{"id":2239,"date":"2020-01-02T00:00:00","date_gmt":"2020-01-02T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=customers&p=2239"},"modified":"2023-02-15T14:29:33","modified_gmt":"2023-02-15T19:29:33","slug":"portal-translation-case-study-manufacturing-technology","status":"publish","type":"customers","link":"https:\/\/www.motionpoint.com\/customers\/portal-translation-case-study-manufacturing-technology\/","title":{"rendered":"Portal Translation: Manufacturing"},"template":"","client_categories":[],"industry_categories":[49,53],"resource_categories":[34,30,24,39,35,33,21,22,25,17,18],"geographic_region":[],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-2239","customers","type-customers","status-publish","hentry","industry_categories-manufacturing-automotive","industry_categories-technology","resource_categories-business-goal-brand-experience","resource_categories-business-goal","resource_categories-role-business-strategist","resource_categories-content-type-case-study","resource_categories-content-type","resource_categories-business-goal-global-expansion","resource_categories-topic-international-marketing","resource_categories-role","resource_categories-role-technologists-developers","resource_categories-topic","resource_categories-topic-website-translation"],"acf":{"case_study_title":"An innovative translation solution for a groundbreaking portal product","translate_this_case_study":"YES","hover_summery_text":"","background":"","objective":"

In 2018, a leading explosives provider to the mining and construction industries determined it should localize its unique portal website<\/b> if it wanted to provide customers with important data that could increase productivity and reduce costs.<\/p>\n

The company, which serves markets in nearly every continent, operates a customer portal with powerful capabilities. The site enables customers to input geological information about their worksites, simulate explosion blasts with software, and study the projected outcomes. This provides valuable insights that can optimize the design of an on-site explosives charge, which can streamline worksite processes and eliminate costs.<\/p>\n

But the company provided this engaging and helpful solution in English only. This greatly limited the global salability of the portal and its services.<\/p>\n

If the company wanted to grow\u2014and fully embrace its commitment to providing world-class services around the world\u2014it would need to translate its customer portal.<\/p>\n

The Challenge<\/h3>\n

The lack of localized content extended beyond the company\u2019s unique portal, however. Only a small collection of traditional offline documents had been translated for non-English speakers. The rest of those documents were available exclusively in English.<\/p>\n

The business initially considered localizing the portal and offline content using in-house resources, but its lean team didn\u2019t have the time, budget or expertise<\/b> to tackle the product quickly or affordably.<\/p>\n

More significantly, the customer portal\u2014which was built with several complex frameworks and presented dynamic, personalized results from numerous databases\u2014would have been practically impossible to localize. Nearly every translation vendor the company interviewed couldn\u2019t handle the technical complexity, either.<\/p>\n

And there was a greater problem: Even if the company could translate this complicated content, it didn\u2019t have the resources to localize and operate these experiences on an ongoing basis.<\/p>\n

The Impact<\/h3>\n<\/p>\n

The lack of a fully localized user experience was stunting the company\u2019s ability to properly serve international customers and increase revenue.<\/p>\n","story_solution":"

The Solution<\/h3>\n

It took MotionPoint only 90 days<\/b> to localize the complex customer portal and other content. One dazzled director said MotionPoint\u2019s fully turn-key approach was \u201can awesome solution.\u201d<\/p>\n

They said the company specifically benefitted from these MotionPoint capabilities:<\/p>\n

Compatibility with Secure Web Applications:<\/b> MotionPoint seamlessly detected, translated and reintegrated localized text in the customer\u2019s secure web applications. Our solution deftly detected and translated its dynamic content, too.<\/div>\n
Omnichannel-Ready: <\/b>MotionPoint used translation memory<\/i>\u2014a database that stores every translated phrase of the customer\u2019s project\u2014to localize the customer\u2019s offline documents, which reduced translation costs.<\/div>\n
Translation Speed and Accuracy:<\/b> MotionPoint typically translates, QA\u2019s and publishes text content within one business day of its publication on an origin portal.<\/div>\n
Configuration & Setup: <\/b>We eliminated all customer-side IT effort by deploying the servers, software, databases and tools associated with launching and hosting the localized portal.<\/div>\n

The Outcome<\/h3>\n

With the customer now leveraging MotionPoint\u2019s proxy-based solution:<\/p>\n

    \n
  • Its portal-based solution is increasing market share in non-English-speaking countries<\/li>\n
  • It collects invaluable data about how its products are used by international customers, which can help with regional inventory and product development<\/li>\n
  • It presents a consistent, regulatory-compliant localized CX across digital channels<\/li>\n
  • It operates its unique customer portal, and continues to craft informational documentation, in English. MotionPoint handles all translation and management of the localized versions with no customer effort required<\/li>\n
  • It can effortlessly scale its portal and content to accommodate any language or market down the road <\/li>\n<\/ul>\n","story_outcome":"","case_study_video_embed_id":"","set_as_featured_video":"NO","main_quote_message":"We\u2019re very happy with the quality of MotionPoint\u2019s solution and the outstanding level of their customer support. 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