{"id":2220,"date":"2019-12-31T00:00:00","date_gmt":"2019-12-31T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=2220"},"modified":"2019-12-31T00:00:00","modified_gmt":"2019-12-31T00:00:00","slug":"localizing-portal-sites-may-be-impossible-for-some-in-house-teams","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/localizing-portal-sites-may-be-impossible-for-some-in-house-teams\/","title":{"rendered":"Localizing Portal Sites May Be Impossible for In-House Teams"},"template":"","blog_categories":[107,15],"resource_categories":[27,28,37,30,24,35,26,23,22,31,17,29,18],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-2220","blog","type-blog","status-publish","hentry","blog_categories-translation-technology","blog_categories-website-translation","resource_categories-industry-b2b-manufacturing","resource_categories-industry-b2c-manufacturing","resource_categories-content-type-blog-post","resource_categories-business-goal","resource_categories-role-business-strategist","resource_categories-content-type","resource_categories-industry","resource_categories-role-marketer","resource_categories-role","resource_categories-business-goal-streamline-operations","resource_categories-topic","resource_categories-industry-travel","resource_categories-topic-website-translation"],"acf":{"blog_short_description":"Translating secure login experiences requires additional staff, complex workflows and cutting-edge technologies.","news_inline_styles":"","blog_video_id":"","article_body":"<p>If your company wants to provide the world-class user experience that its multilingual and international constituents expect and deserve, <b>it should localize its secure portals for customers, partners and employees<\/b>.<\/p>\n<p>  These login-based, personalized experiences are critical for multilingual audiences. They provide vital capabilities such as self-serve customer support, account and wealth management, staff training, and product education. They also dramatically reduce customer service costs, improve retention and create new cross-sell and upsell opportunities.<\/p>\n<p>  Companies often consider using in-house resources to localize their secure portals and public websites. <b>But localizing these experiences requires a nuanced, sophisticated approach to translation. <\/b>Linguists must be fluent in many aspects of translation, including:<\/p>\n<ul>\n<li>Industry subject matter expertise <\/li>\n<li>Technical expertise to accurately localize product documentation, owner\u2019s manuals, support content and more <\/li>\n<li>Creative expertise to replicate sales and marketing messaging <\/li>\n<li>Linguistic consistency to preserve the brand\u2019s voice and preferred terms <\/li>\n<\/ul>\n<p>  With in-house <a href=\"\/omnichannel\/localization-web-portal\/\">portal localization <\/a>projects, companies inherit other costs and risks, including adding human resources, creating translation workflows, and managing translation and technologies for the long-term.<\/p>\n<p>  Here\u2019s a breakdown of the challenges companies face when trying to localize their portals with internal resources\u2014and ways to dramatically reduce all that cost and effort.<\/p>\n<h2>Significant Human Resources are Required<\/h2>\n<p>  There are some upsides to having an in-house translation team. For instance, dedicated human linguists craft better translations than alternative approaches, such as crowdsourced translations or software-generated machine translations.<\/p>\n<p>  But an in-house approach generates lots of operational complexity and demands many resources. For instance, head count increases. Companies need:<\/p>\n<ul>\n<li>Project managers and linguists with deep subject-matter and industry expertise <\/li>\n<li>Proofreaders to evaluate the translators\u2019 accuracy <\/li>\n<li>Editors to ensure the translations preserve the spirit and meaning of the source content <\/li>\n<li>Quality control editors to ensure your brand voice is being represented authentically and accurately <\/li>\n<\/ul>\n<p>  Experts say companies often need to hire <b>at least five new team members<\/b> to complete these tasks on an ongoing basis\u2014for each localized portal. The more languages a company adds to its portal capabilities, the more staff it needs.<\/p>\n<h2>Hidden Resource and Process Challenges<\/h2>\n<p>  In-house teams must also thoroughly understand the project\u2019s scope, and create critical reference material required to begin and maintain the project. For instance, companies must generate:<\/p>\n<ul>\n<li>A glossary of preferred translated terms that accurately represent their products and industry <\/li>\n<li>A style guide that represents its localized brand voice and tone <\/li>\n<li>An audit process to validate translation quality <\/li>\n<li>Iterative revisions of the glossary and style guide <\/li>\n<\/ul>\n<p>  In many cases, in-house teams don\u2019t have the experience to craft this material quickly or efficiently. They must often build translation and editorial workflows from scratch, too. This creates additional costs and delays to market.<\/p>\n<h2>Ongoing Operational Challenges<\/h2>\n<p>  Companies must also operate their multilingual portals <b>on a daily basis<\/b>, and ensure that the content on their origin portals and localized portals are fully synchronized.<\/p>\n<p>  This means regularly monitoring the origin portal for changes, and translating new content as it\u2019s published\u2014while ensuring the translated portal preserves the quality in word choice, tone, and voice. <\/p>\n<p>  Portals make this process uniquely challenging because they often use <b>complex web applications, interactive functionality and dynamic technologies<\/b> to present personalized experiences to users. Accurately parsing and compiling a <a href=\"\/omnichannel\/localization-web-portal\/\">portal\u2019s translatable content<\/a>\u2014which is usually tucked away within labyrinthine JavaScript, JSON or XML code\u2014is practically impossible for in-house linguists. (It baffles nearly all third-party vendors, too.)<\/p>\n<p>  The end result:<\/p>\n<ul>\n<li>Words or phrases in code that shouldn\u2019t be translated <i>are<\/i> translated, which destroys the application\u2019s functionality <\/li>\n<li>Not all translatable content is detected, resulting in a lousy, partially-translated user experience <\/li>\n<\/ul>\n<h2>A Straightforward Solution<\/h2>\n<p>  Companies shouldn\u2019t shoulder any of these organizational and financial burdens. Outsourcing the project to a vendor <b>that specializes in <a href=\"\/omnichannel\/localization-web-portal\/\">portal translation<\/a><\/b>, eliminates costs and effort, and dramatically reduces time to market, too.<\/p>\n<p>  Much of this operational efficiency is delivered by technology, but great human translators\u2014fluent in the unique demands of portal translation\u2014can make all the difference.<\/p>\n<p>  As you look for portal translation solutions, keep an eye out for ones that provide <b>a fully turn-key solution<\/b> that relieve you of nearly all operational and technical burdens. And on the translation side, look for:<\/p>\n<ul>\n<li>A guarantee that all translators and editors are professional linguists <\/li>\n<li>They\u2019re veterans at translating subject matter in your industry <\/li>\n<li>Translation processes that comply with certified international standards <\/li>\n<li>A guarantee that linguists are assigned to your account for the long term, to ensure brand consistency <\/li>\n<li>Ongoing and rigorous audits to ensure ongoing superior quality <\/li>\n<\/ul>\n<p>  Using in-house resources to localized your portals for multilingual customers, partners and employees can be a very expensive and tricky\u2014if not impossible\u2014process.<\/p>\n<p>  Instead, look for an efficient, cost-effective turn-key approach that delivers translations that meet your constituents\u2019 high standards, efficiently crafted by world-class 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Portal Sites May Be Impossible for In-House Teams","meta_description":"MotionPoint solves the operational complexity and cost of website localization.","meta_keywords":"","blog_author":[{"ID":198,"user_firstname":"Dominic","user_lastname":"Dithurbide","nickname":"ddithurbide","user_nicename":"ddithurbide","display_name":"Dominic Dithurbide","user_email":"ddithurbide@motionpoint.com","user_url":"","user_registered":"2014-11-04 00:00:00","user_description":"Dominic Dithurbide is a creative, goal-driven marketing leader that\u2019s dedicated his career to the translation industry. Dominic brings proficiency in global marketing, demand generation, and go-to-market strategies to MotionPoint\u2019s marketing team.","user_avatar":"<img src=\"https:\/\/www.motionpoint.com\/wp-content\/plugins\/ultimate-member\/assets\/img\/default_avatar.jpg\" class=\"gravatar avatar avatar-96 um-avatar um-avatar-default\" width=\"96\" height=\"96\" alt=\"Dominic Dithurbide\" data-default=\"https:\/\/www.motionpoint.com\/wp-content\/plugins\/ultimate-member\/assets\/img\/default_avatar.jpg\" onerror=\"if ( ! this.getAttribute('data-load-error') ){ this.setAttribute('data-load-error', '1');this.setAttribute('src', this.getAttribute('data-default'));}\" loading=\"lazy\" \/>"}]},"_links":{"self":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog\/2220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/types\/blog"}],"wp:attachment":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/media?parent=2220"}],"wp:term":[{"taxonomy":"blog_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog_categories?post=2220"},{"taxonomy":"resource_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/resource_categories?post=2220"},{"taxonomy":"targeted_localized_audience","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/targeted_localized_audience?post=2220"},{"taxonomy":"document_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/document_categories?post=2220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}