{"id":2200,"date":"2014-11-17T00:00:00","date_gmt":"2014-11-17T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=customers&p=2200"},"modified":"2023-02-15T14:42:12","modified_gmt":"2023-02-15T19:42:12","slug":"top-health-insurers","status":"publish","type":"customers","link":"https:\/\/www.motionpoint.com\/customers\/top-health-insurers\/","title":{"rendered":"Top Health Insurers"},"template":"","client_categories":[42],"industry_categories":[45,47],"resource_categories":[30,24,39,35,23,32,22,17,18],"geographic_region":[57,58],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-2200","customers","type-customers","status-publish","hentry","client_categories-case-studies","industry_categories-banking-insurance","industry_categories-healthcare","resource_categories-business-goal","resource_categories-role-business-strategist","resource_categories-content-type-case-study","resource_categories-content-type","resource_categories-role-marketer","resource_categories-business-goal-optimize-performance","resource_categories-role","resource_categories-topic","resource_categories-topic-website-translation","geographic_region-americas","geographic_region-row"],"acf":{"case_study_title":"Five of the Top 10 U.S. Health Insurers Use MotionPoint","translate_this_case_study":"YES","hover_summery_text":"","background":"","objective":"

Half of America\u2019s Top 10 healthcare insurers<\/b> are rapidly growing their market share among historically underserved customers\u2014and eliminating IT effort and costs along the way\u2014with MotionPoint.<\/p>\n

MotionPoint enables all healthcare organizations<\/b> to deliver seamlessly localized web and omnichannel experiences that are engaging, secure and HIPAA-compliant.<\/p>\n

We cater to the unique needs of healthcare organizations in several key ways: <\/p>\n

Works with Single Page Applications<\/b>: Our technology detects and translates dynamic content\u2014including content generated based on location, such as state- and city-specific information. We also localize complex public-facing and private portal applications powered by AngularJS, React and others\u2014with no customer effort required.<\/div>\n
Omnichannel Translation<\/b>: MotionPoint enables customers to leverage their translated content for use across all channels at no additional cost. Engage customers via localized social media, digital marketing campaigns and more.<\/div>\n
Designed for Scalability<\/b>: MotionPoint\u2019s solution can easily accommodate dozens of product- and state-specific websites, and a diverse portfolio of brands\u2014in any language, for any market.<\/div>\n
Secure<\/b>: MotionPoint completes regular independent assessments to ensure we comply with HIPAA Privacy and Security rules, and other security standards. This includes audits to demonstrate HIPAA compliance.<\/div>\n
Robust<\/b>: MotionPoint\u2019s translation servers are built to handle massive traffic during high-demand periods, such as Open Enrollment. Visitors can access translated websites, no matter how high the demand.<\/div>\n

Our solution has helped:<\/p>\n

    \n
  • Insurers engage Spanish speakers<\/b> within key states in the U.S\u2026.<\/li>\n
  • Brokers review and select plans in multiple languages<\/b>\u2026<\/li>\n
  • Support the customer journey<\/b> by localizing secure patient portals\u2026<\/li>\n
  • Reduce customer support costs<\/b> with FAQs and how-to articles\u2026 <\/li>\n
  • Serve multilingual families facing end-of-life decisions<\/b> with culturally sensitive, localized content\u2026<\/li>\n<\/ul>\n

    And much more.<\/p>\n","story_solution":"

    The Opportunity<\/h3>\n

    For the healthcare industry, there\u2019s never been a better time to engage with multilingual prospects and customers\u2014especially online and with omnichannel<\/p>\n

    content.<\/p>\n

    Take the U.S. Hispanic market<\/b>. Spanish-speaking Americans have enormous buying power, yet remain an underserved<\/p>\n

    market by most healthcare organizations:<\/p>\n

      \n
    • Hispanics represent the largest uninsured segment<\/b> of the U.S. population<\/li>\n
    • They spend $10+ billion<\/b> on health, wellness, prescription drugs and over-the-counter drugs<\/li>\n
    • 80% of Spanish-dominant speakers seek Spanish content for online activities<\/b><\/li>\n<\/ul>\n

      This represents a sizable untapped online market, especially for companies that can serve Hispanics in their preferred language.<\/p>\n

      Other fast-growing North American populations\u2014such as the Chinese-, Korean- and French-speaking markets\u2014also deserve closer attention and localized engagement.<\/p>\n

      The Answer<\/h3>\n

      MotionPoint empowers healthcare organizations to engage an ever-growing segment of the North American population while also eliminating operational complexity, reducing costs associated with customer support and boosting customer satisfaction.<\/p>\n<\/p>\n

      Your company can also appeal a growing segment of new customers. Five of the Top 10 U.S. insurers<\/b> have done this quickly and easily with MotionPoint.<\/p>\n","story_outcome":"","case_study_video_embed_id":"","set_as_featured_video":"NO","main_quote_message":"We selected MotionPoint to localize our online experiences because it offered an ideal combination of automation for cost-savings and speed, with human translation to handle the nuances and emotional aspects of our content.","client_hero_background_image":{"ID":22002,"id":22002,"title":"Top-Health","filename":"Top-Health.jpg","filesize":19207,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Top-Health.jpg","link":"https:\/\/www.motionpoint.com\/customers\/top-health-insurers\/top-health\/","alt":"","author":"2","description":" \t","caption":"","name":"top-health","status":"inherit","uploaded_to":2200,"date":"2014-11-17 00:00:00","modified":"2014-11-17 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":1366,"height":542,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Top-Health-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Top-Health-300x119.jpg","medium-width":300,"medium-height":119,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Top-Health-768x305.jpg","medium_large-width":768,"medium_large-height":305,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Top-Health-1024x406.jpg","large-width":1024,"large-height":406,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Top-Health.jpg","1536x1536-width":1366,"1536x1536-height":542,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Top-Health.jpg","2048x2048-width":1366,"2048x2048-height":542}},"main_quote_author_image":{"ID":22003,"id":22003,"title":"jeff-stewart-vitas-healthcare","filename":"jeff-stewart-vitas-healthcare.png","filesize":14253,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/jeff-stewart-vitas-healthcare.png","link":"https:\/\/www.motionpoint.com\/customers\/top-health-insurers\/jeff-stewart-vitas-healthcare\/","alt":"","author":"2","description":" \t","caption":"","name":"jeff-stewart-vitas-healthcare","status":"inherit","uploaded_to":2200,"date":"2014-11-17 00:00:00","modified":"2014-11-17 00:00:00","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":200,"height":200,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/jeff-stewart-vitas-healthcare-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/jeff-stewart-vitas-healthcare.png","medium-width":200,"medium-height":200,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/jeff-stewart-vitas-healthcare.png","medium_large-width":200,"medium_large-height":200,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/jeff-stewart-vitas-healthcare.png","large-width":200,"large-height":200,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/jeff-stewart-vitas-healthcare.png","1536x1536-width":200,"1536x1536-height":200,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/jeff-stewart-vitas-healthcare.png","2048x2048-width":200,"2048x2048-height":200}},"hero_position":"NO","main_quote_author_name":"Jeff Stewart","main_quote_author_role_title":"Assistant Vice President, Digital Communications, VITAS Healthcare","customer_website_url":"","secondary_quote_message":"Prior to partnering with MotionPoint, we\u2019d researched many vendors. None provided the same flexibility and ease of translation that MotionPoint does.","secondary_quote_author_image":{"ID":22008,"id":22008,"title":"leading_director","filename":"leading_director.jpg","filesize":182262,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/leading_director.jpg","link":"https:\/\/www.motionpoint.com\/customers\/top-health-insurers\/leading_director\/","alt":"","author":"2","description":" \t","caption":"","name":"leading_director","status":"inherit","uploaded_to":2200,"date":"2014-11-17 00:00:00","modified":"2014-11-17 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