{"id":2062,"date":"2019-06-13T00:00:00","date_gmt":"2019-06-13T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=2062"},"modified":"2019-06-13T00:00:00","modified_gmt":"2019-06-13T00:00:00","slug":"boost-global-customer-engagement-with-website-redesign-and-localization","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/boost-global-customer-engagement-with-website-redesign-and-localization\/","title":{"rendered":"Boost Global Customer Engagement with Website Redesign and Localization"},"template":"","blog_categories":[13],"resource_categories":[19,17],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-2062","blog","type-blog","status-publish","hentry","blog_categories-motionpoint-news","resource_categories-topic-motionpoint","resource_categories-topic"],"acf":{"blog_short_description":"Follow these multilingual website redesign best practices from our CRO.","news_inline_styles":"","blog_video_id":"","article_body":"<figure style=\"text-align: center; float: right;\"><img decoding=\"async\" alt=\"Craig Witt\" src=\"\/\/www.motionpoint.com\/wp-content\/themes\/motionpoint\/images\/content\/news\/CraigWittPortrait_250w.png\"><figcaption>Craig Witt<\/figcaption><\/figure>\n<p>  Many businesses are redesigning their websites to stay relevant in an increasingly competitive market. More and more, they\u2019re localizing their websites and omnichannel content during those redesign projects, says MotionPoint Chief Revenue Officer Craig Witt in an article for <a href=\"https:\/\/www.chainstoreage.com\/technology\/redesigning-your-website-for-global-customers\/\" target=\"_blank\"><i>Chain Store Age<\/i><\/a><i>.<\/i><\/p>\n<p>  Combining redesign projects with website localization can help drive meaningful new business in global markets, Witt writes.<\/p>\n<p>  Witt offers advice on how to help make your multilingual website redesign project efficient and successful, including:<\/p>\n<ul>\n<li>Keep text separate from images\u2014rather than embedding text in the image file\u2014to save money on graphics localization <\/li>\n<li>Translate all content throughout the customer journey, including confirmation messages, currencies and payment information <\/li>\n<li>Work with a translation partner that specializes in website and omnichannel translation <\/li>\n<\/ul>\n<p>  Read the full story at <a href=\"https:\/\/www.chainstoreage.com\/technology\/redesigning-your-website-for-global-customers\/\" target=\"_blank\"><i>Chain Store Age<\/i><\/a>.<\/p>\n","article_body_code":"","news_image":{"ID":21491,"id":21491,"title":"Hero_Boost-Global-Customer-Engagement.jpg","filename":"Hero_Boost-Global-Customer-Engagement.jpg","filesize":134424,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Boost-Global-Customer-Engagement.jpg","link":"https:\/\/www.motionpoint.com\/blog\/guide-graphic-localization-tips-for-design-it-and-development\/hero_boost-global-customer-engagement\/","alt":"","author":"2","description":"    \t","caption":"","name":"hero_boost-global-customer-engagement","status":"inherit","uploaded_to":2149,"date":"2019-07-24 00:00:00","modified":"2019-07-24 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