{"id":2215,"date":"2019-12-18T00:00:00","date_gmt":"2019-12-18T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&p=2215"},"modified":"2019-12-18T00:00:00","modified_gmt":"2019-12-18T00:00:00","slug":"6-pitfalls-to-avoid-during-portal-translation-projects","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/6-pitfalls-to-avoid-during-portal-translation-projects\/","title":{"rendered":"6 Pitfalls to Avoid During Portal Translation Projects"},"template":"","blog_categories":[10,9,107,15],"resource_categories":[27,28,37,34,30,24,35,26,23,32,22,31,17,29,18],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-2215","blog","type-blog","status-publish","hentry","blog_categories-marketing-strategies-customer-experience","blog_categories-marketing-strategies","blog_categories-translation-technology","blog_categories-website-translation","resource_categories-industry-b2b-manufacturing","resource_categories-industry-b2c-manufacturing","resource_categories-content-type-blog-post","resource_categories-business-goal-brand-experience","resource_categories-business-goal","resource_categories-role-business-strategist","resource_categories-content-type","resource_categories-industry","resource_categories-role-marketer","resource_categories-business-goal-optimize-performance","resource_categories-role","resource_categories-business-goal-streamline-operations","resource_categories-topic","resource_categories-industry-travel","resource_categories-topic-website-translation"],"acf":{"blog_short_description":"Many translation vendors claim they can localize secure customer portals, but they\u2019re often outclassed by complex technical and operational demands. ","news_inline_styles":"","blog_video_id":"","article_body":"

If your organization wants to meaningfully increase engagement, interest and conversions among multilingual and international customers, it must localize its digital CX\u2014including its website, omnichannel content and \u2026 perhaps most important of all \u2026 its secure customer portals<\/b>.<\/p>\n

Translating these private login areas is notoriously difficult. The process is even more challenging than translating traditional public-facing websites<\/b>, which comes with its own minefield of technical and operational issues. <\/p>\n

This makes choosing a localization solution especially critical, particularly since most translation vendors don\u2019t have the necessary experience in translating portals, or offer undercooked solutions that create more cost and effort than they\u2019re worth.<\/p>\n

Here are six common issues that companies like yours experience as they try to localize their portals. We\u2019ll also offer a tip on how to avoid these problems.<\/p>\n

1: Complex Technologies Outclass Most Content Detectors<\/h2>\n

Many companies believe that the actual translation process\u2014the word-for-word translation of text from language to another\u2014is what generates the most effort in a portal localization project.<\/p>\n

The key challenges are in fact related to technology,<\/i> not translation. Selecting a vendor that doesn\u2019t understand complex online technologies can create budget-breaking issues that delay portal localization projects for months\u2014or even over a year. In some cases, projects are eventually abandoned altogether.<\/p>\n

Here\u2019s why.<\/p>\n

2: Shortcomings with Third-Party Portal Platforms<\/h2>\n

Many \u201cwhite label\u201d portal providers integrate multilingual capabilities into their offerings for clients. Unfortunately, these features often fall short under the day-to-day demands of portal translation<\/a>.<\/p>\n

These solutions usually shift the complexity and ongoing effort\u2014particularly the resource-heavy technical tasks such as configuration, ongoing content detection and collection, and complex UX QA tasks\u2014onto their customers. This increases customer-side risks and cost.<\/p>\n

3: Old Systems and New Technologies<\/h2>\n

Many mature, successful companies still use custom-built CRMs and content databases that were developed years\u2014or decades\u2014ago with now-old frameworks. Most modern translation solutions<\/a> can\u2019t parse these aged systems for translatable content with much accuracy. <\/p>\n

Even contemporary platforms developed by in-house teams create problems for translation vendors. These platforms may be built with several coding languages or frameworks, often crafted by siloed development teams. These disparate approaches confuse translation vendors \u2026 and, more often, derail their unsophisticated content-detection parsers.<\/p>\n

4: Complex Web Applications and Dynamic Content<\/h2>\n

Most modern customer portals leverage sophisticated single-page applications, often powered by Angular and React. Nearly all translation vendors can\u2019t handle these complex applications with any reliability. For starters, their content parsers can\u2019t distinguish an application\u2019s translatable content from its code. This results in:<\/p>\n