{"id":2031,"date":"2025-06-03T00:00:00","date_gmt":"2025-06-03T04:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=2031"},"modified":"2025-06-03T14:19:06","modified_gmt":"2025-06-03T18:19:06","slug":"a-technologists-guide-to-choosing-a-content-translation-solution-part-1","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/a-technologists-guide-to-choosing-a-content-translation-solution-part-1\/","title":{"rendered":"A Technologist\u2019s Guide to Choosing a Global Content Translation Solution (Part 1)"},"template":"","blog_categories":[107,15],"resource_categories":[27,28,37,30,35,26,32,22,31,25,17,29,18],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-2031","blog","type-blog","status-publish","hentry","blog_categories-translation-technology","blog_categories-website-translation","resource_categories-industry-b2b-manufacturing","resource_categories-industry-b2c-manufacturing","resource_categories-content-type-blog-post","resource_categories-business-goal","resource_categories-content-type","resource_categories-industry","resource_categories-business-goal-optimize-performance","resource_categories-role","resource_categories-business-goal-streamline-operations","resource_categories-role-technologists-developers","resource_categories-topic","resource_categories-industry-travel","resource_categories-topic-website-translation"],"acf":{"blog_short_description":"You need a website and omnichannel localization solution that eliminates effort for your team.","news_inline_styles":"","blog_video_id":"","article_body":"<p>Overseeing the technical needs of a growing global business isn\u2019t easy, especially when you\u2019re managing a lean IT \/ development team. This becomes especially tough when you\u2019re asked to take the technical lead on a website translation project designed to engage customers in international markets.<\/p>\n<p>Thankfully, both global content translation solutions and digital content localization solutions have evolved in recent years. The most advanced approaches are now:<\/p>\n<ul>\n<li>Flexible and adaptable<\/li>\n<li>Integrate easily with other technologies<\/li>\n<li>Are cost-effective and budget-friendly<\/li>\n<li>Don\u2019t demand additional IT staff or resources<\/li>\n<li>Won\u2019t break down when you upgrade or migrate CMSs<\/li>\n<\/ul>\n<p>This first installment in a <a href=\"http:\/\/www.motionpoint.com\/blog\/a-technologists-guide-to-choosing-a-content-translation-solution-part-2\">two-part guide<\/a> highlights what technical questions an IT team should ask while choosing a content localization solution.<\/p>\n<h2>How a Translation Project Impacts Your Team<\/h2>\n<p>Countless technical complexities can make it tricky to localize your origin website\u2019s content for international markets. As you research website translation solutions, consider these questions:<\/p>\n<ul>\n<li>How will different solutions affect my site\u2019s back-end systems?<\/li>\n<li>What happens if I want to redesign my site or make a platform migration?<\/li>\n<li>Will the solution translate social media, payment platforms, third-party apps and other multichannel content?<\/li>\n<li>Who manages the workflows to funnel new content to and from translators?<\/li>\n<li>What happens when translated content is too long or short for existing web templates?<\/li>\n<\/ul>\n<p>Advanced global content translation solutions can manage these issues in ways that dramatically ease technical and workflow burdens within your organization, or eliminate them altogether. This helps ensure a great customer experience for global users.<\/p>\n<h2>Choosing the Best Global Content Translation Solution for Your Needs<\/h2>\n<p>Before you choose a global content translation solution, consider your translation needs. This information is critical, since different solutions handle these needs with different degrees of success.<\/p>\n<ul>\n<li>Do you need to only translate your company\u2019s website?<\/li>\n<li>Do you need to only translate offline content, social media content and other non-website content?<\/li>\n<li>Or do you need to translate <b>both<\/b> website and omnichannel content?<\/li>\n<\/ul>\n<p>For now, let\u2019s consider the first scenario where only your company\u2019s website needs translation. In the <a href=\"http:\/\/www.motionpoint.com\/blog\/a-technologists-guide-to-choosing-a-content-translation-solution-part-2\">second part of this series<\/a>, we\u2019ll consider global content translation solutions for omnichannel content, as well as website content.<\/p>\n<h2>For Website Translation Only: The Proxy Solution<\/h2>\n<p>If your company\u2019s main goal is to share website content in different languages, the best approach is a proxy-based solution.<\/p>\n<h3>How the Proxy Solution Works<\/h3>\n<p>When customers visit your origin website, their interactions send requests to your web servers. Your servers then pull content from databases, templates, graphics and more to assemble the webpages the customers wish to see.<\/p>\n<p>The <a href=\"\/platform\/\">proxy approach<\/a> replicates this process for multilingual websites. A proxy server sits in the middle of the end user and your back-end system. The origin website\u2019s content is swapped out with its translated equivalent before the fully functioning translated webpage is sent to the end user. This process happens instantly.<\/p>\n<h3>How it Compares to Other Solutions<\/h3>\n<p><a href=\"\/platform\/\"> Proxy-based technology<\/a> outclasses other common options for translation:<\/p>\n<p><b>Translated microsites<\/b> create a lack of parity between your content for international markets and your origin website. Global customers notice this, and don\u2019t like the disparity.<\/p>\n<p><b>Connectors or translation plugins<\/b> for traditional CMSs promise hands-on control of your translated websites, but often don\u2019t work as smoothly as advertised. This out-of-the-box solution typically needs additional development to extend its functionality to work with your CMS or business processes. This means your team may deal with connector-related complications such as:<\/p>\n<ul>\n<li><b>Intense Labor:<\/b> It takes time and effort to modify connectors to work with customized platforms or websites<\/li>\n<li><b>Interrupted service:<\/b> Changes to your technology stack can disable the connector and disrupt the functionality of your localized site. CMS upgrades may also may require the reimplementation of your connector<\/li>\n<li><b>Incomplete translations:<\/b> Connectors can\u2019t process content that\u2019s stored beyond the platforms they support. This often leaves important content from third-party solutions, web applications and graphics untranslated<\/li>\n<\/ul>\n<h2>The Value of a Proxy Solution<\/h2>\n<p>The <a href=\"\/platform\/\">proxy approach<\/a> is a streamlined global content translation solution that offers:<\/p>\n<ul>\n<li><b>Great Flexibility: <\/b>Unlike connectors and APIs, proxies don\u2019t need to be configured for your system. They work independently of it<\/li>\n<li><b>Adaptability:<\/b> Proxies can be fully hands-on, fully turn-key, or a blend of both<\/li>\n<li><b>Ease of Integration: <\/b>With proxies, you can redesign your site, modify your technology stack and perform a platform migration at any time without impacting site functionality<\/li>\n<li><b>Scalability: <\/b>The proxy can scale to localize your origin website in as many languages as you wish, without creating additional work for your team<\/li>\n<\/ul>\n<h2><strong>Key Traits of a Modern Global Content Translation Solution<\/strong><\/h2>\n<p>Not all translation tools are built for global scale. A true global content translation solution must do more than just replace text in another language\u2014it must support your infrastructure, scale with your growth, and ensure brand consistency across every channel.<\/p>\n<p>Look for these capabilities:<\/p>\n<ul>\n<li>Integration with major CMS platforms and APIs<\/li>\n<li>Support for dynamic and structured content translation<\/li>\n<li>SEO best practices (e.g., hreflang tags, translated metadata)<\/li>\n<li>A translation memory and glossary to preserve terminology<\/li>\n<li>Built-in workflows and approval systems for both machine and human translation<\/li>\n<li>Compatibility with omnichannel content platforms<\/li>\n<\/ul>\n<p>If your chosen solution doesn\u2019t address these areas, it may not truly qualify as a global content translation solution.<\/p>\n<h2>To Be Continued\u2026<\/h2>\n<p>So if the <a href=\"\/platform\/\">proxy approach<\/a> is an ideal technical solution for website translation, what is the best solution for 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