{"id":2183,"date":"2019-08-05T00:00:00","date_gmt":"2019-08-05T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=2183"},"modified":"2019-08-05T00:00:00","modified_gmt":"2019-08-05T00:00:00","slug":"win-more-global-business-on-virtual-marketplaces-with-localized-websites","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/win-more-global-business-on-virtual-marketplaces-with-localized-websites\/","title":{"rendered":"Win More Global Business on Virtual Marketplaces with Localized Websites"},"template":"","blog_categories":[15],"resource_categories":[37,35,19,17],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-2183","blog","type-blog","status-publish","hentry","blog_categories-website-translation","resource_categories-content-type-blog-post","resource_categories-content-type","resource_categories-topic-motionpoint","resource_categories-topic"],"acf":{"blog_short_description":"Corporate websites play an integral part in educating customers in global markets, our CRO writes.","news_inline_styles":"","blog_video_id":"","article_body":"<figure style=\"text-align: center; float: right;\"><img decoding=\"async\" alt=\"Craig Witt\" src=\"\/\/www.motionpoint.com\/wp-content\/themes\/motionpoint\/images\/content\/news\/CraigWittPortrait_250w.png\"><figcaption>Craig Witt<\/figcaption><\/figure>\n<p>  E-commerce aggregators and marketplace websites\u2014such as Mercado Libre and Alibaba\u2014empower brands to serve global customers with centralized \u201cvirtual mall\u201d experiences.<\/p>\n<p>  However, brands must understand that their own company websites are still important to the digital customer experience, writes MotionPoint\u2019s Chief Revenue Officer Craig Witt in an article for <a href=\"https:\/\/www.digitalcommerce360.com\/2019\/08\/30\/blending-global-marketplaces-with-a-sellers-own-ecommerce-site\/\" title=\"\"><i>Digital Commerce 360<\/i><\/a><i>.<\/i><\/p>\n<p>  Witt explains how savvy companies extend the customer journey beyond virtual marketplaces and win more business:<\/p>\n<ul>\n<li>They localize mission-critical sections of websites, including navigation, contact forms and project information <\/li>\n<li>They re-use translated content in marketplace product listings whenever possible to maintain brand consistency <\/li>\n<li>They support customers post-conversion with translated product manuals and other resources <\/li>\n<\/ul>\n<p>  Read the full story at <a href=\"https:\/\/www.digitalcommerce360.com\/2019\/08\/30\/blending-global-marketplaces-with-a-sellers-own-ecommerce-site\/\" title=\"\"><i>Digital Commerce 360<\/i><\/a><i>.<\/i><\/p>\n","article_body_code":"","news_image":{"ID":21834,"id":21834,"title":"Hero_Virtual-Marketplaces-1022.jpg","filename":"Hero_Virtual-Marketplaces-1022.jpg","filesize":101743,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Virtual-Marketplaces-1022.jpg","link":"https:\/\/www.motionpoint.com\/blog\/win-more-global-business-on-virtual-marketplaces-with-localized-websites\/hero_virtual-marketplaces-1022\/","alt":"","author":"2","description":"    \t","caption":"","name":"hero_virtual-marketplaces-1022","status":"inherit","uploaded_to":2183,"date":"2019-08-05 00:00:00","modified":"2019-08-05 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More Global Business on Virtual Marketplaces with Localized Websites","meta_description":"MotionPoint solves the operational complexity and cost of website localization.","meta_keywords":"","blog_author":[{"ID":59,"user_firstname":"MotionPoint","user_lastname":"","nickname":"Chris Hutchins","user_nicename":"chris-hutchins","display_name":"MotionPoint","user_email":"chutchins@motionpoint.com","user_url":"","user_registered":"2014-11-04 00:00:00","user_description":"","user_avatar":"<img src=\"https:\/\/www.motionpoint.com\/wp-content\/plugins\/ultimate-member\/assets\/img\/default_avatar.jpg\" class=\"gravatar avatar avatar-96 um-avatar um-avatar-default\" width=\"96\" height=\"96\" alt=\"MotionPoint\" data-default=\"https:\/\/www.motionpoint.com\/wp-content\/plugins\/ultimate-member\/assets\/img\/default_avatar.jpg\" onerror=\"if ( ! this.getAttribute('data-load-error') ){ this.setAttribute('data-load-error', '1');this.setAttribute('src', this.getAttribute('data-default'));}\" 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