Aventa Credit Union\u2014a growing credit union serving the Colorado Springs area\u2014has provided lending solutions to local businesses and communities for over 50 years. More recently, Aventa has further expanded their presence and offerings throughout central and southern Colorado by acquiring local credit unions in the area.<\/p>\n
After expanding into more southern Colorado counties, Aventa noticed member growth from Spanish speaking communities. Priding themselves in serving the lifeblood of their communities, Aventa embarked on a mission to ensure all members had access to the financial resources they need in their preferred language.<\/p>\n
Starting in 2020, Aventa focused on hiring bilingual Spanish speaking associates (at least 20% of new hires). Those new team members formed part of a call tree dedicated to serving Spanish speaking customers. Immediately after, Aventa\u2019s success was met with an influx of calls with relieved customers that could now communicate in Spanish. Moreover, new memberships grew quickly as they became a trusted lending partner within the community.<\/p>\n","story_solution":"
Aventa began leveraging their workers\u2019 fluency in Spanish to translate English content for their website. However, they soon faced three obstacles. First, their employees\u2019 jobs got harder. Second, employees that knew Spanish didn\u2019t all know the same type of Spanish. Aventa knew what country their growing members originated from and needed their translation to reflect that. This led to inconsistent messaging and translation which impacted their brand and offering. Lastly, Aventa\u2019s marketing team featured only one website manager that couldn\u2019t efficiently manage the volume of manual translation work it required.<\/p>\n
\u201cOur team was too busy with their everyday work for us to constantly be putting more on them, and we really needed to be more consistent,\u201d stated Tina Mayne, VP of Projects & Integrations.<\/p>\n
In early 2021, Aventa planned to roll out a rebranding effort. It was the perfect time to search for a hands-off translation solution that would streamline their team\u2019s translation workload.<\/p>\n
After searching through translation providers, the Aventa team realized there weren\u2019t many robust technologies that could accurately translate their brand, services, or offerings.<\/p>\n
\u201cWe didn’t want our story to be diluted in any way because of the translation quality wasn’t up to par of where we were at,\u201d mentioned Tina.<\/p>\n
Aventa\u2019s CEO, Greg Mills, heard of MotionPoint from contacts at other credit unions that utilized MotionPoint\u2019s effortless translation solution. After meeting with translation experts, Aventa realized MotionPoint offered much more than a simple \u201ctoggle-to-translate\u201d option\u2014they offered a complete in-language experience throughout all digital channels, which included the website.<\/p>\n
Yet, the deciding factor was MotionPoint\u2019s ability to localize translations into specific versions of Spanish. Their growing members mostly spoke Mexican Spanish and Aventa loved that MotionPoint could localize their content into any specific variant of Spanish they needed.<\/p>\n","story_outcome":"
Robust Support for Localization Needs:<\/strong><\/p>\n Upon meeting with MotionPoint\u2019s translation experts and solution engineers, Aventa\u2019s executive team realized the potential that their technology offered\u2014efficient workflows, fast translation turnaround and accurate localization that wouldn\u2019t compromise their story.<\/p>\n With a suite of translation solutions: translation connectors, reverse-proxy, and web plugins, the localization of their content would be hands-off and completely effortless.<\/p>\n Now, new content is easily and rapidly localized into Spanish and published on Aventa\u2019s digital channels in less than a day with little to no work required from 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