{"id":2045,"date":"2019-04-23T00:00:00","date_gmt":"2019-04-23T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=2045"},"modified":"2019-04-23T00:00:00","modified_gmt":"2019-04-23T00:00:00","slug":"use-a-data-driven-approach-to-shape-your-omnichannel-strategy","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/use-a-data-driven-approach-to-shape-your-omnichannel-strategy\/","title":{"rendered":"Use a Data-Driven Approach to Shape Your Omnichannel Strategy"},"template":"","blog_categories":[13],"resource_categories":[37,35,19,17],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-2045","blog","type-blog","status-publish","hentry","blog_categories-motionpoint-news","resource_categories-content-type-blog-post","resource_categories-content-type","resource_categories-topic-motionpoint","resource_categories-topic"],"acf":{"blog_short_description":"Your customers and prospects provide feedback every day about the channels that matter most to them, our EVP writes.","news_inline_styles":"","blog_video_id":"","article_body":"<figure style=\"text-align: center; float: right;\"><img decoding=\"async\" alt=\"Craig Witt\" src=\"\/\/www.motionpoint.com\/wp-content\/themes\/motionpoint\/images\/content\/news\/CraigWittPortrait_250w.png\"><figcaption>Craig Witt<\/figcaption><\/figure>\n<p>  Digitally-connected customers use email, social media, websites and a wide variety of media formats to stay in touch with the brands and businesses they care about. But is it possible to be in <i>too many channels<\/i> at once?<\/p>\n<p>  Yes, it is, says EVP Craig Witt in an article for <i><a href=\"https:\/\/multichannelmerchant.com\/blog\/can-you-be-too-omnichannel-finding-the-balance-in-your-marketing-efforts\/\" target=\"_blank\">Multichannel Merchant<\/a><\/i>. Trying to be everywhere online doesn\u2019t always make sense strategically, tactically or financially.<\/p>\n<p>  Witt offers advice on shaping an effective, focused omnichannel strategy that maximizes your effort and limited resources, such as:<\/p>\n<ul>\n<li>Leverage technology to see if and where customers are engaging with your brand on social media platforms <\/li>\n<li>Examine data to see where sales are coming from and which channels influence them <\/li>\n<li>Optimize established channels before moving on to new ones, such as localizing your website or mobile app for global customers <\/li>\n<\/ul>\n<p>  Learn more at <i><a href=\"https:\/\/multichannelmerchant.com\/blog\/can-you-be-too-omnichannel-finding-the-balance-in-your-marketing-efforts\/\" target=\"_blank\">Multichannel 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