{"id":2155,"date":"2019-09-04T00:00:00","date_gmt":"2019-09-04T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=2155"},"modified":"2019-09-04T00:00:00","modified_gmt":"2019-09-04T00:00:00","slug":"business-impact-translating-online-portals-and-secure-digital-experiences","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/business-impact-translating-online-portals-and-secure-digital-experiences\/","title":{"rendered":"The Business Impact of Translating Online Portals and Other Secure Digital Experiences"},"template":"","blog_categories":[10,4,9,107,15],"resource_categories":[27,28,34,30,24,26,23,32,22,17,29,18],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-2155","blog","type-blog","status-publish","hentry","blog_categories-marketing-strategies-customer-experience","blog_categories-e-commerce","blog_categories-marketing-strategies","blog_categories-translation-technology","blog_categories-website-translation","resource_categories-industry-b2b-manufacturing","resource_categories-industry-b2c-manufacturing","resource_categories-business-goal-brand-experience","resource_categories-business-goal","resource_categories-role-business-strategist","resource_categories-industry","resource_categories-role-marketer","resource_categories-business-goal-optimize-performance","resource_categories-role","resource_categories-topic","resource_categories-industry-travel","resource_categories-topic-website-translation"],"acf":{"blog_short_description":"Localizing login-protected experiences for customers, business partners and employees creates a seamless CX that can boost trust and revenue.","news_inline_styles":"","blog_video_id":"","article_body":"<p>When companies engage new markets, they often translate their public websites and omnichannel content for international buyers. <b>But few localize their secure digital experiences to support customers, employees and business partners.<\/b><\/p>\n<p>  These secure login areas\u2014also known by terms such as \u201conline portals,\u201d \u201crecord-keeping platforms\u201d and others\u2014play instrumental roles in the customer journey and customer engagement.<\/p>\n<p>  Translating them ensures that <b>the <a href=\"\/platform\/technology\/\">localized <i>customer<\/i> journey<\/a> matches the localized <i>buyer\u2019s<\/i> journey,<\/b> which will provide a seamless user experience for a company\u2019s most valued international constituents. This helps increase brand loyalty, conversions and employee retention.<\/p>\n<h2>The Stakes<\/h2>\n<p>  These important secure\u2014and often highly personalized\u2014portal experiences include:<\/p>\n<ul>\n<li>Private \u201cMy Account\u201d sections for customers <\/li>\n<li>Content for employee training and human resources <\/li>\n<li>Informational content for distributors and resellers <\/li>\n<li>Educational experiences that help customers upgrade financial investments, healthcare plans and more <\/li>\n<\/ul>\n<p>  Neglecting to localize these experiences severely disrupts the post-conversion stages of the customer journey. It also generates unexpected risk, stress and costs.<\/p>\n<p>  Here\u2019s why. Imagine effortlessly transacting on your favorite e-commerce website, signing into a secure \u201cMy Account\u201d experience, and discovering that your account information and order history <b>are in a language you can\u2019t read<\/b>. This completely derails the customer experience.<\/p>\n<h2>The Case for Localization<\/h2>\n<p>  In fact, untranslated portal experiences can lead to even more\u2014and more costly\u2014problems.<\/p>\n<p>  <b>For instance: <\/b>When global customers can\u2019t find support and account information in their preferred languages, they turn to Customer Service departments for help.<\/p>\n<p>  This generates an ongoing increase in international support requests, which pushes many operational burdens onto Customer Service teams. Mitigating this greater workload requires hiring more bilingual employees, which significantly increases personnel and support costs.<\/p>\n<p>  Alternately, a company can hire a customer support vendor to offset the operational burden, but this comes with its own costs and risks\u2014namely, entrusting a third party to efficiently and effectively manage and solve support requests. <\/p>\n<p>  <b>Another concern: <\/b>Many companies continually update their support sites with information on new products and models, software patches, installation guides, repair documentation, user manuals and more. Localizing this important content is hard to do at the speed online customers need. <\/p>\n<p>  Most translation vendor teams take weeks to translate this content, which means most localized portals don\u2019t offer seamless in-language experiences like they should. Instead, they present awkward, amateurish \u201cmixed language\u201d user experiences, which confuse and frustrate international constituents. Research indicates many customers don\u2019t trust sites that aren\u2019t fully localized.<\/p>\n<p>  <b>Another example: <\/b>Companies also provide secure digital experiences that provide vital information and assistance to their employees. This includes internal communications, training, payroll information and more. When companies employ talent around the world, it\u2019s vital to localize these experiences.<\/p>\n<p>  Ultimately, neglecting portal translation discourages global customers and employees from trusting\u2014or engaging with\u2014international companies. That\u2019s bad for any brand.<\/p>\n<p>  Indeed, localizing portal sites for global constituents is often a cheaper, more efficient alternative to the opportunity costs generated by <i>not<\/i> localizing them. <\/p>\n<h2>Localizing Portals for All Markets<\/h2>\n<p>  Due to the manual effort and complicated workflows involved, using traditional approaches to <a href=\"\/platform\/technology\/\">localize portal experiences<\/a> is time-consuming, expensive and sometimes downright impossible. However, breakthrough solutions powered by proxy-based technologies eliminate most of the cost\u2014and nearly all of the IT development\u2014required to translate portal content. <\/p>\n<p>  The best vendors offer additional differentiators such as:<\/p>\n<h3>Easy, Budget-Friendly Translation<\/h3>\n<p>  Great vendors combine leading content-detection technology with <i>translation memory,<\/i> a database that stores all translations associated with a digital localization project. These translations can be applied to portal experiences.<\/p>\n<p>  Once stored in translation memory, a localized phrase can be published hundreds\u2014or thousands\u2014of times at no additional cost. Re-using these translations over and over \u2026 even months or years later \u2026 saves on localization costs and eliminates duplicate effort.<\/p>\n<h3>Technology Independence<\/h3>\n<p>  Modern localization approaches can translate any online-based content\u2014including content on secure portal sites\u2014without directly integrating with a CMS or other back-end technology. They seamlessly accommodate future technologies, too.<\/p>\n<p>  Flexible proxy-based solutions can translate, deploy and continually operate multilingual portals, while also perfectly preserving their functionality. Leading solutions can do this with no ongoing effort required from their customers, too.<\/p>\n<h3>Single-Page Applications and Dynamic Content<\/h3>\n<p>  Many secure login experiences can apply elaborate calculations to dynamically answer \u201cWhat if?\u201d scenarios posed by users, such as computing the costs associated with adding insurance options, or the benefits of increasing a financial investment. These complex applications are often powered by JavaScript or AJAX.<\/p>\n<p>  Traditional solutions can\u2019t parse or translate these applications with any reliability.<\/p>\n<p>  Leading proxy-based solutions can parse translatable text from applications while preserving their JavaScript framework logic. After translation, they elegantly reintegrate the localized content back into the applications, too.<\/p>\n<p>  This technology also works seamlessly with AJAX calls that produce dynamic content that would not be seen \u201con the page\u201d and fed through either JSON or XML. Superior solutions also have JSON and XML parsers that enable customers to select content elements that must be processed for translation, while allowing other text to simply pass through as untranslated.<\/p>\n<h3>Secure, Private Connections<\/h3>\n<p>  Great solutions also ensure the privacy of customers, partners and employees. Proxy solutions don\u2019t have access to, or store, any of your customers\u2019 personally-identifiable information. They also support industry-recommended methods that rely on secure encryption protocols for transmitting data on your behalf.<\/p>\n<p>  Reputable vendors are also compliant with PCI DSS, HIPAA and other data protection standards. To ensure they comply with data protection requirements when transferring personal data from the European Union and Switzerland to the United States, make sure they\u2019re a Privacy Shield Certified Organization, too.<\/p>\n<h2>Conclusion<\/h2>\n<p>  Serving global customers starts with creating engaging, <a href=\"\/platform\/technology\/\">localized user experiences<\/a> in the languages they prefer. But only a fully translated customer experience\u2014including your secure login experiences\u2014will deliver the kind of seamless CX required to keep customers fully engaged.<\/p>\n<\/p>\n<p>  Translating this content doesn\u2019t have to be complicated, expensive or put your sensitive data at risk. Be sure to partner with a vendor that can offer a fully turn-key proxy solution that makes it effortless, cost-efficient and secure to localize your secure portal experiences.<\/p>\n","article_body_code":"","news_image":{"ID":21554,"id":21554,"title":"Hero_Secure_Digital_Experiences.jpg","filename":"Hero_Secure_Digital_Experiences.jpg","filesize":172460,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Secure_Digital_Experiences.jpg","link":"https:\/\/www.motionpoint.com\/blog\/business-impact-translating-online-portals-and-secure-digital-experiences\/hero_secure_digital_experiences\/","alt":"","author":"2","description":"    \t","caption":"","name":"hero_secure_digital_experiences","status":"inherit","uploaded_to":2155,"date":"2019-09-04 00:00:00","modified":"2019-09-04 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Business Impact of Translating Online Portals and Other Secure Digital Experiences","meta_description":"MotionPoint solves the operational complexity and cost of website localization.","meta_keywords":"","blog_author":[{"ID":198,"user_firstname":"Dominic","user_lastname":"Dithurbide","nickname":"ddithurbide","user_nicename":"ddithurbide","display_name":"Dominic Dithurbide","user_email":"ddithurbide@motionpoint.com","user_url":"","user_registered":"2014-11-04 00:00:00","user_description":"Dominic Dithurbide is a creative, goal-driven marketing leader that\u2019s dedicated his career to the translation industry. 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