{"id":2036,"date":"2019-05-15T00:00:00","date_gmt":"2019-05-15T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=2036"},"modified":"2024-03-15T14:27:53","modified_gmt":"2024-03-15T18:27:53","slug":"motionpoints-industry-leading-approach-to-translating-images-graphics","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/motionpoints-industry-leading-approach-to-translating-images-graphics\/","title":{"rendered":"MotionPoint\u2019s Approach to Translating Images &amp; Graphics"},"template":"","blog_categories":[107,15],"resource_categories":[27,28,37,34,30,24,35,26,23,22,17,29,18],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-2036","blog","type-blog","status-publish","hentry","blog_categories-translation-technology","blog_categories-website-translation","resource_categories-industry-b2b-manufacturing","resource_categories-industry-b2c-manufacturing","resource_categories-content-type-blog-post","resource_categories-business-goal-brand-experience","resource_categories-business-goal","resource_categories-role-business-strategist","resource_categories-content-type","resource_categories-industry","resource_categories-role-marketer","resource_categories-role","resource_categories-topic","resource_categories-industry-travel","resource_categories-topic-website-translation"],"acf":{"blog_short_description":"Learn about MotionPoint's reliable, cost-efficient approach to localizing images that have translatable text.","news_inline_styles":"","blog_video_id":"","article_body":"<p><span class=\"TextRun Highlight SCXW54908169 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW54908169 BCX0\">Images and graphics play a critical role in how companies communicate with their online customers. A basic photo or banner can often provide more helpful info in less time than a long paragraph of text.<\/span><\/span><\/p>\n<p><span class=\"TextRun Highlight SCXW196808275 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW196808275 BCX0\">Localizing visual elements for global users can be difficult for companies. Localizing photos and graphics that feature translatable content, such as headlines or promotional copy, requires fluency in technologies, <\/span><span class=\"NormalTextRun SCXW196808275 BCX0\">languages<\/span><span class=\"NormalTextRun SCXW196808275 BCX0\"> and graphic design.<\/span><\/span><\/p>\n<p><span class=\"TextRun Highlight SCXW133197408 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW133197408 BCX0\">Most traditional translation vendors lack this unique <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW133197408 BCX0\">expertise, and<\/span> <span class=\"NormalTextRun SCXW133197408 BCX0\">can\u2019t<\/span><span class=\"NormalTextRun SCXW133197408 BCX0\"> translate these images. This makes a website with a mix of languages, translating text but keeping important images in their original language. This can come across as amateur to international customers.<\/span><\/span><\/p>\n<p><span class=\"TextRun Highlight SCXW196726177 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW196726177 BCX0\">MotionPoint&#8217;s<\/span> <\/span><a class=\"Hyperlink SCXW196726177 BCX0\" href=\"https:\/\/www.motionpoint.com\/approach\/website-translation-localization-services\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Highlight Underlined SCXW196726177 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW196726177 BCX0\" data-ccp-charstyle=\"Hyperlink\">image translation<\/span><\/span><\/a><span class=\"TextRun Highlight SCXW196726177 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW196726177 BCX0\"> method overcomes issues with other solutions, providing a smooth, localized user experience.<\/span><\/span><\/p>\n<p>Here\u2019s why image localization is so important, why it\u2019s difficult, and how MotionPoint provides a superior approach.<\/p>\n<h2><span class=\"TextRun Highlight SCXW70459258 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW70459258 BCX0\">The Value of Localizing Embedded Images<\/span><\/span><\/h2>\n<p><span class=\"TextRun Highlight SCXW135236885 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW135236885 BCX0\">A website in multiple languages with images boosts user engagement, sales, and trust in global markets.<\/span><\/span><\/p>\n<p>Artfully designed images are often used to promote sales, special prices and new products. Translating this text is important for a seamless UX, and delivers valuable information that drives conversions, too.<\/p>\n<h2><span class=\"TextRun Highlight SCXW96474030 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW96474030 BCX0\">The Challenge of Visual Content Translation<\/span><\/span><\/h2>\n<p><span class=\"TextRun Highlight SCXW221621752 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW221621752 BCX0\">Detecting and compiling these images for translation is extremely hard, if not impossible, for most <\/span><\/span><a class=\"Hyperlink SCXW221621752 BCX0\" href=\"https:\/\/www.motionpoint.com\/translation\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Highlight Underlined SCXW221621752 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW221621752 BCX0\" data-ccp-charstyle=\"Hyperlink\">website translation<\/span><\/span><\/a><span class=\"TextRun Highlight SCXW221621752 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW221621752 BCX0\"> vendors. This is because the task requires mature technologies that can:<\/span><\/span><\/p>\n<ul>\n<li>Accurately analyze all content on a website<\/li>\n<li>Automatically identify translatable images<\/li>\n<li>Transmit them to linguists and graphic designers for localization<\/li>\n<\/ul>\n<p><span class=\"TextRun Highlight SCXW30945609 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW30945609 BCX0\">Some professional translation companies struggle to adapt complex images due to lack of technology and design skills, hindering effective localization.<\/span><\/span><\/p>\n<p>By contrast, MotionPoint has the technology, tools and talent\u2014and leads the industry in <a href=\"\/approach\/website-translation-localization-services\/\">image translation<\/a>.<\/p>\n<h2>How MotionPoint Localizes Images with Translatable Text<\/h2>\n<p>This is what MotionPoint\u2019s image localize process looks like:<\/p>\n<ul>\n<li>Our content-detection technology crawls your website and identifies all images<\/li>\n<li><span class=\"TextRun Highlight SCXW232255134 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW232255134 BCX0\">The system automatically queues images with translatable text for human translation.<\/span><\/span><\/li>\n<li>Your project\u2019s dedicated linguists\u2014who are experts in your industry and brand voice\u2014translate the images\u2019 text<\/li>\n<li><span class=\"TextRun Highlight SCXW66953305 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW66953305 BCX0\">Our Multimedia Translation Team <\/span><span class=\"NormalTextRun SCXW66953305 BCX0\">uses<\/span><span class=\"NormalTextRun SCXW66953305 BCX0\"> graphic design tools to change the original text to translated text. We make sure to keep the same font style, colors, and design elements. This helps <\/span><span class=\"NormalTextRun SCXW66953305 BCX0\">maintain<\/span><span class=\"NormalTextRun SCXW66953305 BCX0\"> a consistent appearance.<\/span><\/span><\/li>\n<li><span class=\"TextRun Highlight SCXW58650317 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW58650317 BCX0\">We review, upload, and publish localized images on your translated website.<\/span><\/span><\/li>\n<\/ul>\n<p>This whole process, from beginning toe end, typically happens<b> within about one business day<\/b>.<\/p>\n<h2>Our Differentiators<\/h2>\n<p>What sets MotionPoint\u2019s solution apart from alternative localization technologies?<\/p>\n<h3>Smart Technology<\/h3>\n<p><span class=\"TextRun Highlight SCXW20217264 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW20217264 BCX0\">Only <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW20217264 BCX0\">MotionPoint\u2019s<\/span><span class=\"NormalTextRun SCXW20217264 BCX0\"> technology can detect all translatable online content, including images. Some vendors need your image files or specific tags for their technology to translate your images accurately.<\/span><\/span><\/p>\n<p><span class=\"TextRun Highlight SCXW200954670 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW200954670 BCX0\">MotionPoint&#8217;s<\/span> <\/span><span class=\"TextRun Highlight SCXW200954670 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW200954670 BCX0\">fully turn-key proxy-based<\/span><\/span><span class=\"TextRun Highlight SCXW200954670 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW200954670 BCX0\"> solution makes it easy to translate images on your website without any extra work on your part. Our technology <\/span><span class=\"NormalTextRun SCXW200954670 BCX0\">identifies<\/span><span class=\"NormalTextRun SCXW200954670 BCX0\"> your translatable images, and our teams localize them with no effort <\/span><span class=\"NormalTextRun SCXW200954670 BCX0\">required<\/span><span class=\"NormalTextRun SCXW200954670 BCX0\"> on your end.<\/span><\/span><\/p>\n<h3>Cost Savings<\/h3>\n<p><span class=\"TextRun Highlight SCXW177846274 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW177846274 BCX0\">MotionPoint reduces costs by <\/span><span class=\"NormalTextRun SCXW177846274 BCX0\">leveraging<\/span> <\/span><span class=\"TextRun Highlight SCXW177846274 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW177846274 BCX0\">translation memory,<\/span><\/span><span class=\"TextRun Highlight SCXW177846274 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW177846274 BCX0\"> a database that stores all your project\u2019s translated content. Save these phrases in your translation memory to reuse them without extra cost.<\/span><\/span><\/p>\n<p><span class=\"TextRun Highlight SCXW96329844 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW96329844 BCX0\">Our designers switch out pictures with matching text that has already been translated in your memory. They will use these translations to make the image better suited for your audience. This <\/span><span class=\"NormalTextRun SCXW96329844 BCX0\">eliminates<\/span><span class=\"NormalTextRun SCXW96329844 BCX0\"> the cost associated with translating the image\u2019s text. You only <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW96329844 BCX0\">pay only<\/span><span class=\"NormalTextRun SCXW96329844 BCX0\"> for our team to localize the actual image file.<\/span><\/span><\/p>\n<h3>Image Detection<\/h3>\n<p><span class=\"TextRun Highlight SCXW201386860 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW201386860 BCX0\">Many companies feature \u201chero\u201d images on their homepages or other high-profile website sections that change <\/span><span class=\"NormalTextRun SCXW201386860 BCX0\">frequently<\/span><span class=\"NormalTextRun SCXW201386860 BCX0\">. Companies often replace old hero images with new ones, using the same filenames for easy organization.<\/span><\/span><\/p>\n<p>The underdeveloped content-detection technologies of most translation vendors often define \u201cnew\u201d images as images with unique filenames. They can\u2019t recognize when a company overwrites an image with a new version with the same filename.<\/p>\n<p><span class=\"TextRun Highlight SCXW204032932 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW204032932 BCX0\">MotionPoint&#8217;s<\/span><span class=\"NormalTextRun SCXW204032932 BCX0\"> technology can recognize specific characteristics on images and know when new images require translation. This is true even if the new images have the same filename as images that have already been translated.<\/span><\/span><\/p>\n<h3>Optimization for SEO<\/h3>\n<p>MotionPoint also translates the alt-text of your images, using market-relevant localized SEO keywords. This provides additional signals to regional search engine crawlers, which can help improve organic traffic.<\/p>\n<p>We can also advise you on the best practice of overlaying text atop images (instead of embedding text in the image files themselves). This can dramatically increase the impact of your site\u2019s localized SEO, and reduce translation costs.<\/p>\n<h2>Conclusion<\/h2>\n<p>Localizing all website content, including images, is critical for providing your international customers a fully immersive online experience.<\/p>\n<p>Only MotionPoint has the technology and expertise to localize your translatable images cost-effectively and efficiently to deliver the world-class localized user experience your global customers expect\u2014and deserve.<\/p>\n","article_body_code":"","news_image":{"ID":20364,"id":20364,"title":"Hero_Translating-Images.jpg","filename":"Hero_Translating-Images.jpg","filesize":72180,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Translating-Images.jpg","link":"https:\/\/www.motionpoint.com\/blog\/motionpoints-industry-leading-approach-to-translating-images-graphics\/hero_translating-images\/","alt":"","author":"2","description":"    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