{"id":2262,"date":"2020-04-08T00:00:00","date_gmt":"2020-04-08T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=2262"},"modified":"2022-09-13T09:58:17","modified_gmt":"2022-09-13T13:58:17","slug":"speedy-content-translation-is-vital-for-multilingual-portals","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/speedy-content-translation-is-vital-for-multilingual-portals\/","title":{"rendered":"Speedy Content Translation is Vital for Multilingual Portals"},"template":"","blog_categories":[107,15],"resource_categories":[27,28,37,30,24,35,26,23,32,22,31,17,29,18],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-2262","blog","type-blog","status-publish","hentry","blog_categories-translation-technology","blog_categories-website-translation","resource_categories-industry-b2b-manufacturing","resource_categories-industry-b2c-manufacturing","resource_categories-content-type-blog-post","resource_categories-business-goal","resource_categories-role-business-strategist","resource_categories-content-type","resource_categories-industry","resource_categories-role-marketer","resource_categories-business-goal-optimize-performance","resource_categories-role","resource_categories-business-goal-streamline-operations","resource_categories-topic","resource_categories-industry-travel","resource_categories-topic-website-translation"],"acf":{"blog_short_description":"Most vendors fail at rapidly\u2014or accurately\u2014translating portals and secure online login areas. Here\u2019s why, and how to avoid the costs and risks.","news_inline_styles":"","blog_video_id":"","article_body":"<p>Traditional translation agencies don\u2019t have the technology or ability to keep pace with <b>the unique aspects of secure <a href=\"\/omnichannel\/localization-web-portal\/\">portal localization<\/a><\/b>. Their underdeveloped technologies and sluggish translation deliveries usually create subpar online experiences, which lead to:<\/p>\n<ul>\n<li>Communication failures with multilingual customers, suppliers and partners<\/li>\n<li>Alienated constituents, resulting in increased customer churn<\/li>\n<li>Higher marketing and sales investments to offset customer loss<\/li>\n<li>Increased customer service costs to handle more inbound support requests<\/li>\n<li>Violation of language compliance laws<\/li>\n<li>And more<\/li>\n<\/ul>\n<p>These are high-stakes risks, since portals are invaluable gateways for increased engagement and communication with multilingual customers, and provide educational content for international employees and business partners.<\/p>\n<p>Let\u2019s take a closer look at why the capabilities of most traditional\u2014and in many cases, very well-known\u2014translation agencies cannot properly localize portals and other secure login areas. We\u2019ll also explore superior solutions that prioritize the rapid delivery of accurate portal translations, both at launch and ongoing.<\/p>\n<h2>Inadequate Technologies<\/h2>\n<p>Your multilingual and international constituents expect perfect digital user experiences, just like your domestic constituents do. Unfortunately, traditional translation agencies can\u2019t often deliver on these expectations \u2026 especially when it comes to <a href=\"\/omnichannel\/localization-web-portal\/\">localized portals<\/a>.<\/p>\n<p>These businesses forged their expertise on <b>translating old-school media such as books, documents and brochures<\/b>. They lack the digital-first resources and technical know-how to localize websites, portals and secure login areas.<\/p>\n<p>In fact, partnering with a traditional vendor often generates more cost, effort and risk than it\u2019s worth.<\/p>\n<p>A common area where their technical abilities fall short is when translating <b>single-page applications and dynamic content<\/b> powered by Angular, React, JSON and other frameworks.<\/p>\n<p>Nearly all translation vendors use <i>content detection<\/i> and <i>content parsing<\/i> technologies to identify translatable content within webpages and applications, and separate that content into easy-to-translate chunks called <i>segments<\/i>.<\/p>\n<p>Unfortunately, traditional vendors don\u2019t have sophisticated versions of these technologies. They can\u2019t distinguish an application\u2019s <i>translatable content<\/i> (which appears as text) from its <i>structured code<\/i> (which also appears as text). This results in:<\/p>\n<ul>\n<li>Words or phrases in code are mistakenly translated, completely breaking the application<\/li>\n<li>Actual translatable content isn\u2019t reliably detected, resulting in a partially-translated application that wrecks the UX<\/li>\n<\/ul>\n<p>Old-school vendors also face similar issues with AJAX calls that produce dynamic content that isn\u2019t always seen on the page. This also leads to an unacceptable \u201cmixed language\u201d UX that alienates customers.<\/p>\n<h2>Ongoing Operational Challenges<\/h2>\n<p>Even in the absence of such technically complex circumstances, traditional vendors are still at risk of delivering subpar \u201cmixed language\u201d experiences to portal users. This is because they lack efficient automated workflows that expedite the translation process <b>on an ongoing basis<\/b>.<\/p>\n<p>It\u2019s common for companies to regularly add content to their portals and secure login areas. With many traditional vendors, even trivial content updates <b>can remain undetected and untranslated for days, or even weeks<\/b>.<\/p>\n<p>To compensate, vendors usually heap the manual effort of translation management onto to their customers. This often requires key internal resources, and results in unexpected costs.<\/p>\n<p>Companies find themselves experiencing:<\/p>\n<ul>\n<li>Delays in production as their IT teams identify and extract new portal content for translation<\/li>\n<li>Long waits\u2014sometimes two to three weeks\u2014for the translation vendor to translate the content<\/li>\n<li>More time spent vetting and revising the translated content for accuracy and brand voice<\/li>\n<li>Even further delays as the IT team wade through workloads to finally integrate and publish the localized content<\/li>\n<li>This process is repeated every time the portal is refreshed with new or updated content<\/li>\n<\/ul>\n<p>Ideally, new or updated portal content should be identified for translation, translated, edited, QA\u2019d and published <b>in about one business day<\/b>. No legacy agency can reliably deliver <a href=\"\/translation\/high-speed-translations\/\">fast website translation services<\/a> within that timeframe.<\/p>\n<h2>What\u2019s the Answer?<\/h2>\n<p>If traditional translation vendors generate so much cost, effort and risk for their customers, do companies have a better option for portal localization?<\/p>\n<p>Look for superior solutions offered by \u201cdigital-first\u201d vendors. These agencies were developed <i>after<\/i> the creation of the Internet, and understand its technical complexities. Their developers and translators use superior technologies that remove most\u2014and in ideal cases, <i>all<\/i>\u2014of ongoing localization and management tasks from the customer.<\/p>\n<p>The best solutions can launch localized portals in as little as 30 days and deliver translations for fresh content in about one business day.<\/p>\n<p>When you\u2019re looking for a translation solution, consider whether it can offer:<\/p>\n<ul>\n<li>Superior speed to market, launching your multilingual site in as little as 30 days<\/li>\n<li>Thorough content-parsing technology to ensure all translatable content, in all media, is detected for translation before the project begins<\/li>\n<li>Intelligent change-detection technology that spots and automatically queues new content for translation on an ongoing basis<\/li>\n<li>Reliable translation deliveries of about one business day<\/li>\n<\/ul>\n<p>Accept nothing less than a superior digital-first vendor that can deliver the online experience your multilingual and international constituents expect\u2014and will reward with ongoing business.<\/p>\n","article_body_code":"","news_image":{"ID":22624,"id":22624,"title":"Hero_SpeedyTranslationPortal.jpg","filename":"Hero_SpeedyTranslationPortal.jpg","filesize":58027,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_SpeedyTranslationPortal.jpg","link":"https:\/\/www.motionpoint.com\/blog\/speedy-content-translation-is-vital-for-multilingual-portals\/hero_speedytranslationportal\/","alt":"","author":"2","description":"    \t","caption":"","name":"hero_speedytranslationportal","status":"inherit","uploaded_to":2262,"date":"2020-04-08 00:00:00","modified":"2020-04-08 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localization.","meta_keywords":"","blog_author":[{"ID":198,"user_firstname":"Dominic","user_lastname":"Dithurbide","nickname":"ddithurbide","user_nicename":"ddithurbide","display_name":"Dominic Dithurbide","user_email":"ddithurbide@motionpoint.com","user_url":"","user_registered":"2014-11-04 00:00:00","user_description":"Dominic Dithurbide is a creative, goal-driven marketing leader that\u2019s dedicated his career to the translation industry. Dominic brings proficiency in global marketing, demand generation, and go-to-market strategies to MotionPoint\u2019s marketing team.","user_avatar":"<img src=\"https:\/\/www.motionpoint.com\/wp-content\/plugins\/ultimate-member\/assets\/img\/default_avatar.jpg\" class=\"gravatar avatar avatar-96 um-avatar um-avatar-default\" width=\"96\" height=\"96\" alt=\"Dominic Dithurbide\" data-default=\"https:\/\/www.motionpoint.com\/wp-content\/plugins\/ultimate-member\/assets\/img\/default_avatar.jpg\" onerror=\"if ( ! this.getAttribute('data-load-error') ){ this.setAttribute('data-load-error', '1');this.setAttribute('src', this.getAttribute('data-default'));}\" loading=\"lazy\" \/>"}],"recommended_blog_4":[{"ID":1986,"post_author":"2","post_date":"2019-02-26 00:00:00","post_date_gmt":"2019-02-26 00:00:00","post_content":"    \t","post_title":"\u2018B2B E-Commerce World\u2019 Highlights Hardinge\u2019s Multilingual Online Success","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"b2b-e-commerce-world-highlights-hardinges-multilingual-online-success","to_ping":"","pinged":"","post_modified":"2019-02-26 00:00:00","post_modified_gmt":"2019-02-26 00:00:00","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=1986","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"}],"keep_learning_cards":false,"docs_short_description":"","docs_keywords":"","doc_social_media_caption_1":"Learn why most vendors fail at rapidly\u2014or accurately\u2014translating portals and secure online login areas and how to avoid the costs and risks here. #translationsolutions #translationintegration","doc_social_media_caption_2":"Traditional translation agencies don\u2019t have the technology or ability to keep pace with the unique aspects of secure portal localization. Their underdeveloped technologies and sluggish translation deliveries usually create subpar online experiences, which can lead to several problems. Learn more in this article. #translationsolutions #translationintegration","doc_social_media_caption_3":"Your multilingual and international constituents expect perfect digital user experiences, just like your domestic constituents do. Unfortunately, traditional translation agencies can\u2019t often deliver on these expectations \u2026 especially when it comes to localized portals. Learn more here. #translationsolutions #translationintegration","doc_social_media_caption_4":"Learn why nearly all translation vendors use content detection and content parsing technologies to identify translatable content within webpages and applications and separate that content into easy-to-translate segments in this article. #translationsolutions #translationintegration","doc_social_media_caption_5":"Unfortunately, traditional vendors don\u2019t have sophisticated versions of these technologies. They can\u2019t distinguish an application\u2019s translatable content (which appears as text) from its structured code (which also appears as text). This results in several issues. #translationsolutions #translationintegration","doc_id":"51430"},"_links":{"self":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog\/2262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/types\/blog"}],"wp:attachment":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/media?parent=2262"}],"wp:term":[{"taxonomy":"blog_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog_categories?post=2262"},{"taxonomy":"resource_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/resource_categories?post=2262"},{"taxonomy":"targeted_localized_audience","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/targeted_localized_audience?post=2262"},{"taxonomy":"document_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/document_categories?post=2262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}