{"id":2117,"date":"2019-06-14T00:00:00","date_gmt":"2019-06-14T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?page_id=2117"},"modified":"2023-09-18T10:05:59","modified_gmt":"2023-09-18T14:05:59","slug":"5-things-you-need-to-know-about-website-localization","status":"publish","type":"page","link":"https:\/\/www.motionpoint.com\/5-things-you-need-to-know-about-website-localization\/","title":{"rendered":"5-things-you-need-to-know-about-website-localization"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wds_primary_redesign":0,"footnotes":""},"redesign":[],"class_list":["post-2117","page","type-page","status-publish","hentry"],"acf":{"web_pages_social_image":{"ID":180350,"id":180350,"title":"top-five-motionpoint-solution","filename":"top-five-motionpoint-solution.png","filesize":170874,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/top-five-motionpoint-solution.png","link":"https:\/\/www.motionpoint.com\/solution\/travel-marketer\/top-five-motionpoint-solution\/","alt":"","author":"2","description":"","caption":"","name":"top-five-motionpoint-solution","status":"inherit","uploaded_to":2087,"date":"2020-11-02 16:05:15","modified":"2020-11-02 16:05:15","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":1000,"height":523,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/top-five-motionpoint-solution-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/top-five-motionpoint-solution-300x157.png","medium-width":300,"medium-height":157,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/top-five-motionpoint-solution-768x402.png","medium_large-width":768,"medium_large-height":402,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/top-five-motionpoint-solution.png","large-width":1000,"large-height":523,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/top-five-motionpoint-solution.png","1536x1536-width":1000,"1536x1536-height":523,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/top-five-motionpoint-solution.png","2048x2048-width":1000,"2048x2048-height":523}},"web_pages_og_title":"Web Translation and MotionPoint: 5 Things to Know","folder":"v2","page_content":"
\n
\n
\n
\n

Web Translation and MotionPoint:
5 Things to Know<\/h1>\n
\n

Website localization boosts brand awareness and revenue in new markets. Learn how MotionPoint makes it affordable and effortless for you.<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

<\/p>\n

\n
\n
\n
\n
\n <\/p>\n
1: Your business needs website translation.<\/h5>\n

Customers in global markets expect to be served in their preferred languages. If you don\u2019t offer them culturally-relevant, localized online experiences, they\u2019re far more likely to jump ship\u2014often into your competitors\u2019 waiting arms.<\/p>\n

Localized websites drive your international growth in global markets.<\/strong> Here\u2019s how:<\/p>\n

\n
\n
<\/p>\n

Improved local SEO results, traffic and engagement<\/p>\n<\/p><\/div>\n<\/p><\/div>\n

\n
<\/p>\n

Immersive, authentic UX that keeps customers coming back<\/p>\n<\/p><\/div>\n<\/p><\/div>\n

\n
<\/p>\n

Enhanced brand reputation and trust<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

Customers always prefer to do business with brands that value them<\/strong>. Localizing the powerful and persuasive customer experience of your flagship website tells them you\u2019re committed to their market\u2014and their needs.<\/p>\n

\n
Further Reading:<\/h5>\n
\n
<\/p>\n
\n
Blog<\/div>\n

Is English Still the \u2018Lingua
\n Franca\u2019 of the Internet?<\/p>\n

Read more \u00bb<\/p>\n<\/p><\/div>\n

<\/a> <\/div>\n

<\/p>\n
\n
Blog<\/div>\n

Why Should I Localize My Website?<\/p>\n

Read more \u00bb<\/p>\n<\/p><\/div>\n

<\/a> <\/div>\n

<\/p>\n
\n
Blog<\/div>\n

International Customers Expect Translated Websites. Are You Letting Them Down?<\/p>\n

Read more \u00bb<\/p>\n<\/p><\/div>\n

<\/a> <\/div>\n

<\/p>\n
\n
e-book<\/div>\n

Website Translation and the Customer Experiences<\/p>\n

Read more \u00bb<\/p>\n<\/p><\/div>\n

<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

\n
\n
NEEDS<\/span><\/div>\n
1<\/div>\n
CHALLENGES<\/span><\/div>\n
2<\/div>\n
SOLUTIONS<\/span><\/div>\n
3<\/div>\n
WHY MOTIONPOINT<\/span><\/div>\n
4<\/div>\n
VENDORS<\/span><\/div>\n
5<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n


\n <\/p>\n

\n
\n
\n
\n
\n <\/p>\n
2: Website translation is really hard.<\/h5>\n

Deploying and operating multilingual websites demands a lot of people, performing lots of tasks<\/strong>. This leads to continuous effort and unexpected costs that go well beyond mere translation.<\/p>\n

Marketing teams rarely have the staff, technologies or expertise to efficiently cope with the challenge. Most solutions also require time-consuming, complex, expensive IT work.<\/strong> Are you prepared to handle these, and other, challenges? <\/p>\n

\n
\n
<\/p>\n

1. Export<\/p>\n

Export translatable content from your back-end system<\/p>\n

Export<\/span>You must thoroughly identify and compile all on-site content for translation (including text, images, multimedia, PDFs and more), before the multilingual site is translated.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n

\n
<\/p>\n

2. send<\/p>\n

Send this content to translators<\/p>\n

Send<\/span>You must oversee the transmission of translatable content to in-house translation teams or offsite vendors, and then own the process of getting that material translated quickly and accurately.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n

\n
<\/p>\n

3. Oversee Workflow<\/p>\n

Oversee a complicated, error-prone translation process<\/p>\n

Oversee Workflow<\/span>You must also manage the vendor, ensure they\u2019re doing their job, and own the process of vetting the translated content for accuracy, authenticity and brand consistency.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

\n
\n
<\/p>\n

4. Upload<\/p>\n

Upload that translated content into your CMS instance<\/p>\n

Upload<\/span>You must integrate the translated content into the proper international instance of your multilingual CMS, to serve the right global market.\n<\/p>\n<\/p><\/div>\n<\/p><\/div>\n

\n
<\/p>\n

5. Test<\/p>\n

Test for quality, on-site functionality and more.<\/p>\n

Test<\/span>You must assure the translated content fits seamlessly within established page templates, and doesn\u2019t \u201cbreak\u201d page designs due to word growth and other translation-related issues.\n<\/p>\n<\/p><\/div>\n<\/p><\/div>\n

\n
<\/p>\n

6. Performance<\/p>\n

Guarantee uptime and flawless technical performance<\/p>\n

Performance<\/span>Your team must regularly analyze your localized site to ensure it\u2019 functioning properly. Regular upkeep\u2014including hosting, uptime, software installation and load-balancing\u2014also fall to your team.\n<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

\n
\n
You’ll repeat this process over and over, every time<\/em> you add or change content on your flagship website.<\/h5>\n
\n

It\u2019s easy to recognize the value of a localized website. It\u2019s harder, though, to do it right.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n

\n
Further Reading:<\/h5>\n
\n
<\/p>\n
\n
Blog<\/div>\n

The Unexpected Pains of Website Translation<\/p>\n

Read more \u00bb<\/p>\n<\/p><\/div>\n

<\/a> <\/div>\n

<\/p>\n
\n
Blog<\/div>\n

5 Problems Growing Companies Always Face with Website Translation<\/p>\n

Read more \u00bb<\/p>\n<\/p><\/div>\n

<\/a> <\/div>\n

<\/p>\n
\n
Blog<\/div>\n

The Importance of \u2018Brand-Perfect\u2019 Translations<\/p>\n

Read more \u00bb<\/p>\n<\/p><\/div>\n

<\/a> <\/div>\n

<\/p>\n
\n
e-book<\/div>\n

The Workload and Cost of In-House Website Translation<\/p>\n

Read more \u00bb<\/p>\n<\/p><\/div>\n

<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n


\n <\/p>\n

\n
\n
\n
\n <\/p>\n
3: Many technical solutions exist\u2014but one is better than the rest.<\/h5>\n

The real challenge of website translation isn\u2019t language\u2014it\u2019s technology<\/strong>. Automation and software play pivotal roles in managing localized content.<\/p>\n

To operate localized websites efficiently and affordably, it\u2019s important to understand the technologies that help mitigate complicated translation and production workflows:<\/strong><\/p>\n

\n
\n
<\/p>\n

Connectors<\/p>\n

These CMS modules should easily facilitate workflows between CMS-powered websites and translation vendors, but instead require intensive modifications to work with customized CMSs<\/strong>. They can also \u201cbreak\u201d after CMS updates.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n

\n
<\/p>\n

Proxy Technology<\/p>\n

These elegant solutions make it easy to launch and operate translated websites. Good proxies minimize organizational complexity for your organization. Great proxies handle this with no effort required on your end<\/strong>, while reducing costs.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n

\n
<\/p>\n

APIs<\/p>\n

APIs create pipelines between your content databases and your translation agency. They give you the flexibility to build translation workflows for your omnichannel and PIM content<\/strong>, not just the information stored in your CMS.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

\n
\n
\n
\n
\n
Why the turn-key proxy approach is by far the best:<\/h5>\n
\n
\n
<\/span><\/p>\n

It requires almost no work on your side<\/p>\n<\/p><\/div>\n

<\/span><\/p>\n

It operates independently of your CMS<\/p>\n<\/p><\/div>\n

<\/span><\/p>\n

It accommodates all website technologies <\/p>\n<\/p><\/div>\n

<\/span><\/p>\n

It is flexible and customizable <\/p>\n<\/p><\/div>\n

<\/span><\/p>\n

It allows for very short launch and translation turnaround times<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

\n
Further Reading:<\/h5>\n
\n
<\/p>\n
\n
Blog<\/div>\n

Don\u2019t Double Down On a Bad Website Translation Approach<\/p>\n

Read more \u00bb<\/p>\n<\/p><\/div>\n

<\/a> <\/div>\n

<\/p>\n
\n
Blog<\/div>\n

Website Translation: The Ease and Benefits of the Proxy Approach<\/p>\n

Read more \u00bb<\/p>\n<\/p><\/div>\n

<\/a> <\/div>\n

<\/p>\n
\n
Blog<\/div>\n

Choosing a \u2018Future-Proof\u2019 Website Translation Solution<\/p>\n

Read more \u00bb<\/p>\n<\/p><\/div>\n

<\/a> <\/div>\n

<\/p>\n
\n
e-book<\/div>\n

The Technologies of Translation<\/p>\n

Read more \u00bb<\/p>\n<\/p><\/div>\n

<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n


\n<\/p>\n

\n
\n
\n
\n
\n
\n <\/p>\n
4: Why MotionPoint?<\/h5>\n

MotionPoint\u2019s industry-leading, fully turn-key proxy approach was built with the express purpose of minimizing operational complexity<\/strong> for our customers. <\/p>\n

We bring order to technical and operational chaos, relieving you from the daily headaches of website localization.<\/strong> Initial setup, ongoing translation and operations can be fully managed by MotionPoint.<\/p>\n

With MotionPoint, there\u2019s no need to hire more employees, no learning curve to master the skills needed for website translation\u2014and no worry about integrating CMSs, platforms or solutions.<\/p>\n<\/p><\/div>\n

<\/div>\n
\n
Further Reading:<\/h5>\n
\n
<\/p>\n
\n
Blog<\/div>\n

How MotionPoint Reduces Complexity for Customers<\/p>\n

Read more \u00bb<\/p>\n<\/p><\/div>\n

<\/a> <\/div>\n

<\/p>\n
\n
Blog<\/div>\n

How MotionPoint Works with Every Technology, Language and Vendor<\/p>\n

Read more \u00bb<\/p>\n<\/p><\/div>\n

<\/a> <\/div>\n

<\/p>\n
\n
Blog<\/div>\n

MotionPoint\u2019s Omnichannel Translation Capabilities<\/p>\n

Read more \u00bb<\/p>\n<\/p><\/div>\n

<\/a> <\/div>\n

<\/p>\n
\n
e-book<\/div>\n

Maximize the Business Performance of Your Translated Websites<\/p>\n

Read more \u00bb<\/p>\n<\/p><\/div>\n

<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n


\n<\/p>\n

\n
\n
\n
\n
\n <\/p>\n
5: Other vendors want to charge you much more … for far less.<\/h5>\n

Legacy website translation agencies try to maximize your translation spend by using dodgy or unfair pricing schemes. Their technologies are also often undercooked, and usually require you to implement, set up and operate some\u2014or all\u2014of the solution on your own.<\/p>\n

This demands a large development team, along with the management of complex processes and translation workflows.<\/p>\n

In contrast, MotionPoint\u2019s business model delivers…<\/strong><\/p>\n

\n
\n
<\/p>\n

Operational efficiency<\/p>\n<\/p><\/div>\n<\/p><\/div>\n

\n
<\/p>\n

Cost savings<\/p>\n<\/p><\/div>\n<\/p><\/div>\n

\n
<\/p>\n

Speed to market<\/p>\n<\/p><\/div>\n<\/p><\/div>\n

\n
<\/p>\n

Flawless performance<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

\u2026so you can keep adding languages and expanding your global reach. Our approach helps keep your focus on optimizing your flagship website, where it belongs.<\/strong><\/p>\n

\n
Further Reading:<\/h5>\n
\n
<\/p>\n
\n
Blog<\/div>\n

The Hidden Dangers of Price-Per-Word Translation Pricing<\/p>\n

Read more \u00bb<\/p>\n<\/p><\/div>\n

<\/a> <\/div>\n

<\/p>\n
\n
Blog<\/div>\n

Transparency and a Fair Deal: MotionPoint\u2019s Pricing Model<\/p>\n

Read more \u00bb<\/p>\n<\/p><\/div>\n

<\/a> <\/div>\n

<\/p>\n
\n
Blog<\/div>\n

Learn Why MotionPoint’s Solution is Better Than the Competition\u2019s<\/p>\n

Read more \u00bb<\/p>\n<\/p><\/div>\n

<\/a> <\/div>\n

<\/p>\n
\n
e-book<\/div>\n

What Makes a Great Website Vendor?<\/p>\n

Read more \u00bb<\/p>\n<\/p><\/div>\n

<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n

<\/p>\n

\n
\n
\n
\n
\n
\n

Take a closer look at website translation solutions.<\/h2>\n
\n

Check out our bonus e-book: The Inside Story on Website Localization Solutions<\/em><\/p>\n

Download the e-book<\/a> <\/div>\n<\/p><\/div>\n

<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n","meta_title":"Website Localization: Everything You Need to Know | MotionPoint","meta_description":"From fast translation turnaround times to using the best proxy technology, learn the 5 things that make a quality website and why you need localization.","meta_keywords":"webtranslation, prone translate, complicated translate, translation and web localization, awareness translate, 5 things that make a good website, chaos translate, translation turnaround time, good proxy websites","hero_tag":"","hero_title":"","hero_subtitle":"","hero_images":false,"section_title_1":"","section_subtitle_1":"","section_html_blocks_1":false,"section_images_1":false,"section_title_2":"","section_subtitle_2":"","section_html_blocks_2":false,"section_images_2":false,"section_title_3":"","section_subtitle_3":"","section_html_blocks_3":false,"section_images_3":false,"section_title_4":"","section_subtitle_4":"","section_html_blocks_4":false,"section_images_4":false,"section_title_5":"","section_subtitle_5":"","section_html_blocks_5":false,"section_images_5":false,"md_title_tag":"","md_meta_description":"","md_og_image":false,"md_og_title":"","md_og_description":"","md_og_keywords":""},"_links":{"self":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/pages\/2117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/comments?post=2117"}],"version-history":[{"count":5,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/pages\/2117\/revisions"}],"predecessor-version":[{"id":246736,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/pages\/2117\/revisions\/246736"}],"wp:attachment":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/media?parent=2117"}],"wp:term":[{"taxonomy":"redesign","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/redesign?post=2117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}