{"id":2376,"date":"2021-03-08T00:00:00","date_gmt":"2021-03-08T00:00:00","guid":{"rendered":"https:\/\/motionpointstaging.wpmudev.host\/?post_type=blog&#038;p=2376"},"modified":"2021-03-29T13:56:27","modified_gmt":"2021-03-29T13:56:27","slug":"translation-can-eliminate-inequities-in-u-s-covid-19-vaccinations","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/translation-can-eliminate-inequities-in-u-s-covid-19-vaccinations\/","title":{"rendered":"Translation Can Eliminate Inequalities in U.S. Covid-19 Vaccinations"},"template":"","blog_categories":[16,10,3,5,9,8,15],"resource_categories":[37,34,30,24,35,20,23,32,22,17,18],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-2376","blog","type-blog","status-publish","hentry","blog_categories-covid-19","blog_categories-marketing-strategies-customer-experience","blog_categories-customer-insights","blog_categories-international-business-strategies","blog_categories-marketing-strategies","blog_categories-international-business-strategies-us-hispanic","blog_categories-website-translation","resource_categories-content-type-blog-post","resource_categories-business-goal-brand-experience","resource_categories-business-goal","resource_categories-role-business-strategist","resource_categories-content-type","resource_categories-topic-digital-marketing","resource_categories-role-marketer","resource_categories-business-goal-optimize-performance","resource_categories-role","resource_categories-topic","resource_categories-topic-website-translation"],"acf":{"article_word_count":"919","article_read_time":"4","blog_short_description":"Learn how drugstores and other retail healthcare providers can close the growing \u2018vaccination gap\u2019 within minority communities.","news_inline_styles":"","blog_video_id":"","article_body":"<p>Over <a href=\"https:\/\/www.nytimes.com\/live\/2021\/03\/04\/world\/covid-19-coronavirus#the-united-states-is-now-averaging-2-million-vaccine-doses-administered-per-day\" target=\"_blank\">2 million Covid-19 vaccinations are now administered<\/a> in the U.S. every day. Unfortunately, <a href=\"https:\/\/www.cdc.gov\/coronavirus\/2019-ncov\/community\/health-equity\/race-ethnicity.html?CDC_AA_refVal=https%3A%2F%2Fwww.cdc.gov%2Fcoronavirus%2F2019-ncov%2Fneed-extra-precautions%2Fracial-ethnic-minorities.html\" target=\"_blank\">studies suggest<\/a> that <b>residents with Limited English Proficiency (LEP) remain vastly underserved<\/b> by local governments and health organizations.<\/p>\n<p>  <b>This is where retail pharmacies, clinics and other vaccination administrators can make a major impact in 2021.<\/b><\/p>\n<p>  By providing digital and in-store information in patients\u2019 preferred languages, retailers can accelerate vaccinations and create positive, longstanding patient relationships.<\/p>\n<h2>The Need is Real, and Now<\/h2>\n<p>  Drugstores and clinics are uniquely positioned to leverage translation to effectively vaccinate LEP patients\u2014and create loyal customers along the way. <b>Language plays a major role in the vaccination gap<\/b> between English-fluent and LEP residents.<\/p>\n<p>  Localizing key content such as <b>websites and patient portals, online scheduling tools, SMS and email content<\/b> and more can help eliminate these obstacles. Here\u2019s why:<\/p>\n<h3>Language Barriers\u2026<\/h3>\n<ul>\n<li>Consistently <a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC1490205\/\" target=\"_blank\">decrease access<\/a> to primary and preventive care (such as vaccinations) <\/li>\n<li>Impair patient comprehension <\/li>\n<li>Decrease patient adherence <\/li>\n<li>Diminish patient satisfaction <\/li>\n<\/ul>\n<h3>Inability to Read = Reduced Health Quality<\/h3>\n<p>  <b>Nearly half of U.S. residents with LEP<\/b><a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC3552496\/\" target=\"_blank\"> report low health literacy<\/a>, compared to 14% of English speakers. The most impacted LEP populations include:<\/p>\n<ul>\n<li>Chinese: 68.3% <\/li>\n<li>Latinos: 45.3% <\/li>\n<li>Koreans: 35.6% <\/li>\n<li>Vietnamese: 29.7% <\/li>\n<\/ul>\n<p>  <i>Health literacy<\/i> is the ability to to engage in complex disease management and self-care.<\/p>\n<h3>10% of Whites vs. 3% of Hispanics<\/h3>\n<p>  As of <a href=\"https:\/\/www.kff.org\/policy-watch\/growing-gaps-covid-19-vaccinations-hispanic-people\/\" target=\"_blank\">mid-February 2021<\/a>, Whites <b>were over three times more likely<\/b> to have been vaccinated than Hispanics.<\/p>\n<h3>Native-Language Content is Key<\/h3>\n<ul>\n<li><b>39%<\/b> of consumers prefer to buy from websites <a href=\"https:\/\/csa-research.com\/Blog\/ArticleID\/650\/customer-online-buying-experience\" target=\"_blank\">in their native languages<\/a> <\/li>\n<li>Among LEP patients, this increases to <b>67%<\/b> <\/li>\n<\/ul>\n<h2>Pharmacies &amp; Clinics Win with Translation<\/h2>\n<h3>Translated Content Saves Lives<\/h3>\n<p>  When LEP patients <a href=\"https:\/\/link.springer.com\/article\/10.1007\/s40615-018-0487-9\" target=\"_blank\">use translated websites or online portals<\/a> to manage prescriptions:<\/p>\n<ul>\n<li>Prescription adherence <b>significantly improves<\/b> <\/li>\n<li>Healthcare <b>disparities decrease<\/b> <\/li>\n<\/ul>\n<h3>Translated Content Improves Patient\/Pharmacy Relationships<\/h3>\n<p>  When pharmacies <a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/24632927\/\" target=\"_blank\">offer in-language experiences<\/a>, LEP patients report:<\/p>\n<ul>\n<li><b>Overall satisfaction<\/b> with their pharmacies\u2019 communication skills <\/li>\n<li>Satisfaction with the pharmacies\u2019 <b>cultural sensitivity<\/b> <\/li>\n<li>This cultural rapport <b>was important<\/b> to LEP patients <\/li>\n<\/ul>\n<h3>Translated Content Gives a Competitive Edge<\/h3>\n<p>  Given the choice between buying similar products from two companies:<\/p>\n<ul>\n<li><b>76%<\/b> of consumers will choose the one with information <a href=\"https:\/\/tcworld.info\/news-about-technical-communication\/cant-read-wont-buy-1061\/\" target=\"_blank\">in their preferred language<\/a> <\/li>\n<li>For those with the lowest English fluency, this preference rises to <b>89%<\/b> <\/li>\n<\/ul>\n<p>  <b>Seventy-five percent reward brands with repeat purchases<\/b> <a href=\"https:\/\/tcworld.info\/news-about-technical-communication\/cant-read-wont-buy-1061\/\" target=\"_blank\">if customer care<\/a> is in their languages.<\/p>\n<p>  <b>Forty percent of LEP consumers <i>never<\/i> buy from websites<\/b> <a href=\"https:\/\/tcworld.info\/news-about-technical-communication\/cant-read-wont-buy-1061\/\" target=\"_blank\">that aren\u2019t in<\/a> their preferred languages.<\/p>\n<h3>Close-Up: Healthcare &amp; U.S. Hispanics<\/h3>\n<ul>\n<li><b>18%:<\/b> Percentage of U.S. population that is Hispanic <\/li>\n<li><b>75%:<\/b> Percentage of Hispanics who speak Spanish at home <\/li>\n<li><b>$1.3 trillion:<\/b> Buying power of Hispanics <\/li>\n<li><b>$10 billion:<\/b> Amount Hispanics spend on health, wellness, prescription drugs and over-the-counter products <\/li>\n<li><b>80%:<\/b> Percentage of Spanish-dominant speakers who seek Spanish content online <\/li>\n<li><b>62%:<\/b> Bilinguals who seek Spanish content at least half the time they\u2019re online <\/li>\n<\/ul>\n<p>  (You can learn more about Hispanics and healthcare <a href=\"https:\/\/www.motionpoint.com\/blog\/guide-graphic-healthcare-organizations-shouldnt-ignore-u.s.-spanish-speaker\/\">in this infographic<\/a>.)<\/p>\n<h3>Need for Translated Content is Rising<\/h3>\n<p>  <a href=\"https:\/\/csa-research.com\/Blog\/ArticleID\/761\/Business-lessons-learned-from-2020\" target=\"_blank\">Post-pandemic preference<\/a> for translated content <b>is accelerating due to digital transformation<\/b>, and the move of consumers to digital channels.<\/p>\n<h3>Long-Term Benefits of Translation<\/h3>\n<\/p>\n<p>  B2C companies that deliver top-notch translated digital experiences <b>will build strong brand loyalty, and emerge stronger<\/b>, <a href=\"https:\/\/csa-research.com\/Blog\/ArticleID\/761\/Business-lessons-learned-from-2020\" target=\"_blank\">post Covid-19<\/a>.<\/p>\n<h2>Conclusion<\/h2>\n<p>  This is a real, history-defining opportunity for your company to create loyal customers among LEP patients by translating its online vaccine information and scheduling tools.<\/p>\n<p>  <a href=\"https:\/\/www.motionpoint.com\/contact\/\">Contact us<\/a> if you\u2019d like to learn how we can help your organization translate its content digital and in-store content for these 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