{"id":244912,"date":"2025-03-13T09:00:25","date_gmt":"2025-03-13T13:00:25","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=244912"},"modified":"2025-03-13T10:41:28","modified_gmt":"2025-03-13T14:41:28","slug":"creating-an-international-strategy-to-bridge-global-markets","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/creating-an-international-strategy-to-bridge-global-markets\/","title":{"rendered":"Creating an International Strategy to Bridge Global Markets"},"template":"","blog_categories":[2,5,15],"resource_categories":[27,28,37,24,33,21,23],"targeted_localized_audience":[],"document_categories":[146,155,170,164,171,163],"class_list":["post-244912","blog","type-blog","status-publish","hentry","blog_categories-b2b-strategy","blog_categories-international-business-strategies","blog_categories-website-translation","resource_categories-industry-b2b-manufacturing","resource_categories-industry-b2c-manufacturing","resource_categories-content-type-blog-post","resource_categories-role-business-strategist","resource_categories-business-goal-global-expansion","resource_categories-topic-international-marketing","resource_categories-role-marketer","document_categories-blog-post","document_categories-brand-consistency-challenges","document_categories-business-leader","document_categories-discovery","document_categories-marketer","document_categories-research"],"acf":{"article_word_count":"2642","article_read_time":"11","blog_short_description":"Learn how to successfully create an international strategy to expand your company into global markets.","news_inline_styles":"","blog_video_id":"","article_body":"<p><span class=\"TextRun SCXW111910507 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW111910507 BCX0\">Companies looking to go global must <\/span><span class=\"NormalTextRun SCXW111910507 BCX0\">determine<\/span><span class=\"NormalTextRun SCXW111910507 BCX0\"> which international business strategy is best for their business. <\/span><span class=\"NormalTextRun SCXW111910507 BCX0\">We&#8217;ve<\/span><span class=\"NormalTextRun SCXW111910507 BCX0\"> already talked about <\/span><\/span><a class=\"Hyperlink SCXW111910507 BCX0\" href=\"https:\/\/www.motionpoint.com\/blog\/building-a-multidomestic-strategy-that-resonates-with-global-customers\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW111910507 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW111910507 BCX0\" data-ccp-charstyle=\"Hyperlink\">multidomestic<\/span><\/span><\/a><span class=\"TextRun SCXW111910507 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW111910507 BCX0\">, <\/span><\/span><a class=\"Hyperlink SCXW111910507 BCX0\" href=\"https:\/\/www.motionpoint.com\/blog\/a-complete-guide-to-developing-a-global-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW111910507 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW111910507 BCX0\" data-ccp-charstyle=\"Hyperlink\">global<\/span><\/span><\/a><span class=\"TextRun SCXW111910507 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW111910507 BCX0\">, and <\/span><\/span><a class=\"Hyperlink SCXW111910507 BCX0\" href=\"https:\/\/www.motionpoint.com\/blog\/developing-a-transnational-strategy-to-increase-global-reach\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW111910507 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW111910507 BCX0\" data-ccp-charstyle=\"Hyperlink\">trans<\/span><span class=\"NormalTextRun SCXW111910507 BCX0\" data-ccp-charstyle=\"Hyperlink\">national<\/span><\/span><\/a><span class=\"TextRun SCXW111910507 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW111910507 BCX0\"> stra<\/span><span class=\"NormalTextRun SCXW111910507 BCX0\">tegies.<\/span><\/span><\/p>\n<p><span class=\"TextRun SCXW5246597 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW5246597 BCX0\">All of<\/span><span class=\"NormalTextRun SCXW5246597 BCX0\"> these global strategies require <\/span><span class=\"NormalTextRun SCXW5246597 BCX0\">different levels<\/span><span class=\"NormalTextRun SCXW5246597 BCX0\"> of <\/span><\/span><span class=\"TextRun SCXW5246597 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW5246597 BCX0\">local responsiveness, global integration, standardization, <\/span><\/span><span class=\"TextRun SCXW5246597 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW5246597 BCX0\">and <\/span><\/span><span class=\"TextRun SCXW5246597 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW5246597 BCX0\">customization:<\/span><\/span><\/p>\n<ul data-spread=\"false\" data-pm-slice=\"3 3 []\">\n<li><strong>Local responsiveness<\/strong> refers to adapting products and services to meet regional market conditions and cultural nuances.<\/li>\n<li><strong>Global integration<\/strong> determines whether a company can use the same products and services across markets without significant changes.<\/li>\n<li><strong>Standardization<\/strong> involves creating a \u201cone size fits all\u201d product to maximize efficiency and scalability.<\/li>\n<li><strong>Customization<\/strong> tailors messaging, procedures, or offerings to specific regional needs for greater engagement.<\/li>\n<\/ul>\n<h2>What is an International Strategy?<\/h2>\n<p><img decoding=\"async\" class=\"alignright wp-image-244781 size-full\" style=\"float: right\" src=\"https:\/\/www.motionpoint.com\/wp-content\/uploads\/international-business-strategies.jpg\" alt=\"global business strategies\" width=\"400\" height=\"400\" srcset=\"https:\/\/www.motionpoint.com\/wp-content\/uploads\/international-business-strategies.jpg 400w, https:\/\/www.motionpoint.com\/wp-content\/uploads\/international-business-strategies-300x300.jpg 300w, https:\/\/www.motionpoint.com\/wp-content\/uploads\/international-business-strategies-150x150.jpg 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n\n    <script src=\"https:\/\/fast.wistia.com\/embed\/medias\/fvgii1pp46.jsonp\" async><\/script>\n    <script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script>\n    <div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n        <div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n            <div class=\"wistia_embed wistia_async_fvgii1pp46 seo=false videoFoam=true\" style=\"height:100%;position:relative;width:100%\">\n                <div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\">\n                    <img src=\"https:\/\/fast.wistia.com\/embed\/medias\/fvgii1pp46\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<p><span class=\"TextRun SCXW171780121 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW171780121 BCX0\">An <a href=\"https:\/\/www.motionpoint.com\/blog\/go-global-101-what-is-an-international-strategy\/\">international strategy<\/a> <\/span><\/span>allows companies to expand into global markets by selling existing products or services with minimal customization. This method is low in local responsiveness and low in global integration, making it a cost-effective way to reach international audiences while maintaining a centralized business approach.<\/p>\n<h2 data-pm-slice=\"1 1 []\">Why Choose an International Business Strategy?<\/h2>\n<p>Companies that implement an international expansion strategy can benefit from:<\/p>\n<ul data-spread=\"false\">\n<li><strong>Reduced operational costs<\/strong> by keeping production centralized.<\/li>\n<li><strong>Easier market entry<\/strong> without the complexities of full localization.<\/li>\n<li><strong>Scalability through standardized offerings<\/strong> across multiple regions.<\/li>\n<\/ul>\n<p>Since <a href=\"https:\/\/csa-research.com\/\">76% of online consumers prefer to purchase from websites in their native language<\/a> (CSA Research), businesses often find that simply translating their website can be a cost-effective global expansion strategy with minimal investment. <span class=\"TextRun SCXW24031134 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW24031134 BCX0\">That is why international <\/span><\/span><span class=\"TextRun SCXW24031134 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW24031134 BCX0\">strateg<\/span><span class=\"NormalTextRun SCXW24031134 BCX0\">ies<\/span> <\/span><span class=\"TextRun SCXW24031134 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW24031134 BCX0\">tend to be the first corporate strategy used for <\/span><\/span><a class=\"Hyperlink SCXW24031134 BCX0\" href=\"https:\/\/www.motionpoint.com\/blog\/creating-a-sustainable-and-effective-market-expansion-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW24031134 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW24031134 BCX0\" data-ccp-charstyle=\"Hyperlink\">new market expansion<\/span><\/span><\/a><span class=\"TextRun SCXW24031134 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW24031134 BCX0\">.<\/span><\/span><\/p>\n<h2>What Makes an International Strategy Unique?<\/h2>\n<p data-pm-slice=\"1 1 []\">An international strategy is a great <a href=\"https:\/\/www.motionpoint.com\/blog\/going-global-when-your-business-is-ready-to-cross-borders\/\">first step to global expansion<\/a> because it requires minimal operational changes. Instead of fully localizing operations, businesses export existing products and services while maintaining brand consistency.<\/p>\n<p><span class=\"TextRun SCXW117976247 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW117976247 BCX0\">Many companies will find that all it takes to launch an international strategy is <\/span><\/span><a class=\"Hyperlink SCXW117976247 BCX0\" href=\"https:\/\/www.motionpoint.com\/translation\/what-is-website-translation\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW117976247 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW117976247 BCX0\" data-ccp-charstyle=\"Hyperlink\">website translation<\/span><\/span><\/a><span class=\"TextRun SCXW117976247 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW117976247 BCX0\"> and localization. Investing in <\/span><\/span><span class=\"TextRun SCXW117976247 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW117976247 BCX0\">the <\/span><\/span><a class=\"Hyperlink SCXW117976247 BCX0\" href=\"https:\/\/www.motionpoint.com\/translation\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW117976247 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW117976247 BCX0\" data-ccp-charstyle=\"Hyperlink\">best <\/span><\/span><span class=\"TextRun Underlined SCXW117976247 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW117976247 BCX0\" data-ccp-charstyle=\"Hyperlink\">website translation services<\/span><\/span><\/a><span class=\"TextRun SCXW117976247 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW117976247 BCX0\"> is a cost-effective way to <\/span><span class=\"NormalTextRun SCXW117976247 BCX0\">get<\/span><span class=\"NormalTextRun SCXW117976247 BCX0\"> your business site in front of new audiences with <\/span><\/span><span class=\"TextRun SCXW117976247 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW117976247 BCX0\">very little<\/span><span class=\"NormalTextRun SCXW117976247 BCX0\"> effort.\u00a0<\/span><\/span><\/p>\n<h2>Pros and Cons of International Strategies<\/h2>\n<p><span class=\"TextRun SCXW199702899 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW199702899 BCX0\">An international strategy can become an <\/span><span class=\"NormalTextRun SCXW199702899 BCX0\">extension<\/span><span class=\"NormalTextRun SCXW199702899 BCX0\"> of a business\u2019 existing domestic strategy. This means businesses can centralize global operations and brand decisions without <\/span><span class=\"NormalTextRun SCXW199702899 BCX0\">investing in<\/span><span class=\"NormalTextRun SCXW199702899 BCX0\"> global expansion. However, there are some challenges that come along with this process<\/span><span class=\"NormalTextRun SCXW199702899 BCX0\">.<\/span><\/span><\/p>\n<h3 data-pm-slice=\"1 1 []\">Key Benefits:<\/h3>\n<ul data-spread=\"false\">\n<li>Instant access to international markets without major restructuring.<\/li>\n<li>Leverages existing assets and brand equity across global markets.<\/li>\n<li>Lower costs compared to transnational or multidomestic strategies.<\/li>\n<\/ul>\n<p>However, challenges exist, including <a href=\"http:\/\/www.motionpoint.com\/translation\/\">website translation<\/a>, legal compliance, customer service across time zones, and generating awareness in new markets.<\/p>\n<h2>Developing an International Strategy<\/h2>\n<p>A well-structured <a href=\"\/blog\/developing-a-transnational-strategy-to-increase-global-reach\/\">international growth strategy<\/a> enables businesses to scale efficiently. Multinational enterprises can leverage the benefits of standardization to instantly expand their market reach at low costs. They operate at a high level of communication, knowledge, and productivity to meet strategic objectives across various markets.<\/p>\n<h2>7 Steps to Develop International Strategy:<\/h2>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"60\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;,&quot;469778510&quot;:&quot;default&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Research your target market. It\u2019s important to consider foreign <\/span><a href=\"https:\/\/www.motionpoint.com\/blog\/the-language-access-laws-your-company-needs-to-care-about\/\"><span data-contrast=\"none\">policies and laws<\/span><\/a><span data-contrast=\"none\"> when identifying potential barriers to entry.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"60\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;,&quot;469778510&quot;:&quot;default&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">\n<p data-pm-slice=\"1 1 [&quot;ordered_list&quot;,{&quot;spread&quot;:false,&quot;startingNumber&quot;:1,&quot;start&quot;:2889,&quot;end&quot;:3722},&quot;regular_list_item&quot;,{&quot;start&quot;:2995,&quot;end&quot;:3136}]\">Understand cultural and language differences. <a href=\"https:\/\/www.motionpoint.com\/translation\/\"><span data-contrast=\"none\">Website localization services<\/span><\/a><span data-contrast=\"none\"> will understand different dialects with differing meanings tied to the exact words.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"60\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;,&quot;469778510&quot;:&quot;default&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">\n<p data-pm-slice=\"1 1 [&quot;ordered_list&quot;,{&quot;spread&quot;:false,&quot;startingNumber&quot;:1,&quot;start&quot;:2889,&quot;end&quot;:3722},&quot;regular_list_item&quot;,{&quot;start&quot;:3137,&quot;end&quot;:3245}]\">Assess the local economy. Determine if pricing structures allow your business to compete effectively.<\/p>\n<\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"60\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;,&quot;469778510&quot;:&quot;default&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">\n<p data-pm-slice=\"1 1 [&quot;ordered_list&quot;,{&quot;spread&quot;:false,&quot;startingNumber&quot;:1,&quot;start&quot;:2889,&quot;end&quot;:3722},&quot;regular_list_item&quot;,{&quot;start&quot;:3246,&quot;end&quot;:3359}]\">Identify your target audience. Understand consumer behaviors to ensure demand for your product or service.<\/p>\n<\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"60\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;,&quot;469778510&quot;:&quot;default&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">\n<p data-pm-slice=\"1 1 [&quot;ordered_list&quot;,{&quot;spread&quot;:false,&quot;startingNumber&quot;:1,&quot;start&quot;:2889,&quot;end&quot;:3722},&quot;regular_list_item&quot;,{&quot;start&quot;:3360,&quot;end&quot;:3470}]\">Evaluate global integration needs. Find the right balance between standardization and localization. <span data-contrast=\"none\">Look for product-market fits that require minimal local responsiveness and global integration.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"60\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;,&quot;469778510&quot;:&quot;default&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">\n<p data-pm-slice=\"1 1 [&quot;ordered_list&quot;,{&quot;spread&quot;:false,&quot;startingNumber&quot;:1,&quot;start&quot;:2895,&quot;end&quot;:3720},&quot;regular_list_item&quot;,{&quot;start&quot;:3469,&quot;end&quot;:3613}]\">Select the best translation approach. <span data-contrast=\"none\">A partner like MotionPoint offers many different options for <\/span><a href=\"https:\/\/www.motionpoint.com\/platform\/what-are-the-best-technologies-for-website-translation\/\"><span data-contrast=\"none\">translation solutions<\/span><\/a><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"60\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;,&quot;469778510&quot;:&quot;default&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Write out the plan. The global economy changes daily. By creating an actionable plan to achieve your business goals, you can better determine how to stay agile in your global business strategy.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ol>\n<p>It\u2019s crucial to understand how the strategies that may have worked in one market (or company) may not be successful in another. The more agile and receptive you are to buyer tendencies in different regions, the faster you can implement changes.<\/p>\n<p><a href=\"\/contact\/\"><img decoding=\"async\" class=\"d-none d-lg-block alignnone wp-image-182523 size-full\" src=\"\/wp-content\/uploads\/MP-Contact-CTA-banner.png\" alt=\"\" width=\"100%\" srcset=\"https:\/\/www.motionpoint.com\/wp-content\/uploads\/MP-Contact-CTA-banner.png 731w, https:\/\/www.motionpoint.com\/wp-content\/uploads\/MP-Contact-CTA-banner-300x49.png 300w\" sizes=\"(max-width: 731px) 100vw, 731px\" \/><\/a><\/p>\n<h2>Leveraging Website Translation in International Strategies<\/h2>\n<h3>The Role of Website Translation in Global Expansion<\/h3>\n<p data-pm-slice=\"1 1 []\">One of the fastest and most cost-effective ways to implement an international strategy is through <a href=\"http:\/\/www.motionpoint.com\/translation\/\">website translation<\/a> and localization.<span class=\"TextRun SCXW12476388 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW12476388 BCX0\"> A <\/span><\/span><a class=\"Hyperlink SCXW12476388 BCX0\" href=\"https:\/\/www.motionpoint.com\/beyond-word-services\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW12476388 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW12476388 BCX0\" data-ccp-charstyle=\"Hyperlink\">concierge-level tra<\/span><span class=\"NormalTextRun SCXW12476388 BCX0\" data-ccp-charstyle=\"Hyperlink\">nslation and localization partner<\/span><\/span><\/a><span class=\"TextRun SCXW12476388 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW12476388 BCX0\"> can help you through <\/span><span class=\"NormalTextRun SCXW12476388 BCX0\">th<\/span><span class=\"NormalTextRun SCXW12476388 BCX0\">e process. <\/span><\/span>Companies investing in multilingual digital experiences see 1.5x higher conversion rates in international markets.<\/p>\n<h3 data-pm-slice=\"1 1 []\">Choosing the Right Website Translation Partner<\/h3>\n<p>A high-quality website translation and localization solution ensures that your website is culturally adapted and optimized for international audiences. MotionPoint\u2019s Adaptive Translation\u2122 technology helps businesses:<\/p>\n<ul data-spread=\"false\">\n<li>Increase global reach with accurately translated content.<\/li>\n<li>Improve engagement and conversions by tailoring messaging.<\/li>\n<li>Scale efficiently without disrupting core operations.<\/li>\n<\/ul>\n<h2>Final Thoughts<\/h2>\n<p>Developing an international strategy is essential for companies looking to increase global market share and expand efficiently. Website translation and localization offer a strategic, low-risk approach to reaching new audiences and boosting revenue.<\/p>\n<p>To learn more about how <a href=\"http:\/\/www.motionpoint.com\/adaptive-translation\/\">MotionPoint\u2019s Adaptive Translation\u2122<\/a> solutions can support your global expansion, visit our website today!<\/p>\n","article_body_code":"","news_image":{"ID":244916,"id":244916,"title":"Hero_International-Strategy","filename":"Hero_International-Strategy.jpg","filesize":86709,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_International-Strategy.jpg","link":"https:\/\/www.motionpoint.com\/blog\/creating-an-international-strategy-to-bridge-global-markets\/hero_international-strategy\/","alt":"","author":"3","description":"","caption":"","name":"hero_international-strategy","status":"inherit","uploaded_to":244912,"date":"2022-05-25 19:34:36","modified":"2022-05-25 19:34:36","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_International-Strategy-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_International-Strategy-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_International-Strategy-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_International-Strategy-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_International-Strategy-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_International-Strategy.jpg","2048x2048-width":2000,"2048x2048-height":450}},"social_image":{"ID":244915,"id":244915,"title":"OG_International-Strategy","filename":"OG_International-Strategy.png","filesize":370580,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_International-Strategy.png","link":"https:\/\/www.motionpoint.com\/blog\/creating-an-international-strategy-to-bridge-global-markets\/og_international-strategy\/","alt":"","author":"3","description":"","caption":"","name":"og_international-strategy","status":"inherit","uploaded_to":244912,"date":"2022-05-25 19:34:25","modified":"2022-05-25 19:34:25","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":1015,"height":502,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_International-Strategy-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_International-Strategy-300x148.png","medium-width":300,"medium-height":148,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_International-Strategy-768x380.png","medium_large-width":768,"medium_large-height":380,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_International-Strategy.png","large-width":1015,"large-height":502,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_International-Strategy.png","1536x1536-width":1015,"1536x1536-height":502,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_International-Strategy.png","2048x2048-width":1015,"2048x2048-height":502}},"callout_article":[],"news_image_url":"","featired_article_image":false,"featured_article":[],"featured_article_description":"","blog_image":{"ID":244916,"id":244916,"title":"Hero_International-Strategy","filename":"Hero_International-Strategy.jpg","filesize":86709,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_International-Strategy.jpg","link":"https:\/\/www.motionpoint.com\/blog\/creating-an-international-strategy-to-bridge-global-markets\/hero_international-strategy\/","alt":"","author":"3","description":"","caption":"","name":"hero_international-strategy","status":"inherit","uploaded_to":244912,"date":"2022-05-25 19:34:36","modified":"2022-05-25 19:34:36","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_International-Strategy-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_International-Strategy-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_International-Strategy-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_International-Strategy-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_International-Strategy-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_International-Strategy.jpg","2048x2048-width":2000,"2048x2048-height":450}},"hero_image":{"ID":244916,"id":244916,"title":"Hero_International-Strategy","filename":"Hero_International-Strategy.jpg","filesize":86709,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_International-Strategy.jpg","link":"https:\/\/www.motionpoint.com\/blog\/creating-an-international-strategy-to-bridge-global-markets\/hero_international-strategy\/","alt":"","author":"3","description":"","caption":"","name":"hero_international-strategy","status":"inherit","uploaded_to":244912,"date":"2022-05-25 19:34:36","modified":"2022-05-25 19:34:36","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_International-Strategy-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_International-Strategy-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_International-Strategy-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_International-Strategy-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_International-Strategy-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_International-Strategy.jpg","2048x2048-width":2000,"2048x2048-height":450}},"news_resource_card":{"ID":244914,"id":244914,"title":"Resource_International-Strategy","filename":"Resource_International-Strategy.jpg","filesize":9884,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Resource_International-Strategy.jpg","link":"https:\/\/www.motionpoint.com\/blog\/creating-an-international-strategy-to-bridge-global-markets\/resource_international-strategy\/","alt":"","author":"3","description":"","caption":"","name":"resource_international-strategy","status":"inherit","uploaded_to":244912,"date":"2022-05-25 19:34:23","modified":"2022-05-25 19:34:23","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":300,"height":158,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Resource_International-Strategy-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Resource_International-Strategy.jpg","medium-width":300,"medium-height":158,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Resource_International-Strategy.jpg","medium_large-width":300,"medium_large-height":158,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Resource_International-Strategy.jpg","large-width":300,"large-height":158,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Resource_International-Strategy.jpg","1536x1536-width":300,"1536x1536-height":158,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Resource_International-Strategy.jpg","2048x2048-width":300,"2048x2048-height":158}},"translate_this_blog":"YES","localize_blog":"global","recommended_blog_1":[{"ID":244860,"post_author":"3","post_date":"2022-05-23 09:55:26","post_date_gmt":"2022-05-23 13:55:26","post_content":"","post_title":"Business Internationalization (i18n) vs Localization","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"business-internationalization-i18n-vs-localization-going-global","to_ping":"","pinged":"","post_modified":"2024-10-30 10:20:40","post_modified_gmt":"2024-10-30 14:20:40","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=244860","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"}],"recommended_article_url_1":"","recommended_blog_2":[{"ID":1336,"post_author":"2","post_date":"2017-01-12 00:00:00","post_date_gmt":"2017-01-12 00:00:00","post_content":"    \t","post_title":"What Do Your International Customers Want? (Part 1: France, Germany and Japan)","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"what-do-your-international-customers-want-part-1-france-germany-and-japan","to_ping":"","pinged":"","post_modified":"2017-01-12 00:00:00","post_modified_gmt":"2017-01-12 00:00:00","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=1336","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"}],"recommended_article_url_2":"","recommended_blog_3":[{"ID":1337,"post_author":"2","post_date":"2025-06-09 00:00:00","post_date_gmt":"2025-06-09 04:00:00","post_content":"    \t","post_title":"What Do Your International Customers Want? (Part 2: U.S. Hispanics and LATAM)","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"what-do-your-international-customers-want-part-2-hispanics-and-latam","to_ping":"","pinged":"","post_modified":"2025-06-09 09:34:56","post_modified_gmt":"2025-06-09 13:34:56","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=1337","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"}],"recommended_article_url_3":"","recommended_blog_4":[{"ID":1604,"post_author":"2","post_date":"2017-12-27 00:00:00","post_date_gmt":"2017-12-27 00:00:00","post_content":"    \t","post_title":"International Customers Expect Translated Websites. Are You Letting Them Down?","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"international-customers-expect-translated-websites-are-you-letting-them-do","to_ping":"","pinged":"","post_modified":"2017-12-27 00:00:00","post_modified_gmt":"2017-12-27 00:00:00","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=1604","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"}],"banner_image":false,"banner_image_europe":false,"banner_link":"","keep_learning_cards":false,"featured_resource_card":"n\/a","blog_author":[{"ID":198,"user_firstname":"Dominic","user_lastname":"Dithurbide","nickname":"ddithurbide","user_nicename":"ddithurbide","display_name":"Dominic Dithurbide","user_email":"ddithurbide@motionpoint.com","user_url":"","user_registered":"2014-11-04 00:00:00","user_description":"Dominic Dithurbide is a creative, goal-driven marketing leader that\u2019s dedicated his career to the translation industry. Dominic brings proficiency in global marketing, demand generation, and go-to-market strategies to MotionPoint\u2019s marketing team.","user_avatar":"<img src=\"https:\/\/www.motionpoint.com\/wp-content\/plugins\/ultimate-member\/assets\/img\/default_avatar.jpg\" class=\"gravatar avatar avatar-96 um-avatar um-avatar-default\" width=\"96\" height=\"96\" alt=\"Dominic Dithurbide\" data-default=\"https:\/\/www.motionpoint.com\/wp-content\/plugins\/ultimate-member\/assets\/img\/default_avatar.jpg\" onerror=\"if ( ! this.getAttribute('data-load-error') ){ this.setAttribute('data-load-error', '1');this.setAttribute('src', this.getAttribute('data-default'));}\" loading=\"lazy\" \/>"}],"docs_short_description":"","docs_keywords":"","doc_social_media_caption_1":"Learn how to create an International Strategy to Bridge Global Markets. #Internationalstrategy","doc_social_media_caption_2":"Learn the advantages and Disadvantages of International Strategies. #Internationalmarketing","doc_social_media_caption_3":"Learn how to develop an International Business Strategy in this insightful article. #Internationalstrategy.","doc_social_media_caption_4":"What Makes an International Business Strategy Unique? Learn all about it here! #translationtechnology","doc_social_media_caption_5":"Learn the 7 Steps to Develop International Strategy. #international #strategy #translation","doc_id":"51214","meta_title":"International Strategy for Global Markets","meta_description":"Expanding globally? Learn how to create an international strategy: 1. Research target markets. 2. Understand cultural differences. 3. Choose the right translation approach. Discover the key steps to global success!","meta_keywords":""},"_links":{"self":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog\/244912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/types\/blog"}],"wp:attachment":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/media?parent=244912"}],"wp:term":[{"taxonomy":"blog_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog_categories?post=244912"},{"taxonomy":"resource_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/resource_categories?post=244912"},{"taxonomy":"targeted_localized_audience","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/targeted_localized_audience?post=244912"},{"taxonomy":"document_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/document_categories?post=244912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}