{"id":2059,"date":"2019-06-13T00:00:00","date_gmt":"2019-06-13T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?page_id=2059"},"modified":"2023-10-17T11:26:00","modified_gmt":"2023-10-17T15:26:00","slug":"maximize-global-website-performance","status":"publish","type":"page","link":"https:\/\/www.motionpoint.com\/approach\/maximize-global-website-performance\/","title":{"rendered":"maximize-global-website-performance"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":2061,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wds_primary_redesign":0,"footnotes":""},"redesign":[],"class_list":["post-2059","page","type-page","status-publish","hentry"],"acf":{"web_pages_social_image":{"ID":180274,"id":180274,"title":"mp-optimize-page","filename":"mp-optimize-page.png","filesize":828475,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/mp-optimize-page.png","link":"https:\/\/www.motionpoint.com\/approach\/maximize-global-website-performance\/mp-optimize-page\/","alt":"","author":"2","description":"","caption":"","name":"mp-optimize-page","status":"inherit","uploaded_to":2059,"date":"2020-11-02 13:43:54","modified":"2020-11-02 15:19:50","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":1046,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/mp-optimize-page-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/mp-optimize-page-300x157.png","medium-width":300,"medium-height":157,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/mp-optimize-page-768x402.png","medium_large-width":768,"medium_large-height":402,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/mp-optimize-page-1024x536.png","large-width":1024,"large-height":536,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/mp-optimize-page-1536x803.png","1536x1536-width":1536,"1536x1536-height":803,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/mp-optimize-page.png","2048x2048-width":2000,"2048x2048-height":1046}},"web_pages_og_title":"Boost your global business performance.","folder":"approach","page_content":"<div id=\"hero-slider\" class=\"container-fluid eighty-height white full crisp-gray-bg\">\n<div id=\"optimize-hero\" class=\"cobalt-gradient-bg eighty-height\">\n<div class=\"carousel-caption pt-5\">\n<div class=\"container mt-xl-5 pt-md-5\">\n<h1>Boost your global<br \/>\n          business performance.<\/h1>\n<hr class=\"center-divider-white mt-md-5 mb-md-5\">\n<h3 class=\"mt-4 subtitle\">MotionPoint leverages <strong>exclusive technologies and best practices<\/strong> to maximize the <strong>impact and value<\/strong> of your translated web and digital content.<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"hero-card\" class=\"row text-center card-group container justify-content-center\">\n<div class=\"col-md-10\">\n<div class=\"card h-100 box-shadow-4 card-body rounded\">\n<div class=\"home-quote-box\">\n<h3 class=\"corporate-blue\">International SEO Best Practices<\/h3>\n<hr class=\"center-divider-blue mt-md-5 mb-md-5\">\n<p class=\"slate-gray text-left\">By implementing <em>hreflang<\/em> tagging on your multilingual sites, MotionPoint can deploy localized sitemaps, which improve your sites\u2019 rankings in local search engines. <strong>It also ensures your localized site has the same relevance and ranking as your origin website. <\/strong><\/p>\n<p class=\"slate-gray text-left\">MotionPoint-powered websites are always visible to Google and other search engines, and <strong>fully indexable<\/strong> by their crawler technologies.<\/p>\n<p class=\"slate-gray text-left\"> In addition, we translate SEO-rich content, including metadata and structured data, page title and descriptions, Open Graph data, Twitter cards and more. <strong>MotionPoint also conducts thorough keyword research for your brand, industry and market.<\/strong><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<div id=\"carouselExampleIndicators\" class=\"carousel slide section\" data-ride=\"carousel\">\n<div class=\"carousel-inner container\" role=\"listbox\">\n<div class=\"carousel-item active\">\n<div class=\"col-lg-6 float-left pt-5 carousel-section\">\n<h3 class=\"corporate-blue\">Superior UX<\/h3>\n<hr class=\"divider-blue mt-5 mb-5\">\n<p>MotionPoint\u2019s EasyLink\u00ae technology <strong>increases the traffic and conversion rates of your localized sites<\/strong> by seamlessly welcoming first-time visitors in the languages they are most likely to speak. It also anticipates customers\u2019 other preferences, including country of residence and currency. It remembers these preferences for return visits, too.<\/p>\n<p>EasyLink also supports cookie law compliance.<\/p>\n<\/p><\/div>\n<div class=\"col-lg-6 float-left pt-lg-5 pt-md-3 carousel-section\">\n<div id=\"el-ux-wrapper\" class=\"mt-lg-5 p-5 box-shadow-4\">\n\t\t\t<!-- mp_trans_disable_start --><\/p>\n<h4 id=\"en-message\" class=\"lang-message corporate-blue text-center pb-4 pt-2 mb-4\">Please select your language.<\/h4>\n<h4 id=\"es-message\" class=\"lang-message corporate-blue text-center pb-4 pt-2 mb-4\">Seleccione su idioma.<\/h4>\n<h4 id=\"de-message\" class=\"lang-message corporate-blue text-center pb-4 pt-2 mb-4\">Bitte w\u00e4hlen Sie Ihre Sprache aus.<\/h4>\n<div class=\"row\">\n<div id=\"en\" class=\"lang-cta col-sm-4 text-center\"><a href=\"javascript:void(0)\" class=\"active\">English<\/a><\/div>\n<div id=\"es\" class=\"lang-cta col-sm-4 text-center\"><a href=\"javascript:void(0)\" class=\"\">Espa&ntilde;ol<\/a><\/div>\n<div id=\"de\" class=\"lang-cta col-sm-4 text-center\"><a href=\"javascript:void(0)\" class=\"\">Deutsch<\/a><\/div>\n<\/p><\/div>\n<div id=\"cursor\" class=\"el-cursor\"><img decoding=\"async\" id=\"cursor-pointer\" src=\"\/wp-content\/uploads\/cursor-pointer.png\" \/><br \/>\n\t\t\t\t\t\t<img decoding=\"async\" id=\"cursor-arrow\" src=\"\/wp-content\/uploads\/cursor-arrow.png\" \/><\/div>\n<p>\t\t\t\t<!-- mp_trans_disable_end -->\n\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-item\">\n<div class=\"col-lg-6 float-left  pt-5 carousel-section\">\n<h3 class=\"corporate-blue\">On-Site Search<\/h3>\n<hr class=\"divider-blue mt-5 mb-5\">\n<p>MotionPoint also offers localized On-Site Search, which assists global customers in navigating to proper web pages, <strong>and generates higher click-through and add-to-cart rates<\/strong>.<\/p>\n<p>It also <strong>eliminates translation time and costs<\/strong> by leveraging previously translated keywords, phrases and product descriptions that are already stored in your translation memory.<\/p>\n<\/p><\/div>\n<div class=\"col-lg-6 float-left pt-lg-5 pt-md-3 mt-lg-4 carousel-section\">\n<div id=\"oss-wrapper\">\n<p>\t\t\t\t\t\t<i class=\"fa fa-search\" aria-hidden=\"true\"><\/i><\/p>\n<div id=\"oss-dropdown\" class=\"mt-2\">\n<div id=\"oss-dropdown-arrow\"><i class=\"fa fa-caret-up \"><\/i><\/div>\n<div id=\"oss-dropdown-content\" class=\"box-shadow-4\">\n<ul>\n<li class=\"active\">Clothing<\/li>\n<li>Accesories<\/li>\n<li>Toys &amp; Games<\/li>\n<li>Collectables<\/li>\n<li>Home &amp; Office<\/li>\n<li>Tools &amp; Outdoors<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"carousel-item\">\n<div class=\"col-lg-6 float-left  pt-5 carousel-section\">\n<h3 class=\"corporate-blue\">Global Sitemap<\/h3>\n<hr class=\"divider-blue mt-5 mb-5\">\n<p>MotionPoint\u2019s Global Sitemap capability<strong> dynamically implements the &#8220;hreflang&#8221; attribute<\/strong> for your global websites. This directs global users to the proper localized version of your website when they conduct organic searches. This also presents your localized site with the same relevance as your origin site.<\/p>\n<p>Global Sitemap also provides regional search engines with a list of <strong>available webpages and other useful information<\/strong>, such as the relationship between those pages.<\/p>\n<\/p><\/div>\n<div class=\"col-lg-6 float-left pt-md-3 carousel-section\"> <img decoding=\"async\" id=\"source-image\" src=\"\/wp-content\/uploads\/global-sitemap.png\" style=\"width: 90%\" \/> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<ol class=\"carousel-indicators\">\n<li data-target=\"#carouselExampleIndicators\" data-slide-to=\"0\" class=\"active\"><\/li>\n<li data-target=\"#carouselExampleIndicators\" data-slide-to=\"1\"><\/li>\n<li data-target=\"#carouselExampleIndicators\" data-slide-to=\"2\"><\/li>\n<\/ol>\n<p>  <img decoding=\"async\" id=\"base-clouds\" src=\"\/wp-content\/uploads\/base-clouds.png\" \/> <\/div>\n<div id=\"content-code\" class=\"corporate-gradient-bg bg-padding container-fluid full section \">\n<div class=\"container text-center white\">\n<h2 class=\"heading\">Content and Code Customizations<\/h2>\n<hr class=\"center-divider-white mt-5 mb-5\">\n<p>MotionPoint\u2019s solution <b>enables you to customize specific website elements and content for global customers<\/b>.<\/p>\n<div class=\"row slate-gray\">\n<div class=\"col-lg-4 mt-5\">\n<div class=\"card h-100 box-shadow-9 card-body mr-4 ml-2 p-lg-4 rounded animate-element\">\n<div class=\"step-box text-center\"> <img decoding=\"async\" src=\"\/wp-content\/uploads\/local-contact-icon.png\" alt=\"Local Contact\"><\/p>\n<p class=\"box-title mt-3\">Present users with local-market contact information for customer support <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>      <!--End Customization 1--><\/p>\n<div class=\"col-lg-4 mt-5\">\n<div class=\"card h-100 box-shadow-9 card-body mr-4 ml-2 p-lg-4 rounded animate-element\">\n<div class=\"step-box text-center\"> <img decoding=\"async\" src=\"\/wp-content\/uploads\/measure-icon.png\" alt=\"Measurement\"><\/p>\n<p class=\"box-title  mt-3\">Swap Imperial for metric measurements <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>      <!--End Customization 2--><\/p>\n<div class=\"col-lg-4 mt-5\">\n<div class=\"card h-100 box-shadow-9 card-body mr-4 ml-2 p-lg-4 rounded animate-element\">\n<div class=\"step-box text-center\"> <img decoding=\"async\" src=\"\/wp-content\/uploads\/currency-icon.png\" alt=\"Currencies\"><\/p>\n<p class=\"box-title  mt-3\">Provide cost estimates in local currencies <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>      <!--End Customization 3-->\n    <\/div>\n<div class=\"row slate-gray\">\n<div class=\"col-lg-4 mt-5\">\n<div class=\"card h-100 box-shadow-9 card-body mr-4 ml-2 p-lg-4 rounded animate-element\">\n<div class=\"step-box text-center\"> <img decoding=\"async\" src=\"\/wp-content\/uploads\/local-phrases-icon.png\" alt=\"Local Phrases\"><\/p>\n<p class=\"box-title mt-3\">Present locally preferred words and phrases <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>      <!--End Customization 4--><\/p>\n<div class=\"col-lg-4 mt-5\">\n<div class=\"card h-100 box-shadow-9 card-body mr-4 ml-2 p-lg-4 rounded animate-element\">\n<div class=\"step-box text-center\"> <img decoding=\"async\" src=\"\/wp-content\/uploads\/advertisements-icon.png\" alt=\"Advertisements\"><\/p>\n<p class=\"box-title  mt-3\">Offer market-specific promotions or on-site content <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>      <!--End Customization 5--><\/p>\n<div class=\"col-lg-4 mt-5\">\n<div class=\"card h-100 box-shadow-9 card-body mr-4 ml-2 p-lg-4 rounded animate-element\">\n<div class=\"step-box text-center\"> <img decoding=\"async\" src=\"\/wp-content\/uploads\/customization-icon.png\" alt=\"More Customizations\"><\/p>\n<p class=\"box-title  mt-3\">And more<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>      <!--End Customization 6-->\n    <\/div>\n<h3 class=\"call-heading white\">These customizations present an authentic, culturally relevant customer experience, which<br \/>\n      <strong>increases trust, engagement and conversion rates.<\/strong><\/h3>\n<\/p><\/div>\n<\/div>\n<div id=\"analytics\" class=\"container-fluid bg-padding full clearfix bg-white pt-5 section\">\n<div class=\"row text-center container justify-content-center pt-5\">\n<div class=\"col-md-10 pt-5 pl-0 pr-0\">\n<h2 class=\"corporate-blue mt-5\">Analytics Enablement<\/h2>\n<hr class=\"center-divider-blue mt-5 mb-5\">\n<p><strong>MotionPoint is compatible with all website analytics solutions.<\/strong> We can track traffic, engagement and other important metrics of your localized websites. Alternately, we can work with your team to ensure your reporting systems can track the performance of the sites. <\/p>\n<\/p><\/div>\n<div id=\"analytics-bubbles\" class=\"col-md-10 mt-5\">\n\t\t<img decoding=\"async\" id=\"analytics-bubble-1\" class=\"animate-element\" src=\"\/wp-content\/uploads\/analytics-bubble-1.png\" \/><br \/>\n\t\t<img decoding=\"async\" id=\"analytics-bubble-2\" class=\"animate-element\" src=\"\/wp-content\/uploads\/analytics-bubble-2.png\" \/><br \/>\n\t\t<img decoding=\"async\" id=\"analytics-bubble-3\" class=\"animate-element\" src=\"\/wp-content\/uploads\/analytics-bubble-3.png\" \/><br \/>\n\t\t<img decoding=\"async\" id=\"analytics-bubble-4\" class=\"animate-element\" src=\"\/wp-content\/uploads\/analytics-bubble-4.png\" \/><br \/>\n\t\t<img decoding=\"async\" id=\"analytics-bubble-5\" class=\"animate-element\" src=\"\/wp-content\/uploads\/analytics-bubble-5.png\" \/><br \/>\n\t\t<img decoding=\"async\" id=\"analytics-bubble-6\" class=\"animate-element\" src=\"\/wp-content\/uploads\/analytics-bubble-6.png\" \/> <\/div>\n<\/p><\/div>\n<\/div>\n<div id=\"content\" class=\"bg-padding cobalt-gradient-bg white section\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-lg-6 col-md-12\">\n<h2>Localize content beyond your website.<\/h2>\n<hr class=\"divider-white\">\n<p class=\"lead\">MotionPoint\u2019s proxy-based solution and API empower you to <strong>re-use your translations across channels<\/strong>\u2014from PIM to email campaigns, product feeds, offline documents, social and more. <\/p>\n<p>          <a href=\"\/approach\/localize-omnichannel-content\" class=\"btn btn-lg btn-secondary mt-5\">Learn more about our capabilities<\/a><\/div>\n<div class=\"col-md-6\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/content-bubbles.png\" id=\"content-bubbles\" class=\"animate-element\"> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>  <!--End What We Do--> <\/p>\n","meta_title":"Boost Global Performance with Website Translation | MotionPoint","meta_description":"Learn how website and content localization can improve your international business strategy.","meta_keywords":"engine powered by easylink, boost website, performance global, global boost, boost en espa\u00f1ol, boost your website","hero_tag":"","hero_title":"","hero_subtitle":"","hero_images":false,"section_title_1":"","section_subtitle_1":"","section_html_blocks_1":false,"section_images_1":false,"section_title_2":"","section_subtitle_2":"","section_html_blocks_2":false,"section_images_2":false,"section_title_3":"","section_subtitle_3":"","section_html_blocks_3":false,"section_images_3":false,"section_title_4":"","section_subtitle_4":"","section_html_blocks_4":false,"section_images_4":false,"section_title_5":"","section_subtitle_5":"","section_html_blocks_5":false,"section_images_5":false,"md_title_tag":"","md_meta_description":"","md_og_image":false,"md_og_title":"","md_og_description":"","md_og_keywords":""},"_links":{"self":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/pages\/2059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/comments?post=2059"}],"version-history":[{"count":5,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/pages\/2059\/revisions"}],"predecessor-version":[{"id":247006,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/pages\/2059\/revisions\/247006"}],"up":[{"embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/pages\/2061"}],"wp:attachment":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/media?parent=2059"}],"wp:term":[{"taxonomy":"redesign","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/redesign?post=2059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}