{"id":2238,"date":"2020-01-02T00:00:00","date_gmt":"2020-01-02T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=customers&#038;p=2238"},"modified":"2023-02-15T14:28:01","modified_gmt":"2023-02-15T19:28:01","slug":"portal-translation-telecom","status":"publish","type":"customers","link":"https:\/\/www.motionpoint.com\/customers\/portal-translation-telecom\/","title":{"rendered":"Portal Translation: Telecom"},"template":"","client_categories":[42],"industry_categories":[54],"resource_categories":[34,30,24,39,35,20,33,21,23,22,17],"geographic_region":[],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-2238","customers","type-customers","status-publish","hentry","client_categories-case-studies","industry_categories-telecom","resource_categories-business-goal-brand-experience","resource_categories-business-goal","resource_categories-role-business-strategist","resource_categories-content-type-case-study","resource_categories-content-type","resource_categories-topic-digital-marketing","resource_categories-business-goal-global-expansion","resource_categories-topic-international-marketing","resource_categories-role-marketer","resource_categories-role","resource_categories-topic"],"acf":{"case_study_title":"Empowering Employees with Localized Secure Portals","translate_this_case_study":"YES","hover_summery_text":"","background":"","objective":"<p>In 2008, a Top 3 U.S. wireless telecom service provider wanted to rapidly accelerate its market growth among Spanish-speaking residents.<\/p>\n<p>  The company\u2014which serves postpaid, prepaid and wholesale markets in the U.S. and Latin America\u2014identified several strategic goals for this critical initiative:<\/p>\n<ul>\n<li>Reach, engage and convert Spanish-speaking customers<\/li>\n<li>Provide a fully localized user experience with a<b> translated customer portal<\/b><\/li>\n<li>Enable Latin American staff, using a <b>localized employee portal<\/b>, to provide customer support within their respective markets<\/li>\n<li>Leverage this fully translated CX as a key differentiator against competitors<\/li>\n<\/ul>\n<h3>The Challenge<\/h3>\n<p>  The company wanted to solve several important challenges as it examined translation solutions.<\/p>\n<p>  One concern was the rapid speed at which its creative agency published online promotions and support information. The agency often published <i>several content updates in a single day<\/i> to the company\u2019s English website and private portals. <\/p>\n<p>  This accelerated schedule easily outpaces the rudimentary capabilities of most website translation solutions because:<\/p>\n<ul>\n<li>Their content-detection technologies can\u2019t keep up with fast-paced updates<\/li>\n<li>This means new content isn\u2019t identified and compiled for translation in a timely manner<\/li>\n<li>Also, content may <b>not be detected at all<\/b> due to the vendor\u2019s technical limitations<\/li>\n<li>It can take weeks to translate, review and publish this new content<\/li>\n<\/ul>\n<p>  By the time the content is localized and published, time-sensitive promotions or product updates may have expired\u2014<b>or altogether removed from the site<\/b>. These inefficiencies generate major delays, create a lousy UX for buyers and staff, and waste time and money.<\/p>\n<\/p>\n<p>  Further, the coding of the portals was so complex, it made localization practically impossible for the company\u2019s internal IT and Marketing teams.<\/p>\n<h3>The Impact<\/h3>\n<p>  The company was bleeding out on opportunity. It had served Spanish-speaking customers and employees in the U.S. and Latin America for years, but was clearly providing an unsatisfying user experience.<\/p>\n<\/p>\n<p>  Things went from bad to worse when key competitors debuted localized websites and portals for their own Spanish-speaking U.S. customers.<\/p>\n","story_solution":"<h3>The Solution<\/h3>\n<p>  MotionPoint localized the company\u2019s customer and employee portals\u2014and its public-facing website, offline documents and informational videos\u2014in 90 days.<\/p>\n<p>  Company execs said their project especially benefitted from these MotionPoint capabilities:<\/p>\n<div style=\"margin-left: 2em; margin-bottom: 1rem; font-size: 18px; line-height: 30px;\"><b class=\"cobalt-blue\">Translation Speed and Accuracy:<\/b> MotionPoint typically translates, QA\u2019s and publishes text content within one business day of its publication on an origin portal.<\/div>\n<div style=\"margin-left: 2em; margin-bottom: 1rem; font-size: 18px; line-height: 30px;\"><b class=\"cobalt-blue\">Compatibility with Secure Web Applications: <\/b>MotionPoint seamlessly detects, translates and reintegrates localized text into the customer\u2019s secure web applications. Our solution deftly detects and translates its dynamic content, too.<\/div>\n<div style=\"margin-left: 2em; margin-bottom: 1rem; font-size: 18px; line-height: 30px;\"><b class=\"cobalt-blue\">World-Class Security:<\/b> MotionPoint completes annual independent assessments to ensure compliance with security standards such as PCI DSS Level 1 and others. Our solution does not see or store customers\u2019 personal information.<\/div>\n<div style=\"margin-left: 2em; margin-bottom: 1rem; font-size: 18px; line-height: 30px;\"><b class=\"cobalt-blue\">Configuration &amp; Setup:<\/b> We also eliminate all customer-side IT effort by deploying the servers, software, databases and tools associated with launching and hosting localized portals.<\/div>\n<h3>The Outcome<\/h3>\n<p>  With the customer now using MotionPoint\u2019s fully turn-key proxy-based solution:<\/p>\n<ul>\n<li>It generated a significant increase in Spanish-speaking customers with practically no internal effort<\/li>\n<li>Its Spanish portals effortlessly keep pace with its English portal\u2019s production schedule, delivering 100% content parity<\/li>\n<li>It generates at least 2x the amount of traffic and conversions than competing U.S. telecom providers with Spanish sites<\/li>\n<\/ul>\n<p>  The customer has used MotionPoint\u2019s solution for more than a decade, and its Spanish-language business continues to thrive in the U.S. \u2026 and beyond.<\/p>\n","story_outcome":"","case_study_video_embed_id":"","set_as_featured_video":"NO","main_quote_message":"MotionPoint\u2019s solution is truly impressive. 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