Internationalization is the process of designing and developing software or mobile apps<\/a> to be adapted and localized to different cultures, regions, and languages.<\/span><\/p>\n Internationalization ensures that multilingual websites successfully localize web pages. Software developers and engineers typically perform this task. Even if you start with an English product design, internationalization helps your website work with different languages and cultures. However, developing <\/span><\/span>multilingual websites<\/span><\/span><\/a> and products requires <\/span><\/span>two<\/span><\/span> phases: internationalization and localization<\/span>.<\/span><\/span><\/p>\n From eCommerce websites like Amazon to restaurant chains like Domino\u2019s, the most successful worldwide brands thrive due to their robust internationalization and localization strategy. Like globalization<\/a>, internationalization is an overarching strategy under which localization resides. However, internationalization is a crucial step when thinking of a global expansion strategy.<\/span><\/p>\n Internationalization is the process of designing products that are readily adaptable to different markets. One example of internationalization is within a user interface (UI). Internationalization means creating a user experience that can handle text expansion when translating between languages.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n Of course, it has to render correctly in different languages. Still, it also has to be able to change currency signs, units of measurement, units of time, other graphics (if needed), and more.<\/span>\u00a0<\/span><\/p>\n Technically, products are not modified for global audiences through the internationalization process itself. Instead, they\u2019re designed in such a way that they can be easily modified. The actual translation and other culturally-dependent modifications occur through the process known as localization.<\/span><\/p>\n Following up internationalization with localization yields the best results. Growing into new markets increases a business’s customer reach. To expand further, create products and services that cater to international customers.<\/span><\/span><\/p>\n Localization follows the internationalization process. Localization involves adjusting a website for a specific area. This includes focusing on words, phrases, UI, and customer service that require cultural understanding and adaptation. This process <\/span>directly relates<\/span> to translation, as well.<\/span><\/span><\/p>\nHow Do Internationalization and Localization Relate?<\/b><\/h2>\n
Internationalization: The Foundation<\/b><\/h3>\n
Localization: The Modification<\/b><\/h3>\n