{"id":2092,"date":"2019-06-14T00:00:00","date_gmt":"2019-06-14T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?page_id=2092"},"modified":"2025-01-31T15:00:00","modified_gmt":"2025-01-31T20:00:00","slug":"problems-we-solve","status":"publish","type":"page","link":"https:\/\/www.motionpoint.com\/solution\/problems-we-solve\/","title":{"rendered":"problems-we-solve"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":2110,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wds_primary_redesign":0,"footnotes":""},"redesign":[],"class_list":["post-2092","page","type-page","status-publish","hentry"],"acf":{"web_pages_social_image":{"ID":180290,"id":180290,"title":"problem-we-solve","filename":"problem-we-solve.png","filesize":403588,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/problem-we-solve.png","link":"https:\/\/www.motionpoint.com\/solution\/problems-we-solve\/problem-we-solve\/","alt":"","author":"2","description":"","caption":"","name":"problem-we-solve","status":"inherit","uploaded_to":2092,"date":"2020-11-02 13:46:07","modified":"2020-11-02 15:31:13","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":1046,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/problem-we-solve-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/problem-we-solve-300x157.png","medium-width":300,"medium-height":157,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/problem-we-solve-768x402.png","medium_large-width":768,"medium_large-height":402,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/problem-we-solve-1024x536.png","large-width":1024,"large-height":536,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/problem-we-solve-1536x803.png","1536x1536-width":1536,"1536x1536-height":803,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/problem-we-solve.png","2048x2048-width":2000,"2048x2048-height":1046}},"web_pages_og_title":"A simple solution for a very complicated problem.","folder":"solution","page_content":"\n
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A simple solution for a very complicated problem.<\/h1>\n
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Our technology was built with the express purpose of minimizing operational complexity for our customers.<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Translating web and digital content demands more effort, people and money than you think.<\/h3>\n
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Localizing websites and digital content requires an unexpected variety of tasks and stakeholders,<\/strong> leading to continuous effort, hidden expense and slow entry into new markets.<\/p>\n

These challenges distract companies from maintaining their origin websites and other content,<\/strong> and puts their businesses at risk.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Complexity<\/span ><\/div>\n
Resources<\/span ><\/div>\n
Cost<\/span ><\/div>\n<\/p><\/div>\n
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Complexity<\/h5>\n

Traditionally, creating multilingual websites require many different processes beyond translation, including:<\/p>\n

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1. Export<\/p>\n

Exporting content from back-end systems<\/p>\n

Export<\/span>You must thoroughly identify and compile all on-site content for translation (including text, images, multimedia, PDFs and more), before the multilingual site is translated.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n

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2. send<\/p>\n

Sending source files to translators<\/p>\n

Send<\/span>You must oversee the transmission of translatable content to in-house translation teams or offsite vendors, and then own the process of getting that material translated quickly and accurately.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n

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3. Oversee Workflow<\/p>\n

Managing an error-prone translation workflow<\/p>\n

Oversee Workflow<\/span>You must also manage the vendor, ensure they\u2019re doing their job, and own the process of vetting the translated content for accuracy, authenticity and brand consistency.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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4. Upload<\/p>\n

Receiving and copying the translated content back into your system<\/p>\n

Upload<\/span>You must integrate the translated content into the proper international instance of your multilingual CMS, to serve the right global market.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n

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5. Test<\/p>\n

Test for quality<\/p>\n

Test<\/span>You must assure the translated content fits seamlessly within established page templates, and doesn\u2019t \u201cbreak\u201d page designs due to word growth and other translation-related issues.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n

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6. Maintain<\/p>\n

Synchronizing daily changes<\/p>\n

Maintain<\/span>You must follow this complex and costly process again and again, every time you add or change content to your website.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Resources<\/h5>\n

Most companies lack sufficient staff to handle the tasks of website translation, or don\u2019t own technology built to accomplish them, or don\u2019t have the methodologies and expertise to make it all happen.<\/p>\n

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Personnel<\/p>\n

Most companies don\u2019t have\u2014or can\u2019t afford to hire\u2014more IT and marketing people to handle the ongoing burdens of website translation.<\/strong><\/p>\n

Worse still, current employees are already spread thin, and can\u2019t take on more work.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n

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Technology<\/p>\n

Most content-management platforms aren\u2019t designed to manage multilingual websites,<\/strong> and fall short under the demands of day-to-day translation.<\/p>\n

Connector plugins can regularly fail, or create translation vendor lock-in.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n

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Expertise<\/p>\n

Many marketers have mastered the art of effectively engaging their flagship markets.<\/p>\n

But they aren\u2019t experts in all global markets and cultures,<\/strong> haven\u2019t developed efficient translation workflows, and aren\u2019t trained in technology development.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Cost<\/h5>\n

MotionPoint never blindsides you with lowball quotes, hidden costs or extra fees. Our business model is to provide operational efficiency, cost savings and more to combat these common budget-breaking expenses:<\/p>\n

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Unexpected Workloads<\/p>\n

The total cost of managing a multilingual site is higher than commonly perceived<\/strong>.<\/p>\n

Companies often neglect to consider both the cost of their own employees and additional resources.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n

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Expected Costs<\/p>\n

Budgeting for website translation<\/strong> requires accounting for the project\u2019s scope, cost-per-word translation rates, technology licensing fees, technology integration costs, project-management fees and more.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n

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Hidden Costs<\/p>\n

Translation vendors sneak extra fees into invoices<\/strong>, bloating your translation spend.<\/p>\n

Companies also face unexpected workforce costs (like when staff helps with translations) and IT expenses. <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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With MotionPoint, you don\u2019t have to hire more employees, or master translation skills, or worry about integrating CMSs, platforms and solutions.<\/h5>\n<\/p><\/div>\n<\/p><\/div>\n
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MotionPoint is the answer.<\/h3>\n
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We offer a fully turn-key website translation solution<\/strong>, and an integrated approach for localizing omnichannel content. This saves you the time, money and energy you need to focus on your origin market.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Further Reading<\/h2>\n

Customers in global markets expect to be served in their preferred languages. Meet their needs with a localized customer experience that drives your international growth.<\/strong> Learn more about the challenges\u2014and the opportunities:<\/p>\n<\/p><\/div>\n

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The need-to-know about web localization.<\/h3>\n
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MotionPoint offers resources with insights on the complications, challenges and costs of website translation. Here\u2019s one of them.<\/p>\n

Learn more about website translation <\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Learn how MotionPoint does it.<\/h3>\n
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MotionPoint\u2019s turn-key approach eliminates complexity, effort and expense, while delivering world-class localized sites\u2014fast. <\/p>\n

Discover MotionPoint\u2019s solution <\/a><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Satisfied customers serving global markets.<\/h3>\n
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MotionPoint translates websites and omnichannel content for some of the world\u2019s most iconic brands. See what we\u2019ve done for them.<\/p>\n

Meet our customers <\/a><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n","meta_title":"Complex Website Localization | Website Translation Solutions | MotionPoint","meta_description":"With us, you don\u2019t have to hire more employees, master translation skills, or worry about integration. Learn about the localization problems we solve here.","meta_keywords":"website problems and solutions, solution of technology problems, we solve it, the more problems we see, we solve problems, solution and problem, solvem probler, how to do solution problems","hero_tag":"","hero_title":"","hero_subtitle":"","hero_images":false,"section_title_1":"","section_subtitle_1":"","section_html_blocks_1":false,"section_images_1":false,"section_title_2":"","section_subtitle_2":"","section_html_blocks_2":false,"section_images_2":false,"section_title_3":"","section_subtitle_3":"","section_html_blocks_3":false,"section_images_3":false,"section_title_4":"","section_subtitle_4":"","section_html_blocks_4":false,"section_images_4":false,"section_title_5":"","section_subtitle_5":"","section_html_blocks_5":false,"section_images_5":false,"md_title_tag":"","md_meta_description":"","md_og_image":false,"md_og_title":"","md_og_description":"","md_og_keywords":""},"_links":{"self":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/pages\/2092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/comments?post=2092"}],"version-history":[{"count":5,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/pages\/2092\/revisions"}],"predecessor-version":[{"id":249088,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/pages\/2092\/revisions\/249088"}],"up":[{"embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/pages\/2110"}],"wp:attachment":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/media?parent=2092"}],"wp:term":[{"taxonomy":"redesign","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/redesign?post=2092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}