{"id":2123,"date":"2019-07-03T00:00:00","date_gmt":"2019-07-03T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=2123"},"modified":"2019-07-03T00:00:00","modified_gmt":"2019-07-03T00:00:00","slug":"affordable-solutions-can-fast-track-website-and-omnichannel-translation","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/affordable-solutions-can-fast-track-website-and-omnichannel-translation\/","title":{"rendered":"Affordable Solutions Can Fast-Track Website and Omnichannel Translation"},"template":"","blog_categories":[13],"resource_categories":[19,17],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-2123","blog","type-blog","status-publish","hentry","blog_categories-motionpoint-news","resource_categories-topic-motionpoint","resource_categories-topic"],"acf":{"blog_short_description":"A localized CX isn\u2019t just a \u2018nice to have\u2019 for engaging international B2B buyers, our CRO writes. It\u2019s a necessity.","news_inline_styles":"","blog_video_id":"","article_body":"<figure style=\"text-align: center; float: right;\"><img decoding=\"async\" alt=\"Craig Witt\" src=\"\/\/www.motionpoint.com\/wp-content\/themes\/motionpoint\/images\/content\/news\/CraigWittPortrait_250w.png\"><figcaption>Craig Witt<\/figcaption><\/figure>\n<p>  Online B2B sales are increasingly content-driven, and more global than ever. Many B2B manufacturers seek ways to serve global customers with a localized digital presence, but hesitate to undertake a complex\u2014and costly\u2014translation project.<\/p>\n<p>  The good news, writes MotionPoint\u2019s Chief Revenue Officer Craig Witt in an article for <a href=\"https:\/\/www.manufacturing.net\/article\/2019\/05\/do-more-less-three-ways-win-your-website-translation\" title=\"\"><i>Manufacturing.net<\/i><\/a>, is that modern solutions make website localization possible for B2B companies with lean budgets.<\/p>\n<p>  Witt offers cost-saving advice B2B brands can follow to deliver world-class online experiences for global customers, such as:<\/p>\n<ul>\n<li>Localizing mission-critical content first, such as conversion funnels for lead capture or SEO keyword-rich metadata for discoverability <\/li>\n<li>Building customer trust and loyalty by repurposing translated content in other marketing channels, like email and social media <\/li>\n<li>Leveraging translation technologies created for cost-efficiency that offer flexible options for human, machine and hybrid translation <\/li>\n<\/ul>\n<p>  Read the full story at <a href=\"https:\/\/www.manufacturing.net\/article\/2019\/05\/do-more-less-three-ways-win-your-website-translation\" title=\"\"><i>Manufacturing.net<\/i><\/a>.<\/p>\n","article_body_code":"","news_image":{"ID":21234,"id":21234,"title":"Hero_Fast-Track-Omnichannel-Translation.jpg","filename":"Hero_Fast-Track-Omnichannel-Translation.jpg","filesize":102699,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Fast-Track-Omnichannel-Translation.jpg","link":"https:\/\/www.motionpoint.com\/blog\/affordable-solutions-can-fast-track-website-and-omnichannel-translation\/hero_fast-track-omnichannel-translation\/","alt":"","author":"2","description":"    \t","caption":"","name":"hero_fast-track-omnichannel-translation","status":"inherit","uploaded_to":2123,"date":"2019-07-03 00:00:00","modified":"2019-07-03 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