{"id":2240,"date":"2020-01-03T00:00:00","date_gmt":"2020-01-03T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=customers&#038;p=2240"},"modified":"2023-02-15T14:24:37","modified_gmt":"2023-02-15T19:24:37","slug":"portal-translation-travel-hospitality","status":"publish","type":"customers","link":"https:\/\/www.motionpoint.com\/customers\/portal-translation-travel-hospitality\/","title":{"rendered":"Portal Translation: Travel &amp; Hospitality"},"template":"","client_categories":[42],"industry_categories":[55],"resource_categories":[34,30,39,35,26,22,31,25,17,29,18],"geographic_region":[],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-2240","customers","type-customers","status-publish","hentry","client_categories-case-studies","industry_categories-travel-hospitality","resource_categories-business-goal-brand-experience","resource_categories-business-goal","resource_categories-content-type-case-study","resource_categories-content-type","resource_categories-industry","resource_categories-role","resource_categories-business-goal-streamline-operations","resource_categories-role-technologists-developers","resource_categories-topic","resource_categories-industry-travel","resource_categories-topic-website-translation"],"acf":{"case_study_title":"Cruise Leader Makes Waves with Translated Portal & Omnichannel","translate_this_case_study":"YES","hover_summery_text":"","background":"","objective":"<p>In 2012, a global Top 3 leader in the cruise line industry\u2014which serves dozens of markets across the world with over 450 global destinations\u2014wanted to generate more business among international customers. It identified several goals to make that happen:<\/p>\n<ul>\n<li>Localize its digital customer experience into several languages to improve engagement and conversions<\/li>\n<li>Support international travel agents with a translated, secure, informational and booking portal<\/li>\n<li>Offer multilingual support to on-ship guests via localized kiosks and a mobile app<\/li>\n<li>Provide localized brochures and signage for on-ship guests and staff<\/li>\n<\/ul>\n<h3>The Challenge<\/h3>\n<p>  The cruise line, renowned for its excellent customer service, knew it couldn\u2019t compromise on its localized CX. But several obstacles awaited the company:<\/p>\n<ul>\n<li>Its lean teams didn\u2019t have the expertise to translate the digital content; a third-party vendor would be required<\/li>\n<li>The technical complexity of the travel agent portal wasn\u2019t just complicated for the cruise line\u2019s internal teams\u2014it completely outclassed nearly every digital translation vendor, making it practically impossible to localize<\/li>\n<li>The overwhelming technical and operational complexity would delay the project\u2019s speed-to-market \u2026 if it could be completed at all<\/li>\n<\/ul>\n<h3>The Impact<\/h3>\n<p>  The company realized it needed a superior \u201cone stop\u201d turn-key solution that could localize its complex portal, website and omnichannel content. Equally important, the solution needed to be nimble, to accommodate the rapid pace of its cross-channel content production schedules.<\/p>\n<\/p>\n<p>  Until it found a solution, the cruise line\u2019s international engagement and sales would continue to stagnate\u2014or even decline. Too many competitors were already providing localized experiences for their global customers. The company was losing international market share.<\/p>\n","story_solution":"<h3>The Solution<\/h3>\n<p>  The company engaged MotionPoint to localize its CX\u2014including its complicated travel agent portal. MotionPoint translated the portal <b>in less than 30 days<\/b>, and the rest of the customer experience in a month. <\/p>\n<p>  MotionPoint now localizes the portal and other content in eight languages, including Spanish, French, German and Japanese. It also localizes the company\u2019s mobile application in six languages.<\/p>\n<p>  Company representatives said their project especially benefitted from these MotionPoint capabilities:<\/p>\n<div style=\"margin-left: 2em; margin-bottom: 1rem; font-size: 18px; line-height: 30px;\"><b class=\"cobalt-blue\">Translation Speed:<\/b> MotionPoint typically translates, QA\u2019s and publishes text content within one business day of its publication on an origin portal.<\/div>\n<div style=\"margin-left: 2em; margin-bottom: 1rem; font-size: 18px; line-height: 30px;\"><b class=\"cobalt-blue\">\u2018Transcreation\u2019 Capabilities: <\/b>MotionPoint applies a method called <i>transcreation<\/i> to the customer\u2019s CX, which goes beyond traditional translation and preserves the content\u2019s original intent, wordplay, wit, context and nuance. This is translation at its most artful.<\/div>\n<div style=\"margin-left: 2em; margin-bottom: 1rem; font-size: 18px; line-height: 30px;\"><b class=\"cobalt-blue\">Compatibility with Secure Web Applications:<\/b> MotionPoint seamlessly detects, translates and reintegrates localized text in the customer\u2019s secure web applications. Our solution deftly detects and translates the portal\u2019s dynamic content, too.<\/div>\n<div style=\"margin-left: 2em; margin-bottom: 1rem; font-size: 18px; line-height: 30px;\"><b class=\"cobalt-blue\">Turn-Key Configuration, Translation &amp; Ongoing Operation: <\/b>We eliminated all customer-side IT effort by deploying the servers, software, databases and tools associated with launching and hosting the localized portal. We fully handle all translation workflows, too.<\/div>\n<h3>The Outcome<\/h3>\n<p>  With the customer now leveraging MotionPoint\u2019s proxy-based solution:<\/p>\n<ul>\n<li>It exceeded goals for international bookings, revenue and guest satisfaction <\/li>\n<li>It supports key business allies\u2014travel agents\u2014across the world<\/li>\n<li>Its portal enables international travel agencies to easily promote the cruise line to clients<\/li>\n<li>It supports more languages on its on-ship mobile app than competing cruise lines, enhancing the customer experience<\/li>\n<\/ul>\n","story_outcome":"","case_study_video_embed_id":"","set_as_featured_video":"NO","main_quote_message":"MotionPoint localized our digital customer experience in under 90 days, from contract signage to completion, just as promised. 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