{"id":2226,"date":"2020-01-22T00:00:00","date_gmt":"2020-01-22T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=2226"},"modified":"2020-01-22T00:00:00","modified_gmt":"2020-01-22T00:00:00","slug":"translating-secure-customer-portals-improves-your-cx-and-conversions","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/translating-secure-customer-portals-improves-your-cx-and-conversions\/","title":{"rendered":"Translating Secure Customer Portals Improves Your CX and Conversions"},"template":"","blog_categories":[10,9,107,15],"resource_categories":[27,28,37,34,30,24,35,26,23,22,17,29,18],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-2226","blog","type-blog","status-publish","hentry","blog_categories-marketing-strategies-customer-experience","blog_categories-marketing-strategies","blog_categories-translation-technology","blog_categories-website-translation","resource_categories-industry-b2b-manufacturing","resource_categories-industry-b2c-manufacturing","resource_categories-content-type-blog-post","resource_categories-business-goal-brand-experience","resource_categories-business-goal","resource_categories-role-business-strategist","resource_categories-content-type","resource_categories-industry","resource_categories-role-marketer","resource_categories-role","resource_categories-topic","resource_categories-industry-travel","resource_categories-topic-website-translation"],"acf":{"blog_short_description":"Discover the value of localizing your company\u2019s secure customer support portal to drive engagement, dazzle buyers and more.","news_inline_styles":"","blog_video_id":"","article_body":"<p>Your multilingual and international customers rightfully expect to be served in their preferred languages\u2014especially online.<\/p>\n<p>  But if you\u2019re trying to engage them with a localized experience that doesn\u2019t include your secure login areas, <b>you\u2019re missing a critical CX element<\/b> that may make them stop being customers altogether.<\/p>\n<p>  Secure portals play a vital role in the customer experience:<\/p>\n<ul>\n<li>They provide self-service support resources that help customers solve problems quickly <\/li>\n<li>They present up-to-date content and time-sensitive announcements in a centralized place <\/li>\n<li>They create opportunities for cross-sell and upsell transactions <\/li>\n<li>Depending on the industry, they offer management tools for user accounts, wealth management, private patient information, product tracking and returns, and more <\/li>\n<\/ul>\n<p>  Here\u2019s why localizing your secure portals can dramatically improve your CX and generate more engagement, conversions and credibility among new and repeat customers.<\/p>\n<h2>The Opportunity Costs are Real<\/h2>\n<p>  Offering multilingual users a localized buyer\u2019s journey can dramatically improve engagement and conversions. <b>But neglecting to localize their post-conversion customer journey sabotages all that effort.<\/b><\/p>\n<p>  For instance: If customers can\u2019t understand the contents of their secure account-management pages, they won\u2019t reap the benefits of further engagement or transaction opportunities\u2014and neither will your company.<\/p>\n<h2>Reduces International Customer Service Costs<\/h2>\n<p>  When multilingual customers can\u2019t find support and account information in their preferred languages, they turn to Customer Service departments for help. This can dramatically increase the number of support requests. Mitigating this growing workload requires hiring more bilingual Customer Service employees, which significantly increases personnel and support costs.<\/p>\n<p>  <a href=\"\/omnichannel\/localization-web-portal\/\"> Localizing portals<\/a> eliminates most of these operational complexities and resource demands.<\/p>\n<h2>Improves Customer Engagement in New Markets<\/h2>\n<p>  Many portals use complex web applications\u2014often powered by Angular, React and other frameworks\u2014or leverage AJAX calls to dynamically present personalized content to users in real-time.<\/p>\n<p>  These technologies create unique experiences that dramatically increase customer on-site engagement and interaction. They also enable customers to instantly compare different products and services, make informed decisions about their accounts, manage payments and more.<\/p>\n<p>  Translating these experiences for multilingual customers ensures you\u2019re delivering a CX that\u2019s just as good as your origin portal\u2019s, and offering the same robust (and often revenue-boosting) capabilities. Your customers don\u2019t just deserve that stellar experience\u2014they expect it.<\/p>\n<h2>Creates Untapped Cross-Sell and Upsell Opportunities<\/h2>\n<p>  Localizing your customer portal also enables you to apply successful sales approaches that you\u2019ve already perfected on your origin-language portal (which serves your primary market).<\/p>\n<p>  Your organization already understands the business goals of its primary-market customers; your new multilingual customers have similar, if not identical, needs. A localized portal provides a new, differentiated ecosystem to increase lifetime value with cross-sell and upsell opportunities.<\/p>\n<p>  In addition, the unique user behavior and transactional trends you collect via a translated portal provides intelligence that can be leveraged in the long term\u2014and even inform the creation of specialized offerings for certain markets.<\/p>\n<h2>Reaches Multilingual Customers In the Channels They Prefer<\/h2>\n<p>  Global smartphone and tablet adoption continues to skyrocket, especially in international markets where many buyers are either mobile-first or mobile-exclusive. You can capitalize on this phenomenon by localizing your mobile portal and smartphone portal apps. <\/p>\n<p>  This provides your mobile-first customers with a satisfying \u201calways on\u201d user experience. It also enables you to more effectively track mobile customer engagement, adapt to usage trends, and\u2014with properly optimized content and capabilities\u2014differentiate your offerings from less mobile-savvy competitors.<\/p>\n<h2>Empowers You to \u2018Sell Like a Local\u2019<\/h2>\n<p>  You can further improve conversion rates by leveraging localizations within your <a href=\"\/omnichannel\/\">translated portal<\/a>. Localizations are authentic, locally-resonant words and phrases that relate to local customs, culture and buying habits. You can create promotions timed to regionally relevant holidays and celebrations, too.<\/p>\n<p>  These \u201cspeak like a local\u201d translations build brand credibility and trust, and improve conversions.<\/p>\n<h2>Generates Goodwill Among New Customers<\/h2>\n<p>  Given the choice, customers always prefer to buy from a brand that values them. Offering a localized customer experience\u2014one that\u2019s just as powerful, persuasive and authentic as the ones you offer to your primary market\u2014indicates that you are committed to them, and that your intentions aren\u2019t purely opportunistic.<\/p>\n<h2>Conclusion<\/h2>\n<p>  Localizing your secure portals is an optimal way to help ensure that your multilingual and international customers become faithful repeat buyers. <\/p>\n<p>  <b>But translating portal experiences is very challenging; it generates much more ongoing technical and operational work than most people realize. <\/b>This is because many of the compelling capabilities of portals are powered by very complex technologies and frameworks. <\/p>\n<p>  Detecting, compiling and localizing the translatable content embedded within this complicated code is notoriously difficult, if not impossible, for in-house teams and nearly all translation vendors to localize. They often fail to detect all\u2014or even most\u2014of a portal\u2019s content. Functionality issues often arise, too. <\/p>\n<\/p>\n<p>  Sidestep this risk by finding a great <a href=\"\/translation\/\">website translation services<\/a> that can help you implement these customer-friendly best practices\u2014and help supercharge your global expansion efforts, both in the short- and long-term.<\/p>\n","article_body_code":"","news_image":{"ID":22264,"id":22264,"title":"Hero_Secure-Customer-Portals_Improves_CX.jpg","filename":"Hero_Secure-Customer-Portals_Improves_CX.jpg","filesize":96496,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Secure-Customer-Portals_Improves_CX.jpg","link":"https:\/\/www.motionpoint.com\/blog\/translating-secure-customer-portals-improves-your-cx-and-conversions\/hero_secure-customer-portals_improves_cx\/","alt":"","author":"2","description":"    \t","caption":"","name":"hero_secure-customer-portals_improves_cx","status":"inherit","uploaded_to":2226,"date":"2020-01-22 00:00:00","modified":"2020-01-22 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Secure-Customer-Portals_Improves_CX-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Secure-Customer-Portals_Improves_CX-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Secure-Customer-Portals_Improves_CX-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Secure-Customer-Portals_Improves_CX-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Secure-Customer-Portals_Improves_CX-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Secure-Customer-Portals_Improves_CX.jpg","2048x2048-width":2000,"2048x2048-height":450}},"social_image":{"ID":22265,"id":22265,"title":"OG-Secure-Customer-Portals_Improves_CX.png","filename":"OG-Secure-Customer-Portals_Improves_CX.png","filesize":80894,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG-Secure-Customer-Portals_Improves_CX.png","link":"https:\/\/www.motionpoint.com\/blog\/translating-secure-customer-portals-improves-your-cx-and-conversions\/og-secure-customer-portals_improves_cx\/","alt":"","author":"2","description":"    \t","caption":"","name":"og-secure-customer-portals_improves_cx","status":"inherit","uploaded_to":2226,"date":"2020-01-22 00:00:00","modified":"2020-01-22 00:00:00","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":1015,"height":502,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG-Secure-Customer-Portals_Improves_CX-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG-Secure-Customer-Portals_Improves_CX-300x148.png","medium-width":300,"medium-height":148,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG-Secure-Customer-Portals_Improves_CX-768x380.png","medium_large-width":768,"medium_large-height":380,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG-Secure-Customer-Portals_Improves_CX.png","large-width":1015,"large-height":502,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG-Secure-Customer-Portals_Improves_CX.png","1536x1536-width":1015,"1536x1536-height":502,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG-Secure-Customer-Portals_Improves_CX.png","2048x2048-width":1015,"2048x2048-height":502}},"callout_article":[],"news_image_url":"","featired_article_image":{"ID":22264,"id":22264,"title":"Hero_Secure-Customer-Portals_Improves_CX.jpg","filename":"Hero_Secure-Customer-Portals_Improves_CX.jpg","filesize":96496,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Secure-Customer-Portals_Improves_CX.jpg","link":"https:\/\/www.motionpoint.com\/blog\/translating-secure-customer-portals-improves-your-cx-and-conversions\/hero_secure-customer-portals_improves_cx\/","alt":"","author":"2","description":"    \t","caption":"","name":"hero_secure-customer-portals_improves_cx","status":"inherit","uploaded_to":2226,"date":"2020-01-22 00:00:00","modified":"2020-01-22 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Secure-Customer-Portals_Improves_CX-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Secure-Customer-Portals_Improves_CX-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Secure-Customer-Portals_Improves_CX-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Secure-Customer-Portals_Improves_CX-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Secure-Customer-Portals_Improves_CX-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Secure-Customer-Portals_Improves_CX.jpg","2048x2048-width":2000,"2048x2048-height":450}},"featured_article":[],"featured_article_description":"","blog_image":{"ID":22264,"id":22264,"title":"Hero_Secure-Customer-Portals_Improves_CX.jpg","filename":"Hero_Secure-Customer-Portals_Improves_CX.jpg","filesize":96496,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Secure-Customer-Portals_Improves_CX.jpg","link":"https:\/\/www.motionpoint.com\/blog\/translating-secure-customer-portals-improves-your-cx-and-conversions\/hero_secure-customer-portals_improves_cx\/","alt":"","author":"2","description":"    \t","caption":"","name":"hero_secure-customer-portals_improves_cx","status":"inherit","uploaded_to":2226,"date":"2020-01-22 00:00:00","modified":"2020-01-22 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Secure-Customer-Portals_Improves_CX-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Secure-Customer-Portals_Improves_CX-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Secure-Customer-Portals_Improves_CX-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Secure-Customer-Portals_Improves_CX-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Secure-Customer-Portals_Improves_CX-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Secure-Customer-Portals_Improves_CX.jpg","2048x2048-width":2000,"2048x2048-height":450}},"hero_image":{"ID":22264,"id":22264,"title":"Hero_Secure-Customer-Portals_Improves_CX.jpg","filename":"Hero_Secure-Customer-Portals_Improves_CX.jpg","filesize":96496,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Secure-Customer-Portals_Improves_CX.jpg","link":"https:\/\/www.motionpoint.com\/blog\/translating-secure-customer-portals-improves-your-cx-and-conversions\/hero_secure-customer-portals_improves_cx\/","alt":"","author":"2","description":"    \t","caption":"","name":"hero_secure-customer-portals_improves_cx","status":"inherit","uploaded_to":2226,"date":"2020-01-22 00:00:00","modified":"2020-01-22 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Secure-Customer-Portals_Improves_CX-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Secure-Customer-Portals_Improves_CX-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Secure-Customer-Portals_Improves_CX-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Secure-Customer-Portals_Improves_CX-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Secure-Customer-Portals_Improves_CX-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Secure-Customer-Portals_Improves_CX.jpg","2048x2048-width":2000,"2048x2048-height":450}},"news_resource_card":false,"translate_this_blog":"YES","localize_blog":"global","recommended_blog_1":"","recommended_article_url_1":"","recommended_blog_2":"","recommended_article_url_2":"","recommended_blog_3":"","recommended_article_url_3":"","article_word_count":"867","article_read_time":"3","banner_image":false,"banner_image_europe":false,"banner_link":"","featured_resource_card":"n\/a","meta_title":"Translating Secure Customer Portals Improves Your CX and Conversions","meta_description":"MotionPoint solves the operational complexity and cost of website localization.","meta_keywords":"","blog_author":[{"ID":411,"user_firstname":"Jessica","user_lastname":"Rivera","nickname":"JRivera","user_nicename":"jrivera","display_name":"Jessica Rivera","user_email":"jrivera@motionpoint.com","user_url":"","user_registered":"2014-11-04 00:00:00","user_description":"Jessica Rivera brings an expert understanding of global business, executive leadership, and holistic team and culture building to her role as MotionPoint\u2019s EVP, Global Sales and Corporate Affairs. She has over 15 years of experience collaborating with C-suites at leading SaaS and fintech companies.","user_avatar":"<img src=\"https:\/\/www.motionpoint.com\/wp-content\/plugins\/ultimate-member\/assets\/img\/default_avatar.jpg\" class=\"gravatar avatar avatar-96 um-avatar um-avatar-default\" width=\"96\" height=\"96\" alt=\"Jessica Rivera\" data-default=\"https:\/\/www.motionpoint.com\/wp-content\/plugins\/ultimate-member\/assets\/img\/default_avatar.jpg\" onerror=\"if ( ! this.getAttribute('data-load-error') ){ this.setAttribute('data-load-error', '1');this.setAttribute('src', this.getAttribute('data-default'));}\" loading=\"lazy\" \/>"},{"ID":411,"user_firstname":"Jessica","user_lastname":"Rivera","nickname":"JRivera","user_nicename":"jrivera","display_name":"Jessica Rivera","user_email":"jrivera@motionpoint.com","user_url":"","user_registered":"2014-11-04 00:00:00","user_description":"Jessica Rivera brings an expert understanding of global business, executive leadership, and holistic team and culture building to her role as MotionPoint\u2019s EVP, Global Sales and Corporate Affairs. She has over 15 years of experience collaborating with C-suites at leading SaaS and fintech companies.","user_avatar":"<img src=\"https:\/\/www.motionpoint.com\/wp-content\/plugins\/ultimate-member\/assets\/img\/default_avatar.jpg\" class=\"gravatar avatar avatar-96 um-avatar um-avatar-default\" width=\"96\" height=\"96\" alt=\"Jessica Rivera\" data-default=\"https:\/\/www.motionpoint.com\/wp-content\/plugins\/ultimate-member\/assets\/img\/default_avatar.jpg\" onerror=\"if ( ! this.getAttribute('data-load-error') ){ this.setAttribute('data-load-error', '1');this.setAttribute('src', this.getAttribute('data-default'));}\" loading=\"lazy\" \/>"}]},"_links":{"self":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog\/2226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/types\/blog"}],"wp:attachment":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/media?parent=2226"}],"wp:term":[{"taxonomy":"blog_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog_categories?post=2226"},{"taxonomy":"resource_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/resource_categories?post=2226"},{"taxonomy":"targeted_localized_audience","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/targeted_localized_audience?post=2226"},{"taxonomy":"document_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/document_categories?post=2226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}