{"id":2295,"date":"2020-04-03T00:00:00","date_gmt":"2020-04-03T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=customers&p=2295"},"modified":"2023-02-15T14:20:52","modified_gmt":"2023-02-15T19:20:52","slug":"us-health-agency","status":"publish","type":"customers","link":"https:\/\/www.motionpoint.com\/customers\/us-health-agency\/","title":{"rendered":"Healthcare & Government"},"template":"","client_categories":[42],"industry_categories":[46,47],"resource_categories":[30,24,39,35,23,32,22,31,17,18],"geographic_region":[],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-2295","customers","type-customers","status-publish","hentry","client_categories-case-studies","industry_categories-government-non-profit","industry_categories-healthcare","resource_categories-business-goal","resource_categories-role-business-strategist","resource_categories-content-type-case-study","resource_categories-content-type","resource_categories-role-marketer","resource_categories-business-goal-optimize-performance","resource_categories-role","resource_categories-business-goal-streamline-operations","resource_categories-topic","resource_categories-topic-website-translation"],"acf":{"case_study_title":"U.S. Health Agency Rapidly\u2014and Effortlessly\u2014Serves Multilingual Citizens During Coronavirus Pandemic","translate_this_case_study":"YES","hover_summery_text":"","background":"","objective":"

MotionPoint is helping a top U.S government health agency solve the critical communication challenge of educating multilingual residents during the COVID-19 pandemic\u2014the largest global health crisis of the last century.<\/p>\n

MotionPoint currently localizes this agency\u2019s COVID-19 website in four languages. Our turn-key solution also keeps pace with its rapidly-released urgent announcements, updates and documents.<\/p>\n

MotionPoint\u2019s linguists provide a four-hour translation turnaround<\/b> on all COVID-19 website content, a feat that\u2019s practically impossible with other website translation solutions.<\/p>\n

Differentiator: MotionPoint\u2019s Turn-Key Approach<\/b><\/h3>\n

The health agency expends no effort to translate or operate these sites. MotionPoint fully handles the localization and site management process, enabling the agency to focus its attention solely on the unfolding medical situation and publishing its urgent content in English.<\/p>\n

The agency relies exclusively on MotionPoint\u2019s turn-key proxy solution to:<\/p>\n

    \n
  • Quickly identify new COVID-19 content when it\u2019s published<\/li>\n
  • Relay that content to a dedicated team of linguists who are fluent in technical healthcare lingo and the agency\u2019s editorial style<\/li>\n
  • Translate, edit, proofread and publish this time-sensitive website text<\/li>\n
  • All within four hours<\/b> of its publication on the agency\u2019s English site<\/li>\n<\/ul>\n","story_solution":"

    Differentiator: Translation Speed <\/h3>\n

    Here\u2019s why this four-hour translation turnaround is so noteworthy:<\/p>\n

      \n
    • Websites are powered by complicated integrations of content and programming code<\/li>\n
    • Because of this, it\u2019s practically impossible for other translation solutions to accurately identify translatable content at the best of times\u2014much less during sustained emergencies<\/li>\n
    • Linguistic expertise in technical healthcare terms, in four languages, is absolutely necessary\u2014and challenging to deliver during ongoing crises<\/li>\n
    • Additional fluency in the agency\u2019s style guide and \u201cvoice\u201d is required, which cannot be guaranteed without a dedicated translation team<\/li>\n<\/ul>\n

      Differentiator: Absolute Commitment<\/b><\/h3>\n

      MotionPoint\u2019s flexible, adaptive solution handled the agency\u2019s other unique, complex requests:<\/p>\n

      Aggressive Turnaround: <\/b>The agency initially asked MotionPoint to deliver the four localized websites in 14 days. This is a challenging request, though not impossible for MotionPoint, since a thorough QA process would occur post-delivery.<\/div>\n
      \n

      Unexpected Redesign:<\/b> In the midst of the project, the agency announced that it was redesigning its website \u2026 and that MotionPoint\u2019s multilingual sites must reflect the new look and feel, too.<\/p>\n

      This is significant because other website translation solutions don\u2019t adapt well to redesigns, and often require weeks\u2014if not months\u2014of IT effort to properly execute.<\/p>\n<\/div>\n

      \n

      An 11th Hour Change: <\/b>Then the agency said it would need the four translated sites not delivered in 14 days, but fully live and ready for the public<\/i> in 14 days.<\/p>\n<\/div>\n

      The End Result<\/b><\/h3>\n

      These are requests that would delay\u2014or outright derail\u2014other solutions for weeks or months. <\/p>\n

      Understanding the critical importance of the project \u2026 and knowing that millions of lives were literally at risk during the pandemic \u2026 MotionPoint adapted to every change. We delivered the world-class localized websites on time, and continually translate and publish its urgent COVID-19 website content within four hours. <\/b><\/p>\n

      MotionPoint will deploy and manage the agency\u2019s sites in even more languages in the near future.<\/p>\n","story_outcome":"","case_study_video_embed_id":"","set_as_featured_video":"NO","main_quote_message":"We really appreciate our partnership with MotionPoint. The COVID-19 workload just doesn\u2019t seem to take a break, but MotionPoint has been there at every step, and with each change and new ask.","client_hero_background_image":{"ID":22952,"id":22952,"title":"Hero_U_S_Health_Agency_Case_Study","filename":"Hero_U_S_Health_Agency_Case_Study.jpg","filesize":42844,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_U_S_Health_Agency_Case_Study.jpg","link":"https:\/\/www.motionpoint.com\/customers\/us-health-agency\/hero_u_s_health_agency_case_study\/","alt":"","author":"2","description":" \t","caption":"","name":"hero_u_s_health_agency_case_study","status":"inherit","uploaded_to":2295,"date":"2020-04-03 00:00:00","modified":"2020-04-03 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":1366,"height":542,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_U_S_Health_Agency_Case_Study-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_U_S_Health_Agency_Case_Study-300x119.jpg","medium-width":300,"medium-height":119,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_U_S_Health_Agency_Case_Study-768x305.jpg","medium_large-width":768,"medium_large-height":305,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_U_S_Health_Agency_Case_Study-1024x406.jpg","large-width":1024,"large-height":406,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_U_S_Health_Agency_Case_Study.jpg","1536x1536-width":1366,"1536x1536-height":542,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_U_S_Health_Agency_Case_Study.jpg","2048x2048-width":1366,"2048x2048-height":542}},"main_quote_author_image":{"ID":22953,"id":22953,"title":"Director-at-a-leading","filename":"Director-at-a-leading.jpg","filesize":29512,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Director-at-a-leading.jpg","link":"https:\/\/www.motionpoint.com\/customers\/us-health-agency\/director-at-a-leading\/","alt":"","author":"2","description":" \t","caption":"","name":"director-at-a-leading","status":"inherit","uploaded_to":2295,"date":"2020-04-03 00:00:00","modified":"2020-04-03 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":500,"height":500,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Director-at-a-leading-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Director-at-a-leading-300x300.jpg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Director-at-a-leading.jpg","medium_large-width":500,"medium_large-height":500,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Director-at-a-leading.jpg","large-width":500,"large-height":500,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Director-at-a-leading.jpg","1536x1536-width":500,"1536x1536-height":500,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Director-at-a-leading.jpg","2048x2048-width":500,"2048x2048-height":500}},"hero_position":"NO","main_quote_author_name":"Project Manager at a","main_quote_author_role_title":"top U.S. health agency","customer_website_url":"","secondary_quote_message":"Prior to partnering with MotionPoint, we\u2019d researched many vendors. 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