{"id":2109,"date":"2019-06-14T00:00:00","date_gmt":"2019-06-14T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?page_id=2109"},"modified":"2023-09-18T16:12:36","modified_gmt":"2023-09-18T20:12:36","slug":"b2c-brand-manager","status":"publish","type":"page","link":"https:\/\/www.motionpoint.com\/solution\/b2c-brand-manager\/","title":{"rendered":"b2c-brand-manager"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":2110,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wds_primary_redesign":0,"footnotes":""},"redesign":[],"class_list":["post-2109","page","type-page","status-publish","hentry"],"acf":{"web_pages_social_image":{"ID":180262,"id":180262,"title":"b2c-brand_marketing_v2","filename":"b2c-brand_marketing_v2.png","filesize":418709,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/b2c-brand_marketing_v2.png","link":"https:\/\/www.motionpoint.com\/solution\/b2c-brand-manager\/b2c-brand_marketing_v2\/","alt":"","author":"2","description":"","caption":"","name":"b2c-brand_marketing_v2","status":"inherit","uploaded_to":2109,"date":"2020-11-02 13:42:30","modified":"2020-11-02 15:47:57","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":1046,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/b2c-brand_marketing_v2-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/b2c-brand_marketing_v2-300x157.png","medium-width":300,"medium-height":157,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/b2c-brand_marketing_v2-768x402.png","medium_large-width":768,"medium_large-height":402,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/b2c-brand_marketing_v2-1024x536.png","large-width":1024,"large-height":536,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/b2c-brand_marketing_v2-1536x803.png","1536x1536-width":1536,"1536x1536-height":803,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/b2c-brand_marketing_v2.png","2048x2048-width":2000,"2048x2048-height":1046}},"web_pages_og_title":"Effortless brand management for global markets.","folder":"solution","page_content":"\n<div id=\"hero-slider\" class=\"container-fluid eighty-height white full\">\n<div id=\"b2c-brand-hero\" class=\"cobalt-gradient-bg eighty-height\">\n<div class=\"carousel-caption pt-5\">\n<div class=\"container  pt-md-5\">\n<p class=\"solution-name white\"><span>Brand Manager<\/span><\/p>\n<h1>Effortless brand management for global markets.<\/h1>\n<hr class=\"center-divider-white mt-md-5 mb-md-5\">\n<h3 class=\"mt-4 subtitle\">Delivering pitch-perfect messaging to your international customers is a challenge. But a great translation  solution can eliminate the risks.<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>  <!--Section 1--><\/p>\n<div id=\"section-1\" class=\"bg-white pb-5 section industry-intro\">\n<div class=\"container mb-5 pt-3 pb-5\">\n<div class=\"row mt-5 justify-content-center\">\n<h2 class=\"cobalt-blue text-center col-lg-10\">First impressions can make or break your global brand.<\/h2>\n<\/p><\/div>\n<hr class=\"center-divider-cobalt mt-4 mb-4\">\n<p>Preserving brand integrity is critical as you expand into new international markets. Inconsistent messaging confuses customers, erodes your credibility and negatively impacts sales. Just a few of the challenges:<\/p>\n<div class=\"row mt-5\">\n<div class=\"col-lg-3 mb-5\">\n<div class=\"card h-100 box-shadow-8 card-body pl-md-5 pr-md-5 pt-4 rounded\"> <img decoding=\"async\" src=\"\/wp-content\/uploads\/icon-tone.gif\" \/><\/p>\n<p class=\"cobalt-blue uppercase card-title mt-3 text-center\">Tone-deaf translations<\/p>\n<p>Customers expect you to speak their language <strong>and present culturally-relevant content.<\/strong> Neglecting this compromises trust.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"col-lg-3 mb-5\">\n<div class=\"card h-100 box-shadow-8 card-body pl-md-5 pr-md-5 pt-4 rounded\"> <img decoding=\"async\" src=\"\/wp-content\/uploads\/icon-complicated2.gif\" \/><\/p>\n<p class=\"cobalt-blue uppercase card-title mt-3 text-center\">Complications<\/p>\n<p>Managing multilingual content <strong>creates an immediate and ongoing need<\/strong> for new workflows, technologies and resources.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"col-lg-3 mb-5\">\n<div class=\"card h-100 box-shadow-8 card-body pl-md-5 pr-md-5 pt-4 rounded\"> <img decoding=\"async\" src=\"\/wp-content\/uploads\/icon-slow.gif\" \/><\/p>\n<p class=\"cobalt-blue uppercase card-title mt-3 text-center\">Delays to market<\/p>\n<p>In-house  translation projects can <strong>take over a year to launch,<\/strong> and regularly fall short in daily translation management.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"col-lg-3 mb-5\">\n<div class=\"card h-100 box-shadow-8 card-body pl-md-5 pr-md-5 pt-4 rounded\"> <img decoding=\"async\" src=\"\/wp-content\/uploads\/icon-control.gif\" \/><\/p>\n<p class=\"cobalt-blue uppercase card-title mt-3 text-center\">Risky<\/p>\n<p>Undercooked solutions <strong>surrender your control of the brand experience,<\/strong> and the impression you leave with customers.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>  <!-- Section 2 --><\/p>\n<div id=\"section-2\" class=\"cobalt-gradient-bg section white pt-5 pb-5\">\n<div class=\"container\">\n<div class=\"row pt-5 pb-5\">\n        <!-- LEFT SIDE--><\/p>\n<div class=\"col-lg-6 pt-lg-5 pb-5 pr-lg-5 blue-bg-left\">\n<div class=\"col-md-11 pt-lg-5\">\n<h3>An easy way to maintain global control of your brand.<\/h3>\n<hr class=\"divider-white mt-4 mb-4\">\n<p>MotionPoint\u2019s technologies and processes ensure you\u2019re not only authentically speaking the language of your customers, but communicating your brand\u2019s voice and personality, too.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p>        <!-- RIGHT SIDE --><\/p>\n<div class=\"col-lg-6 pl-lg-5 pt-lg-3 pt-5 mt-lg-1 mt-4 blue-bg-right\">\n<div class=\"row mb-3\">\n<div class=\"col-md-1 col-2 check-yellow pt-2\"> <img decoding=\"async\" src=\"\/wp-content\/uploads\/check-yellow.png\"> <\/div>\n<div class=\"col-md-11 col-10\">\n<p><span class=\"yellow\">Brand consistency:<\/span> Trust our superior technologies and translators to authentically represent your brand. Or you can use your own translators. We\u2019re flexible.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row mb-3\">\n<div class=\"col-md-1 col-2 check-yellow pt-2\"> <img decoding=\"async\" src=\"\/wp-content\/uploads\/check-yellow.png\"> <\/div>\n<div class=\"col-md-11 col-10\">\n<p><span class=\"yellow\">Easy to manage:<\/span> Industry-leading technologies and workflows eliminate cross-departmental involvement, and require the smallest effort on your part.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row mb-3\">\n<div class=\"col-md-1 col-2 check-yellow pt-2\"> <img decoding=\"async\" src=\"\/wp-content\/uploads\/check-yellow.png\"> <\/div>\n<div class=\"col-md-11 col-10\">\n<p><span class=\"yellow\">Fast:<\/span> We launch multilingual sites in as few as 30 days. Ongoing content changes are typically translated within one business day.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row mb-3\">\n<div class=\"col-md-1 col-2 check-yellow pt-2\"> <img decoding=\"async\" src=\"\/wp-content\/uploads\/check-yellow.png\"> <\/div>\n<div class=\"col-md-11 col-10\">\n<p><span class=\"yellow\">Optimized experience:<\/span> We apply international SEO best practices and enhance your localized site\u2019s UX. This drives customers to your site and boosts conversion rates.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>  <!-- Section 3 --><\/p>\n<div id=\"section-3\" class=\"white-bg section pt-5 pb-5\">\n<div class=\"container\">\n<div class=\"row pt-lg-5 pb-5 mb-5\">\n        <!-- LEFT SIDE--><\/p>\n<div class=\"col-lg-6 pt-5 pb-5 pr-lg-5 mb-5 section-left\">\n<div class=\"col-md-11 pt-lg-5\">\n<h3 class=\"corporate-blue mt-lg-5\">Effortlessly ensure global brand integrity.<\/h3>\n<hr class=\"divider-corporate-blue mt-4 mb-4\">\n<p>MotionPoint\u2019s technology leverages the code and content of your origin website, enabling us to translate, deploy and continuously operate multilingual versions for global markets.<\/p>\n<p>            <a href=\"\/why-us\/\" class=\"btn btn-lg btn-primary mt-3\">Discover what we do\u2014and how we\u2019re different<\/a> <\/div>\n<\/p><\/div>\n<div class=\"col-lg-6 pt-5 pb-5 pr-lg-5 section-right\">\n        <img decoding=\"async\" id=\"graphic-back\" src=\"\/wp-content\/uploads\/ikea-back-graphic.png\" \/><br \/>\n        <img decoding=\"async\" id=\"graphic-middle\" src=\"\/wp-content\/uploads\/ikea-middle-graphic.png\" \/><br \/>\n        <img decoding=\"async\" id=\"graphic-front\" src=\"\/wp-content\/uploads\/ikea-front-graphic.png\" \/>\n        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>  <!--company quote section--><\/p>\n<div id=\"section-4\" class=\"mt-5 corporate-blue-bg section white company\">\n<div class=\"container\">\n<div class=\"row mt-5\">\n<div class=\"col-lg-6 pt-5 mb-sm-5 company-left\">\n<div id=\"company-logo\" class=\"mt-5 mb-4 pt-5 text-center col-lg-10\"> <img decoding=\"async\" id=\"urban-logo\" src=\"\/wp-content\/uploads\/urban-logo.png\" \/> <\/div>\n<div class=\"row\">\n<div class=\"open-quote col-2 text-right\"> <img decoding=\"async\" src=\"\/wp-content\/uploads\/open-quote.png\" \/> <\/div>\n<div class=\"col-8\">\n<h3 class=\"pt-3 pb-4\">The Internet for us is the most powerful when we use its massive scale to drive international growth.<\/h3>\n<h4 class=\"text-left\">Urban Outfitters Investors Day<\/h4>\n<\/p><\/div>\n<div class=\"close-quote col-2 text-left\"> <img decoding=\"async\" src=\"\/wp-content\/uploads\/close-quote.png\" \/> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"col-lg-6 mt-lg-0 mt-5 company-right\"> <img decoding=\"async\" id=\"company-graphic\" src=\"\/wp-content\/uploads\/urban-graphic.jpg\" \/> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n","meta_title":"Website Translation Management | Brand Manager Solution | MotionPoint","meta_description":"We deliver a consistent brand message and offer brand management during your international website development. 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