{"id":244945,"date":"2025-04-02T10:48:46","date_gmt":"2025-04-02T14:48:46","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=244945"},"modified":"2025-04-02T16:09:24","modified_gmt":"2025-04-02T20:09:24","slug":"international-marketing","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/international-marketing\/","title":{"rendered":"International Marketing Plans: How to Succeed in Global Markets"},"template":"","blog_categories":[10,11,9,15],"resource_categories":[37,24,33,21,23],"targeted_localized_audience":[],"document_categories":[146,170,164,133,171,135],"class_list":["post-244945","blog","type-blog","status-publish","hentry","blog_categories-marketing-strategies-customer-experience","blog_categories-marketing-strategies-international-seo","blog_categories-marketing-strategies","blog_categories-website-translation","resource_categories-content-type-blog-post","resource_categories-role-business-strategist","resource_categories-business-goal-global-expansion","resource_categories-topic-international-marketing","resource_categories-role-marketer","document_categories-blog-post","document_categories-business-leader","document_categories-discovery","document_categories-manufacturers","document_categories-marketer","document_categories-travel-hospitality"],"acf":{"article_word_count":"2333","article_read_time":"9","blog_short_description":"Learn how to develop an international marketing strategy that speaks authentically to global markets.","news_inline_styles":"","blog_video_id":"","article_body":"<h2><strong>What is International Marketing?<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">International marketing involves producing, distributing, promoting, and selling products into foreign markets by establishing a direct relationship with local markets. <\/span>Many international marketing strategies require opening in-country subsidiaries, branches, and offices to execute localized marketing efforts effectively.<\/p>\n<p><a class=\"Hyperlink SCXW242864642 BCX0\" href=\"https:\/\/www.motionpoint.com\/blog\/creating-a-sustainable-and-effective-market-expansion-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW242864642 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW242864642 BCX0\" data-ccp-charstyle=\"Hyperlink\">New market expansion<\/span><\/span><\/a><span class=\"TextRun SCXW242864642 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW242864642 BCX0\"> can succeed in most industries and is used <\/span><span class=\"NormalTextRun SCXW242864642 BCX0\">frequently<\/span><span class=\"NormalTextRun SCXW242864642 BCX0\"> in <\/span><\/span><a class=\"Hyperlink SCXW242864642 BCX0\" href=\"https:\/\/www.motionpoint.com\/blog\/the-4-biggest-challenges-facing-international-e-commerce-growth\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW242864642 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW242864642 BCX0\" data-ccp-charstyle=\"Hyperlink\">international e-commerce<\/span><\/span><\/a><span class=\"TextRun SCXW242864642 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW242864642 BCX0\">, travel, manufacturing, and technology. There are several reasons for international expansion, but business growth tops the list. According to Statista, global retail sales are projected to reach <\/span><a href=\"https:\/\/www.statista.com\/statistics\/443522\/global-retail-sales\/#:~:text=Global%20retail%20sales%20were%20projected,stores%2C%20restaurants%2C%20and%20bookstores.\"><span class=\"NormalTextRun AdvancedProofingIssueV2Themed SCXW242864642 BCX0\">32.8 trillion dollars<\/span><\/a><span class=\"NormalTextRun SCXW242864642 BCX0\"> by 2026. Companies that are willing to try international expansion can expect increased revenue, stronger brand recognition, and a larger customer base.<\/span><\/span><\/p>\n<h2><strong>How to Create an International Marketing Strategy<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">An international marketing strategy supports business expansion into global markets. Creating an international marketing strategy takes a solid foundation of research, knowledge, and a clear vision.\u00a0<\/span><\/p>\n<h3><strong>Start with Market Research<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">Understanding how your target customers shop or consume content online can help you improve website usability and provide a better customer experience. Online market research can help you identify each point of a customer\u2019s buying journey. Market research is essential for understanding the target demographics, market conditions, and competition.\u00a0<\/span><\/p>\n<ul>\n<li><strong>Keyword Research:<\/strong> Tools like Google Trends and KWFinder provide insights into market demand by country. Identifying high-traffic keywords can reveal potential opportunities.<\/li>\n<li><strong>Consumer Surveys:<\/strong> Platforms like SurveyMonkey help businesses gather feedback from specific international audiences.<\/li>\n<li><strong>Government Resources:<\/strong> Websites like Trade.gov offer insights into foreign markets, regulations, and financing options for international projects.<\/li>\n<\/ul>\n<h3><strong>Define Your Target Audience<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">Adapting your global marketing strategy for international audiences is essential. Before you can begin implementing any strategy in the international markets of choice, you must first understand to whom you are marketing. <\/span><span style=\"font-weight: 400\">You can not assume that your current buyer persona will translate directly into foreign markets. A CSA Research survey found that <a href=\"https:\/\/csa-research.com\/Blogs-Events\/CSA-in-the-Media\/Press-Releases\/Consumers-Prefer-their-Own-Language#:~:text=(July%207%2C%202020)%20%E2%80%93,content%20throughout%20the%20customer%20journey.\">76% of global consumers prefer purchasing products in their native language, and 40%<\/a> will never buy from sites in other languages. To successfully market your product or service, tailor your international marketing efforts to specifically reach the population segment that will most likely buy your product or service.\u00a0<\/span><\/p>\n<h3><strong>Establish A Global Expansion Structure<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">After researching and pinpointing which markets your product or service will create profitability and who your target audience is, the next step is to determine how you\u2019ll present your product and service to the market. What\u2019s the most effective way to market and deliver your product\/services to these target audiences? Different methods of international expansion include exporting, licensing, joint ventures, and franchising, among others.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignright wp-image-244781 size-full\" style=\"float: right\" src=\"https:\/\/www.motionpoint.com\/wp-content\/uploads\/international-business-strategies.jpg\" alt=\"international marketing strategies\" width=\"400\" height=\"400\" srcset=\"https:\/\/www.motionpoint.com\/wp-content\/uploads\/international-business-strategies.jpg 400w, https:\/\/www.motionpoint.com\/wp-content\/uploads\/international-business-strategies-300x300.jpg 300w, https:\/\/www.motionpoint.com\/wp-content\/uploads\/international-business-strategies-150x150.jpg 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p><span data-contrast=\"none\">Companies can decrease the risk of entering a foreign market by forming partnerships with other companies. These companies should also have an interest in selling in that market. Joint ventures can earn more money than individual companies because they work like big independent companies, not just two small ones.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Companies need to understand what strategy is more likely to succeed by inferring the degree of local responsiveness and global integration necessary for new and sustained growth. Multi-domestic and transnational strategies are well suited for international marketing plans.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h2><strong>Key Considerations of International Marketing<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">International marketing considers more than just language \u2013 it involves culture, international law,\u00a0 market saturation, and customer behaviors.<\/span><\/p>\n<h3><strong>Language and Cultural Adaptation<\/strong><\/h3>\n<p>Cultural adaptation is crucial when marketing to foreign audiences. Studies indicate that <a href=\"https:\/\/blog.linguistica-international.com\/study-reveals-language-preferences-of-consumers-in-29-countries\/?utm_source=chatgpt.com\">73% of consumers prefer product reviews in their language, even if other website content remains in English<\/a>. To successfully localize content, businesses must balance standardization (e.g., consistent brand messaging) with customization (e.g., culturally relevant campaigns).<\/p>\n<p><span style=\"font-weight: 400\">You will need to find a balance between <\/span><a href=\"\/resources\/translation\/standardization-vs-customization-finding-the-right-approach\/\"><span style=\"font-weight: 400\">standardizing <\/span><\/a><span style=\"font-weight: 400\">translated content, like always translating a product name the same way, and customizing content, like, localizing different content pieces and campaigns uniquely for different markets.<\/span><\/p>\n<p><a class=\"Hyperlink SCXW33480439 BCX0\" href=\"https:\/\/www.motionpoint.com\/website-localization-services\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun SCXW33480439 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW33480439 BCX0\" data-ccp-charstyle=\"Hyperlink\">Website localization<\/span><\/span><\/a><span class=\"TextRun SCXW33480439 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW33480439 BCX0\"> can help you go beyond converting copy from one language to another. The <\/span><\/span><a class=\"Hyperlink SCXW33480439 BCX0\" href=\"https:\/\/www.motionpoint.com\/translation\/what-is-website-localization\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW33480439 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW33480439 BCX0\" data-ccp-charstyle=\"Hyperlink\">website localization process<\/span><\/span><\/a><span class=\"TextRun SCXW33480439 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW33480439 BCX0\"> takes account of local cultural sensitivities, <\/span><span class=\"NormalTextRun SCXW33480439 BCX0\">contains<\/span><span class=\"NormalTextRun SCXW33480439 BCX0\"> cultural references that will speak to the target audience, has the right tone, and <\/span><span class=\"NormalTextRun SCXW33480439 BCX0\">doesn\u2019t<\/span><span class=\"NormalTextRun SCXW33480439 BCX0\"> use idioms or phrases that <\/span><span class=\"NormalTextRun SCXW33480439 BCX0\">won\u2019t<\/span><span class=\"NormalTextRun SCXW33480439 BCX0\"> translate well.<\/span><\/span><\/p>\n<h3><strong>Government Regulations and Compliance<\/strong><\/h3>\n<p>Navigating international laws and regulations is a key aspect of global expansion. Businesses must comply with:<\/p>\n<ul>\n<li>Taxation and Tariffs<\/li>\n<li>Employment and Labor Laws<\/li>\n<li>Data Protection Regulations (e.g., GDPR in Europe)<\/li>\n<li>Product Standards and Certifications<\/li>\n<\/ul>\n<p>Failing to meet <a href=\"https:\/\/www.motionpoint.com\/blog\/essential-guide-to-website-translation-for-us-government-agencies\/\">regulatory requirements<\/a> can lead to fines or business restrictions. Researching compliance guidelines before entering new markets is essential.<\/p>\n<h3><strong>Efficient Coordination and Execution<\/strong><\/h3>\n<p data-pm-slice=\"1 1 []\">Global expansion requires a seamless localization strategy. Instead of relying on in-house teams for translations, companies can benefit from outsourced translation and localization services.<\/p>\n<p><span data-contrast=\"none\">When expanding globally, local subsidiaries and office employees might need to do more than just their job. Whatever you do, don\u2019t make your local <\/span><a href=\"https:\/\/www.motionpoint.com\/blog\/why-your-salespeople-arent-your-best-translation-resource\/\"><span data-contrast=\"none\">Sales reps pretend they\u2019re linguists <\/span><\/a><span data-contrast=\"none\">and translate content. Decide what you can take on internally and what you should outsource.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Outsourcing <\/span><a href=\"https:\/\/www.motionpoint.com\/translation\/\"><span data-contrast=\"none\">website translation<\/span><\/a><span data-contrast=\"none\"> can be a fast and cost-efficient path to increasing your reach without burdening your existing team.<\/span><\/p>\n<p>Professional translation partners provide:<\/p>\n<ul>\n<li>Website Localization: Adapting text, images, and layout for local audiences.<\/li>\n<li><a href=\"https:\/\/www.motionpoint.com\/blog\/2025-multilingual-seo-guide-key-tactics-to-boost-your-websites-global-reach\/\">Multilingual SEO:<\/a> Optimizing content to rank in region-specific search engines.<\/li>\n<li>Automated Translation Solutions: Using AI-powered tools to scale content across markets.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Outsourcing the translation and localization of your website to an <\/span><a href=\"\/resources\/translation\/challenges-in-house-website-translation\/\"><span style=\"font-weight: 400\">experienced <\/span><\/a><span style=\"font-weight: 400\">partner can streamline the effort and expense of translating, deploying, and operating multilingual websites.\u00a0\u00a0<\/span><\/p>\n<p><a href=\"\/contact\/\"><img decoding=\"async\" class=\"d-none d-lg-block alignnone wp-image-182523 size-full\" src=\"https:\/\/www.motionpoint.com\/wp-content\/uploads\/MP-Contact-CTA-banner.png\" alt=\"translation technologies\" width=\"731\" height=\"120\" srcset=\"https:\/\/www.motionpoint.com\/wp-content\/uploads\/MP-Contact-CTA-banner.png 731w, https:\/\/www.motionpoint.com\/wp-content\/uploads\/MP-Contact-CTA-banner-300x49.png 300w\" sizes=\"(max-width: 731px) 100vw, 731px\" \/><\/a><\/p>\n<p><a href=\"\/contact\/\"><img decoding=\"async\" class=\"d-md-block d-lg-none alignnone wp-image-182534 size-full\" src=\"https:\/\/www.motionpoint.com\/wp-content\/uploads\/MP-Contact-CTA-banner-Mobile.png\" alt=\"translation technologies\" width=\"320\" height=\"400\" srcset=\"https:\/\/www.motionpoint.com\/wp-content\/uploads\/MP-Contact-CTA-banner-Mobile.png 320w, https:\/\/www.motionpoint.com\/wp-content\/uploads\/MP-Contact-CTA-banner-Mobile-240x300.png 240w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><\/a><\/p>\n<h2><span class=\"TextRun SCXW60281096 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW60281096 BCX0\" data-ccp-parastyle=\"heading 2\">What are the B<\/span><span class=\"NormalTextRun SCXW60281096 BCX0\" data-ccp-parastyle=\"heading 2\">enefits of International Marketing<\/span><span class=\"NormalTextRun SCXW60281096 BCX0\" data-ccp-parastyle=\"heading 2\">?<\/span><\/span><\/h2>\n<h3><strong>International Market Expansion<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">Expanding internationally opens your business to new markets and sales opportunities while learning about global audiences, preferences, and business expansion. <\/span><span style=\"font-weight: 400\">In addition, international marketing can significantly open up a large customer base and sales opportunities. Today, customers can buy from across the world via the internet, making market expansion through international marketing a valuable skill for businesses to understand and employ.<\/span><\/p>\n<h3>Strengthening Global Brand Recognition<\/h3>\n<p><span data-contrast=\"none\">Entering new markets before competitors allows businesses to establish brand dominance. Companies that expand early accumulate insights, customer data, and local market expertise that strengthen their long-term presence.\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Doing business internationally can improve a company&#8217;s reputation and make it more recognizable. This can be helpful for things like negotiating contracts, launching new marketing campaigns, or expanding further in the future.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h3><strong>Builds Brand Trust and Reputation<\/strong><\/h3>\n<p><span class=\"TextRun SCXW98165272 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW98165272 BCX0\">With an international marketing strategy, new market expansion can build your brand\u2019s image with local communities and support your reputation. The more people see your marketing (in their language), the more they find your website, ask for info, and buy; leading to higher conversion rates. Customers perceive brands selling in multiple markets as higher quality and offering better service than local-only brands.<\/span><\/span><\/p>\n<h2><strong>Let MotionPoint Support Your International Marketing Goals<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">Developing a dynamic international marketing strategy requires expertise in localization, SEO, and global expansion. Understanding the demands and expectations of the challenges and benefits of expansion in foreign markets is essential. The key to maximizing <\/span><span style=\"font-weight: 400\">marketing efforts is ensuring that your content and materials are personalized, localized, and seamlessly delivered to targeted audiences wherever they reside.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">MotionPoint is a <a href=\"\/\"><span style=\"font-weight: 400\">translation and localization company<\/span><\/a> with experience in localization and website translation that have experts that can offer consultation to your particular business sector. You can trust the expertise of an agency like MotionPoint to provide multilingual localization, perfectly on point for worry-free expansion wherever your business takes you.<\/span><\/p>\n<p><span class=\"TextRun SCXW88795651 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW88795651 BCX0\">For a limited time, you can save up to $10,000 on your <\/span><span class=\"NormalTextRun SCXW88795651 BCX0\">initial<\/span><span class=\"NormalTextRun SCXW88795651 BCX0\"> website translation and localization project! This <\/span><\/span><a class=\"Hyperlink SCXW88795651 BCX0\" href=\"https:\/\/www.motionpoint.com\/get-started-for-free\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW88795651 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW88795651 BCX0\" data-ccp-charstyle=\"Hyperlink\">exclusive offer<\/span><\/span><\/a><span class=\"TextRun SCXW88795651 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW88795651 BCX0\"> comes with no set up fees, no <\/span><span class=\"NormalTextRun SCXW88795651 BCX0\">initial<\/span><span class=\"NormalTextRun SCXW88795651 BCX0\"> conversion fees, and no code. You can expand to new global markets while saving thousands. <\/span><span class=\"NormalTextRun SCXW88795651 BCX0\">Don&#8217;t<\/span> <span class=\"NormalTextRun SCXW88795651 BCX0\">miss out on<\/span><span class=\"NormalTextRun SCXW88795651 BCX0\"> this deal.<\/span><\/span><\/p>\n","article_body_code":"","news_image":{"ID":244952,"id":244952,"title":"Hero_International-Marketing","filename":"Hero_International-Marketing.jpg","filesize":113774,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_International-Marketing.jpg","link":"https:\/\/www.motionpoint.com\/blog\/international-marketing\/hero_international-marketing\/","alt":"","author":"3","description":"","caption":"","name":"hero_international-marketing","status":"inherit","uploaded_to":244945,"date":"2022-06-08 14:54:58","modified":"2022-06-08 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