{"id":2178,"date":"2019-09-19T00:00:00","date_gmt":"2019-09-19T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=2178"},"modified":"2019-09-19T00:00:00","modified_gmt":"2019-09-19T00:00:00","slug":"localize-online-secure-login-areas-for-a-complete-customer-journey","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/localize-online-secure-login-areas-for-a-complete-customer-journey\/","title":{"rendered":"Localize Online Secure Login Areas for a Complete Customer Journey"},"template":"","blog_categories":[13],"resource_categories":[37,35,19,17],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-2178","blog","type-blog","status-publish","hentry","blog_categories-motionpoint-news","resource_categories-content-type-blog-post","resource_categories-content-type","resource_categories-topic-motionpoint","resource_categories-topic"],"acf":{"blog_short_description":"Drive conversions, engagement and brand loyalty with translated customer portals.","news_inline_styles":"","blog_video_id":"","article_body":"<figure style=\"text-align: center; float: right;\"><img decoding=\"async\" alt=\"Craig Witt\" src=\"\/\/www.motionpoint.com\/wp-content\/themes\/motionpoint\/images\/content\/news\/CraigWittPortrait_250w.png\"><figcaption>Craig Witt<\/figcaption><\/figure>\n<p>  Savvy companies often translate their public websites and other digital content for global buyers. But login areas\u2014such as customer portals\u2014are often overlooked, derailing an otherwise seamless customer journey.<\/p>\n<p>  A fully translated customer experience keeps customers engaged, writes MotionPoint Chief Revenue Officer Craig Witt in an article for <a href=\"https:\/\/www.martechadvisor.com\/articles\/customer-experience-2\/not-translating-your-customer-portals-you-may-be-harming-brand-loyalty\/\" title=\"\"><i>MarTech Advisor<\/i><\/a><i>. <\/i>It also helps increase brand loyalty and conversions, he says.<\/p>\n<p>  Witt presents actionable advice for localizing portals, including:<\/p>\n<ul>\n<li>Using a translation solution that guarantees data privacy by strictly following PCI DSS, HIPAA and other data protection standards <\/li>\n<li>Leveraging <i>translation memory<\/i>\u2014a database that stores all translations for a localization project\u2014for quick, cost-effective localization <\/li>\n<li>Localizing digital assets such as installation guides and user manuals to help global users quickly find post-purchase support <\/li>\n<\/ul>\n<p>  Read the full story at <a href=\"https:\/\/www.martechadvisor.com\/articles\/customer-experience-2\/not-translating-your-customer-portals-you-may-be-harming-brand-loyalty\/\" title=\"\"><i>MarTech Advisor<\/i><\/a>.<\/p>\n<\/p>\n<p><o:p> <\/p>\n<p><\/o:p><\/p>\n","article_body_code":"","news_image":{"ID":21784,"id":21784,"title":"Hero_Customer-Journey.jpg","filename":"Hero_Customer-Journey.jpg","filesize":42893,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Customer-Journey.jpg","link":"https:\/\/www.motionpoint.com\/blog\/localize-online-secure-login-areas-for-a-complete-customer-journey\/hero_customer-journey\/","alt":"","author":"2","description":"    \t","caption":"","name":"hero_customer-journey","status":"inherit","uploaded_to":2178,"date":"2019-09-19 00:00:00","modified":"2019-09-19 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