{"id":2263,"date":"2020-04-15T00:00:00","date_gmt":"2020-04-15T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=2263"},"modified":"2023-09-25T11:18:48","modified_gmt":"2023-09-25T15:18:48","slug":"avoid-portal-pricing-drama-with-motionpoint-translation","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/avoid-portal-pricing-drama-with-motionpoint-translation\/","title":{"rendered":"Avoid Portal Pricing Drama with MotionPoint\u2019s Translation Solution"},"template":"","blog_categories":[107,15],"resource_categories":[27,28,37,30,24,35,26,23,32,22,31,17,29,18],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-2263","blog","type-blog","status-publish","hentry","blog_categories-translation-technology","blog_categories-website-translation","resource_categories-industry-b2b-manufacturing","resource_categories-industry-b2c-manufacturing","resource_categories-content-type-blog-post","resource_categories-business-goal","resource_categories-role-business-strategist","resource_categories-content-type","resource_categories-industry","resource_categories-role-marketer","resource_categories-business-goal-optimize-performance","resource_categories-role","resource_categories-business-goal-streamline-operations","resource_categories-topic","resource_categories-industry-travel","resource_categories-topic-website-translation"],"acf":{"blog_short_description":"Most vendors\u2019 business models and technologies are optimized to maximize costs, not reduce them. Learn how MotionPoint is different.","news_inline_styles":"","blog_video_id":"","article_body":"<p>When it comes to translating your customer portals and secure login areas for multilingual users, it\u2019s critical to choose a solution that <b>minimizes translation costs on an ongoing basis<\/b>.<\/p>\n<p>This is more challenging than it sounds. In the website and <a href=\"\/omnichannel\/localization-web-portal\/\">portal translation<\/a> industry, vendors often use a \u201cprice-per-word\u201d pricing model to estimate project costs. Per-word costs are usually determined by:<\/p>\n<ul>\n<li>The languages needed for a project<\/li>\n<li>The number of linguists available to translate in those languages<\/li>\n<li>The number of translatable words within the project\u2019s scope<\/li>\n<\/ul>\n<p>This traditional pricing scheme might appear fair at first glance, but most translation vendors optimize it in ways that benefit <i>their<\/i> business interests, not their customers\u2019. <b>This can create hidden risks and costs for their customers.<\/b><\/p>\n<p>Here\u2019s a crash course on the pricing tactics many vendors use as they provide project pricing\u2014and how MotionPoint\u2019s own pricing model is clear, transparent, fair \u2026 and better.<\/p>\n<h2>Hidden Translation Costs<\/h2>\n<p>It\u2019s common knowledge that translation vendors shave pennies off their per-word rates to compete on price. What\u2019s far less known is most of them make up revenue losses by charging extra for editorial review, revisions, QA and project management.<\/p>\n<p>These tasks are often buried in invoices as separate line items, cleverly obscuring the true cost of translation. Some vendors also charge ongoing project management and consultation fees.<\/p>\n<p>When combined, the results often create sticker shock.<\/p>\n<h2>Subpar Translation Quality<\/h2>\n<p>Also in exchange for low price-per-word translation rates, vendors may employ inexperienced translators. Revising those sloppy translations\u2014and the problems they can wreak with a <a href=\"\/omnichannel\/localization-web-portal\/\">localized portal\u2019s<\/a> UX\u2014often end up costing more than if a more reputable vendor was selected in the first place.<\/p>\n<h2>Withholding Critical Information<\/h2>\n<p>Most vendors never provide a total word count for a project when they discuss pricing with customers. Instead, they simply reiterate the same low price-per-word translation rate as an enticement to buy.<\/p>\n<p>This can deceive customers. Many portals and login areas have key sentences and phrases that appear across many web pages. They can be re-used hundreds, or even thousands of times. Most vendors include <i>all of this repeating content<\/i> in their scope of work.<\/p>\n<p>So even at a low price-per-word, the cost of localizing this tremendous workload becomes incredibly high. And since vendors don\u2019t present this total word count when they discuss pricing, customers never know the actual cost of the project.<\/p>\n<h2>Technological Shortcomings<\/h2>\n<p>Also, website translation is a unique beast. Translatable content resides in webpages, videos, images, and complex applications. Undercooked translation technologies do a bad job of detecting this content, resulting in low\u2014and very inaccurate\u2014word count estimates.<\/p>\n<p>Many portals use <b>single-page applications<\/b> and <b>dynamic content<\/b> to deliver personalized information to users. These pose major challenges for most vendors.<\/p>\n<h3>Single-Page Applications<\/h3>\n<p>These applications are often powered by Angular, React and other frameworks. Within the context of <a href=\"\/omnichannel\/localization-web-portal\/\">portal localization<\/a> projects, it\u2019s extremely challenging to identify and export translatable text from these applications while also preserving their JavaScript framework logic.<\/p>\n<p>If vendors can localize this content at all, they often mistakenly translate the application\u2019s code (which wrecks the app) or only partially translate its text (which delivers a lousy \u201cmixed language\u201d UX).<\/p>\n<h3>Dynamic Content<\/h3>\n<p>Many portals leverage AJAX calls that produce dynamic content that would not be seen \u201con the page\u201d by a user. Most vendors don\u2019t have the sophisticated JSON and XML parsers to find this content. The also often results in an alienating \u201cmixed language\u201d UX.<\/p>\n<h2>MotionPoint\u2019s Superior Approach<\/h2>\n<p>Like other vendors, MotionPoint charges a per-word rate for translation\u2014but our transparent approach delivers far more value.<\/p>\n<h3>All-Inclusive Pricing<\/h3>\n<p>Our differentiator is that we deliver world-class translations within an all-inclusive price. MotionPoint includes quality assurance, editorial oversight, project management and more in our price-per-word rates.<\/p>\n<p>The translation price you see is the price you get. No unexpected upcharges, no hidden fees.<\/p>\n<h3>Industry Leading Technology<\/h3>\n<p>MotionPoint uses the most sophisticated scoping technology in the industry, enabling us to give customers accurate word-count estimates for the scope of work.<\/p>\n<p>Our superior content-parsing technology properly analyzes webpages, multimedia (including digital PDF documents) and notoriously challenging single-page applications and dynamic content.<\/p>\n<p>Our pricing estimates also account for the <i>word repetition<\/i> described above, in which key phrases are used throughout a portal. Our technology enables us to translate these phrases <i>only once,<\/i> and those translations are used throughout the portal at no additional cost to our customers\u2014no matter how many times they appear on-site.<\/p>\n<p>This greatly reduces translation costs.<\/p>\n<h2>Conclusion<\/h2>\n<p>When a vendor\u2019s profits hinge almost solely on revenue generated by translation, they\u2019re not motivated to optimize their products to reduce your project\u2019s translatable word count. If anything, they\u2019re inclined to <i>maximize<\/i> your translation spend, not minimize it.<\/p>\n<p>MotionPoint is different. We never blindside you with lowball quotes, hidden costs or extra fees. Our business model provides continuous cost savings, enabling you to enhance your relationships with multilingual constituents now\u2014and in the future.<\/p>\n","article_body_code":"","news_image":{"ID":22634,"id":22634,"title":"Hero_Avoid_Portal_Pricing_Drama_with_MotionPoint.jpg","filename":"Hero_Avoid_Portal_Pricing_Drama_with_MotionPoint.jpg","filesize":125904,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Avoid_Portal_Pricing_Drama_with_MotionPoint.jpg","link":"https:\/\/www.motionpoint.com\/blog\/avoid-portal-pricing-drama-with-motionpoint-translation\/hero_avoid_portal_pricing_drama_with_motionpoint\/","alt":"","author":"2","description":"    \t","caption":"","name":"hero_avoid_portal_pricing_drama_with_motionpoint","status":"inherit","uploaded_to":2263,"date":"2020-04-15 00:00:00","modified":"2020-04-15 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