{"id":2097,"date":"2019-06-14T00:00:00","date_gmt":"2019-06-14T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?page_id=2097"},"modified":"2023-09-18T16:33:45","modified_gmt":"2023-09-18T20:33:45","slug":"manufacturing-brand-managers","status":"publish","type":"page","link":"https:\/\/www.motionpoint.com\/solution\/manufacturing-brand-managers\/","title":{"rendered":"manufacturing-brand-managers"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":2110,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wds_primary_redesign":0,"footnotes":""},"redesign":[],"class_list":["post-2097","page","type-page","status-publish","hentry"],"acf":{"web_pages_social_image":{"ID":180302,"id":180302,"title":"manufacturers-country_manager","filename":"manufacturers-country_manager.png","filesize":632196,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/manufacturers-country_manager.png","link":"https:\/\/www.motionpoint.com\/solution\/manufacturing-brand-managers\/manufacturers-country_manager\/","alt":"","author":"2","description":"","caption":"","name":"manufacturers-country_manager","status":"inherit","uploaded_to":2097,"date":"2020-11-02 14:41:14","modified":"2020-11-02 15:35:18","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":1046,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/manufacturers-country_manager-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/manufacturers-country_manager-300x157.png","medium-width":300,"medium-height":157,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/manufacturers-country_manager-768x402.png","medium_large-width":768,"medium_large-height":402,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/manufacturers-country_manager-1024x536.png","large-width":1024,"large-height":536,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/manufacturers-country_manager-1536x803.png","1536x1536-width":1536,"1536x1536-height":803,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/manufacturers-country_manager.png","2048x2048-width":2000,"2048x2048-height":1046}},"web_pages_og_title":"Effortless brand management for global markets.","folder":"solution","page_content":"\n<div id=\"hero-slider\" class=\"container-fluid eighty-height white full\">\n<div id=\"manufacturers-country-hero\" class=\"cobalt-gradient-bg eighty-height\">\n<div class=\"carousel-caption pt-5\">\n<div class=\"container  pt-md-5\">\n<p class=\"solution-name white\"><span>In-country managers<\/span><\/p>\n<h1>Effortless brand management for global markets.<\/h1>\n<hr class=\"center-divider-white mt-md-5 mb-md-5\">\n<h3 class=\"mt-4 subtitle\">Delivering pitch-perfect messaging to your international customers is a challenge. But a great translation solution can eliminate the risks.<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>  <!--Section 1--><\/p>\n<div id=\"section-1\" class=\"bg-white pb-5 section industry-intro\">\n<div class=\"container mb-5 pt-3 pb-5\">\n<div class=\"row mt-5 justify-content-center\">\n<h2 class=\"cobalt-blue text-center col-lg-10\">First impressions can make or break your global brand.<\/h2>\n<\/p><\/div>\n<hr class=\"center-divider-cobalt mt-4 mb-4\">\n<p>Preserving brand integrity is critical as you expand into new international markets. Inconsistent messaging confuses customers, erodes your credibility and negatively impacts sales. Just a few of the challenges:<\/p>\n<div class=\"row mt-5\">\n<div class=\"col-lg-3 mb-5\">\n<div class=\"card h-100 box-shadow-8 card-body pl-md-5 pr-md-5 pt-4 rounded\"> <img decoding=\"async\" src=\"\/wp-content\/uploads\/icon-authentic.gif\" \/><\/p>\n<p class=\"cobalt-blue uppercase card-title mt-3 text-center\">Tone-deaf translations<\/p>\n<p>Customers expect you to speak their language <strong>and present culturally-relevant content.<\/strong> Neglecting these needs compromises trust.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"col-lg-3 mb-5\">\n<div class=\"card h-100 box-shadow-8 card-body pl-md-5 pr-md-5 pt-4 rounded\"> <img decoding=\"async\" src=\"\/wp-content\/uploads\/icon-features.gif\" \/><\/p>\n<p class=\"cobalt-blue uppercase card-title mt-3 text-center\">Undercooked features<\/p>\n<p>Multilingual CMSs don\u2019t have robust translation management features. This leads to <strong>imprecise, inconsistent translations<\/strong> across markets.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"col-lg-3 mb-5\">\n<div class=\"card h-100 box-shadow-8 card-body pl-md-5 pr-md-5 pt-4 rounded\"> <img decoding=\"async\" src=\"\/wp-content\/uploads\/icon-opportunity.gif\" \/><\/p>\n<p class=\"cobalt-blue uppercase card-title mt-3 text-center\">Missed opportunities<\/p>\n<p>To grow brand awareness <strong>to help your global sales teams,<\/strong> you need international SEO. But few approaches do that well\u2014or provide it at all.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"col-lg-3 mb-5\">\n<div class=\"card h-100 box-shadow-8 card-body pl-md-5 pr-md-5 pt-4 rounded\"> <img decoding=\"async\" src=\"\/wp-content\/uploads\/icon-omnichannel.gif\" \/><\/p>\n<p class=\"cobalt-blue uppercase card-title mt-3 text-center\">Missing multichannel<\/p>\n<p>Your brand exists beyond your website. You need a vendor that <strong>provides turn-key translation<\/strong> for your site\u2014and your multichannel content.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>  <!-- Section 2 --><\/p>\n<div id=\"section-2\" class=\"cobalt-gradient-bg section white pt-5 pb-5\">\n<div class=\"container\">\n<div class=\"row pt-5 pb-5\">\n        <!-- LEFT SIDE--><\/p>\n<div class=\"col-lg-6 pt-lg-5 pb-5 pr-lg-5 blue-bg-left\">\n<div class=\"col-md-11 pt-lg-5 mt-5\">\n<h3>Control your global brand simply and easily.<\/h3>\n<hr class=\"divider-white mt-4 mb-4\">\n<p>MotionPoint\u2019s technologies and processes ensure you\u2019re not only authentically speaking the language of your customers, but effectively communicating your brand\u2019s voice, too.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p>        <!-- RIGHT SIDE --><\/p>\n<div class=\"col-lg-6 pl-lg-5 pt-lg-3 pt-5 mt-lg-1 mt-4 blue-bg-right\">\n<div class=\"row mb-3\">\n<div class=\"col-md-1 col-2 check-yellow pt-2\"> <img decoding=\"async\" src=\"\/wp-content\/uploads\/check-yellow.png\"> <\/div>\n<div class=\"col-md-11 col-10\">\n<p><span class=\"yellow\">Great customer experiences:<\/span> We enable brand managers at home and abroad to easily craft market-specific messaging, promotions and product selections.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row mb-3\">\n<div class=\"col-md-1 col-2 check-yellow pt-2\"> <img decoding=\"async\" src=\"\/wp-content\/uploads\/check-yellow.png\"> <\/div>\n<div class=\"col-md-11 col-10\">\n<p><span class=\"yellow\">Brand consistency:<\/span> Trust our superior technologies and translators to authentically represent your brand. Or you can use your own translators. We\u2019re flexible.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row mb-3\">\n<div class=\"col-md-1 col-2 check-yellow pt-2\"> <img decoding=\"async\" src=\"\/wp-content\/uploads\/check-yellow.png\"> <\/div>\n<div class=\"col-md-11 col-10\">\n<p><span class=\"yellow\">Local-friendly:<\/span> We apply international SEO best practices and enhance your sites\u2019 UX to drive customers to your global sites, and keep them there.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row mb-3\">\n<div class=\"col-md-1 col-2 check-yellow pt-2\"> <img decoding=\"async\" src=\"\/wp-content\/uploads\/check-yellow.png\"> <\/div>\n<div class=\"col-md-11 col-10\">\n<p><span class=\"yellow\">Multichannel-ready:<\/span> We empower you to re-use your translations across channels\u2014from PIM to email campaigns, product feeds, offline documents, social and more.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>  <!-- Section 3 --><\/p>\n<div id=\"section-3\" class=\"white-bg section pt-5 pb-5\">\n<div class=\"container\">\n<div class=\"row pt-lg-5 pb-5\">\n        <!-- LEFT SIDE--><\/p>\n<div class=\"col-lg-6 pt-5 pb-5 pr-lg-5 mb-5 section-left\">\n<div class=\"col-md-11 pt-lg-5\">\n<h3 class=\"corporate-blue mt-lg-5\">Stress-free, superior customer experiences.<\/h3>\n<hr class=\"divider-corporate-blue mt-4 mb-4\">\n<p>MotionPoint\u2019s technology leverages the code and content of your origin website, enabling us to translate, deploy and continuously operate multilingual versions for global markets.<\/p>\n<p>            <a href=\"\/why-us\/\" class=\"btn btn-lg btn-primary mt-3\">Discover what we do\u2014and how we\u2019re different<\/a>\n          <\/div>\n<\/p><\/div>\n<div class=\"col-lg-6 pt-5 pb-5 pr-lg-5 section-right\">\n        <img decoding=\"async\" id=\"graphic-back\" src=\"\/wp-content\/uploads\/trinseo-back-graphic.png\" \/><br \/>\n        <img decoding=\"async\" id=\"graphic-middle\" src=\"\/wp-content\/uploads\/trinseo-middle-graphic.png\" \/><br \/>\n        <img decoding=\"async\" id=\"graphic-front\" src=\"\/wp-content\/uploads\/trinseo-front-graphic.png\" \/>\n        <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>  <!--section 4--><\/p>\n<div id=\"section-4\" class=\"crisp-gray-bg section pt-5 pb-5\">\n<div class=\"container mt-4 mb-5 pt-3 pb-5\">\n<div class=\"row pb-5\">\n<div class=\"col-md-12 pt-5\">\n<div class=\"col-lg-6 float-left graphics-left\">\n<div id=\"section-4-graphic\" class=\"section-ebook left-ebook\">\n         <img decoding=\"async\" src=\"\/wp-content\/uploads\/manufacture-1-book.png\" \/>\n         <\/div>\n<div id=\"section-4-bubble\" class=\"section-bubble solo-bubble left-bubble\">\n         <img decoding=\"async\" src=\"\/wp-content\/themes\/motionpoint\/images\/content\/bubble-icons\/heart-bubble.png\" \/>\n         <\/div>\n<\/p><\/div>\n<div class=\"col-lg-6 float-left content-right\">\n<h6 class=\"text-uppercase mt-5\">Case Study<\/h6>\n<h5 class=\"corporate-blue mb-lg-4\">More than a mere vendor.<\/h5>\n<p>MotionPoint\u2019s technology consistently manages translations for your business, in as many languages and markets as you wish.<\/p>\n<p><span class=\"italic\">\u201cMotionPoint has become more than a vendor to us,\u201d<\/span> one marketing manager recently explained. <span class=\"italic\">\u201cThey\u2019re a trusted partner that we consult with on everything related to web translation.\u201d<\/span><\/p>\n<p>      <a href=\"https:\/\/content.motionpoint.com\/CaseStudy\/Manufacturing.pdf\" class=\"btn btn-lg btn-primary mt-3 ebook-link\" target=\"_blank\">Read the case study<\/a>\n       <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>  <!--company quote section--><\/p>\n<div id=\"section-5\" class=\"corporate-blue-bg section white company\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-lg-6 pt-5 mb-sm-5 company-left\">\n<div id=\"company-logo\" class=\"mt-4 mb-4 pt-5 text-center col-lg-10\"> <img decoding=\"async\" src=\"\/wp-content\/uploads\/masterlock-logo.png\" \/> <\/div>\n<div class=\"row\">\n<div class=\"open-quote col-2 text-right\"> <img decoding=\"async\" src=\"\/wp-content\/uploads\/open-quote.png\" \/> <\/div>\n<div class=\"col-8\">\n<h3 class=\"pt-3 pb-5\">With MotionPoint, I sleep well at night knowing our localized websites run on autopilot\u2014which is exactly what we want.<\/h3>\n<\/p><\/div>\n<div class=\"close-quote col-2 text-left\"> <img decoding=\"async\" src=\"\/wp-content\/uploads\/close-quote.png\" \/> <\/div>\n<\/p><\/div>\n<div class=\"row\">\n<div id=\"company-icon\" class=\"col-4 text-right\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/marti-gahlman-quote.png\" \/><\/div>\n<div id=\"company-name\" class=\"col-8 pt-4 pb-5\">\n<h4 class=\"text-left\">Marti Gahlman<\/h4>\n<p class=\"text-left\">Director of Digital Strategy &amp; Web Services, The Master Lock Company<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"col-lg-6 mt-lg-0 mt-5 company-right\"> <img decoding=\"async\" id=\"company-graphic\" src=\"\/wp-content\/uploads\/masterlock2-graphic.jpg\" \/> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>  &lt;!&#8211;<\/p>\n<div class=\"modal fade\" id=\"ebookModal\" role=\"dialog\" aria-labelledby=\"exampleModalLabel\" aria-hidden=\"true\">\n<div class=\"modal-dialog\" role=\"document\">\n<div class=\"modal-content\">\n<div class=\"modal-header\">\n<div><\/div>\n<p>        <button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\"><br \/>\n          <span aria-hidden=\"true\">&times;<\/span><br \/>\n        <\/button>\n      <\/div>\n<div class=\"modal-body pl-4 pr-4\">\n<h5 class=\"corporate-blue pl-2 pr-2\">Get more insights on global marketing  <\/h5>\n<p id=\"modal-instrutions\" class=\" mb-0\">Please complete form for ebook download link<\/p>\n<p id=\"modal-thanks\" class=\" mb-0 mt-4\">Thank You! Please download your ebook:<\/p>\n<p>         <a id=\"download-btn\" href=\"#\" class=\"btn btn-primary mt-5\" target=\"_blank\">DOWNLOAD E-BOOK<\/a><\/p>\n<div class=\"form-group\">\n            <label for=\"recipient-name\" class=\"form-control-label\">Recipient:<\/label><\/p><\/div>\n<div class=\"form-group\">\n            <label for=\"message-text\" class=\"form-control-label\">Message:<\/label><br \/>\n            <textarea class=\"form-control\" id=\"message-text\"><\/textarea>\n          <\/div>\n<\/p><\/div>\n<div class=\"modal-footer\">\n       <button type=\"button\" class=\"btn btn-secondary\" data-dismiss=\"modal\">Close<\/button><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>&#8211;&gt;\n<\/p><\/div>\n","meta_title":"Manufacturing Brand Management | Global Website Translation | MotionPoint","meta_description":"Delivering pitch-perfect messaging to your international customers is a challenge. 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