prefer buying products with information in their own language. Yet this can be costly unless you have an automated system in place. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW79284271 BCX0\">MotionPoint&#8217;s<\/span><span class=\"NormalTextRun SCXW79284271 BCX0\"> website localization services provide multichannel assets such as social media, email, and more\u2014quickly and affordably.<\/span><\/span><\/p>\n<h3>Step 6: Execute, Analyze, and Optimize<\/h3>\n<p>Implementing your strategy is just the beginning. You need to continuously monitor operations to ensure everything is running smoothly. How you analyze and measure performance depends on how you expand, but you can:<\/p>\n<ul>\n<li>Segment your website and marketing data by location<\/li>\n<li>Evaluate conversion rates, CPCs, CPAs, and more<\/li>\n<\/ul>\n<p>Remember, the metrics you choose to track should be in line with your SMART goals.<\/p>\n<h2><span class=\"TextRun SCXW265756974 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW265756974 BCX0\" data-ccp-parastyle=\"heading 2\">Choose MotionPoint for New<\/span><span class=\"NormalTextRun SCXW265756974 BCX0\" data-ccp-parastyle=\"heading 2\"> Market Expansion<\/span><\/span><\/h2>\n<p>A market expansion strategy is essential for international success. It helps you navigate the complexities of launching in new territories, from customer communication to tax compliance to <a href=\"https:\/\/www.motionpoint.com\/multilingual-marketing-services\/\">multilingual marketing strategies.<\/a><\/p>\n<p>However, customer communications are rarely one and done. You need to provide ongoing messaging to maintain brand loyalty. That\u2019s where MotionPoint comes in. In addition to our turn-key proxy <a href=\"https:\/\/www.motionpoint.com\/translation\/\">website translation services<\/a>, we offer ongoing multichannel localization that will keep customers engaged\u2014in any language.<\/p>\n<p>Ready to develop an effective market expansion strategy that keeps customers coming back? <a href=\"https:\/\/www.motionpoint.com\/contact\/\">Contact MotionPoint<\/a> to get started.<\/p>\n","article_body_code":"","news_image":{"ID":245281,"id":245281,"title":"Market_Expansion_Strategy_Hero","filename":"Market_Expansion_Strategy_Hero.jpg","filesize":336893,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Market_Expansion_Strategy_Hero.jpg","link":"https:\/\/www.motionpoint.com\/blog\/creating-a-sustainable-and-effective-market-expansion-strategy\/market_expansion_strategy_hero\/","alt":"","author":"2","description":"","caption":"","name":"market_expansion_strategy_hero","status":"inherit","uploaded_to":245279,"date":"2022-08-12 18:34:48","modified":"2022-08-12 18:34:48","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":413,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Market_Expansion_Strategy_Hero-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Market_Expansion_Strategy_Hero-300x62.jpg","medium-width":300,"medium-height":62,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Market_Expansion_Strategy_Hero-768x159.jpg","medium_large-width":768,"medium_large-height":159,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Market_Expansion_Strategy_Hero-1024x211.jpg","large-width":1024,"large-height":211,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Market_Expansion_Strategy_Hero-1536x317.jpg","1536x1536-width":1536,"1536x1536-height":317,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Market_Expansion_Strategy_Hero.jpg","2048x2048-width":2000,"2048x2048-height":413}},"social_image":{"ID":245282,"id":245282,"title":"Blog-OG-Image-Market-Expansion-Strategy","filename":"Blog-OG-Image-Market-Expansion-Strategy.png","filesize":1958172,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog-OG-Image-Market-Expansion-Strategy.png","link":"https:\/\/www.motionpoint.com\/blog\/creating-a-sustainable-and-effective-market-expansion-strategy\/blog-og-image-market-expansion-strategy\/","alt":"","author":"2","description":"","caption":"","name":"blog-og-image-market-expansion-strategy","status":"inherit","uploaded_to":245279,"date":"2022-08-12 18:35:08","modified":"2022-08-12 18:35:08","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":1046,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog-OG-Image-Market-Expansion-Strategy-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog-OG-Image-Market-Expansion-Strategy-300x157.png","medium-width":300,"medium-height":157,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog-OG-Image-Market-Expansion-Strategy-768x402.png","medium_large-width":768,"medium_large-height":402,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog-OG-Image-Market-Expansion-Strategy-1024x536.png","large-width":1024,"large-height":536,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog-OG-Image-Market-Expansion-Strategy-1536x803.png","1536x1536-width":1536,"1536x1536-height":803,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog-OG-Image-Market-Expansion-Strategy.png","2048x2048-width":2000,"2048x2048-height":1046}},"callout_article":[],"news_image_url":"","featired_article_image":false,"featured_article":[],"featured_article_description":"","blog_image":{"ID":245281,"id":245281,"title":"Market_Expansion_Strategy_Hero","filename":"Market_Expansion_Strategy_Hero.jpg","filesize":336893,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Market_Expansion_Strategy_Hero.jpg","link":"https:\/\/www.motionpoint.com\/blog\/creating-a-sustainable-and-effective-market-expansion-strategy\/market_expansion_strategy_hero\/","alt":"","author":"2","description":"","caption":"","name":"market_expansion_strategy_hero","status":"inherit","uploaded_to":245279,"date":"2022-08-12 18:34:48","modified":"2022-08-12 18:34:48","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":413,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Market_Expansion_Strategy_Hero-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Market_Expansion_Strategy_Hero-300x62.jpg","medium-width":300,"medium-height":62,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Market_Expansion_Strategy_Hero-768x159.jpg","medium_large-width":768,"medium_large-height":159,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Market_Expansion_Strategy_Hero-1024x211.jpg","large-width":1024,"large-height":211,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Market_Expansion_Strategy_Hero-1536x317.jpg","1536x1536-width":1536,"1536x1536-height":317,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Market_Expansion_Strategy_Hero.jpg","2048x2048-width":2000,"2048x2048-height":413}},"hero_image":{"ID":245281,"id":245281,"title":"Market_Expansion_Strategy_Hero","filename":"Market_Expansion_Strategy_Hero.jpg","filesize":336893,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Market_Expansion_Strategy_Hero.jpg","link":"https:\/\/www.motionpoint.com\/blog\/creating-a-sustainable-and-effective-market-expansion-strategy\/market_expansion_strategy_hero\/","alt":"","author":"2","description":"","caption":"","name":"market_expansion_strategy_hero","status":"inherit","uploaded_to":245279,"date":"2022-08-12 18:34:48","modified":"2022-08-12 18:34:48","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":413,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Market_Expansion_Strategy_Hero-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Market_Expansion_Strategy_Hero-300x62.jpg","medium-width":300,"medium-height":62,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Market_Expansion_Strategy_Hero-768x159.jpg","medium_large-width":768,"medium_large-height":159,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Market_Expansion_Strategy_Hero-1024x211.jpg","large-width":1024,"large-height":211,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Market_Expansion_Strategy_Hero-1536x317.jpg","1536x1536-width":1536,"1536x1536-height":317,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Market_Expansion_Strategy_Hero.jpg","2048x2048-width":2000,"2048x2048-height":413}},"news_resource_card":false,"translate_this_blog":"YES","localize_blog":"global","recommended_blog_1":[{"ID":245304,"post_author":"2","post_date":"2022-08-18 16:21:57","post_date_gmt":"2022-08-18 20:21:57","post_content":"","post_title":"Global Business Expansion: The Right Way to Expand Globally","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"global-business-expansion-the-right-way-to-expand-globally","to_ping":"","pinged":"","post_modified":"2024-09-03 12:07:45","post_modified_gmt":"2024-09-03 16:07:45","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=245304","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"}],"recommended_article_url_1":"","recommended_blog_2":[{"ID":1542,"post_author":"2","post_date":"2017-09-20 00:00:00","post_date_gmt":"2017-09-20 00:00:00","post_content":"    \t","post_title":"\u2018Cultural Fluency\u2019 Transforms Site Visitors Into Customers","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cultural-fluency-transforms-site-visitors-into-customers","to_ping":"","pinged":"","post_modified":"2017-09-20 00:00:00","post_modified_gmt":"2017-09-20 00:00:00","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=1542","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"}],"recommended_article_url_2":"","recommended_blog_3":[{"ID":182481,"post_author":"3","post_date":"2025-04-02 01:55:39","post_date_gmt":"2025-04-02 05:55:39","post_content":"","post_title":"Best Practices for Multilingual Websites with Examples","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"best-practices-for-multilingual-websites-with-examples","to_ping":"","pinged":"","post_modified":"2025-04-02 15:39:16","post_modified_gmt":"2025-04-02 19:39:16","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=182481","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"}],"recommended_article_url_3":"","recommended_blog_4":[{"ID":1524,"post_author":"2","post_date":"2017-10-05 00:00:00","post_date_gmt":"2017-10-05 00:00:00","post_content":"    \t","post_title":"3 Ways MotionPoint Improves Conversion Rates for Localized Websites","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"3-ways-motionpoint-improves-conversion-rates-for-localized-websites","to_ping":"","pinged":"","post_modified":"2021-05-14 14:52:30","post_modified_gmt":"2021-05-14 14:52:30","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=1524","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"}],"banner_image":{"ID":165410,"id":165410,"title":"The-Secret-Ingredient-for-Global-Marketing-Success-250-x-500.png","filename":"The-Secret-Ingredient-for-Global-Marketing-Success-250-x-500.png","filesize":24272,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/The-Secret-Ingredient-for-Global-Marketing-Success-250-x-500.png","link":"https:\/\/www.motionpoint.com\/blog\/why-localizing-your-website-is-important-for-global-marketing\/the-secret-ingredient-for-global-marketing-success-250-x-500\/","alt":"","author":"2","description":"    \t","caption":"","name":"the-secret-ingredient-for-global-marketing-success-250-x-500","status":"inherit","uploaded_to":1654,"date":"2020-09-02 00:00:00","modified":"2020-09-02 00:00:00","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":250,"height":500,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/The-Secret-Ingredient-for-Global-Marketing-Success-250-x-500-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/The-Secret-Ingredient-for-Global-Marketing-Success-250-x-500-150x300.png","medium-width":150,"medium-height":300,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/The-Secret-Ingredient-for-Global-Marketing-Success-250-x-500.png","medium_large-width":250,"medium_large-height":500,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/The-Secret-Ingredient-for-Global-Marketing-Success-250-x-500.png","large-width":250,"large-height":500,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/The-Secret-Ingredient-for-Global-Marketing-Success-250-x-500.png","1536x1536-width":250,"1536x1536-height":500,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/The-Secret-Ingredient-for-Global-Marketing-Success-250-x-500.png","2048x2048-width":250,"2048x2048-height":500}},"banner_image_europe":false,"banner_link":"","keep_learning_cards":false,"featured_resource_card":"n\/a","blog_author":[{"ID":198,"user_firstname":"Dominic","user_lastname":"Dithurbide","nickname":"ddithurbide","user_nicename":"ddithurbide","display_name":"Dominic Dithurbide","user_email":"ddithurbide@motionpoint.com","user_url":"","user_registered":"2014-11-04 00:00:00","user_description":"Dominic Dithurbide is a creative, goal-driven marketing leader that\u2019s dedicated his career to the translation industry. Dominic brings proficiency in global marketing, demand generation, and go-to-market strategies to MotionPoint\u2019s marketing team.","user_avatar":"<img src=\"https:\/\/www.motionpoint.com\/wp-content\/plugins\/ultimate-member\/assets\/img\/default_avatar.jpg\" class=\"gravatar avatar avatar-96 um-avatar um-avatar-default\" width=\"96\" height=\"96\" alt=\"Dominic Dithurbide\" data-default=\"https:\/\/www.motionpoint.com\/wp-content\/plugins\/ultimate-member\/assets\/img\/default_avatar.jpg\" onerror=\"if ( ! this.getAttribute('data-load-error') ){ this.setAttribute('data-load-error', '1');this.setAttribute('src', this.getAttribute('data-default'));}\" loading=\"lazy\" \/>"}],"docs_short_description":"","docs_keywords":"","doc_social_media_caption_1":"Learn in this article what a market expansion strategy is and how to create one that takes full advantage of international markets. #internationalmarkets #businessexpansion #translationintegration","doc_social_media_caption_2":"Entering a new market is not only a great way to grow but often a vital step toward reaching your business potential. Learn more about it in this insightful article. #businessgrowth #translationtechnology","doc_social_media_caption_3":"Learn some tips about creating a market expansion strategy in this insightful article. #marketexpansion #marketingstrategy #translation","doc_social_media_caption_4":"A market expansion strategy is essential to an international launch. It enables you to choose the best markets for your brand and helps you with marketing considerations. Learn more about it here! #marketing #translationtechnology","doc_social_media_caption_5":"Creating a Sustainable and Effective Market Expansion Strategy is Challenging. The tips in this article will help you master creating one. #Marketexpansion #translationtechnology","doc_id":"51351","meta_title":"Market Expansion Strategy: 6 Essential Steps to Follow","meta_description":"Expanding into new markets comes with challenges\u2014but the right strategy makes all the difference. Learn what a market expansion strategy is and how to successfully navigate growth with these six essential steps. Read on to unlock new opportunities!","meta_keywords":""},"_links":{"self":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog\/245279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/types\/blog"}],"wp:attachment":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/media?parent=245279"}],"wp:term":[{"taxonomy":"blog_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog_categories?post=245279"},{"taxonomy":"resource_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/resource_categories?post=245279"},{"taxonomy":"targeted_localized_audience","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/targeted_localized_audience?post=245279"},{"taxonomy":"document_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/document_categories?post=245279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}