{"id":2259,"date":"2020-04-01T00:00:00","date_gmt":"2020-04-01T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=2259"},"modified":"2020-04-01T00:00:00","modified_gmt":"2020-04-01T00:00:00","slug":"traditional-agencies-cant-effectively-translate-secure-portals-login-sites","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/traditional-agencies-cant-effectively-translate-secure-portals-login-sites\/","title":{"rendered":"Traditional Agencies Can\u2019t Effectively Translate Secure Portals &amp; Login Sites"},"template":"","blog_categories":[107,15],"resource_categories":[27,28,37,34,30,24,35,26,23,32,22,31,17,29,18],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-2259","blog","type-blog","status-publish","hentry","blog_categories-translation-technology","blog_categories-website-translation","resource_categories-industry-b2b-manufacturing","resource_categories-industry-b2c-manufacturing","resource_categories-content-type-blog-post","resource_categories-business-goal-brand-experience","resource_categories-business-goal","resource_categories-role-business-strategist","resource_categories-content-type","resource_categories-industry","resource_categories-role-marketer","resource_categories-business-goal-optimize-performance","resource_categories-role","resource_categories-business-goal-streamline-operations","resource_categories-topic","resource_categories-industry-travel","resource_categories-topic-website-translation"],"acf":{"blog_short_description":"Legacy translation vendors use underdeveloped or obsolete approaches to portal localization, which often means lost business for companies.","news_inline_styles":"","blog_video_id":"","article_body":"<p>Choosing the right vendor to localize your digital customer experience is tricky stuff. While countless translation agencies excel at translating documents or offline content, only a handful can successfully handle the technical challenges of website translation.<\/p>\n<p>  <b>Even fewer can properly localize online portals and secure login areas. <\/b>These vital elements of your CX are often more technically complex than conventional websites. <\/p>\n<p>  Whether your portal serves multilingual customers, international employees or regional business partners, it probably uses technologies that traditional translation companies aren\u2019t trained to understand. They include:<\/p>\n<ul>\n<li>Complex web applications <\/li>\n<li>Online multichannel content <\/li>\n<li>Dynamic content <\/li>\n<\/ul>\n<p>  Read on to see why traditional agencies can\u2019t deliver on <a href=\"\/omnichannel\/localization-web-portal\/\">portal localization<\/a>, and how digital-first solutions can handle them elegantly and cost-effectively.<\/p>\n<h2>Why Traditional Agencies Fall Short<\/h2>\n<p>  Many translation vendors built their reputations\u2014and business models\u2014on document translation: localizing assets such as books, printed brochures and Word docs.<\/p>\n<p>  Unfortunately, most of those old-school vendors don\u2019t have the technical expertise or capabilities to make <a href=\"\/omnichannel\/localization-web-portal\/\">portal translation<\/a> successful, cost-effective and expedient.<\/p>\n<p>  To offset this lack of expertise, they often shift all the complexity and ongoing effort\u2014including technical configuration, collecting translatable content and publishing translated content on the localized portal\u2014to their customers. This increases risks and cost.<\/p>\n<p>  Their business models can be problematic, too. They often <i>maximize<\/i> their customers\u2019 translation costs, not reduce them. What initially appears as a low-cost option for portal translation often results in sticker shock.<\/p>\n<p>  In contrast, the best digital-first agencies use purpose-built technologies and expertise <b>to remove all of the technical and operational effort<\/b> required to localize and manage a multilingual portal. They also use content-optimization technologies to continually minimize translation costs.<\/p>\n<h2>Translating Complex Web Applications<\/h2>\n<p>  These days, most secure portals and login areas use complex web applications to deliver unique user experiences with customized interfaces, content and more.<\/p>\n<p>  These robust interactive experiences are powered by JavaScript, React and Angular frameworks \u2026 which are notoriously difficult, if not downright impossible, for traditional vendors to translate.<\/p>\n<p>  Why? Most vendors can\u2019t distinguish an app\u2019s <i>translatable content<\/i> (which is text) from its <i>programming code<\/i> (which is also text). For nearly all vendors, this means:<\/p>\n<ul>\n<li>Words in JavaScript code are misidentified as translatable text <\/li>\n<li>This code is mistakenly translated <\/li>\n<li>When the mistakenly translated code is reintegrated into the app, the application breaks <\/li>\n<li>Further, not all translatable text is identified or translated <\/li>\n<li>This presents an unreadable \u201cmixed language\u201d UX to customers <\/li>\n<\/ul>\n<p>  That\u2019s a bad look for any brand, in any industry. In comparison, the best digital-first vendors have superior technologies and know-how to properly parse these complex applications, accurately detect translatable text and seamlessly integrate it into the localized UX.<\/p>\n<h2>Translating Multichannel Content<\/h2>\n<p>  For your <a href=\"\/omnichannel\/localization-web-portal\/\">localized portal<\/a> to be truly successful, you should translate more than its on-page content. Fully support your localized CX by also translating:<\/p>\n<ul>\n<li>PDFs for forms, spec and sales sheets, employee documents, service manuals and more <\/li>\n<li>Email content to support customer outreach and provide updates and announcements <\/li>\n<li>Sales, marketing and employee training videos <\/li>\n<li>And more <\/li>\n<\/ul>\n<p>  Unfortunately, legacy vendors have challenges accurately detecting this online multimedia content\u2014and even when they do, they often cannot translate it with any expediency. Some agencies take weeks to localize simple website text, an unacceptable turnaround time for online business.<\/p>\n<p>  In contrast, digital-first agencies specialize in translating online and digital content of all kinds. The best vendors deliver translated text within 1 business day. They also offer APIs and user interfaces that further expedite the translation process.<\/p>\n<h2>Translating \u2018Invisible\u2019 Dynamic Content <\/h2>\n<p>  Unlike traditional translation agencies, digital-first agencies use powerful parsing algorithms that can detect and translate all relevant content within a secure portal.<\/p>\n<p>  This includes content that may never be seen by a portal user, including hundreds (or thousands) of strings of \u201cinvisible\u201d database-delivered content.<\/p>\n<p>  This content might be based on a user\u2019s location or buying preference. It\u2019s also content that repeats across multiple pages\u2014such as common descriptive words for product types, sizes or colors.<\/p>\n<p>  These translatable content strings (and their combinations) are never seen \u201con the page\u201d by a single user \u2026 but all must be translated to ensure a seamless localized UX for <i>all<\/i> users.<\/p>\n<p>  Traditional vendors don\u2019t have the sophisticated JSON and XML parsers to find this hidden content. They also lack the technology to detect the template-like structures that enable descriptive variables (such as colors and sizes) to be presented on-page.<\/p>\n<p>  For numerous technical reasons, these shortcomings can:<\/p>\n<ul>\n<li>Present a \u201cmixed language\u201d UX when untranslated content strings appear on-site <\/li>\n<li>Generate needless\u2014and sometimes, astonishingly high\u2014translation costs <\/li>\n<\/ul>\n<h2>Conclusion<\/h2>\n<p>  It can be a major challenge to find the right translation solution for your digital CX\u2014especially if your company has worked with a traditional vendor for many years.<\/p>\n<p>  But portal translation requires a different breed of solution, one that has expertise in online technologies, efficient tech-driven workflows and more.<\/p>\n<\/p>\n<p>  Be sure your agency is equipped to handle the unique demands of your secure portal. And if it doesn\u2019t, consider contacting one that can. 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Agencies Can\u2019t Effectively Translate Secure Portals &amp; Login Sites","meta_description":"MotionPoint solves the operational complexity and cost of website localization.","meta_keywords":"","blog_author":[{"ID":33917,"user_firstname":"Reagan","user_lastname":"Evans","nickname":"reaganevans","user_nicename":"reaganevans","display_name":"Reagan Evans","user_email":"revans@motionpoint.com","user_url":"","user_registered":"2023-05-26 14:06:13","user_description":"Reagan Evans is MotionPoint\u2019s SVP of Sales. He has a strong background in sales and data management and has nearly 10 years of executive level experience in the field. He uses his expertise in global sales, new business development, sales production, and data organization to drive MotionPoint's market expansion and new client acquisition. Evans leverages MotionPoint\u2019s industry-leading technology to drive sales and ensure higher customer satisfaction.","user_avatar":"<img src=\"?1768516699\" class=\"gravatar avatar avatar-96 um-avatar um-avatar-uploaded\" width=\"96\" height=\"96\" alt=\"Reagan Evans\" data-default=\"https:\/\/www.motionpoint.com\/wp-content\/plugins\/ultimate-member\/assets\/img\/default_avatar.jpg\" onerror=\"if ( ! this.getAttribute('data-load-error') ){ this.setAttribute('data-load-error', '1');this.setAttribute('src', this.getAttribute('data-default'));}\" loading=\"lazy\" \/>"}]},"_links":{"self":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog\/2259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/types\/blog"}],"wp:attachment":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/media?parent=2259"}],"wp:term":[{"taxonomy":"blog_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog_categories?post=2259"},{"taxonomy":"resource_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/resource_categories?post=2259"},{"taxonomy":"targeted_localized_audience","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/targeted_localized_audience?post=2259"},{"taxonomy":"document_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/document_categories?post=2259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}