{"id":2235,"date":"2020-02-19T00:00:00","date_gmt":"2020-02-19T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=2235"},"modified":"2020-02-19T00:00:00","modified_gmt":"2020-02-19T00:00:00","slug":"5-ways-to-increase-conversions-in-international-multilingual-markets","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/5-ways-to-increase-conversions-in-international-multilingual-markets\/","title":{"rendered":"5 Ways to Increase Conversions in International &amp; Multilingual Markets"},"template":"","blog_categories":[10,4,9,107,15],"resource_categories":[27,28,37,30,24,35,33,26,23,32,22,17,29,18],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-2235","blog","type-blog","status-publish","hentry","blog_categories-marketing-strategies-customer-experience","blog_categories-e-commerce","blog_categories-marketing-strategies","blog_categories-translation-technology","blog_categories-website-translation","resource_categories-industry-b2b-manufacturing","resource_categories-industry-b2c-manufacturing","resource_categories-content-type-blog-post","resource_categories-business-goal","resource_categories-role-business-strategist","resource_categories-content-type","resource_categories-business-goal-global-expansion","resource_categories-industry","resource_categories-role-marketer","resource_categories-business-goal-optimize-performance","resource_categories-role","resource_categories-topic","resource_categories-industry-travel","resource_categories-topic-website-translation"],"acf":{"blog_short_description":"Effectively engaging multilingual customers requires a thoughtful approach to content, site design and localization.","news_inline_styles":"","blog_video_id":"","article_body":"<p>Many companies use website traffic as a key metric for measuring business success, <b>particularly in international markets<\/b>. But traffic alone doesn\u2019t tell the full story. Depending on a business\u2019 goals, there are more important metrics to consider. For instance:<\/p>\n<ul>\n<li>E-commerce sites live and die by conversion rates <\/li>\n<li>Lead-gen sites are sabotaged by high bounce rates <\/li>\n<\/ul>\n<p>  Is your website seeing traffic from the right multilingual and global markets, but is failing to convert visitors into customers? Here are five reasons why that might be happening, and a few ways to address them.<\/p>\n<h2>Load Times and UI<\/h2>\n<p>  Poor website performance is an immediate turn-offs for multilingual users. That\u2019s because many international customers use smartphones as their only Internet-connected devices.<\/p>\n<p>  That means <b>speedy page-load times are crucial<\/b> for global constituents. Here\u2019s why:<\/p>\n<ul>\n<li>Telecom infrastructures in some global markets are less robust than others <\/li>\n<li>Mobile bandwidth and data allowances vary widely between countries <\/li>\n<\/ul>\n<p>  If a market\u2019s bandwidth is slower than what\u2019s needed to effectively render your website, <b><a href=\"https:\/\/neilpatel.com\/blog\/loading-time\/\" target=\"_blank\">visitors won\u2019t stick around<\/a><\/b>. The stakes are high: Forty percent of consumers abandon a site that takes more than 3 seconds to load. Eighty percent won\u2019t buy from the site again if they were disappointed in its performance.<\/p>\n<p>  What\u2019s the cure? Use design and development best practices, such as eliminating website plugins, compressing images and enabling browser caching. Keep your site\u2019s layout simple, and its navigation intuitive, too.<\/p>\n<h2>2: Ask Your Audience <\/h2>\n<p>  While helpful, the quantitative data provided by Google Analytics isn\u2019t very good at telling you how you to improve your online CX. <b>You need <i>qualitative<\/i> data for that sort of thing. <\/b><\/p>\n<p>  Collect this information through customer surveys. Reach out to your international prospects, existing customers, employees and business partners. They\u2019ll share their concerns about your offerings or content.<\/p>\n<h2>3: Regarding Content<\/h2>\n<p>  Creating relevant content requires a knowledge of your audience, their worldviews and needs. But did you know that\u2014<b>depending on where they live and the customs they practice<\/b>\u2014these nuances can vary in ways that impact your buyer\u2019s journey? <\/p>\n<p>  Catering to a market\u2019s unique cultural practices, holidays and local lingo can make the difference between losing and closing a sale.<\/p>\n<p>  Understanding these worldviews (and the business opportunities they bring) requires internal resources, or partnering with a vendor\u2014such as a <a href=\"\/translation\/\">translation provider<\/a>\u2014that can help leverage this cultural fluency in appropriate ways.<\/p>\n<h2>4: The Importance of Language<\/h2>\n<p>  A fast-loading, meticulously designed, content-rich website won\u2019t generate great business results if it\u2019s in a language customers can\u2019t read.<\/p>\n<p>  English is no longer the <i>lingua franca<\/i> of the Internet, if it ever was. These days, <b>customers in all markets expect to be engaged on their terms, in their preferred languages<\/b>. Consider these common use cases that exclude multilingual customers:<\/p>\n<ul>\n<li>Localized answers to customer support questions can\u2019t be found on-site, which increases inbound phone and email support requests (which increases your operating costs) <\/li>\n<li>Brand awareness drives customers to your URL, but only a monolingual experience awaits them (which alienates them and increases bounce rates) <\/li>\n<li>A local distributor\u2019s site refers an interested user to your website for more information, but the site isn\u2019t available in their language (which derails the buyer\u2019s journey) <\/li>\n<li>In-market sales and marketing teams engage local customers with localized assets, but your website remains untranslated (which also impacts the customer experience) <\/li>\n<li>Critical touchpoints within the customer journey (such as account management, payment information, shipping\/returns data and more) are inaccessible <\/li>\n<\/ul>\n<p>  The solution: Work with an technically experienced <a href=\"\/translation\/\">translation vendor<\/a> that can localize your website, secure login areas (such as portals for customers, employees and business partners), and your omnichannel, multimedia and mobile content.<\/p>\n<h2>5: A Fully Translated CX<\/h2>\n<p>  Unfortunately, not all <a href=\"\/translation\/\">translation vendors<\/a> are created equal. Many can\u2019t localize online content with much accuracy or efficiency. The issue isn\u2019t one of translation\u2014it\u2019s a matter of <i>technology<\/i>. <\/p>\n<p>  Most aspects of an online CX require <b>superior technology that can reliably parse digital experiences<\/b>, extract content (in any format) for linguists to translate, and seamlessly integrate the translated content into the localized site. <\/p>\n<p>  When vendors fail to fully separate a website\u2019s content from its code, an on-site \u201cmixed language\u201d appears, which looks like:<\/p>\n<ul>\n<li>Not all on-page text is translated, making critical content unreadable <\/li>\n<li>Promotional graphics that include copy within the images remain untranslated <\/li>\n<li>Single-page applications may display only some localized content, or not function at all <\/li>\n<li>Important content for business partners, including service manuals and sales sheets, can\u2019t be used at all <\/li>\n<\/ul>\n<p>  The most complex website components\u2014such as single-page applications and dynamic content\u2014present especially thorny challenges that most vendors simply can\u2019t solve.<\/p>\n<\/p>\n<p>  You need a superior solution that can handle this technical minefield \u2026 and, ideally, handles them without any effort required from you.<\/p>\n","article_body_code":"","news_image":{"ID":22354,"id":22354,"title":"Hero_Increase_Conversions_International_Multilingual_Markets.jpg","filename":"Hero_Increase_Conversions_International_Multilingual_Markets.jpg","filesize":189835,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Increase_Conversions_International_Multilingual_Markets.jpg","link":"https:\/\/www.motionpoint.com\/blog\/5-ways-to-increase-conversions-in-international-multilingual-markets\/hero_increase_conversions_international_multilingual_markets\/","alt":"","author":"2","description":"    \t","caption":"","name":"hero_increase_conversions_international_multilingual_markets","status":"inherit","uploaded_to":2235,"date":"2020-02-19 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Ways to Increase Conversions in International &amp; Multilingual Markets","meta_description":"MotionPoint solves the operational complexity and cost of website localization.","meta_keywords":"","blog_author":[{"ID":33917,"user_firstname":"Reagan","user_lastname":"Evans","nickname":"reaganevans","user_nicename":"reaganevans","display_name":"Reagan Evans","user_email":"revans@motionpoint.com","user_url":"","user_registered":"2023-05-26 14:06:13","user_description":"Reagan Evans is MotionPoint\u2019s SVP of Sales. He has a strong background in sales and data management and has nearly 10 years of executive level experience in the field. He uses his expertise in global sales, new business development, sales production, and data organization to drive MotionPoint's market expansion and new client acquisition. Evans leverages MotionPoint\u2019s industry-leading technology to drive sales and ensure higher customer satisfaction.","user_avatar":"<img src=\"?1768504748\" class=\"gravatar avatar avatar-96 um-avatar um-avatar-uploaded\" width=\"96\" height=\"96\" alt=\"Reagan Evans\" data-default=\"https:\/\/www.motionpoint.com\/wp-content\/plugins\/ultimate-member\/assets\/img\/default_avatar.jpg\" onerror=\"if ( ! this.getAttribute('data-load-error') ){ this.setAttribute('data-load-error', '1');this.setAttribute('src', this.getAttribute('data-default'));}\" loading=\"lazy\" \/>"}]},"_links":{"self":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog\/2235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/types\/blog"}],"wp:attachment":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/media?parent=2235"}],"wp:term":[{"taxonomy":"blog_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog_categories?post=2235"},{"taxonomy":"resource_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/resource_categories?post=2235"},{"taxonomy":"targeted_localized_audience","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/targeted_localized_audience?post=2235"},{"taxonomy":"document_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/document_categories?post=2235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}