{"id":2383,"date":"2021-03-17T00:00:00","date_gmt":"2021-03-17T00:00:00","guid":{"rendered":"https:\/\/motionpointstaging.wpmudev.host\/?post_type=blog&p=2383"},"modified":"2024-10-03T14:01:45","modified_gmt":"2024-10-03T18:01:45","slug":"how-insurers-improve-hispanic-health-through-website-translation","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/how-insurers-improve-hispanic-health-through-website-translation\/","title":{"rendered":"How Insurers Improve Hispanic Health Through Website Translation"},"template":"","blog_categories":[10,9,107,15],"resource_categories":[37,34,30,24,35,20,23,32,22,17,18],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-2383","blog","type-blog","status-publish","hentry","blog_categories-marketing-strategies-customer-experience","blog_categories-marketing-strategies","blog_categories-translation-technology","blog_categories-website-translation","resource_categories-content-type-blog-post","resource_categories-business-goal-brand-experience","resource_categories-business-goal","resource_categories-role-business-strategist","resource_categories-content-type","resource_categories-topic-digital-marketing","resource_categories-role-marketer","resource_categories-business-goal-optimize-performance","resource_categories-role","resource_categories-topic","resource_categories-topic-website-translation"],"acf":{"article_word_count":"1246","article_read_time":"5","blog_short_description":"Organizations are saving lives and increasing member acquisition by using a best-in-class digital translation solution.","news_inline_styles":"","blog_video_id":"","article_body":"

Hispanics have the highest uninsured rates of any racial or ethnic group within the United States. One in five Hispanics<\/a> under the age of 65 report having no health insurance coverage.<\/b> Nearly 10% of Hispanic children<\/a> are uninsured.<\/p>\n

A convergence of social factors contribute to this disparity, but the language barrier plays a singular and significant role. Seventy-two percent of Hispanics<\/a> speak a language other than English at home; 30% say they\u2019re not fluent in English.<\/p>\n

Since most insurers\u2019 websites and digital content are available exclusively in English, many Hispanics struggle to obtain insurance<\/b>. That means they\u2019re less likely to have had a healthcare visit within the past two years<\/a>, are more likely to get sick, and are less satisfied with the amount of time spent with their doctors.<\/p>\n

But health insurers can quickly turn this around. <\/b>By translating their websites and member portals for Spanish-speaking residents, they can help close this longtime healthcare gap \u2026 and generate dramatic increases in member acquisition and retention in the process.<\/p>\n

Five of the nation\u2019s Top 10 health insurers<\/a> use MotionPoint\u2019s website and digital content translation solution to serve their Spanish-speaking members. They\u2019ve told us our solution is the easiest, fastest and most effective way<\/b> to connect with this valuable market segment online.<\/p>\n

×<\/div>
WEBINAR - Tuesday | October 29th | 12PM EST<\/span><\/DIV>
Want to Better Serve the U.S. Hispanic Health Insurance Market?<\/h5>

Learn how to build trust, engage effectively, and tailor your marketing to meet the unique needs of U.S. Hispanics. Learn More<\/a><\/p>

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