{"id":2194,"date":"2019-11-13T00:00:00","date_gmt":"2019-11-13T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&p=2194"},"modified":"2019-11-13T00:00:00","modified_gmt":"2019-11-13T00:00:00","slug":"10-ways-generate-value-impact-and-results-with-website-digital-translation","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/10-ways-generate-value-impact-and-results-with-website-digital-translation\/","title":{"rendered":"10 Ways to Generate Value, Impact and Results with Website and Digital Content Translation"},"template":"","blog_categories":[10,11,9,12,107,15],"resource_categories":[27,28,37,34,30,24,35,20,33,26,21,23,32,22,17,29,18],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-2194","blog","type-blog","status-publish","hentry","blog_categories-marketing-strategies-customer-experience","blog_categories-marketing-strategies-international-seo","blog_categories-marketing-strategies","blog_categories-marketing-strategies-omnichannel","blog_categories-translation-technology","blog_categories-website-translation","resource_categories-industry-b2b-manufacturing","resource_categories-industry-b2c-manufacturing","resource_categories-content-type-blog-post","resource_categories-business-goal-brand-experience","resource_categories-business-goal","resource_categories-role-business-strategist","resource_categories-content-type","resource_categories-topic-digital-marketing","resource_categories-business-goal-global-expansion","resource_categories-industry","resource_categories-topic-international-marketing","resource_categories-role-marketer","resource_categories-business-goal-optimize-performance","resource_categories-role","resource_categories-topic","resource_categories-industry-travel","resource_categories-topic-website-translation"],"acf":{"blog_short_description":"Get smart on the challenges of online localization\u2014and how to elegantly sidestep them\u2014in these great posts from Q2.","news_inline_styles":"","blog_video_id":"","article_body":"

For companies expanding into new international markets, localizing your buyer and customer journeys isn\u2019t a \u201cnice to have\u201d\u2014is essential for business success. Providing translated websites, secure login experiences and omnichannel content is vital for engaging customers all around the world.<\/p>\n

To quickly bring you up to speed on the value of digital translation, we\u2019ve compiled the 10 most valuable posts published on our blog during Q2 2019. Take a look.<\/p>\n

1: What Happens When Bad Translation Happens to Good Companies?<\/h2>\n

Although the outcomes can be unintentionally humorous, mistranslations can alienate customers, do serious damage to a brand\u2019s brand image ultimately and affect a company\u2019s bottom line. Read about some costly mistranslations\u2014and how to avoid them\u2014in this post<\/a>.<\/p>\n

2: 8 Challenges Facing Lean Global Marketing Teams<\/h2>\n

Increasingly, marketing teams are asked to do more with less. In this post<\/a>, we share tips on how you can overcome the challenges that come with running a lean marketing team\u2014and how to maximize the impact of your limited resources.<\/p>\n

3: 9 Tips for Choosing a Great Website & Omnichannel Translation Vendor<\/h2>\n

It\u2019s critical to choose a translation vendor that understands your company\u2019s brand and prioritizes its unique needs. This post<\/a> shares nine tips to ensure you\u2019re choosing the best solution for your growing company. <\/p>\n

4: How to Reduce the Cost of a Website Redesign and Localization Project<\/h2>\n

It\u2019s a tricky balance when companies want to control costs while still ensuring that thier digital customer experiences keep up with customer expectations around the world. Read about the cost benefits of combining and tackling a localization project with your next website redesign in this post<\/a>.<\/p>\n

5: Standardization vs. Customization: Striking the Right Balance (Part 1)<\/h2>\n

Is it better to use a standardized marketing approach when serving many global markets, or will a highly customized approach resonate more with local buyers? We provide a full breakdown and the pros and cons of these two methods in this post<\/a>.<\/p>\n

6: Standardization vs. Customization: Striking the Right Balance (Part 2)<\/h2>\n

How do you balance the practicality of an internationally standardized approach to marketing and content while also prioritizing a localized CX and engagement? We help you thread the needle in this blog post<\/a>.<\/p>\n

7: Improve Discoverability in Global Markets with Multilingual SEO<\/h2>\n

Investing in multilingual SEO can generate a meaningful and positive impact on your company\u2019s engagement with international online customers. Read this blog post<\/a> to learn more about SEO best practices.<\/p>\n

8: Website and Multichannel Translation for a Hyperconnected World<\/h2>\n

A quality translatable website and digital customer experience goes beyond simply translating a site\u2019s HTML text. Learn how companies are improving their global sites to better serve international customers in this post<\/a>.<\/p>\n

9: MotionPoint\u2019s Industry-Leading Approach to Translating Images & Graphics<\/h2>\n

Companies often overlook the importance of localizing website images that have translated text embedded within their JPG and PNG files. However, translating this content takes an international website\u2019s UX to the next level. Discover MotionPoint\u2019s innovative approach to localizing images in this post<\/a>. <\/p>\n

10: World-Class Translations, World-Class Customer Support<\/h2>\n<\/p>\n

Implementing and maintaining a localized website is turn-key and effort-free with MotionPoint\u2019s innovative solution. This post<\/a> shares how our Customer Support team delivers our customers a world-class experience as they engage customers around the world.<\/p>\n","article_body_code":"","news_image":{"ID":21944,"id":21944,"title":"Hero_10-Ways-to-Generate-Value.jpg","filename":"Hero_10-Ways-to-Generate-Value.jpg","filesize":77542,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_10-Ways-to-Generate-Value.jpg","link":"https:\/\/www.motionpoint.com\/blog\/10-ways-generate-value-impact-and-results-with-website-digital-translation\/hero_10-ways-to-generate-value\/","alt":"","author":"2","description":" \t","caption":"","name":"hero_10-ways-to-generate-value","status":"inherit","uploaded_to":2194,"date":"2019-11-13 00:00:00","modified":"2019-11-13 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Ways to Generate Value, Impact and Results with Website and Digital Content Translation","meta_description":"MotionPoint solves the operational complexity and cost of website localization.","meta_keywords":"","blog_author":[{"ID":33917,"user_firstname":"Reagan","user_lastname":"Evans","nickname":"reaganevans","user_nicename":"reaganevans","display_name":"Reagan Evans","user_email":"revans@motionpoint.com","user_url":"","user_registered":"2023-05-26 14:06:13","user_description":"Reagan Evans is MotionPoint\u2019s SVP of Sales. He has a strong background in sales and data management and has nearly 10 years of executive level experience in the field. He uses his expertise in global sales, new business development, sales production, and data organization to drive MotionPoint's market expansion and new client acquisition. Evans leverages MotionPoint\u2019s industry-leading technology to drive sales and ensure higher customer satisfaction.","user_avatar":"\"Reagan"}]},"_links":{"self":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog\/2194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/types\/blog"}],"wp:attachment":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/media?parent=2194"}],"wp:term":[{"taxonomy":"blog_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog_categories?post=2194"},{"taxonomy":"resource_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/resource_categories?post=2194"},{"taxonomy":"targeted_localized_audience","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/targeted_localized_audience?post=2194"},{"taxonomy":"document_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/document_categories?post=2194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}