{"id":2223,"date":"2020-01-08T00:00:00","date_gmt":"2020-01-08T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=2223"},"modified":"2023-04-13T09:16:23","modified_gmt":"2023-04-13T13:16:23","slug":"how-to-choose-a-portal-translation-solution-for-the-long-run","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/how-to-choose-a-portal-translation-solution-for-the-long-run\/","title":{"rendered":"How to Choose a Portal Translation Solution for the Long Run"},"template":"","blog_categories":[10,9,107,15],"resource_categories":[27,28,37,34,30,24,35,26,23,22,17,29,18],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-2223","blog","type-blog","status-publish","hentry","blog_categories-marketing-strategies-customer-experience","blog_categories-marketing-strategies","blog_categories-translation-technology","blog_categories-website-translation","resource_categories-industry-b2b-manufacturing","resource_categories-industry-b2c-manufacturing","resource_categories-content-type-blog-post","resource_categories-business-goal-brand-experience","resource_categories-business-goal","resource_categories-role-business-strategist","resource_categories-content-type","resource_categories-industry","resource_categories-role-marketer","resource_categories-role","resource_categories-topic","resource_categories-industry-travel","resource_categories-topic-website-translation"],"acf":{"blog_short_description":"The complex technologies powering your secure login experiences will evolve over time. Here\u2019s how to find a translation solution that will effortlessly keep up.","news_inline_styles":"","blog_video_id":"","article_body":"<p>Your secure login portals for customers, employees and business partners are support channels that are always in some state of change. For instance:<\/p>\n<ul>\n<li>Content is regularly added, updated or removed<\/li>\n<li>Content-management platforms are often updated or significantly upgraded<\/li>\n<li>Web applications are integrated to improve UX and add functionality<\/li>\n<li>New backend technologies provide enhanced capabilities and performance<\/li>\n<li>Platform migrations are always a possibility in the future<\/li>\n<\/ul>\n<p>Your organization undoubtedly has a road map to accommodate these changes for its origin portals, which serve your primary market.<\/p>\n<p>But serving <b>multilingual constituents in their preferred languages with <a href=\"\/omnichannel\/localization-web-portal\/\">localized portals<\/a><\/b> introduces a wide spectrum of complex challenges\u2014especially when it comes to ensuring these technological changes work flawlessly with your localized portal.<\/p>\n<p>Ideally, your translated portal should effortlessly adapt to ever-shifting business priorities and technologies without any delays, downtime or burdensome development.<\/p>\n<h2>Localization That Accommodates Current Needs<\/h2>\n<p>Most companies can\u2019t successfully translate their secure portal experiences with in-house resources. The technical and operational tasks almost always prove to be too challenging to handle. Most organizations work with partners or vendors that specialize in this sort of thing.<\/p>\n<p>It\u2019s critical to choose a <a href=\"\/omnichannel\/localization-web-portal\/\">portal translation solution<\/a> that offers technologies that empower you to launch and operate multilingual portals right away and concurrently, in as many languages as you need\u2014for as many markets as you need.<\/p>\n<p>Ideally, the solution should:<\/p>\n<ul>\n<li>Provide translated content that properly reflects your brand\u2019s tone and message<\/li>\n<li>Deliver translations that meet the unique linguistic needs of your industry and technical documentation (such as support material, or assets for service providers)<\/li>\n<li>Efficiently guide customers through conversion funnels when needed<\/li>\n<li>Get you in-market quickly and effortlessly<\/li>\n<\/ul>\n<h2>Anticipating Near-Term Needs and Technologies<\/h2>\n<p>Your portal translation solution should also be powerful and flexible enough to elegantly accommodate the inevitable changes to your content and business goals. You\u2019ll need a solution that handles these considerations:<\/p>\n<h3>Rapid, Accurate Translations for the Long Run<\/h3>\n<p>The breakneck pace of online business requires companies to translate new content quickly, so they present a synchronized UX across all markets.<\/p>\n<p>Unfortunately, most vendors deliver portal translations weeks after they\u2019re published on an origin portal site. Why?<\/p>\n<ul>\n<li>Many portals use web applications to deliver personalized user experiences. Most vendors can\u2019t distinguish an app\u2019s translatable content from its programming code<\/li>\n<li>Most vendors use inefficient manual processes to manage translation workflows, which create significant delays<\/li>\n<\/ul>\n<p>Look for translation solutions that deliver <a href=\"\/translation\/\">content translations<\/a>\u2014even for the most technically complex portals\u2014within about one business day.<\/p>\n<h3>Remember Increases in Project Scope<\/h3>\n<p>The size and scope of your portal will likely grow to accommodate such needs as:<\/p>\n<ul>\n<li>New products<\/li>\n<li>New technical and UX capabilities<\/li>\n<li>New training modules for employees<\/li>\n<li>New educational material for distributors<\/li>\n<li>And more<\/li>\n<\/ul>\n<p>Most portal translation solutions can\u2019t easily scale to accommodate these \u201cgrowth spurts,\u201d which often derails a localization project long after it\u2019s launched and in use by customers. This can send constituents packing.<\/p>\n<p>Make sure your solution can elegantly support the addition of new pages, sections, content and capabilities on an ongoing basis.<\/p>\n<p>It should also support your business\u2019 growth by effortlessly scaling to serve as many markets\u2014and in as many languages\u2014as you need, at any time.<\/p>\n<h3>Localizes Multimedia and Interactive Content<\/h3>\n<p>The best solutions also translate content beyond text found on webpages and in application code. Ideal solutions translate key multimedia content such as:<\/p>\n<ul>\n<li>Graphics with text embedded within the images<\/li>\n<li>Educational videos and interactive training material<\/li>\n<li>PDFs and other digital document formats<\/li>\n<li>Content dynamically loaded from third-party services and servers<\/li>\n<li>Automated emails, push notifications, text messages and email newsletters<\/li>\n<\/ul>\n<h2>Easily Handles Innovations in Technology<\/h2>\n<p>Your translation solution should adapt to long-term business needs, too. Your portal will undoubtedly undergo important technological evolutions in the upcoming years, including:<\/p>\n<ul>\n<li>Site redesigns<\/li>\n<li>Major updates to your portal management platform<\/li>\n<li>Moderate or significant changes to your technology stack<\/li>\n<li>New customer-facing technologies or UX enhancements<\/li>\n<\/ul>\n<p>Your portal may even undergo a full platform migration, transferring data and content from one system to another. This can be a significant, and often disruptive, undertaking.<\/p>\n<p>It\u2019s hard to find a solution that can keep pace with these technological changes. And it\u2019s downright rare to find one that can handle them without requiring any portal downtime\u2014or any effort or management on your end.<\/p>\n<p>However, such solutions exist. Consider choosing one that eliminates those risks now and well into the future.<\/p>\n<h2>Conclusion<\/h2>\n<p>As you examine <a href=\"\/omnichannel\/localization-web-portal\/\">portal translation solutions<\/a>, don\u2019t just consider your short-term needs. Think about the incremental\u2014and eventually, major\u2014content and technological changes you\u2019ll make to your portal experience.<\/p>\n<p>Look for a turn-key solution that can effortlessly accommodate those changes in ways that don\u2019t require you to grow your team, change your processes, or expend much effort.<\/p>\n<p>It should always support your growth in global markets\u2014and the online technologies you\u2019ll use to get there.<\/p>\n","article_body_code":"","news_image":{"ID":22234,"id":22234,"title":"Hero_Portal-Translation-Long-Run.jpg","filename":"Hero_Portal-Translation-Long-Run.jpg","filesize":171508,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Portal-Translation-Long-Run.jpg","link":"https:\/\/www.motionpoint.com\/blog\/how-to-choose-a-portal-translation-solution-for-the-long-run\/hero_portal-translation-long-run\/","alt":"","author":"2","description":"    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