Our approach fully supports:<\/p>\n
- \n
- Websites <\/li>\n
- Secure login areas, such as customer and employee portals <\/li>\n
- Digital omnichannel content <\/li>\n
- Offline content such as brochures and sales collateral <\/li>\n<\/ul>\n
MotionPoint\u2019s unique solution requires no IT integration, and works with all online content management platforms. Our solution typically takes less than 5 hours to deploy, and no ongoing IT effort to operate.<\/b> Other translation approaches demand months of IT development to implement.<\/p>\n
For curious IT pros and technologists, here\u2019s a closer look at how MotionPoint sets up, translates and manages localized sites on a continual basis.<\/p>\n
Automatically Supports Most Content Formats<\/h2>\n
MotionPoint\u2019s solution can detect, capture and translate content in virtually any format, including:<\/p>\n
- \n
- HTML <\/li>\n
- CSS <\/li>\n
- XML <\/li>\n
- JavaScript <\/li>\n
- AJAX <\/li>\n
- Single-page applications <\/li>\n<\/ul>\n
Our development team can also evaluate less common formats or file types to determine compatibility with our solution.<\/p>\n
Robust Content Detection Capabilities<\/h2>\n
MotionPoint\u2019s automated content-detection technology crawls customer websites nightly\u2014or as often as the customer requests\u2014to identify and capture content changes.<\/p>\n
When the crawler identifies translatable text, our parser passes those sentences through translation memory,<\/i> where previously translated content is stored.<\/p>\n
- \n
- If the parser detects a match, the translated content is pulled from translation memory and immediately published on the localized site. <\/li>\n
- If the parser doesn\u2019t find a match in the translation memory, the sentence is queued for translation. <\/li>\n
- New translated content is published on your localized website within one business day. <\/li>\n<\/ol>\n
This technology also detects website metadata, structured data, and other SEO-rich \u201cunder the hood\u201d elements and content. <\/p>\n
Other Ways We Detect New Content<\/h2>\n
Our technology has three additional ways to keep up with your changing website:<\/p>\n
First-View Assurance<\/h3>\n
When a browser request is made on your website, it triggers our technology to identify any new content on the page and immediately queue it for translation.<\/p>\n
TranSend\u2122<\/h3>\n
MotionPoint\u2019s online support portal allows you to access your translation memory to use previously translated content for new sections of your website. You can also use these translations for use in any channel, including social posts, emails, offline content and more.<\/p>\n
You can use TranSend to request translation of new content before it\u2019s published, too.<\/p>\n
MotionPoint\u2019s Ticketing System<\/h3>\n
When you submit a ticket to request translation for urgent, large or complex requests, our support team will ensure your request receives immediate attention.<\/p>\n
Translates Images, PDFs, and Video<\/h2>\n
MotionPoint\u2019s solution provides extensive translation options for multimedia, including:<\/p>\n
Images with Externalized Text<\/h3>\n
MotionPoint\u2019s solution translates images with externalized text by default; our crawler automatically detects and collects this text, which our linguists translate and publish within one business day. This speed and resulting cost savings make externalized text a best practice for image translation.<\/p>\n
Images with Embedded Text<\/h3>\n
Images with embedded text (such as flattened JPG files) require a modest production workflow. New images are detected by a checksum algorithm and queued for translation. Linguists provide translated text, and send the image to our graphic designers, who remove the embedded text and replace it with translated content.<\/p>\n
MotionPoint does not need source files, such as those created in Photoshop, to translate images with embedded text.<\/p>\n
PDFs, Videos and More<\/h3>\n
Localizing PDFs and videos requires a modest production workflow. Videos can be dubbed with an in-language voiceover, transcribed or subtitled. Closed caption files can also be translated. <\/p>\n
Crawls Login Sites<\/h2>\n
If provided with a test login name and password, MotionPoint\u2019s technology can access and crawl the contents of login or portal sites. This login information also allows translators, QA analysts and web engineers to access the site. <\/p>\n
Secure Personalized Experiences<\/h2>\n
Dynamic content\u2014such as names, account numbers, and other personal information\u2014is displayed on your multilingual websites through a request to your system\u2019s backend. <\/p>\n
Your customers\u2019 personal information is never stored on MotionPoint\u2019s servers and is never crawled or queued for translation. <\/p>\n
This ensures that users receive a personalized experience on par with that of your origin website, while completely protecting their private information. <\/p>\n
Supports Staging and Pre-Production Environments<\/h2>\n
It\u2019s a MotionPoint best practice to configure a customer\u2019s staging and preproduction environments to communicate with our proxy-based solution. Once translated content is ready and approved on a pre-production environment, it can be instantly published on the production site. <\/p>\n
Secure Solutions for Staging Sites<\/h2>\n
Our best practice is to crawl staging sites for new or updated content. If you have security concerns, MotionPoint can provide other options, such as utilizing VPNs, or customer self-hosting of our technology on your servers. <\/p>\n
In rare cases where a customer can\u2019t provide MotionPoint access to their staging site, our technology can provide translations by crawling the publicly available origin website. Alternately, the customer can manually submit content for translation.<\/p>\n
API<\/h2>\n