{"id":2131,"date":"2019-07-25T00:00:00","date_gmt":"2019-07-25T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=e-books&#038;p=2131"},"modified":"2019-07-25T00:00:00","modified_gmt":"2019-07-25T00:00:00","slug":"global-marketing-strategies","status":"publish","type":"e-books","link":"https:\/\/www.motionpoint.com\/resources\/translation\/global-marketing-strategies\/","title":{"rendered":"A Guide to Selecting Markets for B2C Brands"},"template":"","resource_categories":[28,30,24,35,20,40,33,26,21,23,22,31,17],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-2131","e-books","type-e-books","status-publish","hentry","resource_categories-industry-b2c-manufacturing","resource_categories-business-goal","resource_categories-role-business-strategist","resource_categories-content-type","resource_categories-topic-digital-marketing","resource_categories-content-type-e-book","resource_categories-business-goal-global-expansion","resource_categories-industry","resource_categories-topic-international-marketing","resource_categories-role-marketer","resource_categories-role","resource_categories-business-goal-streamline-operations","resource_categories-topic"],"acf":{"pdf_ebook_file":false,"ebook_hero_image":{"ID":21312,"id":21312,"title":"Hero_Global_Marketing_Strategies.jpg","filename":"Hero_Global_Marketing_Strategies.jpg","filesize":78790,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Global_Marketing_Strategies.jpg","link":"https:\/\/www.motionpoint.com\/hero_global_marketing_strategies\/","alt":"","author":"2","description":"    \t","caption":"","name":"hero_global_marketing_strategies","status":"inherit","uploaded_to":0,"date":"2019-07-25 00:00:00","modified":"2019-07-25 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":768,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Global_Marketing_Strategies-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Global_Marketing_Strategies-300x115.jpg","medium-width":300,"medium-height":115,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Global_Marketing_Strategies-768x295.jpg","medium_large-width":768,"medium_large-height":295,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Global_Marketing_Strategies-1024x393.jpg","large-width":1024,"large-height":393,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Global_Marketing_Strategies-1536x590.jpg","1536x1536-width":1536,"1536x1536-height":590,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Global_Marketing_Strategies.jpg","2048x2048-width":2000,"2048x2048-height":768}},"translate_this_e-book":"YES","pdf_pardot_url":"https:\/\/content.motionpoint.com\/guide\/A_Guide_to_Selecting_Markets_for_B2C_Brands.pdf","e_books_social_image":{"ID":21313,"id":21313,"title":"Ebook_Selecting_Markets-OG.png","filename":"Ebook_Selecting_Markets-OG.png","filesize":83839,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Ebook_Selecting_Markets-OG.png","link":"https:\/\/www.motionpoint.com\/ebook_selecting_markets-og\/","alt":"","author":"2","description":"    \t","caption":"","name":"ebook_selecting_markets-og","status":"inherit","uploaded_to":0,"date":"2019-07-25 00:00:00","modified":"2019-07-25 00:00:00","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":1015,"height":502,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Ebook_Selecting_Markets-OG-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Ebook_Selecting_Markets-OG-300x148.png","medium-width":300,"medium-height":148,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Ebook_Selecting_Markets-OG-768x380.png","medium_large-width":768,"medium_large-height":380,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Ebook_Selecting_Markets-OG.png","large-width":1015,"large-height":502,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Ebook_Selecting_Markets-OG.png","1536x1536-width":1015,"1536x1536-height":502,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Ebook_Selecting_Markets-OG.png","2048x2048-width":1015,"2048x2048-height":502}},"e_books_resource_card":{"ID":21314,"id":21314,"title":"Resource_Global_Marketing_Strategies.jpg","filename":"Resource_Global_Marketing_Strategies.jpg","filesize":20337,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Resource_Global_Marketing_Strategies.jpg","link":"https:\/\/www.motionpoint.com\/resource_global_marketing_strategies\/","alt":"","author":"2","description":"    \t","caption":"","name":"resource_global_marketing_strategies","status":"inherit","uploaded_to":0,"date":"2019-07-25 00:00:00","modified":"2019-07-25 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":502,"height":305,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Resource_Global_Marketing_Strategies-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Resource_Global_Marketing_Strategies-300x182.jpg","medium-width":300,"medium-height":182,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Resource_Global_Marketing_Strategies.jpg","medium_large-width":502,"medium_large-height":305,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Resource_Global_Marketing_Strategies.jpg","large-width":502,"large-height":305,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Resource_Global_Marketing_Strategies.jpg","1536x1536-width":502,"1536x1536-height":305,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Resource_Global_Marketing_Strategies.jpg","2048x2048-width":502,"2048x2048-height":305}},"ebook_image":{"ID":21315,"id":21315,"title":"Ebook_Selecting_Markets.png","filename":"Ebook_Selecting_Markets.png","filesize":50354,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Ebook_Selecting_Markets.png","link":"https:\/\/www.motionpoint.com\/resources\/translation\/global-marketing-strategies\/ebook_selecting_markets\/","alt":"","author":"2","description":"    \t","caption":"","name":"ebook_selecting_markets","status":"inherit","uploaded_to":2131,"date":"2019-07-25 00:00:00","modified":"2019-07-25 00:00:00","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":471,"height":344,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Ebook_Selecting_Markets-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Ebook_Selecting_Markets-300x219.png","medium-width":300,"medium-height":219,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Ebook_Selecting_Markets.png","medium_large-width":471,"medium_large-height":344,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Ebook_Selecting_Markets.png","large-width":471,"large-height":344,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Ebook_Selecting_Markets.png","1536x1536-width":471,"1536x1536-height":344,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Ebook_Selecting_Markets.png","2048x2048-width":471,"2048x2048-height":344}},"ebook_hero_header_text":"Accessibility and Attractiveness: Selecting Markets for B2C Brands","ebook_hero_sub-header_text":"Identify new global markets to serve using these simple steps.","ebook_content_header":"Expanding your B2C brand to engage global markets comes with challenges.","ebook_content":"<p>But things get easier when you discover, and leverage, these two key considerations to choose new markets: <b>attractiveness<\/b> and <b>accessibility<\/b>. <\/p>\n<p>  This e-book can help simplify the selection process\u2014and avoid hidden risks\u2014by offering best practices to evaluate these factors and navigate the pros and cons of new markets. <\/p>\n<p>  In this e-book, you\u2019ll get help on how to:<\/p>\n<ul>\n<li>Identify prospective markets<\/li>\n<li>Evaluate their financial potential<\/li>\n<li>Determine the difficulty of entering a new market<\/li>\n<li>Ask the right questions<\/li>\n<li>Gather and examine data to inform your answers<\/li>\n<\/ul>\n<p>  The better you understand potential markets before choosing a new one, the better equipped you\u2019ll be to deal with unforeseen challenges and changing business environments.<\/p>\n","ebook_content_summary":"<p>This e-book covers:<\/p>\n<ul>\n<li>Understanding and evaluating a market\u2019s accessibility and attractiveness<\/li>\n<li>Determining the size of the market and how much of it your brand can serve<\/li>\n<li>Evaluating infrastructure requirements<\/li>\n<\/ul>\n<p>  <b>Remember:<\/b> Using these best practices can help you explore these questions like a pro to avoid risks and hidden obstacles\u2014and capitalize on opportunities.<\/p>\n","e_books_featured_resource_card":"n\/a","meta_title":"A Guide to Selecting Markets for B2C Brands","meta_description":"Learn how to evaluate new markets and develop your localization strategy","meta_keywords":"global marketing strategies, localization strategy"},"_links":{"self":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/e-books\/2131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/e-books"}],"about":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/types\/e-books"}],"wp:attachment":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/media?parent=2131"}],"wp:term":[{"taxonomy":"resource_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/resource_categories?post=2131"},{"taxonomy":"targeted_localized_audience","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/targeted_localized_audience?post=2131"},{"taxonomy":"document_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/document_categories?post=2131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}