{"id":215464,"date":"2022-04-12T09:42:44","date_gmt":"2022-04-12T13:42:44","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=customers&#038;p=215464"},"modified":"2023-02-15T14:18:48","modified_gmt":"2023-02-15T19:18:48","slug":"urban-health-plan","status":"publish","type":"customers","link":"https:\/\/www.motionpoint.com\/customers\/urban-health-plan\/","title":{"rendered":"Urban Health Plan"},"template":"","client_categories":[42],"industry_categories":[47],"resource_categories":[34,39,20,23,32,31,18],"geographic_region":[],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-215464","customers","type-customers","status-publish","hentry","client_categories-case-studies","industry_categories-healthcare","resource_categories-business-goal-brand-experience","resource_categories-content-type-case-study","resource_categories-topic-digital-marketing","resource_categories-role-marketer","resource_categories-business-goal-optimize-performance","resource_categories-business-goal-streamline-operations","resource_categories-topic-website-translation"],"acf":{"case_study_title":"Urban Health Plan Incorporates Spanish Website ","translate_this_case_study":"YES","hover_summery_text":"","background":"","objective":"<p>Urban Health Plan provides comprehensive, affordable primary and specialty health care services to several boroughs in New York City. The organization supports these communities with 12 health centers, a mental health facility, a workforce development program, school health programs and more.<\/p>\n<p>Nearly 80% of UHP\u2019s patients speak Spanish or are of Hispanic descent. Most of UHP\u2019s doctors and team members are also Spanish speakers.<\/p>\n<p>Despite this robust representation, UHP did not operate a Spanish website. That had to change, its leaders knew. In 2020, UHP began looking for a translation solution that could meet its unique requirements \u2026 and help reinforce the organization\u2019s enduring commitment to its communities.<\/p>\n","story_solution":"<h3>The Challenge<\/h3>\n<p>UHP leadership identified several goals for the project:<\/p>\n<ul>\n<li>Provide Spanish-speaking patients with a seamless online UX that could serve as a go-to community resource for health information and to learn about UHP services<\/li>\n<li>Deliver an experience that conveyed the same authentic, empathetic tone represented throughout UHP\u2019s English website<\/li>\n<li>Avoid burdening the company\u2019s lean IT resources with countless ongoing tasks<\/li>\n<\/ul>\n<h3>The Impact<\/h3>\n<p>While the company\u2019s English-only online experience wasn\u2019t necessarily harming its brand, UHP is steadfastly committed to creating an inviting, caring environment for its patients, says Robin West, UHP\u2019s Senior Director of Communications.<\/p>\n<p>\u201cWe\u2019ve always worked hard to recognize and embrace all members of the community,\u201d she explains. \u201cThat includes whatever language they speak, or whatever cultural traditions they might have.\u201d<\/p>\n<p>The greatest problem to for UHP to solve, West says, was how to affordably launch and operate a Spanish website with no ongoing IT or Marketing effort required<\/p>\n<h3>The Solution<\/h3>\n<p>MotionPoint\u2019s solution fit the bill. Our fully managed platform delivered a localized UX that educates Spanish-speaking patients on UHP programs and services. And our translations conveyed the warmth and empathy that is so integral to UHP\u2019s brand voice, West says.<\/p>\n<p>The company especially benefitted from these MotionPoint capabilities:<\/p>\n<p><strong>Worry-Free Setup:<\/strong> We eliminated all customer-side IT effort by deploying the servers, software, databases and tools associated with launching and hosting the localized website.<\/p>\n<p><strong>Effortless Ongoing Operation: <\/strong>MotionPoint enhanced UHP\u2019s ability to better serve customers by eliminating the time, money and expertise required to manage and maintain its Spanish website. We fully handle all translation workflows, too.<\/p>\n<p><strong>Translation Accuracy:<\/strong> MotionPoint\u2019s translations met UHP\u2019s high expectations for technical accuracy, nuanced localization of medical terminology, and meticulous replication of the organization\u2019s brand voice.<\/p>\n<p><strong>Translation Flexibility:<\/strong> UHP\u2019s team appreciated the full control they could exercise over the translation process, such as providing Spanish phrases that would best represent UHP\u2019s services, or emotionally resonate with its target audience.<\/p>\n<p><strong>Translation Speed:<\/strong> MotionPoint\u2019s ability to swiftly localize digital content at launch and ongoing was important, too. MotionPoint typically translates, QA\u2019s and publishes text content within one business day of its publication UHP\u2019s origin website.<\/p>\n<p>\u201cMotionPoint aligns with our goal of connecting with patients, <strong>but their technology was the true differentiator<\/strong>,\u201d West says. \u201cThe flexibility and seamless support of our website and technologies was what won us over. MotionPoint is the most versatile, effortless solution we\u2019ve seen.\u201d<\/p>\n","story_outcome":"<p>MotionPoint translated and delivered UHP\u2019s Spanish website in less than 60 days. West says MotionPoint\u2019s platform is helping UHP better serve its Spanish-speaking patients:<\/p>\n<ul>\n<li>The site generates value as a vital and timely educational resource for Spanish-speaking patients, which became especially important during the Covid-19 pandemic<\/li>\n<li>MotionPoint\u2019s ongoing management and translation of the site, which requires no customer-side effort, frees UHP\u2019s team to focus its communications efforts on education and outreach<\/li>\n<li>And the Spanish website \u201caffirms our commitment to the community,\u201d says West. \u201cIt\u2019s effortless to access, intuitive to navigate and makes it simple for patients to find what they\u2019re looking for.\u201d<\/li>\n<\/ul>\n<p>\u201cMotionPoint\u2019s translations really deliver the linguistic nuances we were looking for,\u201d West says. \u201cWe want to make patients feel comfortable as they navigate through the site. MotionPoint helps us tell patients that we\u2019re here to help them, and we\u2019re here to do it in a way that respects them and their culture.\u201d<\/p>\n","case_study_video_embed_id":"","set_as_featured_video":"NO","story_hero_image":{"ID":215506,"id":215506,"title":"urban-health-plan","filename":"urban-health-plan.png","filesize":5562,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/urban-health-plan.png","link":"https:\/\/www.motionpoint.com\/customers\/urban-health-plan\/urban-health-plan\/","alt":"","author":"3","description":"","caption":"","name":"urban-health-plan","status":"inherit","uploaded_to":215464,"date":"2022-04-06 18:17:24","modified":"2022-04-06 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