{"id":2237,"date":"2020-01-02T00:00:00","date_gmt":"2020-01-02T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=customers&#038;p=2237"},"modified":"2023-02-15T14:28:45","modified_gmt":"2023-02-15T19:28:45","slug":"portal-translation-technology-company","status":"publish","type":"customers","link":"https:\/\/www.motionpoint.com\/customers\/portal-translation-technology-company\/","title":{"rendered":"Portal Translation: Technology Company"},"template":"","client_categories":[42],"industry_categories":[44,53],"resource_categories":[39,35,20,23,22,17],"geographic_region":[],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-2237","customers","type-customers","status-publish","hentry","client_categories-case-studies","industry_categories-consumer-products","industry_categories-technology","resource_categories-content-type-case-study","resource_categories-content-type","resource_categories-topic-digital-marketing","resource_categories-role-marketer","resource_categories-role","resource_categories-topic"],"acf":{"case_study_title":"Boosting Revenue\u2014and Customer Satisfaction\u2014with Secure, Localized Portals","translate_this_case_study":"YES","hover_summery_text":"","background":"","objective":"<p>In 2018, a technology and services provider for the audio streaming industry sought to dramatically increase conversions and revenue in two key global cities: Madrid, Spain and Montreal, Canada.<\/p>\n<p>  The tech company had several goals:<\/p>\n<ul>\n<li>Improve its engagement efforts in the two markets by providing a full CX in their customers\u2019 preferred languages<\/li>\n<li>Provide localized user guides and secure support portals to boost customer satisfaction and reduce churn<\/li>\n<li>Increase market share<\/li>\n<\/ul>\n<h3>The Challenge<\/h3>\n<p>  The company initially believed it could localize its sites, secure login areas and documents using in-house resources. However, its lean team lacked the expertise to manage the translation aspect of the project.<\/p>\n<p>  The project\u2019s technical aspects were even more daunting. The customer support portal used elaborate single-page applications and contained complicated dynamic content that was regularly updated.<\/p>\n<p>  These complex experiences, often driven by JavaScript, React, Angular and other frameworks, pose insurmountable challenges for a company\u2019s internal teams. They also baffle third-party vendors, which can derail localization projects altogether.<\/p>\n<h3>The Impact<\/h3>\n<p>  The company\u2019s leadership realized they simply didn\u2019t have the money or resources to localize their customer experience with an in-house approach, or with traditional translation vendors.<\/p>\n<\/p>\n<p>  Until they found the right solution, the company was offering an incomplete customer experience for Spanish- and French-speaking customers. Executives feared this might send customers looking for another audio streaming provider that could offer localized customer support material in their preferred languages.<\/p>\n","story_solution":"<h3>The Solution<\/h3>\n<p>  The technology company hired MotionPoint to localize its website, customer portals and support documents in Spanish and French. MotionPoint delivered the full project in 60 days\u2014and thanks to its fully turn-key approach, required about only five hours of customer-side effort to implement.<\/p>\n<p>  Executives said their project especially benefitted from these MotionPoint capabilities:<\/p>\n<div style=\"margin-left: 2em; margin-bottom: 1rem; font-size: 18px; line-height: 30px;\"><b class=\"cobalt-blue\"> Compatibility with Secure Web Applications: <\/b>MotionPoint seamlessly detects, translates and reintegrates localized text into the customer\u2019s secure web applications. Our solution deftly detects and translates its dynamic content, too.<\/div>\n<div style=\"margin-left: 2em; margin-bottom: 1rem; font-size: 18px; line-height: 30px;\"><b class=\"cobalt-blue\"> Translation Speed and Accuracy: <\/b> MotionPoint typically translates, QA\u2019s and publishes text content within one business day of its publication on an origin portal.<\/div>\n<div style=\"margin-left: 2em; margin-bottom: 1rem; font-size: 18px; line-height: 30px;\"><b class=\"cobalt-blue\"> Omnichannel-Ready: <\/b>MotionPoint uses <i>translation memory<\/i>\u2014a database that stores every translated phrase of the customer\u2019s project\u2014to localize the customer\u2019s offline documents, which reduces translation costs.<\/div>\n<div style=\"margin-left: 2em; margin-bottom: 1rem; font-size: 18px; line-height: 30px;\"><b class=\"cobalt-blue\"> Optimized Translation Process: <\/b> Our technology identifies repeating phrases in template-based dynamically generated content, and translates them once\u2014and never has to translate them again. This further minimizes translation costs.<\/div>\n<h3>The Outcome<\/h3>\n<p>  With the customer now using MotionPoint\u2019s fully turn-key proxy-based solution:<\/p>\n<ul>\n<li>It has seen ongoing increases in customer engagement, revenue and satisfaction in Madrid and Montreal<\/li>\n<li>Its websites, secure portals, user guides and knowledge bases are continually localized and up-to-date<\/li>\n<li>It benefits from a synchronized, consistent brand experience across all markets<\/li>\n<\/ul>\n<p>  The relationship with MotionPoint continues to thrive\u2014and is on track to expand to additional markets. One executive was so dazzled by MotionPoint\u2019s seamless and effortless solution, she called it \u201cmagical.\u201d<\/p>\n","story_outcome":"","case_study_video_embed_id":"","set_as_featured_video":"NO","main_quote_message":"Thank you for once again delivering excellent work.  I\u2019m impressed with the level of work and the quick turnaround you always deliver. 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