{"id":2172,"date":"2019-10-02T00:00:00","date_gmt":"2019-10-02T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&p=2172"},"modified":"2019-10-02T00:00:00","modified_gmt":"2019-10-02T00:00:00","slug":"a-newcomers-guide-to-neural-machine-translation","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/a-newcomers-guide-to-neural-machine-translation\/","title":{"rendered":"A Newcomer\u2019s Guide to Neural Machine Translation"},"template":"","blog_categories":[107,15],"resource_categories":[27,28,37,34,30,35,26,23,32,22,25,17,29,18],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-2172","blog","type-blog","status-publish","hentry","blog_categories-translation-technology","blog_categories-website-translation","resource_categories-industry-b2b-manufacturing","resource_categories-industry-b2c-manufacturing","resource_categories-content-type-blog-post","resource_categories-business-goal-brand-experience","resource_categories-business-goal","resource_categories-content-type","resource_categories-industry","resource_categories-role-marketer","resource_categories-business-goal-optimize-performance","resource_categories-role","resource_categories-role-technologists-developers","resource_categories-topic","resource_categories-industry-travel","resource_categories-topic-website-translation"],"acf":{"blog_short_description":"Learn about this cutting-edge approach to machine translation, and how it helps companies engage global markets. ","news_inline_styles":"","blog_video_id":"","article_body":"

As companies expand into new international markets, they quickly discover that localizing their digital customer experiences is mission-critical <\/b>for effectively engaging and serving multilingual customers.<\/p>\n

But translating an entire digital CX\u2014including websites, login areas and omnichannel content\u2014may be beyond the budgets of some companies. Many turn to automated translation software, aka machine translation<\/a>, to mitigate costs.<\/p>\n

Neural Machine Translation<\/b> (NMT) is the most advanced form of machine translation available today. With recent advances in self-learning AI, deep learning and big data, NMT systems essentially \u201clearn\u201d new languages using Recurrent Neural Networks, and apply this knowledge to repeatedly produce translated content that\u2019s more fluent than previous machine translation approaches.<\/p>\n

Other systems of machine translation, such as Phrase-Based Machine Translation (sometimes referred to as Statistical Machine Translation), can\u2019t learn the way NMT does. These older technologies recognize text at the word, phrase<\/i> or syntax<\/i> level. Since this approach examines a sentence\u2019s content on a granular level, it can\u2019t account for the full contents\u2014or context<\/i>\u2014of the entire sentence. Translations suffer as a result.<\/p>\n

In contrast, NMT models process information similarly to the human brain: nonlinearly, using different layers of a neural network.<\/b> This allows NMT to read and translate content at the more holistic sentence<\/i> level, resulting in comparatively far more accurate and nuanced translations.<\/p>\n

By now, every major provider of machine translation uses Neural Machine Translation.<\/p>\n

NMT is fast becoming a viable way to localize a company\u2019s CX for international markets. Here is some helpful information about NMT, and about the translation vendors that use this powerful technology.<\/p>\n

The Benefits of NMT<\/h2>\n

Thanks to recent technological breakthroughs, companies can benefit from NMT in several key ways, including:<\/p>\n

Budget-Friendly:<\/b> The costs to localize high volumes of online or offline content are significantly lower than translations crafted by professional linguists<\/p>\n

Speed:<\/b> Large amounts of content can be localized quickly, in real-time<\/p>\n

Quality: <\/b>Translates content into widely-spoken languages with far fewer errors than Phrase-Based Machine Translation<\/a><\/p>\n

Teachable:<\/b> Translation quality can improve over time by \u201ctraining\u201d the database\u2019s language patterns with additional content<\/p>\n

Serving Global Markets with NMT<\/h2>\n

NMT empowers brands to reach their global customers in the languages they prefer, quickly and cost-effectively. Here are several common use cases in which NMT can be used to drive international business:<\/p>\n

High Volume, Low Cost<\/h3>\n

NMT can localize large volumes of content such as product pages and descriptions, offline documents or user-generated content almost instantly, for a fraction of the cost of human translation. <\/p>\n

Low-Risk International Expansion<\/h3>\n

With NMT, companies can minimize their translation spend while testing the waters in new online markets. Successful localized websites can be enhanced with human translation as needed.<\/p>\n

Flexible Application<\/h3>\n

Businesses with lean budgets can affordably create localized customer experiences, with the flexibility to apply human translation to strategically important content within spending limits.<\/p>\n

Comprehensive CX Localization<\/h3>\n

Depending on your translation vendor, your company may also be able to apply NMT to other content, such as:<\/p>\n