{"id":2274,"date":"2020-04-29T00:00:00","date_gmt":"2020-04-29T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=2274"},"modified":"2020-04-29T00:00:00","modified_gmt":"2020-04-29T00:00:00","slug":"comprehensive-cost-saving-portal-translation-with-motionpoint","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/comprehensive-cost-saving-portal-translation-with-motionpoint\/","title":{"rendered":"Comprehensive, Cost-Saving Portal Translation with MotionPoint"},"template":"","blog_categories":[10,9,107,15],"resource_categories":[27,28,37,34,30,35,26,23,22,25,17,29,18],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-2274","blog","type-blog","status-publish","hentry","blog_categories-marketing-strategies-customer-experience","blog_categories-marketing-strategies","blog_categories-translation-technology","blog_categories-website-translation","resource_categories-industry-b2b-manufacturing","resource_categories-industry-b2c-manufacturing","resource_categories-content-type-blog-post","resource_categories-business-goal-brand-experience","resource_categories-business-goal","resource_categories-content-type","resource_categories-industry","resource_categories-role-marketer","resource_categories-role","resource_categories-role-technologists-developers","resource_categories-topic","resource_categories-industry-travel","resource_categories-topic-website-translation"],"acf":{"blog_short_description":"Discover how our superior content-detection and content-parsing technologies deliver affordable, fully localized portals and secure login areas.","news_inline_styles":"","blog_video_id":"","article_body":"<p>Considering the vital role that <b>secure portals and login experiences<\/b> now play in\u2026<\/p>\n<ul>\n<li>Customer service and retention <\/li>\n<li>Revenue generation <\/li>\n<li>Business partnerships <\/li>\n<li>And employee engagement <\/li>\n<\/ul>\n<p>  \u2026it\u2019s clear that they are \u201cmust haves\u201d for effectively serving business constituents, especially in multilingual and international markets.<\/p>\n<p>  These buyers, partners and employees expect an immersive, fully localized UX\u2014and they\u2019ll seek out other solutions when they don\u2019t get it. The stakes are high, and clear: Companies must bring their A-games to these localized experiences in order to grow their businesses.<\/p>\n<p>  <b>But <a href=\"\/omnichannel\/localization-web-portal\/\">translating portals<\/a> and login areas is much harder than it seems.<\/b> In fact, the process is more challenging than localizing most public-facing websites (which are notoriously challenging on their own). That\u2019s because:<\/p>\n<ul>\n<li>These sites use <b>complex web applications<\/b>, which are practically impossible for most vendors to properly localize <\/li>\n<li>They present <b>dynamic content<\/b> to users, which lives in databases that most vendors can\u2019t parse <\/li>\n<li>Further, most vendors can\u2019t <b>control the scope or translation costs<\/b> associated with these projects, making them prohibitively expensive <\/li>\n<\/ul>\n<p>  MotionPoint\u2019s solution is different\u2014and better. Our superior content-detection technology and our content-parsing algorithm are two reasons why.<\/p>\n<h2>An Intro to Content Detection &amp; Parsing<\/h2>\n<p>  First, here\u2019s a quick primer on some tech terms. Translation providers use website crawlers, also called spiders, to identify translatable text and other translatable media within a portal.<\/p>\n<p>  Parsing algorithms are used to separate any translatable text from code. They then determine how to divide this content into easy-to-translate units of text called <i>segments<\/i>. <\/p>\n<p>  After the segments are translated, they\u2019re stored in a special database called <i>translation memory.<\/i><\/p>\n<h2>Complex Web Applications<\/h2>\n<p>  Unfortunately, most portals use technologies that stymie web crawlers and parsing algorithms. For instance, many portals leverage sophisticated <b>single-page applications<\/b>, often powered by Angular or React. These complicated frameworks are too complex for most vendors\u2019 tools.<\/p>\n<p>  Why? Even if those crawlers can make sense of JavaScript\u2014which most can\u2019t\u2014they can\u2019t reliably distinguish an application\u2019s translatable content from its code. This means:<\/p>\n<ul>\n<li>English words or phrases in JavaScript code that shouldn\u2019t be translated <i>are<\/i> translated <\/li>\n<li>When these code phrases are mistakenly replaced with localized words, the application doesn\u2019t work <\/li>\n<li>Further, not all of the application\u2019s translatable segments may properly detected <\/li>\n<li>This means the application will only be <i>partially translated,<\/i> delivering an amateurish, alienating user experience <\/li>\n<\/ul>\n<p>  In contrast, MotionPoint has the know-how to properly parse these complex applications, accurately detect translatable segments, and seamlessly integrate all translations into the localized UX.<\/p>\n<h2>Dynamic Content<\/h2>\n<p>  Portals also leverage <b>dynamic content<\/b> to make digital experiences highly relevant to users, such as presenting a customized UX based on a user\u2019s account information. This dynamic content is often \u201chidden\u201d in databases.<\/p>\n<p>  Other vendors haven\u2019t developed the robust technologies nedded to proactively detect and translate these hundreds\u2014or even thousands\u2014of translatable segments. Instead, their content-detection technologies often recognize them <i>only when they are actively generated and presented in real-time to users.<\/i><\/p>\n<p>  This means:<\/p>\n<ul>\n<li>Most of a <a href=\"\/omnichannel\/localization-web-portal\/\">portal\u2019s translatable<\/a> \u201chidden\u201d dynamic text may not be detected at all <\/li>\n<li>When it is detected, it\u2019s only after it\u2019s been presented to an end user <\/li>\n<li>This means segments are routed for translation <i>every time they\u2019re generated,<\/i> creating needless costs <\/li>\n<li>Even worse, this can occur <i>even when the segment has already been previously translated,<\/i> creating even more needless costs <\/li>\n<\/ul>\n<p>  In contrast, MotionPoint\u2019s technology seamlessly detects this database-driven content. We proactively translate all of this content once, store it in our translation memory and never have to translate it again. This means that no matter how many times the segment appears on-site, our customers are only charged once for its translation.<\/p>\n<p>  The localized content can be published an unlimited number of times, in any channel, at no additional cost.<\/p>\n<h2>Leveraging Segment Repetition<\/h2>\n<p>  MotionPoint provides additional savings thanks to how our technologies handle dynamic content by increasing <i>segment repetition.<\/i><\/p>\n<p>  Content that includes segment repetition often appears as sentences or headlines with predictable structures across multiple pages. Product descriptions that follow a template are a common example. So are templatized forms and questionnaires. <\/p>\n<p>  Our parser can be configured to recognize these patterns. Our linguists proactively translate this template-like structure and all of its contents. We then instruct our content-detection technology to ignore these \u201ctemplatized\u201d phrases on an ongoing basis, since they\u2019ve already been translated.<\/p>\n<p>  Again, MotionPoint only needs to translate this content once. All translated segments can be republished an unlimited number of times at no additional cost.<\/p>\n<h2>Fine-Tuned Scope Control<\/h2>\n<p>  Other vendors struggle to provide an accurate scope (often defined by word count) of a <a href=\"\/omnichannel\/localization-web-portal\/\">portal translation<\/a> project. They also cannot control a project\u2019s scope and its associated translation costs in ways that MotionPoint\u2019s solution can.<\/p>\n<p>  MotionPoint\u2019s superior content detection technology provides accurate project scopes, and enables us to customize what content requires translation and what doesn\u2019t. For instance:<\/p>\n<ul>\n<li>We can exclude <b>entire sections<\/b> of a portal from translation to mitigate translation costs <\/li>\n<li>We can exclude translation on <b>a per-page basis<\/b>, too <\/li>\n<li>We\u2019re even able to exclude translation down to <b>specific elements within a page<\/b> <\/li>\n<\/ul>\n<p>  We can also apply different translation solutions in equally granular ways. Website sections, pages or on-page elements can be translated by humans, by machine translation software, or a combination of the two.<\/p>\n<h2>Conclusion<\/h2>\n<p>  All <a href=\"\/omnichannel\/localization-web-portal\/\">portal translation<\/a> vendors use a content-parsing algorithm of some sort, but not all are created equal.<\/p>\n<\/p>\n<p>  Only MotionPoint\u2019s solution offers the kind of superior technologies and know-how needed to parse the complex frameworks that power secure portals, and provide the level of service required for the daily rigors of digital content translation.<\/p>\n","article_body_code":"","news_image":{"ID":22744,"id":22744,"title":"Hero_Cost-Saving-Portal-Translation.jpg","filename":"Hero_Cost-Saving-Portal-Translation.jpg","filesize":96994,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Cost-Saving-Portal-Translation.jpg","link":"https:\/\/www.motionpoint.com\/blog\/comprehensive-cost-saving-portal-translation-with-motionpoint\/hero_cost-saving-portal-translation\/","alt":"","author":"2","description":"    \t","caption":"","name":"hero_cost-saving-portal-translation","status":"inherit","uploaded_to":2274,"date":"2020-04-29 00:00:00","modified":"2020-04-29 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Cost-Saving-Portal-Translation-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Cost-Saving-Portal-Translation-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Cost-Saving-Portal-Translation-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Cost-Saving-Portal-Translation-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Cost-Saving-Portal-Translation-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Cost-Saving-Portal-Translation.jpg","2048x2048-width":2000,"2048x2048-height":450}},"social_image":{"ID":22745,"id":22745,"title":"OG-Cost-Saving-Portal-Translation.png","filename":"OG-Cost-Saving-Portal-Translation.png","filesize":119060,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG-Cost-Saving-Portal-Translation.png","link":"https:\/\/www.motionpoint.com\/blog\/comprehensive-cost-saving-portal-translation-with-motionpoint\/og-cost-saving-portal-translation\/","alt":"","author":"2","description":"    \t","caption":"","name":"og-cost-saving-portal-translation","status":"inherit","uploaded_to":2274,"date":"2020-04-29 00:00:00","modified":"2020-04-29 00:00:00","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":1015,"height":502,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG-Cost-Saving-Portal-Translation-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG-Cost-Saving-Portal-Translation-300x148.png","medium-width":300,"medium-height":148,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG-Cost-Saving-Portal-Translation-768x380.png","medium_large-width":768,"medium_large-height":380,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG-Cost-Saving-Portal-Translation.png","large-width":1015,"large-height":502,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG-Cost-Saving-Portal-Translation.png","1536x1536-width":1015,"1536x1536-height":502,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG-Cost-Saving-Portal-Translation.png","2048x2048-width":1015,"2048x2048-height":502}},"callout_article":[],"news_image_url":"","featired_article_image":{"ID":22744,"id":22744,"title":"Hero_Cost-Saving-Portal-Translation.jpg","filename":"Hero_Cost-Saving-Portal-Translation.jpg","filesize":96994,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Cost-Saving-Portal-Translation.jpg","link":"https:\/\/www.motionpoint.com\/blog\/comprehensive-cost-saving-portal-translation-with-motionpoint\/hero_cost-saving-portal-translation\/","alt":"","author":"2","description":"    \t","caption":"","name":"hero_cost-saving-portal-translation","status":"inherit","uploaded_to":2274,"date":"2020-04-29 00:00:00","modified":"2020-04-29 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Cost-Saving-Portal-Translation-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Cost-Saving-Portal-Translation-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Cost-Saving-Portal-Translation-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Cost-Saving-Portal-Translation-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Cost-Saving-Portal-Translation-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Cost-Saving-Portal-Translation.jpg","2048x2048-width":2000,"2048x2048-height":450}},"featured_article":[],"featured_article_description":"","blog_image":{"ID":22744,"id":22744,"title":"Hero_Cost-Saving-Portal-Translation.jpg","filename":"Hero_Cost-Saving-Portal-Translation.jpg","filesize":96994,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Cost-Saving-Portal-Translation.jpg","link":"https:\/\/www.motionpoint.com\/blog\/comprehensive-cost-saving-portal-translation-with-motionpoint\/hero_cost-saving-portal-translation\/","alt":"","author":"2","description":"    \t","caption":"","name":"hero_cost-saving-portal-translation","status":"inherit","uploaded_to":2274,"date":"2020-04-29 00:00:00","modified":"2020-04-29 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Cost-Saving-Portal-Translation-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Cost-Saving-Portal-Translation-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Cost-Saving-Portal-Translation-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Cost-Saving-Portal-Translation-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Cost-Saving-Portal-Translation-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Cost-Saving-Portal-Translation.jpg","2048x2048-width":2000,"2048x2048-height":450}},"hero_image":{"ID":22744,"id":22744,"title":"Hero_Cost-Saving-Portal-Translation.jpg","filename":"Hero_Cost-Saving-Portal-Translation.jpg","filesize":96994,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Cost-Saving-Portal-Translation.jpg","link":"https:\/\/www.motionpoint.com\/blog\/comprehensive-cost-saving-portal-translation-with-motionpoint\/hero_cost-saving-portal-translation\/","alt":"","author":"2","description":"    \t","caption":"","name":"hero_cost-saving-portal-translation","status":"inherit","uploaded_to":2274,"date":"2020-04-29 00:00:00","modified":"2020-04-29 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Cost-Saving-Portal-Translation-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Cost-Saving-Portal-Translation-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Cost-Saving-Portal-Translation-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Cost-Saving-Portal-Translation-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Cost-Saving-Portal-Translation-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Cost-Saving-Portal-Translation.jpg","2048x2048-width":2000,"2048x2048-height":450}},"news_resource_card":false,"translate_this_blog":"YES","localize_blog":"global","recommended_blog_1":"","recommended_article_url_1":"","recommended_blog_2":"","recommended_article_url_2":"","recommended_blog_3":"","recommended_article_url_3":"","article_word_count":"1054","article_read_time":"4","banner_image":false,"banner_image_europe":false,"banner_link":"","featured_resource_card":"n\/a","meta_title":"Comprehensive, Cost-Saving Portal Translation with MotionPoint","meta_description":"MotionPoint solves the operational complexity and cost of website localization.","meta_keywords":"","blog_author":[{"ID":33917,"user_firstname":"Reagan","user_lastname":"Evans","nickname":"reaganevans","user_nicename":"reaganevans","display_name":"Reagan Evans","user_email":"revans@motionpoint.com","user_url":"","user_registered":"2023-05-26 14:06:13","user_description":"Reagan Evans is MotionPoint\u2019s SVP of Sales. He has a strong background in sales and data management and has nearly 10 years of executive level experience in the field. He uses his expertise in global sales, new business development, sales production, and data organization to drive MotionPoint's market expansion and new client acquisition. Evans leverages MotionPoint\u2019s industry-leading technology to drive sales and ensure higher customer satisfaction.","user_avatar":"<img src=\"?1768504161\" class=\"gravatar avatar avatar-96 um-avatar um-avatar-uploaded\" width=\"96\" height=\"96\" alt=\"Reagan Evans\" data-default=\"https:\/\/www.motionpoint.com\/wp-content\/plugins\/ultimate-member\/assets\/img\/default_avatar.jpg\" onerror=\"if ( ! this.getAttribute('data-load-error') ){ this.setAttribute('data-load-error', '1');this.setAttribute('src', this.getAttribute('data-default'));}\" loading=\"lazy\" \/>"}]},"_links":{"self":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog\/2274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/types\/blog"}],"wp:attachment":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/media?parent=2274"}],"wp:term":[{"taxonomy":"blog_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog_categories?post=2274"},{"taxonomy":"resource_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/resource_categories?post=2274"},{"taxonomy":"targeted_localized_audience","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/targeted_localized_audience?post=2274"},{"taxonomy":"document_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/document_categories?post=2274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}